Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. It is the world's most valuable brand known for its classic Coca-Cola syrup that is mixed with carbonated water and sold in bottles and cans. The company uses extensive marketing campaigns including TV, radio, and sports sponsorships to promote its portfolio of 300+ beverage brands globally. Coca-Cola has been operating in Bangladesh for 50+ years through local representatives and now distributes popular products like Coke, Sprite, and Fanta under license from its U.S. parent company.
Coca
Cola began its journey as a small organization which produced beverage. It’s supply chain was little and
limited to a small market. However as Coco Cola grew and expanded itself its supply chain also got expanded
from traditional mass merchandising to modern Supply Chain techniques like J.I.T.
Coca
Cola began its journey as a small organization which produced beverage. It’s supply chain was little and
limited to a small market. However as Coco Cola grew and expanded itself its supply chain also got expanded
from traditional mass merchandising to modern Supply Chain techniques like J.I.T.
Coca Cola Brand Positioning. It includes: Journey of coca cola, coca cola brand positioning, coca cola brands, coca cola marketing strategy"mantra of success", coca cola STP, coca cola SWOT, coca cola in India, coca cola motto: think local act local, coca cola and pepsi POP & POD, cocacola brand mantra designing, coca cola IPR
Coca-Cola - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Coca-Cola containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
The Coca-Cola Company began operating in Pakistan in 1953.
Coke, Fantail and Sprite are the brands with whom Coca-Cola is operating in Pakistan.
The Coca-Cola System in Pakistan serves 70,000 customers/retail outlets.
The Coca-Cola System in Pakistan employs 1,800people working constantly for the company.
coca cola company.its history,its old methods of advertisement ,promotional activities of coca cola and its sponsorship in sports and other places,SWOT analysis of coca cola.
If you’ve been relying on traditional public relations tactics, it’s time to breathe new life into your efforts. By focusing on a social approach, you’ll be able to communicate your messages directly with your stakeholders.
Coca Cola Brand Positioning. It includes: Journey of coca cola, coca cola brand positioning, coca cola brands, coca cola marketing strategy"mantra of success", coca cola STP, coca cola SWOT, coca cola in India, coca cola motto: think local act local, coca cola and pepsi POP & POD, cocacola brand mantra designing, coca cola IPR
Coca-Cola - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Coca-Cola containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
The Coca-Cola Company began operating in Pakistan in 1953.
Coke, Fantail and Sprite are the brands with whom Coca-Cola is operating in Pakistan.
The Coca-Cola System in Pakistan serves 70,000 customers/retail outlets.
The Coca-Cola System in Pakistan employs 1,800people working constantly for the company.
coca cola company.its history,its old methods of advertisement ,promotional activities of coca cola and its sponsorship in sports and other places,SWOT analysis of coca cola.
If you’ve been relying on traditional public relations tactics, it’s time to breathe new life into your efforts. By focusing on a social approach, you’ll be able to communicate your messages directly with your stakeholders.
This presentation is created under a marketing internship.
It is about Virgin group and its various companies and also about Marketing schemes and vulnerability.
Studies the various aspects of growth and market study of The Virgin Group and how it can improve itself further.
Created by Priyanka Sahoo,IIT Kharagpur as part of marketing internship under Prof. Sameer Mathur,IIM Lucknow
CASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN INTERNATIONAL MARKETSVARUN KESAVAN
Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup, took it to his neighbourhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca-Cola” as well as designing the trademarked, distinct script, still used today.
Prior to his death in 1888, just two years after creating what was to become the world’s #1-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, As a G. Candler. Under Mr. Candler’s leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three entrepreneurs purchased the bottling rights from As a Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide bottling system.
The Coca-Cola Company produced and manufactured a carbonated soft drink as a regular beverage namely Coca-Cola or Coke. It was invented by John Stith Pemberton in Atlanta, Georgia in the late 19th century. The beverage was originally marketed as an abstention drink planned to be as a patent medicine.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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Business Valuation Principles for EntrepreneursBen Wann
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
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Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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3. Coca-Cola is a carbonated soft drink sold in stores,
restaurants, and vending machines throughout the world.
It is produced by The Coca-Coca cola
company of Atlanta, Georgia, and is often referred to simply
as Coke (a registered trademark of The Coca-Cola
Company in the United States since March 27, 1944).
The company produces concentrate, which is then sold to
licensed Coca-Cola bottlers throughout the world.
Based on Interbrand's best global brand 2011, Coca-Cola
was the world's most valuable brand
4. HISTORY
The prototype Coca-Cola recipe was formulated at
Pemberton's Eagle Drug and Chemical House, a drugstore
in Columbus, Georgia, originally as a coca wine
It was initially sold as a patent medicine for five cents
A copartnership had been formed on January 14, 1888
between Pemberton and four Atlanta businessmen: J.C.
Mayfield, A.O. Murphey; C.O. Mullahy and E.H. Bloodworth
6. ADVERTISING
• Coca-Cola the soft drink company uses the modern image of
Santa Claus in its advertising
• In 1971 a song from a Coca-Cola commercial called "I'd Like
to Teach the World to Sing", produced by Billy Davis, became
a hit single
• Some Coca-Cola television commercials between 1960
through 1986 were written and produced by former Atlanta
radio veteran Don Naylor(WGST1936–1950, WAGA 1951–
1959) during his career as a producer for the McCann
Erickson advertising agency
• Coca-Cola has also advertised its product to be consumed as
a breakfast beverage, instead of coffee or tea for the morning
caffeine
7. HOLIDAY CAMPAIGNS
• The advertisement fell into disuse in 2001, as the Coca-Cola
company restructured its advertising campaigns so that advertising
around the world was produced locally in each country, rather than
centrally in the company's headquarters in Atlanta, GeorgiaThe
"Holidays are coming!
• advertisement features a train of red delivery trucks, emblazoned
with the Coca-Cola name and decorated with Christmas lights,
driving through a snowy landscape and causing everything that they
pass to light up and people to watch as they pass through
8. SPORT CAMPAIGN
• Coca-Cola was the first commercial sponsor of the Olympic games,
at the 1928 games in Amsterdam, and has been an Olympics
sponsor ever since
• Since 1978, Coca-Cola has sponsored the FIFA World Cup, and
other competitions organised by FIFA
• In addition, Coca-Cola sponsors the annual Coca-Cola
600 and Coke Zero 400 for the NASCAR Sprint Cup
Series at Charlotte Motor Speedway in Concord, North Carolina and
Daytona International Speedway in Daytona, Florida
9. SWOT ANALYSIS
• STRENGTH: The best global brand in the world in terms of value
($77,839 billion), World’s largest market share in beverage, Strong
marketing and advertising, Most extensive beverage distribution
channel, Customer loyalty, Corporate social responsibility
• WEAKNESS: Significant focus on carbonated drinks, Undiversified
product portfolio, High debt level due to acquisitions, Negative
publicity
• OPPORTUNITY: Bottled water consumption growth, Increasing
demand for healthy food and beverage, Growth through
acquisitions, Growing beverages consumption in emerging markets
(especially BRIC)
• THREATS: Changes in consumer preferences, Water scarcity,
Strong dollar, Legal requirements to disclose negative information
10. Different Product: The Coca-Cola Company's products
include beverage concentrates and syrups, with the main
product being finished beverages. The business has over
300 brands of beverages around the world with the main
ones being Coke, Fanta, Lift, Sprite, and PowerAde.
Different Price: The prices of Coca-Cola's products vary
according to the brand and the size. Each sub-brand of
coca cola has different pricing strategy. Their pricing
strategy is based on the competitors pricing, Pepsi is the
direct competitor to coke.
11. Distribution Activities:
The Coca-Cola Company sells its products by bottling and
canning operations. The distributors reached the coke to
the wholesalers and the wholesalers reached it to retailers.
And at last the customers buy coca cola from retailer shop.
Promotion Activities: Advertising The Coca-Cola
Company uses advertising as its main source of increasing
consumer awareness. It mainly uses the television. There
are many television advertisements on Coca-Cola
products. This source allows the company's products to
reach a large audience.
12. Coca-Cola in Bangladesh
• Coca-Cola is the most popular and biggest-
selling soft drink in history, as well as the
best-known product in the world. Coca cola is
the oldest brand in Bangladesh. From the last
50 years Coca cola has been marketing its
products through local representatives of
Bangladesh. However, now it is marketed by
Abdul Monem Limited. It marketed coca cola
under the authority of the coca cola company,
USA and distributs of Coca-Cola, Sprite and
Fanta in Bangladesh.
13. Product: Coca Cola offers two different sweet and
flavored cola in our country. This is normal cola and
another is dieting Cola. Coca Cola does not frequently
change its taste. It has many nutritional values similar to
Pepsi. It serves different type of beverage like Sprite,
Fanta, etc.
Price: Coca Cola Bangladesh Limited always tries to keep
a standard price. It also offers promotional discounts,
allowances, credit terms and payment period for the stores
and Restaurants. Coca Cola, furthermore, offers discounts
in a family size bottle frequently. To thing consumer buying
power the coca cola company manufacture different types
of can for our countries people, so that they can easily buy
it.
14. Place: Coca Cola Bangladesh Limited has a strong
distribution channel to distribute their Coca Cola. They
make Coca Cola easy to get and available to the customer
everywhere through their expert distributors channel. Their
transport facilities, channels of distribution, coverage area,
etc. are maintained very securely.
Promotion: Coca cola spends millions of dollar for
frequently advertise products through mass media. They
choose standard banner and color to advertise. Coca Cola
makes sales promotion, advertising, force selling, public
relations, direct marketing, etc. Sometimes local and
international games inaugurated by the help of coca cola
Bangladesh ltd.
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31. Vision & Mission
• The Coca-Cola Company vision statement is to be “the
leader in the beverages industry”.
• The company’s main goal is to keep being number one
selling coke in the world and to increase their incomes,
the same way they have done in their past years.
32. Summary
Coca Cola now a brand all around the word. Every
day they promote their market every corner of the
world. More than 60 percent soft drinks liked
people like coca cola.
• They have different kinds of products like Coke,
Sprite, Fanta, Lift etc.
• They always try to provide their product with low
price with different packaging.
• As it is a soft drink, Coca-Cola Company follows
Intensive Distribution. It is found more or less
everywhere in Bangladesh.
• In terms of promotions they use Emotional
Appeal.