The document summarizes the cola wars between Coca-Cola and Pepsi from 2010. It provides histories of how each company was founded and evolved over time. Coca-Cola was formulated in 1886 and went public in 1919. Pepsi was created in 1893 and struggled before growing during the Great Depression. Both companies diversified their product lines beyond cola to respond to health concerns and a declining carbonated soft drinks market. They also expanded their international operations and adapted their strategies and relationships over time to remain competitive in the cola wars.
Thank you for taking the time to speak with me today. Can you please tell me about your role and responsibilities as HR Officer at Coca Cola?
HR Officer: Sure, as HR Officer at Coca Cola, my key responsibilities include:
- Recruitment and selection - I'm responsible for attracting and hiring top talent for various roles in the company. This involves posting job ads, screening resumes, conducting interviews and making hiring decisions.
- Employee orientation - I welcome and orient all new joiners by briefing them about company policies, culture and work expectations.
- Performance management - I track employee performance through annual/quarterly reviews, address issues and ensure goals are aligned with business objectives.
The document is a project report on the marketing strategies of Coca Cola. It discusses Coca Cola's history in India, including withdrawing from the country in 1977 due to government demands and then returning in 1993 to a changed soft drink market dominated by competitors like Parle. To gain market share, Coca Cola decided to take over Parle, gaining access to their network of over 200,000 retailer outlets and 60 bottlers. The marketing strategies Coca Cola employed in the 1990s to win the "Cola war" in India were successful, increasing their market share to 48.3% by 1998.
Case study: Share a Coke Campaign Post-analysis
Campaign: Share a Coke
Client: Coca-Cola
Agencies: Naked, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean
The document provides a brand audit report for Coca-Cola from 2012. The report includes:
1) An inventory of Coca-Cola's brand elements, market segmentation strategies, supported marketing programs, points of difference/parity, brand mantra, portfolio, and organizational culture.
2) An exploratory analysis of Coca-Cola's brand attributes, brand knowledge, associations, promise, pricing, promotion strategies, social CRM strategy, and competitor (Pepsi) analysis.
3) A Customer-Based Brand Equity (CBBE) pyramid for Coca-Cola analyzing brand awareness, image, attributes, consumer judgments/feelings, and brand resonance.
The document summarizes a study conducted by Hindustan Coca-Cola Beverages Pvt Ltd to understand the rural market penetration of Coca-Cola in the Bijnor region of Uttar Pradesh, India. It describes Coca-Cola's rural marketing strategy of improving availability, affordability and acceptability of its products. The study analyzed various outlets based on volume of sales, income groups and distribution channels. Key findings included competition from local drinks and brands, issues with visicooler supply, and preference for promotion schemes from retailers. Suggestions focused on maintaining supply, increasing brand availability, replacing damaged goods, and incentivizing retailers.
Coca-Cola was invented in 1886 by Dr. John Pemberton and first sold in Atlanta. It grew rapidly under Asa Candler's ownership and marketing expertise from the late 1880s. By the 1920s, Coca-Cola had become a global brand through franchising to independent bottlers. The company diversified in later decades but refocused on its core beverage business in the 1980s. Coca-Cola continues to expand globally through marketing, product innovation, and acquisitions.
This document provides a marketing plan for Coca-Cola in India. It begins with an introduction and objectives of the marketing plan. It then provides a brief introduction of Coca-Cola as a company, including its founding, headquarters, brands, sales, and financial details. The executive summary outlines Coca-Cola's goals to double revenues by 2020 and lift its brand image. The document analyzes Coca-Cola's current market situation in India and objectives. It performs a SWOT analysis and discusses marketing strategies, segmentation, budgets, issues in India, and examples of Coca-Cola's advertising implementation. It is a comprehensive marketing plan outlining Coca-Cola's business, goals, and strategies for the Indian market
The document summarizes the cola wars between Coca-Cola and Pepsi from 2010. It provides histories of how each company was founded and evolved over time. Coca-Cola was formulated in 1886 and went public in 1919. Pepsi was created in 1893 and struggled before growing during the Great Depression. Both companies diversified their product lines beyond cola to respond to health concerns and a declining carbonated soft drinks market. They also expanded their international operations and adapted their strategies and relationships over time to remain competitive in the cola wars.
Thank you for taking the time to speak with me today. Can you please tell me about your role and responsibilities as HR Officer at Coca Cola?
HR Officer: Sure, as HR Officer at Coca Cola, my key responsibilities include:
- Recruitment and selection - I'm responsible for attracting and hiring top talent for various roles in the company. This involves posting job ads, screening resumes, conducting interviews and making hiring decisions.
- Employee orientation - I welcome and orient all new joiners by briefing them about company policies, culture and work expectations.
- Performance management - I track employee performance through annual/quarterly reviews, address issues and ensure goals are aligned with business objectives.
The document is a project report on the marketing strategies of Coca Cola. It discusses Coca Cola's history in India, including withdrawing from the country in 1977 due to government demands and then returning in 1993 to a changed soft drink market dominated by competitors like Parle. To gain market share, Coca Cola decided to take over Parle, gaining access to their network of over 200,000 retailer outlets and 60 bottlers. The marketing strategies Coca Cola employed in the 1990s to win the "Cola war" in India were successful, increasing their market share to 48.3% by 1998.
Case study: Share a Coke Campaign Post-analysis
Campaign: Share a Coke
Client: Coca-Cola
Agencies: Naked, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean
The document provides a brand audit report for Coca-Cola from 2012. The report includes:
1) An inventory of Coca-Cola's brand elements, market segmentation strategies, supported marketing programs, points of difference/parity, brand mantra, portfolio, and organizational culture.
2) An exploratory analysis of Coca-Cola's brand attributes, brand knowledge, associations, promise, pricing, promotion strategies, social CRM strategy, and competitor (Pepsi) analysis.
3) A Customer-Based Brand Equity (CBBE) pyramid for Coca-Cola analyzing brand awareness, image, attributes, consumer judgments/feelings, and brand resonance.
The document summarizes a study conducted by Hindustan Coca-Cola Beverages Pvt Ltd to understand the rural market penetration of Coca-Cola in the Bijnor region of Uttar Pradesh, India. It describes Coca-Cola's rural marketing strategy of improving availability, affordability and acceptability of its products. The study analyzed various outlets based on volume of sales, income groups and distribution channels. Key findings included competition from local drinks and brands, issues with visicooler supply, and preference for promotion schemes from retailers. Suggestions focused on maintaining supply, increasing brand availability, replacing damaged goods, and incentivizing retailers.
Coca-Cola was invented in 1886 by Dr. John Pemberton and first sold in Atlanta. It grew rapidly under Asa Candler's ownership and marketing expertise from the late 1880s. By the 1920s, Coca-Cola had become a global brand through franchising to independent bottlers. The company diversified in later decades but refocused on its core beverage business in the 1980s. Coca-Cola continues to expand globally through marketing, product innovation, and acquisitions.
This document provides a marketing plan for Coca-Cola in India. It begins with an introduction and objectives of the marketing plan. It then provides a brief introduction of Coca-Cola as a company, including its founding, headquarters, brands, sales, and financial details. The executive summary outlines Coca-Cola's goals to double revenues by 2020 and lift its brand image. The document analyzes Coca-Cola's current market situation in India and objectives. It performs a SWOT analysis and discusses marketing strategies, segmentation, budgets, issues in India, and examples of Coca-Cola's advertising implementation. It is a comprehensive marketing plan outlining Coca-Cola's business, goals, and strategies for the Indian market
Presentation on Cola Wars between Coke and Pepsi
(Presented in Marketing Planning and Implementation-1 Course at MDI Gurgaon)
P.S- Please feel free to share your views in comments.
The Coca-Cola Company has been operating globally for over a century. It produces over 300 beverage brands that are consumed by over 1 billion people per day worldwide. Their mission is to benefit everyone touched by their business. Their marketing involves situational analysis, targeting all age groups but especially those aged 13-24, with the objectives of supplying customers' favorite drinks and increasing profits. Their marketing mix includes using various packaging, prices, and widespread distribution. Promotional strategies emphasize TV, radio, and sports event advertising.
Coca-Cola has been in business since 1886 and is currently the world's leading beverage company operating in over 200 countries. The document outlines Coca-Cola's marketing strategy, which includes targeting both young consumers aged 16-30 as well as expanding into the mid-age demographic with more purchasing power. The strategy aims to increase sales volume and market share through new product positioning, making consumers aware of different Coke varieties, and emphasizing that Coke can be enjoyed on any occasion.
Coca Cola Brand Positioning and DifferentiationSara Amjad
Coca Cola has achieved brand positioning as a refreshing, everyday part of life through consistent branding and marketing over 130+ years. It was initially marketed as a patent medicine but is now positioned as refreshing and for sharing moments with family and friends. Key factors in its positioning include maintaining a consistent 5 cent price for 70 years, innovative packaging, and widespread promotional campaigns like "The Pause That Refreshes" and more recent "Open Happiness" campaigns. While Pepsi positions as encouraging living in the moment, Coca Cola's positioning focuses on being an integral part of everyday life. Coca Cola also differentiates through its product line, culturally tailored drinks, focus on water purity and quality, and flexible business
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. It is the world's most valuable brand known for its classic Coca-Cola syrup that is mixed with carbonated water and sold in bottles and cans. The company uses extensive marketing campaigns including TV, radio, and sports sponsorships to promote its portfolio of 300+ beverage brands globally. Coca-Cola has been operating in Bangladesh for 50+ years through local representatives and now distributes popular products like Coke, Sprite, and Fanta under license from its U.S. parent company.
This document discusses Minute Maid Pulpy, a fruit juice brand owned by Coca-Cola. It provides a brief history of Coca-Cola and Minute Maid, outlines Minute Maid's product offerings and pricing, distribution, promotion, and segmentation strategies. It also discusses Minute Maid's positioning, targeting, opportunities to grow, product issues, and recommendations which include increasing promotions, entering new segments, developing a lower priced brand, and continuing product improvements.
Why coca cola is dominating in the beverage industryIMT ProHunt
This document discusses the history and dominance of Coca-Cola in the beverage industry. It notes that Coca-Cola was founded in 1886 in Atlanta, Georgia and became the largest beverage company by the 20th century due to its marketing tactics. The document outlines Coca-Cola's various products including its signature Coca-Cola drink as well as Diet Coke and Sprite. It attributes Coca-Cola's dominance to its secret formula, widespread marketing, and ability to consistently produce its signature taste. The document also discusses both benefits and risks of drinking Coca-Cola products.
The document provides an overview of Coca-Cola's complex global supply chain. Key points include:
- Coca-Cola produces syrup concentrate which is then sold to independent bottlers who produce the finished beverage. This allows for localized production.
- Technology is used to improve demand forecasting and reduce out-of-stocks. Real-time data is analyzed.
- Bottlers are responsible for manufacturing, packaging, distribution and sales within their exclusive territories. Distribution centers deliver products to retailers.
Coca-Cola has strategically positioned itself as a global brand while adapting to local markets. It began as a drink invented in 1886 and sold for 5 cents. Over time, Coca-Cola grew to be the largest beverage company in the world, offering over 500 brands across more than 200 countries. To maintain its leading position, Coca-Cola employs a "think global, act local" strategy, keeping its core product consistent while tailoring offerings and marketing to different regions and cultures. The company has established strong brand recognition through iconic packaging, consistent logo and branding, and large sponsorships of popular events.
This document presents a marketing strategy for Coca-Cola in China. It outlines Coca-Cola's mission statement, objectives, consumer segments, and analyses including PESTLE, Porter's Five Forces, BCG matrix, and critical success factors. The strategy focuses on increasing sales and market share in China through local manufacturing and a new product targeting a new consumer segment. Key factors for success include brand affinity, taste, price, health awareness, and promotions.
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. Originally created as a patent medicine in the late 19th century, Coca-Cola's marketing tactics led to its dominance in the soft drink market in the 20th century. The Coca-Cola Company produces concentrate that is sold to licensed bottlers who produce the finished product. The bottlers then sell and distribute Coca-Cola products. The Coca-Cola Company also sells fountain syrup to restaurants and food service distributors. Coca-Cola has introduced other cola drinks under its brand, like Diet Coke, and is working to remove controversial additives from some products in response to consumer preferences.
This document provides a marketing plan for a new tea product called "Bubble Fresh Tea" to be introduced by Coca-Cola. It includes an executive summary, product description, value proposition, target market analysis, competitive analysis, SWOT analysis, and marketing strategy sections. The plan aims to capture market share in the functional drinks industry with a ready-to-drink tea product targeting busy consumers. Key points of the analysis include identifying competitors PepsiCo and Dr Pepper Snapple, outlining Coca-Cola's strengths in brand recognition and weaknesses in North American performance.
A presentation on Coca-Cola's new and innovative way to promote their product through interesting and emotionally or socially touching advertisement. This case is taken from Marketing Management Book by Kotler (Marketing Excellence)
This document provides an analysis of Coca-Cola's marketing strategy. It begins with an introduction of the Coca-Cola company and its mission statement. It then discusses the current business environment and Coca-Cola's current marketing strategy, which involves the 4 P's of marketing. It analyzes the strengths and weaknesses of Coca-Cola's current strategy and discusses the company's segmentation, targeting, positioning, and developing of its marketing mix. The document is authored by group A for their marketing management course.
Coca-Cola was invented in 1886 in Atlanta, Georgia. It currently offers over 500 brands in over 200 countries. The document discusses Coca-Cola's evolution and expansion internationally from the 1880s. It provides details on Coca-Cola's marketing strategy and promotions in India, including branding, celebrity endorsements, advertising campaigns, and use of social media. Coca-Cola's marketing approach aims to align the brand with Indian culture while building visibility and associations with cricket, cinema and music.
This document provides an overview of PepsiCo, including its history starting in 1890, vision, mission, brand positioning, target market, and competitive advantage. PepsiCo's vision focuses on continually improving the world through environmental, social, and economic programs. Its mission is to produce convenient foods and beverages while rewarding investors and supporting employees and communities. Pepsi's brand positioning targets males and females aged 16-45 as hip, youthful, and forward-thinking. Its competitive advantages include a broad product mix, global production and distribution networks, and revitalized advertising campaigns featuring celebrities.
coca cola advertising strategies & marketing strategies Sanket Morbiya
1. Coca-Cola and PepsiCo are facing a slowdown in sales growth in India, with Coca-Cola's volume growth dropping to 1% in the recent quarter from 20% the previous year. PepsiCo's volume growth has also declined from double digits last year.
2. The companies are implementing strategies like price cuts, differential pricing, increased trade discounts, and expanding distribution networks to boost volumes. Coca-Cola is reducing prices of 200ml bottles to Rs. 10 from Rs. 11-12.
3. Early and prolonged monsoon rains along with high inflation have dampened demand. However, the companies hope demand will pick up in the upcoming festival season and in rural areas
Coca cola uses various types of market segmentation including geographic, demographic, psychographic, and behavioral segmentation to target different customer groups. They segment based on location, age, lifestyle, and purchasing patterns. Some key segments include younger people aged 10-25, health conscious consumers, athletes for sports drinks, and diabetics for products like Coke Zero. Coca cola positions itself as a solution for thirst and uses segmentation to ensure continuous customer satisfaction and increasing sales by tailoring benefits to each segment.
Marketing communication strategy of Coca Cola.pptxAnaz30
Coca-Cola is the world's largest beverage company operating in over 200 countries. It was invented in 1886 and has since expanded globally using various marketing strategies. Coca-Cola segments markets by geography, demographics, and psychographics. It utilizes many communication channels including newspapers, magazines, television, radio, cinema, posters, billboards, and the internet. Some of Coca-Cola's most successful advertising campaigns in India include "The Coca Cola 1998 Cup", "Jo Chaaho Ho Jaaye, Coca Cola Enjoy", and "Open Happiness". Coca-Cola's objective with its advertising is to create brand awareness, increase sales, and maximize profits.
Coca-Cola was invented in 1886 by John Pemberton, who created a popular soda fountain beverage. The company has since conducted extensive market research including taste tests of new products. Coca-Cola has a wide audience but has also attempted to target new demographics. While Pepsi is its main competitor, Coca-Cola has differentiated itself through family-focused advertising campaigns and brand promotions like "Share a Coke".
Presentation on Cola Wars between Coke and Pepsi
(Presented in Marketing Planning and Implementation-1 Course at MDI Gurgaon)
P.S- Please feel free to share your views in comments.
The Coca-Cola Company has been operating globally for over a century. It produces over 300 beverage brands that are consumed by over 1 billion people per day worldwide. Their mission is to benefit everyone touched by their business. Their marketing involves situational analysis, targeting all age groups but especially those aged 13-24, with the objectives of supplying customers' favorite drinks and increasing profits. Their marketing mix includes using various packaging, prices, and widespread distribution. Promotional strategies emphasize TV, radio, and sports event advertising.
Coca-Cola has been in business since 1886 and is currently the world's leading beverage company operating in over 200 countries. The document outlines Coca-Cola's marketing strategy, which includes targeting both young consumers aged 16-30 as well as expanding into the mid-age demographic with more purchasing power. The strategy aims to increase sales volume and market share through new product positioning, making consumers aware of different Coke varieties, and emphasizing that Coke can be enjoyed on any occasion.
Coca Cola Brand Positioning and DifferentiationSara Amjad
Coca Cola has achieved brand positioning as a refreshing, everyday part of life through consistent branding and marketing over 130+ years. It was initially marketed as a patent medicine but is now positioned as refreshing and for sharing moments with family and friends. Key factors in its positioning include maintaining a consistent 5 cent price for 70 years, innovative packaging, and widespread promotional campaigns like "The Pause That Refreshes" and more recent "Open Happiness" campaigns. While Pepsi positions as encouraging living in the moment, Coca Cola's positioning focuses on being an integral part of everyday life. Coca Cola also differentiates through its product line, culturally tailored drinks, focus on water purity and quality, and flexible business
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. It is the world's most valuable brand known for its classic Coca-Cola syrup that is mixed with carbonated water and sold in bottles and cans. The company uses extensive marketing campaigns including TV, radio, and sports sponsorships to promote its portfolio of 300+ beverage brands globally. Coca-Cola has been operating in Bangladesh for 50+ years through local representatives and now distributes popular products like Coke, Sprite, and Fanta under license from its U.S. parent company.
This document discusses Minute Maid Pulpy, a fruit juice brand owned by Coca-Cola. It provides a brief history of Coca-Cola and Minute Maid, outlines Minute Maid's product offerings and pricing, distribution, promotion, and segmentation strategies. It also discusses Minute Maid's positioning, targeting, opportunities to grow, product issues, and recommendations which include increasing promotions, entering new segments, developing a lower priced brand, and continuing product improvements.
Why coca cola is dominating in the beverage industryIMT ProHunt
This document discusses the history and dominance of Coca-Cola in the beverage industry. It notes that Coca-Cola was founded in 1886 in Atlanta, Georgia and became the largest beverage company by the 20th century due to its marketing tactics. The document outlines Coca-Cola's various products including its signature Coca-Cola drink as well as Diet Coke and Sprite. It attributes Coca-Cola's dominance to its secret formula, widespread marketing, and ability to consistently produce its signature taste. The document also discusses both benefits and risks of drinking Coca-Cola products.
The document provides an overview of Coca-Cola's complex global supply chain. Key points include:
- Coca-Cola produces syrup concentrate which is then sold to independent bottlers who produce the finished beverage. This allows for localized production.
- Technology is used to improve demand forecasting and reduce out-of-stocks. Real-time data is analyzed.
- Bottlers are responsible for manufacturing, packaging, distribution and sales within their exclusive territories. Distribution centers deliver products to retailers.
Coca-Cola has strategically positioned itself as a global brand while adapting to local markets. It began as a drink invented in 1886 and sold for 5 cents. Over time, Coca-Cola grew to be the largest beverage company in the world, offering over 500 brands across more than 200 countries. To maintain its leading position, Coca-Cola employs a "think global, act local" strategy, keeping its core product consistent while tailoring offerings and marketing to different regions and cultures. The company has established strong brand recognition through iconic packaging, consistent logo and branding, and large sponsorships of popular events.
This document presents a marketing strategy for Coca-Cola in China. It outlines Coca-Cola's mission statement, objectives, consumer segments, and analyses including PESTLE, Porter's Five Forces, BCG matrix, and critical success factors. The strategy focuses on increasing sales and market share in China through local manufacturing and a new product targeting a new consumer segment. Key factors for success include brand affinity, taste, price, health awareness, and promotions.
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. Originally created as a patent medicine in the late 19th century, Coca-Cola's marketing tactics led to its dominance in the soft drink market in the 20th century. The Coca-Cola Company produces concentrate that is sold to licensed bottlers who produce the finished product. The bottlers then sell and distribute Coca-Cola products. The Coca-Cola Company also sells fountain syrup to restaurants and food service distributors. Coca-Cola has introduced other cola drinks under its brand, like Diet Coke, and is working to remove controversial additives from some products in response to consumer preferences.
This document provides a marketing plan for a new tea product called "Bubble Fresh Tea" to be introduced by Coca-Cola. It includes an executive summary, product description, value proposition, target market analysis, competitive analysis, SWOT analysis, and marketing strategy sections. The plan aims to capture market share in the functional drinks industry with a ready-to-drink tea product targeting busy consumers. Key points of the analysis include identifying competitors PepsiCo and Dr Pepper Snapple, outlining Coca-Cola's strengths in brand recognition and weaknesses in North American performance.
A presentation on Coca-Cola's new and innovative way to promote their product through interesting and emotionally or socially touching advertisement. This case is taken from Marketing Management Book by Kotler (Marketing Excellence)
This document provides an analysis of Coca-Cola's marketing strategy. It begins with an introduction of the Coca-Cola company and its mission statement. It then discusses the current business environment and Coca-Cola's current marketing strategy, which involves the 4 P's of marketing. It analyzes the strengths and weaknesses of Coca-Cola's current strategy and discusses the company's segmentation, targeting, positioning, and developing of its marketing mix. The document is authored by group A for their marketing management course.
Coca-Cola was invented in 1886 in Atlanta, Georgia. It currently offers over 500 brands in over 200 countries. The document discusses Coca-Cola's evolution and expansion internationally from the 1880s. It provides details on Coca-Cola's marketing strategy and promotions in India, including branding, celebrity endorsements, advertising campaigns, and use of social media. Coca-Cola's marketing approach aims to align the brand with Indian culture while building visibility and associations with cricket, cinema and music.
This document provides an overview of PepsiCo, including its history starting in 1890, vision, mission, brand positioning, target market, and competitive advantage. PepsiCo's vision focuses on continually improving the world through environmental, social, and economic programs. Its mission is to produce convenient foods and beverages while rewarding investors and supporting employees and communities. Pepsi's brand positioning targets males and females aged 16-45 as hip, youthful, and forward-thinking. Its competitive advantages include a broad product mix, global production and distribution networks, and revitalized advertising campaigns featuring celebrities.
coca cola advertising strategies & marketing strategies Sanket Morbiya
1. Coca-Cola and PepsiCo are facing a slowdown in sales growth in India, with Coca-Cola's volume growth dropping to 1% in the recent quarter from 20% the previous year. PepsiCo's volume growth has also declined from double digits last year.
2. The companies are implementing strategies like price cuts, differential pricing, increased trade discounts, and expanding distribution networks to boost volumes. Coca-Cola is reducing prices of 200ml bottles to Rs. 10 from Rs. 11-12.
3. Early and prolonged monsoon rains along with high inflation have dampened demand. However, the companies hope demand will pick up in the upcoming festival season and in rural areas
Coca cola uses various types of market segmentation including geographic, demographic, psychographic, and behavioral segmentation to target different customer groups. They segment based on location, age, lifestyle, and purchasing patterns. Some key segments include younger people aged 10-25, health conscious consumers, athletes for sports drinks, and diabetics for products like Coke Zero. Coca cola positions itself as a solution for thirst and uses segmentation to ensure continuous customer satisfaction and increasing sales by tailoring benefits to each segment.
Marketing communication strategy of Coca Cola.pptxAnaz30
Coca-Cola is the world's largest beverage company operating in over 200 countries. It was invented in 1886 and has since expanded globally using various marketing strategies. Coca-Cola segments markets by geography, demographics, and psychographics. It utilizes many communication channels including newspapers, magazines, television, radio, cinema, posters, billboards, and the internet. Some of Coca-Cola's most successful advertising campaigns in India include "The Coca Cola 1998 Cup", "Jo Chaaho Ho Jaaye, Coca Cola Enjoy", and "Open Happiness". Coca-Cola's objective with its advertising is to create brand awareness, increase sales, and maximize profits.
Coca-Cola was invented in 1886 by John Pemberton, who created a popular soda fountain beverage. The company has since conducted extensive market research including taste tests of new products. Coca-Cola has a wide audience but has also attempted to target new demographics. While Pepsi is its main competitor, Coca-Cola has differentiated itself through family-focused advertising campaigns and brand promotions like "Share a Coke".
The Coca-Cola Company is the world's largest beverage company, selling over 1.3 billion beverages per day in over 200 countries. It owns hundreds of beverage brands and has been operating for over 100 years. Coca-Cola aims to remain the top beverage distributor globally by continuing to develop new products, improve marketing, and foster sustainable communities.
Marketing Communications of Coca -ColaSanjeev Sahu
Coca-Cola uses an integrated marketing communications approach to promote its brands. It utilizes various media channels including newspapers, magazines, television, radio, cinema, internet, outdoor advertising, and social media. Coca-Cola also leverages word-of-mouth marketing, point-of-sale materials, sales promotions, public relations, and a network of salespeople to communicate with customers. The company aims to create consistency across its various marketing initiatives and tailor certain campaigns to local cultures to maximize effectiveness on a global scale.
Coca-Cola is the world's largest beverage company that was founded in 1886 in Atlanta, Georgia. It produces over 3,300 beverage brands and products. Coca-Cola utilizes an effective marketing mix strategy involving a wide product portfolio, competitive pricing, extensive global distribution network, and large promotional spending. It has maintained its position as the dominant player in the beverage industry through adapting to changes in demand, supply, and competitive pressures over its long history.
The document discusses the history and global success of Coca-Cola. It notes that Coca-Cola is sold in over 200 countries and has over 3,500 beverage products. The Coca-Cola brand is worth $74 billion and the company spends more on advertising than both Microsoft and Apple combined. The document also discusses Coca-Cola's mission and strategic priorities, strengths, weaknesses, opportunities, threats, and marketing mix strategies.
Coca-Cola is a global beverage company that has been in business for over 100 years. It uses a variety of marketing strategies to promote its products. Coca-Cola's mission is to refresh the world and inspire happiness. Its vision focuses on people, portfolio, partners, planet and profit. Coca-Cola Sri Lanka produces over 10 million units annually and distributes through 128 distributors across the country. Coca-Cola's target market is young people, but it also targets older consumers. Products typically go through life cycle stages of introduction, growth, maturity and decline.
Coca Cola is a global beverage company founded in 1886. It produces over 230 beverage brands and has operations in nearly 200 countries. The company's marketing and advertising campaigns since 1900 are examined, starting with targeting men and women in the US from 1900-1905, then young consumers and couples from 1906-1925, and eventually aiming for mass consumption globally. The company's strategies evolved from connecting with consumers through fun and pleasure to using sports sponsorships and different packaging to drive growth.
Coca-Cola was created in 1886 in Atlanta, Georgia by Dr. John Pemberton and became one of the world's most popular and recognizable brands. It grew from modest beginnings selling 9 drinks per day to becoming a global corporation selling over 1.5 billion drinks daily in over 200 countries. Coca-Cola uses marketing strategies like dominating fountain sales in fast food restaurants and testing new packaging like curved cans to promote brand recognition and sales growth worldwide.
Coca-Cola is the world's largest beverage company operating in over 200 countries. It has over 400 brands and nearly 2,400 beverage products. John Stith Pemberton invented Coca-Cola in 1886 in Atlanta, Georgia, and Asa Candler incorporated the Coca-Cola Company in 1892. Under six decades of Robert W. Woodruff's leadership, Coca-Cola expanded globally. The company's mission is to create value by executing a comprehensive business strategy focused on consumers and brands. Its vision involves maximizing shareholder returns while being responsible. Coca-Cola connects with over 1 billion people each month through social media platforms.
This document summarizes the marketing strategies of Coca-Cola. It discusses Coca-Cola's evolution since 1886, their expansion into new markets globally to find new opportunities. It describes Coca-Cola's iconic logo designed in 1885 and their universal marketing strategy focused on acceptability, affordability and availability. Coca-Cola has built one of the largest distribution networks in the world to ensure their products are ubiquitous. Their global advertising emphasizes youth and energy through memorable slogans to gain social acceptance.
Coca-Cola was created in 1886 in Atlanta, Georgia by John Pemberton. Asa Candler later bought the formula and founded The Coca-Cola Company. Over time, Coca-Cola expanded globally and diversified its product portfolio. Today, Coca-Cola is the largest beverage company in the world and sells more than 1 billion drinks per day across its portfolio of 500+ brands in over 200 countries. Coca-Cola has become one of the most recognizable brands globally through effective marketing strategies around product, price, placement, and promotion over its 135+ year history.
Coca-Cola is a globally recognized carbonated soft drink sold in over 200 countries. Originally developed as a patent medicine in the late 19th century, Coca-Cola's marketing strategies led by Asa Griggs Candler helped it dominate the soft drink market in the 20th century. Coca-Cola produces concentrate that is sold to licensed bottlers who produce and distribute the final drink. Over the decades, Coca-Cola has established strong brand equity through extensive marketing, sponsorship of sports and events, and product line extensions like Diet Coke and Coca-Cola Zero that maintain brand relevance while expanding offerings. The company emphasizes brand loyalty and accessibility through its distribution network to remain the leading soft drink brand worldwide.
Coca-Cola is one of the most globally active international companies, deriving 80 percent of its sales from outside the U.S. To succeed internationally, Coca-Cola had to understand that different markets require different marketing strategies and relationship building. In India, Coca-Cola changed its slogan when it learned soft drinks were reserved for guests. In Japan, Diet Coke was renamed Coke Light to avoid embarrassment. In Spain, brown delivery trucks were repainted because they resembled hearses. In Germany, delivery uniforms were altered since brown shirts carried negative associations. Coca-Cola's ability to adapt its marketing to local cultures enabled its global success.
This document provides an overview and marketing plan for Coca Cola presented by students at Baluchistan University of Information Technology and Management Sciences. It includes an introduction to Coca Cola as the world's largest beverage company with over 500 brands. The marketing plan examines Coca Cola's situation, industry analysis, SWOT analysis, objectives, and strategies. It aims to create strong brand awareness for Coca Cola and expand its global market share of nonalcoholic drinks.
Coco Cola jdvkjvkdvjnvnvnvnjvnvkjdkvjfjfjfJaypatel645080
Coca-Cola is a popular carbonated soft drink created in 1886 that is now sold in over 200 countries worldwide. It has a loyal customer base and uses emotional storytelling in its advertising campaigns to connect with consumers. Coca-Cola also aims to reduce its environmental footprint and supports community initiatives through sustainability efforts.
Coca-Cola was invented in 1886 by Dr. John Pemberton and was first sold for 5 cents. It grew significantly over the decades and became the largest beverage company in the world. In the 1980s and 1990s, Coca-Cola introduced several new products like diet drinks, Powerade, and Fruitopia to expand beyond its original cola drink. Today, Coca-Cola owns over 500 brands and has a presence in over 200 countries. It focuses on maximizing shareholder value through strong production, distribution, and marketing systems. Coca-Cola faces competition from Pepsi but has maintained a large market share through brand loyalty and differentiation.
The document provides an overview of The Coca-Cola Company. It discusses the history and evolution of Coca-Cola from its invention in the late 19th century to becoming the dominant soft drink by the 20th century. It also outlines the company's portfolio of drinks, vision, mission and competitors. The key competitors identified are Pepsi, Red Bull, Dr Pepper, Nescafe, Tropicana, and Parle. The conclusion recommends strategies around health concerns and expanding Coca-Cola's product line.
Team Hawaith Mithai consists of 5 members with student IDs. Aarong started in 1978 in Bangladesh as a lifestyle brand and is now a leading brand in that sector. It is a sister concern of BRAC, the largest development program in the world. Aarong's mission is to make it the best brand in the world for Bangladeshi lifestyle and culture while protecting the environment. It has stores in several cities in Bangladesh and one in London. It sells men's, women's, children's products and home decor. Aarong manages its supply chain through procurement, warehouses, inventory management, transportation and distribution to customers at stores and online/via app.
This document discusses psychological wellbeing and illness. It defines wellbeing as having acceptance, mastery, positive relationships, personal growth, purpose in life, autonomy, happiness, determination, optimism, and living according to one's values. Factors that influence wellbeing include enjoyment, resilience to stress, goal-setting abilities, and relationships. The document also defines mental illness as conditions that affect mood, thinking, and behavior, and lists some common illnesses like anxiety disorders, mood disorders, and eating disorders. It emphasizes the importance of connection, activity, learning, contribution, and presence in maintaining wellbeing.
Brief Glance of the Marketing Process of Chillox, a burger joint based in Dhaka. Their process of Marketing and product development have been included here by having a discussion with the top management of Chillox.
Human Resource Management of Boomerang DigitalAleef Muhammad
Human resource management at Boomerang Digital involves strategic management of employees to help the business gain a competitive advantage. The company has six departments including marketing, finance, branding, human resources, IT, and special projects. Employees go through an online and offline recruitment process including interviews. Training and development programs are conducted for each department. Performance is regularly appraised and compensation includes bonuses. The company practices equal employment opportunity and participative leadership in decision making.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Shakil Mohammad Imtiazuddin is a name. The name consists of a first name, middle name, and last name. This short text provides a name but no other context or information.
The document discusses the ICT software industry in Bangladesh. It notes that the ICT sector is poised for continued expansion, with an estimated worth of $600 million and over 250,000 professionals employed. Bangladesh has competitive advantages for the ICT sector, including low labor costs, high programmer productivity, and widespread English knowledge. The software industry in Bangladesh has over 800 registered companies and employs around 70,000 professionals. While the industry is growing, challenges include lack of infrastructure in rural areas, high prices of IT products, electricity issues, and a lack of practice opportunities for engineers.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Coca Cola Marketing Process
1.
2. Introduction
Invented in the year 1886
Initially it was a medicinal
beverage
In 1894, Asa Candler bought
the company and started
selling as a beverage
Pharmacist John Pemberton
3. In the first year, John Pemberton sold 9 glasses of
Coca-Cola per day at a price of 5 Cents each.
And now, Coca-Cola serves an estimate on 1.9 Billion
bottles a day.
6. 3500 beverages
(more than 500
brands) spanning
from sodas to
energy drinks to
soy-based drinks.
It would take you
over 9 years to try
them all, if you
drank one per day.
7.
8. Coke owns THREE of the five best selling
soft drinks in the world.
The Coca Cola
Company
Pepsico The Coca Cola
Company
Pepsico The Coca Cola
Company
My Favorite
15. Product
The company has the widest portfolio in beverage
industry comprising of 3500 products.
Beverages are divided into diet category, 100% fruit
juices, fruit drinks, water, energy drinks, tea and coffee
etc.
As per Nielson’s data, Coca cola is the No.1 brand in
sparkling beverages, juice, and retail packaged water in
2010.
Coca cola has its market presence around 200
countries.
16. Price
Due to the availability of wide range products, the
pricing is done according to the market and
geographic segment.
Each sub-brand of coca cola has different pricing
strategy. Their pricing strategy is based on the
competitors pricing, Pepsi is the direct competitor to
coke.
Beverage market is said to be a oligopoly market (few
sellers and large buyers), hence they form into cartel
contract to ensure a mutual balance in pricing between
the sellers
17. Place
Coca cola is the world’s most favorite brand and is
available all over the world.
The distribution system of coca cola follows the FMCG
distribution pattern.
The effective distribution network of coke has almost
eroded the small and middle level players in the
market.
18. Promotion
Coca cola adopts various advertising and promotional
strategies to create an increased demand in the market
by associating with life style and behaviour and mainly
targeting value based advertising.
Coca cola uses CSR as its marketing tool to gain
emotional benefits in consumers mind.
It allows price discounts and allowances to distributors
and retailers and uses various types of sales
promotions in order to push more products into the
market. It employs both push strategy through
promotions and pull strategy through advertisements
and campaigns..
21. Brand Image
Coca-Cola always try to spread positivity of the things
happening in the world through their Happiness
campaigns.
Happiness
22. Brand Image
Coca-Cola, being a relaxing beverage, promotes to
have some Rest after the day’s hard work.
Relaxation
23. Brand Image
Friends are someone we always want to have by our
side. So does Coca Cola want to be by their
customer’s side.
Friendship
24. Brand Image
Human beings are made of love. We all love to Love.
Coca Cola promotes the sharing and caring of loved
ones through their campaigns.
Love
25.
26.
27. Coca Cola consider each customer as a target and a
potential consumer. All age groups are being targeted but
the most potential is the age group from 18-25 that covers
around 40% of total age segments.
33. Revolutionary Marketing Campaign by
Coca-Cola
Created the most literal
rendition of sharing a coke.Share a Coke
The regular looking can of coke
can be twisted to become two
mini cans.
Allows the easiest method to
SHARE the happiness aka coke.
34. Revolutionary Marketing Campaign by
Coca-Cola
Project Connect
Most successful share
happiness campaign.
Names/words were written on
the body of the bottle.
Initially, it was launched in
Australia in 2013 allowing Coke
to reach 42% of Australia’s
population.
35. Revolutionary Marketing Campaign by
Coca-Cola
Project Connect
That year, around 250,000,000 bottles
were sold in a nation of just under
23,000,000 inhabitants.
The positive response made Coca Cola
spread this campaign in 70 countries
using 17,000 names.
37. Revolutionary Marketing Campaign by
Coca-Cola
Project Connect in
Bangladesh A bit different than other
countries.
Lost Bengali words are
used to promote them.
These words connect
people.