Here is a swot analysis of Cocacola company Done on 2014, basing on Information found on the internet,, it will be usefull for people out there, especially for students who will have this kind of assignment
The project is completed by Pritam Mukherjee of PIBM, Pune pursuing MBA and contains the data of different products of Coca- Cola, their variants and the prices of those variants and distribution methods. The product mix of Coca- cola for both international and Indian market and the pricing methods adopted by the company, the report also contains different prices for different types of market namely, Kirana stores, retail outlets and online. Inventory Turnover Ration of Coca-Cola 2019. The data is of 2020.
The project is completed by Pritam Mukherjee of PIBM, Pune pursuing MBA and contains the data of different products of Coca- Cola, their variants and the prices of those variants and distribution methods. The product mix of Coca- cola for both international and Indian market and the pricing methods adopted by the company, the report also contains different prices for different types of market namely, Kirana stores, retail outlets and online. Inventory Turnover Ration of Coca-Cola 2019. The data is of 2020.
PepsiCo, An analysis of the strategy and parenting advantageVladimir Pushmin
Analysis and evaluationof the PepsiCo corporate strategy and assessment of whether this corporate strategy provides any parenting advantage to any of the businesses part of the corporate enterprise when compared to other buisiness models
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
Coca
Cola began its journey as a small organization which produced beverage. It’s supply chain was little and
limited to a small market. However as Coco Cola grew and expanded itself its supply chain also got expanded
from traditional mass merchandising to modern Supply Chain techniques like J.I.T.
Cola Wars have continues till date. This presentation presents an analysis of the case Cola wars continues in 2006.
Find out what we have to say about the classic case of competition.
PepsiCo, An analysis of the strategy and parenting advantageVladimir Pushmin
Analysis and evaluationof the PepsiCo corporate strategy and assessment of whether this corporate strategy provides any parenting advantage to any of the businesses part of the corporate enterprise when compared to other buisiness models
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
Coca
Cola began its journey as a small organization which produced beverage. It’s supply chain was little and
limited to a small market. However as Coco Cola grew and expanded itself its supply chain also got expanded
from traditional mass merchandising to modern Supply Chain techniques like J.I.T.
Cola Wars have continues till date. This presentation presents an analysis of the case Cola wars continues in 2006.
Find out what we have to say about the classic case of competition.
A free version of The Coca Cola Company SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/coca-cola-swot-analysis.html
INTRODUCCION
HISTORIA
CONDUCIENDO NUESTRO ÉXITO
OPERACIONES INTERNACIONALES
JUNTA DE DIRECTORES
MARKETING INTRODUCCION
POLITICAS DE MARKETING/MARKETING MIX
-ANALISIS SITUACIONAL
-MERCADO OBJETIVO
-OBJETIVOS/METAS
-ESTRATEGIAS DE MARKETING
<marketing>POLITICA DE PRODUCTO
>POLITICA DE PRECIO
>POLITICA DE PROMOCION
>POLITICA DE PLAZA
-¿AFECTO LA CRISIS MUNDIAL A COCA COLA?
-CONCLUSION
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
Watch the videos and explain in your own words.Watch the We.docxcelenarouzie
Watch the videos and explain in your own words.
Watch the "Western New York Beacon Community: Improving Health Through Health Technology" video on the healthit.gov website.
Watch the "Beacon Community Program: Improving Health Through Health Technology" video on the healthit.gov website
Coca Cola’s Internal Environmental Analysis 2
COCA-COLA INTERNAL ENVIRONMENTAL ANALYSIS
Coca cola’s Core Competencies
Coca-Cola is truly a worldwide company, the company’s products are consumed and recognized globally. The coke company structures and organizes itself in the way that reflects the fact. At the same time, the Company aims at satisfying particular regional market needs in a sensitive manner and the company’s structure is supposed to reflect it too. Hence, the Coke Company has to build an organizational structure that will be flexible enough to meet all these requirements.
The world’s top four soft drinks are marketed by the Coca-Cola Company, since it is the world’s largest company that produces beverages thus it is the leading producer and markets of the soft drinks. The organizational success of the Coke Company is based on the following factors:
The company produces a unique and recognized brand: When considering the world’s recognized trademarks around the globe, Coca-Cola is among the one which are most recognized.
Quality: Coca-Cola consistently offers their customers with the products of high quality.
Marketing: Creative and innovative marketing programs are always delivered worldwide by the Coca-Cola company (Bruce, 2006).
Availability Globally: All the Coca-Cola products are bottled and distributed globally.
Ongoing innovation: Coca-Cola Company has provided their customers continually with the new product for example, Coca-Cola vanilla that was launched in 2002.
Coca-Cola has an organizational structure that is designed to meet the aims, they make use if the combining the decision making flexibility, and the best ideas are shared across the coke organization, they experience a control from the center with all the appropriate level of management. The company enhance the employees’ development by building flexible structures which greatly encourages the employees to work in teamwork. Example is the invention and development of new product such as Coca-Cola vanilla which brought together the different of teams of employees with various specialism.
The Coca-Cola Company has also set an organizational strategy that ensures better utilization of the resources available within the organization. The Coke Company also aim at becoming the world’s largest world’s provider of the branded beverages products thud delivering a profitable and consistent growth in order to have the product of the highest quality and processes.
Being among the major and popular global beverage companies with a lot of brands available in the stores and .
Fils-Aime 13
Valdirene Fils-Aime
Michael Matvichuk
CMGMT 4140 -- Strategic Management
Project: Five-Step Strategic Management Plan Analysis
Coca-Cola Company in the beverages industry
Step I. Corporate Mission and Goals
Brief history of the background and evolution of the organization
Coca-Cola Company is the manufacturer of Coke or Coca-Cola soft drinks. The company was founded in 1886 by John Pemberton. He was inspired by his curiosity as he stirred up a fragrant, caramel-colored liquid that he brought down to a place called Jacobs’ Pharmacy. There he added carbonated water and let several customers sample the new concoction. Although John Pemberton invented Coca-Cola, which is a carbonated soft drink, he later sold it to businessman Asa Griggs Candler, whose smart marketing tactics made the soft drinks to dominate the world of beverages in the entire 20th century. During the introduction stage into the market, the company used to sell nine drinks in Atlanta per day, but currently it is selling more than 19400 beverages every second around the globe (Moran). Its advertising strategies have changed to reach greater markets. Today Coca-Cola is one of the best-known brands around the world. However, when the company started, it used free coupons to promote its product. When Griggs Candler acquired the company, his budget to promote the product was $11,000. In 2011, the company allocated $4 billion for the marketing of its products (Moran). Also, over the decades the bottling of the beverages has changed to differentiate it from other close substitutes. These changes have also been seen in the company logos.
Mission and Vision
Coca-Cola has aimed to maximize its profit while keeping long-term sustainable growth in the beverage industry. The mission statement of the company states that it aims to refresh the world, inspire the moments of happiness and optimism, and create value and build a difference in the world. The vision of the company is their road map and acts as a guide to every aspect of their business by explaining what ought to be accomplished to achieve sustainable and quality growth around the world. It appears that the vision of Coca-Cola consists of 6 P’s which are people, portfolio, partners, planet, profit, and productivity. The company’s values include integrity, collaboration, accountability, diversity, leadership, passion, and quality (“Mission, Vision & Values”). The winning culture of the company explains its behaviors and attitudes that will make their vision 2020 a reality.
General Structure and Leadership Style
The organizational structure of the company is structured in such a way that it operates smoothly, and the growth of the company is enhanced. The company is composed of fifteen board members who include the CEO of the company James Quincey. The board members are all divided, and each of the board heads several other committees. Currently, the company is now divided into three regional groups, which include ...
COCA COLA COMPANYIntroductionCoca cola is the larges.docxmonicafrancis71118
COCA COLA COMPANY
Introduction
Coca cola is the largest retailer of beverages in the world
The company has more than 400 brands and produces more than 3000 products
It spreads over more than 200 countries
The company has created employment opportunities for thousands of people worldwide
Coca cola is the worlds largest beverage producer which serves more than 200 countries. The company produces variety of brands stretching to more than 400 brands. The company also commands market in more than 200 countries making it a successful international company. Coca cola company also plays major roles in global social corporate responsibilities and it also know for sponsoring various sports. Of great importance, is that the company has created employment to thousands of people across the globe. The success of the company makes it the best fit for this study.
Of all the above brands, the company’s products stretch the tally further to 3000
2
Coca cola company organizational structure
The company is headed by CEO who is the president of the company
He is assisted by subordinates who control various functions of the company
Subordinates work under control of vice president of various functional departments
The company operates as functional form of organization
The organizational structure of the company is centralized. The head of the company is the CEO who serves to oversee of the activities of the Company. The CEO also serves as the president of the company. The president works with sub ornate staffs who control various activities of the company. Authority flows from top management to the Junior management with each person playing his or her role. This is same with communication where vertical communication is embraced
3
Cont.. Organizational structure
The company embraces centralized management system
it has regional heads in the countries is has penetrate
Communication systems in the company follow a certain chain of command
Regional heads of different countries take charge business growth in their region. They are answerable to the vice president in their functional departments.
4
Operational plans for coca cola company
The company’s operational plans are;
To simplify operational model
Expanding productivity programs
To provide local operations with clear goals
To focus on great brands and strong bottling partners
Target investments that leverage global muscles
The company in its daily operations aims at simplifying matters so as to advance efficiency. This also comes along with increased productivity levels of the organization.
Mostly, the company targets those investments which will breakeven and hence get back value of their investment.
5
Coca cola company financial plan
The company’s cash flow has been increasing despite stiff competition from new entrants
The company has heavily invested in diversification
It has heavily invested on technology to minimize cost and improve efficiency
the company is aiming at increasing.
The Presentation is about :
- Coca Cola Comapny
- Internal & External factors analysis
- Strategic decision matrix
- Coca Cola's Strategy
This Presentation done as a part of MBA class assessment in 2010
Financial Accounting - How to determine a credit or debit entrySuleyman Ally
Financial Accounting foundation .
BASIC rules on Credit & debiting
This is very helpful in determining where to debit and credit as per the transaction occurred
Michael porter's five force model ( porter's competitive enviroment analysis)Suleyman Ally
porters five forces, advantages and its limitation. features of attractive and unattractive competitive enviroment, cirmustances that couses higher supplier and customer bargaining power,
Organization mission statement and visionSuleyman Ally
The meaning of vision and mission
characteristics of mission and vision
importance of mission and vision
role of mission and vision statement in strategy formulation
Shortcomings in vision statement
Factors affecting objective settings
Difference between vision and mission statement
Strikes and lockouts, weapons used by employer and employee, advantages and d...Suleyman Ally
meaning of strike and lockout.
types of strikes
Advantages and disadvantages of strikes
effects of strikes to workers, employer and the goverment
Weapons used by employees and employer
introduction to trade unions
trade unions characteristics
objectives of trade unions
how trade unions are financed
how trade unions recruits its members
why employees join trade unions
functions of trade unions
trade union structure
Weakness/challenges/problems facing trade unions
Measures to strengthen trade unions
Advantages of trade unions to workers, employeer and society
criticism of trade unions by employer
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
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It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Ethnobotany and Ethnopharmacology:
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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Cocacola swot analysis slideshare 2014
1. SWOT ANALYSIS OF COCACOLA COMPANY (2014)
SWOT ANALYSIS (2014)
Swot Stands for strength, weakness, opportunities and threats. Swot analysis is an overall
evaluation of a company current state by looking at its strength, weakness, opportunities and
threats.
Swot analysis is considered to be a source of information for strategic planning which aims to
develop full awareness of the company situation that will help in strategic planning and
decision making of the company.
COCACOLA COMPANY PROFILE
The Coca-Cola Company is a global company with some of the world's most widely
recognized brands
It is the largest non alcoholic beverage company in the world with over 550 brand names
offering in over 200countries; they produce everything that is of food and beverages including
tea, orange juice, energy drinks such as monster, sports energy drinks and carbonated drinks
The company was born in Atlanta, Georgia in 1886 by Dr John s Pemberton who is the
inventor of the Coca-Cola beverage. The brand name and logo of the “Coca-cola” was
suggested by Dr Pemberton’s bookkeeper called Frank Robinson.
Some of the Coca-Cola brands are produced and sold worldwide like Sprite and Fanta, while
some brands are produced and sold for specific countries, For example Ambasa is a milk-
based soft drink sold by The Coca-Cola Company in Japan.
Coca-Cola also operates on franchise business in which it produces syrup for beverages that
are sold to its franchisee in different countries that produce Coca-Cola products.
2. Name Coca-Cola Company
Logo
Industries Served Food and beverages
Target group All age group from kids to adults
Positioning of the product A beverage brand for the entire family
Geographical areas served Worldwide
Headquarters U.S.A, Atlanta , Georgia
Current CEO Muhtar Kent
Revenue $ 48.01 billion (2012)
Profit $ 9.01 billion (2012)
Employees 146,200 (2012)
Estimated consumer serving per day 1.5 billion
Associates 90500 worldwide
Mission To refresh the world, To inspire
moments of optimism.
SOME OF THE COCA-COLA BRANDS
3. STRENGTHS
Strengths are features of the business that provide an advantage over others in the industry. It
includes organizational capabilities such as processing capabilities, financial resources,
Products and services and customer locality.
Coca-Cola company strength include the following
1. BRAND RECOGNITION AND REPUTATION WORLDWIDE
Coca Cola is an extremely recognizable company. Its products have Global reach with
presence in over 200 countries.
Popularity is one of its superior strengths that are incomparable with other companies. Coca
Cola is known very well worldwide. It's branding is easily recognized. Their products are well
known to major parts of the world and customers accept the products.
Coca-Cola is the leading player in the global beverage industry that is found everywhere in
the world.
2. EXTENSIVE DIVERSIFIED RANGE OF PRODUCTS
Coca-Cola sells and manufactures many different products including carbonated drinks and
energy drinks.
The company produces several products that are known worldwide and some products that are
produced on specific countries, for example Ambasa is a Soft drink sold in Japan and Korea,
4. Apollinaris is a German naturally sparkling mineral water owned by Coca-Cola,
Bibo is a Fruit flavored juice produced in Turkey, South Africa, Mozambique and Canada.
3. STRONG MARKETING AND ADVERTISEMENT
Coca-Cola has got the best incredible marketing teams that have excellent marketing and
advertisement techniques. They dedicate themselves on each and everything within their
capability and power in order to sell their products.
The major technique they use in their advertisement and marketing techniques is by
associating celebrity and brand amassadors in their advertisement, For example now there is
coke studio which basically advertise cocacola using celebrities in form of songs, In Tanzania
there is Lady Jay dee, Diamond and others in different countries
Other advertisement techniques include
I. T-shirts and hats that people do wear, they normally do get them during promotion of Coca-
Cola
II. Football stadiums of different countries in the world
III. Effective and efficient packaging technique that attracts customers and giving emphasis
on recycling and reusing
IV. Televisions and radios advertisement. For example there was this advertisement of Coca-
Cola on TV which identifies Coca-Cola as a beverage for the whole family; this
advertisement shows the whole family having a feast on a table with Coca-Cola as their drink.
Coca-Cola advertisement can also be found in movies, both international movies and our own
Tanzanian movies.
Also In Dar es salam one of the marketing technique used by Coca-Cola to encourage
consumption of its product is the acquisition of free call time minutes for Vodacom users if a
customer buys a Coca-Cola. When a customer buys the product, he will get the offer by
peeling the plastic of bottle cap, get the numbers, send them to the Vodacom Company and
obtain the minutes.
4 .STRONG MARKET SHARE IN BEVERAGE
5. Coca-Cola is considered to be the world largest market share that holds the largest beverage
market share in the world which is about 40%. Its major competitor Pepsi covers 31% and
the remaining shares are covered by other companies.
5. CUSTOMER LOYALITY
Another strength which is very important to Coca Cola is customer loyalty. Eighty percent of
their profit comes from 20% of their loyal customers.
Many people/families are extremely loyal to Coca Cola. It would not be rare to constantly
find bottles and cases of a product such as coke in a house. It seems that some people would
drink coke religiously like some people would drink water and milk. This is an improbable
feat. Customers will continually purchase these products, and will probably do so for a very
long time. If two parents were good Coca Cola drinkers, this will be passed down do their
children as they grow loyal to the company. With Coca Cola’s ability to sell their product all
over the world, customers will continue to buy what they know and what they like which are
the Coca Cola products.
6. WELL KNOWN SPONSORS ON IN THE WORLD
Coca-Cola are well known sponsors in the world. They have Long association with
international sports events, sponsorships etc
Coca-Cola have sponsored different Olympics games in different countries
The Coca-Cola Company is one of the longest-standing corporate partners of FIFA, Coca-
Cola is the official sponsor of Fifa World cup
7. STRONG DISTRIBUTION NETWORK
Coca-Cola has Strong and efficient supply chain network, ensuring that all the products are
available even on the most places in the world including Africa, Asia, America and Europe
markets.
It has the largest distribution network because of the demand in the market for its products.
On the other hand, due to this successful distribution network, Coca cola has been able to
command such a high market presence.
WEAKNESS
6. These are characteristics that place a company at a disadvantage relative to others; they
reduce the capability of the firm to attain its goals and future growth. Weakness include poor
technologies, Poor employee performance and limited financial resources..
Coca cola consist of the following weaknesses
1. ABSENCE IN HEALTH BEVERAGES AND FOCUSING
Coca-Cola does not produce any health beverage; Most of their products are not good to
health and results to obesity since they contain large amount of calories. Societies are now
becoming aware of obesity harmful effects, the business environment is changing and people
are taking measures to ensure that they are not obese, this means the consumption of
beverages in developed countries might go down as people will prefer a healthy alternative,
hence lost of customers to coca-cola company if they don’t produce health beverages.
2. COMPETITION WITH PEPSI THAT OUTSALES COCA-COLA IN SOME AREAS
Pepsi is usually in second to coke in sales. It out sales Coca-cola in some markets areas, for
example in Oman and Saudi Arabia they prefer Pepsi rather than Coca-Cola. Also in India
and Pakistan they prefer Pepsi, Pepsi seems to sponsor most of the cricket teams in India and
Pakistan
3. NEGATIVE PUBLICITY
The presences of traces of pesticides in the cola beverages have caused damage to the brand
image. People have blamed Coca cola for mixing pesticides in the water to clear contaminants
Negative publicity occur in India during September 2007 where Coca-Cola was accused of
selling products with pest side residue. This reduced the Coca-Cola market in India as well as
some places in the world.
Also on water management issues several groups have raised lawsuits in the name of Coca
cola because of their vast consumption of water even in water scarce regions
OPPORTUNITIES
7. Opportunities refers to chances which arise that can make a company earn greater profit in its
business environment
They occur when an organization can take benefit of the current situation in its environment
to plan and execute strategies that enable it to become more profitable. The following are the
opportunities of the Coca-Cola company.
1. INCREASING SALES OPPORTUNITIES ON DEVELOPING NATIONS
Developing nations such as India and Tanzania do have hot summer. The consumption of cold
drinks in these places during hot summer is almost doubled. Thus the higher consumption in
developing business environment can be a good opportunity for Coca cola to increase its
revenue
2. BOTTLED WATER CONSUMPTION GROWTH
With hygiene becoming a major factor in the consumption of water, packaged drinking water
has found its way into people’s mind. Coca cola has a presence in the packed drinking water
segment though Kinley. Although Kinleys expansion is slow as of now, Kinley has a huge
potential of expansion. Thus Coca cola as a company should focus on the expansion of Kinley
as a brand and take it up to Bisleri ‘s level of trust
3. SUPPLY CHAIN IMPROVEMENTS
Supply chain can be a major cost sink hole with the transportation costs always rising. Coca
cola’s complete business is based on transportation and distribution. There will always be
possible improvements in this area. Thus Coca cola should keep strict watch on its Supply
chain and keep improving to bring the cost down
4. INCREASING DEMAND FOR HEALTHY FOOD AND BEVERAGES
The marketing of healthy beverages and food is widely seen and it is still growing in demand.
The company can try to create and provide more healthy drinks in the market since people in
the world are paying more attention to their health at present. Healthy drink markets will have
great potential in the future. If Coca-Cola can produce healthy beverages and food in the
future, it will obviously boost its revenue
THREATS
8. Threats are elements in the environment that can cause trouble to the business. Threats
include competitors, changing customer needs, Changes in government regulations and
Changes in economic of the country.
Coca cola does face the following threats.
1. INTENSE COMPETITION
Coca-Cola is getting intensive competition from different manufactures both locally and
internationally. Pepsi is the leading competitor of Coca-Cola; Hence Coca-Cola should have
innovative ideas in order to make its past customers to stay, grab more future customers and
to continue leading the beverage market industry worldwide.
For example In Tanzania Coca-Cola faces local competition from Bakhresa and Mohd
Enterprises Company,
2. CHANGING HEALTH CONSIOUSNESS OF THE SOCIETY
There are changes in consumer preference in the society, Societies focus on drinking health
beverages. People are changing their altitudes and keep their mind on consuming health
drinks in order to avoid diseases such as obesity.
Today, there is a trend of consuming healthy drink and many existing drink companies have
tried to invent a great variety of innovative drinks. If the Coca Cola Company only insists on
providing tasty soft drinks and little healthy drinks, its sales must be affected.
3. WATER SCARCITY
Water is the major threat to Coca cola. The threat here is that water scarcity is on the rise,
with the climate changing, and regions of various countries facing scarcity of water, sooner or
later someone might raise fingers on beverage companies.
If water is limited or rationed, Coca cola can experience a major downfall in their revenue and
capacity of distribution.
All in all this a Swot analysis of the Coca-Cola that identifies some of the strength, weakness
opportunities and threats of the company