Coca-Cola was created in 1886 in Atlanta, Georgia by John Pemberton. Asa Candler later bought the formula and founded The Coca-Cola Company. Over time, Coca-Cola expanded globally and diversified its product portfolio. Today, Coca-Cola is the largest beverage company in the world and sells more than 1 billion drinks per day across its portfolio of 500+ brands in over 200 countries. Coca-Cola has become one of the most recognizable brands globally through effective marketing strategies around product, price, placement, and promotion over its 135+ year history.

1. L/O/G/O
GROUP 9
BRAND COCA - COLA

2. COCA – COLA was found in the United states in 1893 by Asa Candler

3. Asa Candler changed
the thinking of
American people
about the Coca – cola

4. • John S.Pemberton created a syrup and sold them for $5 a cup
• Frank M. Robinson named this syrup Coca-Cola
8/5/1886

6. 8/5/1886
1886
1886
• John S.Pemberton created a syrup and sold them for $5 a cup
• Frank M. Robinson named this syrup Coca-Cola
• Mr. Asa G.Candler bought the formula as well as the entire
ownership of Coca-Cola for $2,300.
• Candler and other associates established a joint stock
company in Georgia and named it “The Coca-Cola Company”.

7. 1892 1893 1919
 Coca-Cola begins to
be introduced to a
number of cities in
Canada and Honlulu.
 Coca-Cola trademark
was first registered for
industrial property
rights.
 Build a bottling plant
and distribute Coca-Cola
products to all regions
of the United States.
1897
 Ernest Woodruff was
elected Executive
Chairman of the company.

8. Today, Coca drink is famous all around the world

9. ► RUSIA
►CHINA
►KOREA
►JAPAN
►
FRANCE
► SOUTH
AFRICA
►USA
► BRAZIL
 Today, Coca – cola has always paced with global changes and confidently
entered to new ereas. I belive they will be greatly successful in the world.

11. “We believe that Coca
Cola’s mission is to
refresh the world and
make a difference”
CEO James Q uincey

12. And they realize this mission by:
Refresh the
world
Inspire moments
of optimism and
happiness
Create
conditions for
employees to
develop more
and more
Supporting
package
recycling
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Create value and
make a difference

13. Vision
 Craft the brands and choice
of drinks that people love
 Refresh them in body & spirit
 Create a more sustainable
business and better shared
future

14. People

15. Portfolio of quality beverage brands that anticipate and
satisfy people’s desires and needs
Drink Truck
Portfolio

16. Partners
Nurture a winning network of customers and suppliers

17. Planet
Be a responsible citizen that makes a difference by
helping build and support sustainable communities

18. Profit
Maximize long-term return to shareowners

19. Productivity
Productivity: Be a highly effective Lean and fast-moving organization

20. Become the best total global beverage
leader, generating sustainable economic
and social value by managing innovative
with the best employees in the world.

21. Market Share

22. Market share of Coca-Cola in the word
• Latin America accounted for
the lion’s share with 29%,
while the lowest figure is seen
in Europe at 14%.
• The proportion of market
share that Coca cola owned in
Eurasia & Africa and Pacific is
relatively evenly distributed,
approximately 18%.

23. Timeline depicts the market share of The Coca-Cola
Company in the United States from 2004 to 2019.

24. Market Share of Beverages
• The proportion of market
share for Pepsi is 72%,
while the figure for latter
was 23%. Coca cola is
higher than other, at 23%
and 5% respectively

25. Coca-cola competitors
The Coca-Cola company has top competitors, including Keurig Dr.
Pepper, Tropicana, Britvic, Red Bull, Fever-Tree, and Monster Bev

26. Main competitor
Coca-Cola and Pepsi are the
two major brands and the
support of most customers in
this market created a great deal
of competition between the two

27. The Danger of Competition - New Competitors present
Now the market has seen more well-prepared products, such as
milk tea, lemon tea, juice and coffee, so to be able to stand fast
and market share in this market.

28. HERE ARE 4 ADVERTISING MARKETING OF COCA-COLA...
Product
Price
Promotion
Place

29. Product
Coca-Cola has diversified
products with many designs,
colors and flavors such as
Fanta Maaza Thums etc…
The company has constantly
researched and developed
more new products

30. During each Tet holiday, Coca-Cola uses the image of a "swallow" to signal
the arrival of spring to create a good impression on consumers

31. PRICE
Price is very important because it will determine the
profit and then the survival of the company.
Pricing strategies in Coca Cola's marketing mix
strategy:
● Strategy 3P
● Strategy 3A

32. - Affordability
- Availability
- Acceptability
Strategy 3P
- Price to value
- Pervasiveness
- Preference
Strategy 3A

33. Coca-Cola's efficient distribution
network has almost wiped out small and
medium-sized points of sale in the market.
Place

34. CREDITS: This presentation template was
created by Slidesgo, including icons by Flaticon,
and infographics & images by Freepik
Please keep this slide for attribution
In Vietnam, Coca-Cola beverage products
are produced at 3 bottling plants in Ho Chi
Minh City, Hanoi, and Da Nang.
COCA-COLA

35. Communication is the most
special strategy in the
marketing mix strategy of
Coca Cola.

36. COMPANY ’S SALES GROWTH

37. Some interesting fact about Coca Cola’s Brand

38. Many Coke fans are aware that Coca-Cola was first intended to
be a medicinal tonic

39. Coca-Cola Was First Marketed as a
Brain Tonic

40. Coca-Cola used to contain cocaine

41. Coca-Cola claims its name is the second-
most-understood word in the world,
behind "OK".

42. Coca-Cola Was the First Soda Sipped in
Space

43. A glass of Coca - Cola stayed at 5 cents for over 70 year.

44. There Are Only 2 Countries Where You Can't Buy Coca Cola

45. Coca Cola only sold 25 bottles the first year

46. The Coca Cola Company is currently
operating more than 200 countries around the
world.

47. Coca Cola’s Brand has always been a top-
selling soft drink brand. Everyone in the world
loves Coca Cola.

48. The Coca Cola Company succeed in
expanding market with many
different types of drinks.
The Coca Cola Company has a
product portfolio of more than
3,500 beverages and 500 brands
such as sodas, sports energy
drinks, and soy-based drinks,
fruit juices, mineral water, tea
and some others

49. Today, Coca Cola still leads the beverage industry in the US. Coca Cola
Currently the largest beverage company in the world.
1.Every day, The Coca Cola Company sells more than 1
billion drinks. More than 10,450 bottles are consumed per
second.
2.Each year, Coca Cola grants $1 million in school
scholarships to the children of North America's most
deserving employees.

50. The Coca Cola Company have come a long from selling a few serving of carbonated
beverages in a pharmacy, to an international scale business.
Coca Cola commitment to remain at the forefront of the changing social values in
developing their marketing strategy has proven to their advantage.
Undoubtedly, the Coca Cola Company has developed all the elements necessary to run a
multi million, world wide enterprise and refreshes all people that come in contact with
their products.
The mushrooming of the brand portfolio has not led Coke astray or
compromised the progress on the Coca Cola brand itself, Coca Cola Zero has been one of
the brand success stories of the 21 st-century.
It is a company that has manoeuvred itself into a very strong position to capture future
growth, particularly in emerging markets, while still continuing to build its core
The Coca Cola Brand has given the scale of opportunity in emerging markets.
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51. L/O/G/O
Thank Y ou!