This presentation discusses using social media effectively in MOOCs. It recommends using social media to increase followers, attract attention to course subjects, and create a community of learners to support informal learning. The document outlines nine steps to design a MOOC and describes various social media tools that can be used, including their pros and cons. It provides examples of social media use from previous MOOCs and discusses how social media can help foster a sense of belonging among students to reduce attrition.