Downloaded 11,026 times
More Related Content
![Coca Cola Presentation[1]](https://cdn.slidesharecdn.com/ss_thumbnails/cocacolapresentation1-12796581248162-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to Coca cola Presentaion
Coca cola Presentaion
- 1.
- 2. Road Map • History •Some Interesting Facts About • Company Profile • Mission & Vision • Market Share • Marketing 4 Ps • Conclusion
- 3. 1886 1891 Coca Cola Coca Cola’sfirst BORN BOTTLING In a drug store occurred
- 4. 1899 1909 The first bottling 400Coca-Cola plants AGREEMENT BOTTLING was done were operating
- 5. 1930 1960 The company startedmoving New GLOBALY BRANDS were Introduced
- 6. 1960 1996 Started Operations in Allrights to PAKISTAN CCBPL
- 7. Some Interesting FactsAbout Coca Cola
- 8. Coca-Cola was madefor the cure of headache and other illnesses
- 9. Sales for thefirst year were only $50
- 10. Only 9 servings ofthe soft drink were sold each day
- 11. Now number ofcoke bottles sold each day 1.8 billion
- 12. Coca-Cola is the mostrecognized word in the world after Okay
- 13. In 2012 162 Value B Enterprise In2012 115 B Total GDP
- 14. Total number ofCoca-Cola Products 3,500
- 15. Number of worldwideCoke employees 150,900
- 16. Company Profile Name The CocaCola Company Industries served Beverages Geographic areas served Worldwide Headquarters Atlanta, Georgia, U.S. Current CEO Muhtar Kent Revenue $ 48.01 billion (2012) Profit $ 9.01 billion (2012) Employees 150,900
- 17. Mission • To refreshthe world... • To inspire moments of optimism and happiness... • To create value and make a difference.
- 18. Vision • People: Bea great place to work where people are inspired to be the best they can be. • Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
- 19. Vision • Planet: Bea responsible citizen that makes a difference by helping build and support sustainable communities. • Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. • Productivity: Be a highly effective, lean and fastmoving organization.
- 20. Values • Focus onthe Market • Work Smart • Act Like Owners • Be the Brand
- 21.
- 22. Market Share inPakistan Others, 5 % CocaCola, 30% Pepsi , 65%
- 23. Global Competitors • PepsiCoInc. • Dr Pepper • Snapple Group, Inc. • Unilever, • Groupe Danone, • Kraft Foods Inc., • Nestlé S.A. and others.
- 24. Some Local Competitors MainCompetitor • Pepsi Other Competitors • Gourmet • Pakola
- 25.
- 26. Product Coca Cola hasthe big chain of Product line Over 3,500 Products
- 27. Price Earlier Coke usedcost based pricing As competition started, now Coke has shifted to competitive pricing strategy VS
- 28. Place Target Market isEntire Planet
- 29. Segmentation Coke’s commercials basicallybased on young generations.
- 30. Promotion • Getting shelvesat Eye Catching Position • Print media • Tv commercial • Billboards and holdings etc
- 31. Chronology of Slogans •2001 life is good • 2003 Jo Chaho Hojae Coca-Cola enjoy • 2006 Thanda Matlab Coca-Cola • 2007 Kha Le Pee Le Jee Le ("eat drink live")
- 32.
- 34.
- 35.
Editor's Notes
- #4 Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a glass.. Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in columbus, Georgia by John Pemberton.The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891.Joseph A. Biedenharn Biedenharn Candy Company
- #5 HISTORY OF BOTTLING1894 … A modest start for a bold idea In a candy store in Vicksburg, Mississippi, , Joseph 1899 … The first bottling agreement1900-1909 … Rapid growth The three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses.
- #6 1920s and 30s … International expansion Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia and South Africa. By the time World War II began, Coca-Cola was being bottled in 44 countries.