COCA COLA
PRESENTATION ON
THE COCA COLA COMPANY
HISTORY OF COCA COLABIRTH OF A REFRESHING IDEA:Atlanta, Georgia, May 8, 1886. Dr. JhonStith Pemberton and the “delicious and refresging” drinks.Frank M. Robbinson – the Trademark “COCA COLA”Sales: 9 drinks per day
The Candler Era            1891-Atlanta Entrepreneur AsaG.Candler, the sole proprietor of COCA COLA
 1892 - Georgia Corporation named “The Coca-Cola Company”.
1895 – “Coca-Cola” is now drunk in every state and territory of United States.Bottling Begins1894 - In Vicksburg, Mississippi, Joseph A. Biedenharn, the first bottler of coca cola.1899 – Benjamin F. Thomas & Joseph B. White-headed of Chattanooga, Tennessee    the exclusive right to bottle & sell Coca-Cola practically the entire United States.The development what is today the worldwide Coca-Cola bottling system.
Earnest Woodruff1919 - A group of investors headed by Earnest Woodruff & W.C. Bradley purchased The Coca-Cola Company for 25 million dollars.500,000 shares of its common stock were sold publicly for $40 per share.1923 – Robert Win sip Woodruff, Earnest Woodruff’s son, was elected the president of the company.His management established quality standards for every phase of the bottling operation.By the end of 1928, Coca-Cola sales in bottles had for the first time exceeded fountain sales.
Olympics 19281928 – The Coca-Cola and the Olympic games: The first lightening of the flame and the first sale of Coke at an Olympiad.
1941 Unites States War and a symbol of friendship:1941 – The entry of United States into war brought an order from RobertWoodruff: “To see what every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever its costs the company”.More than 5 billion bottles were consumed by military service personnel during the war.As a world emerged from a time of conflict, Coca-Cola emerged as a worldwide symbol of friendship and refreshment
Our  MissionTo inspire moments of      optimism and happiness...
To create value and make a difference.
To refresh the world...VISIONPeople: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.
VALUESOur values serve as a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better futureCollaboration: Leverage collective geniusIntegrity: Be realAccountability: If it is to be, it's up to mePassion: Committed in heart and mind Diversity: As inclusive as our brandsQuality: What we do, we do well.
              MAIN BOARD MUHTAR KENTMuhtar Kent is Chairman of the Board and Chief Executive Officer of The Coca-Cola Company. Mr. Kent joined The Coca-Cola Company in Atlanta in 1978 and has held a variety of marketing and operations roles throughout his career. In 1985, he was appointed General Manager of Coca-Cola Turkey and Central Asia. From 1989 to 1995, he served as President of the Company's East Central Europe Division and Senior Vice President of Coca-Cola International. Mr. Kent was named President and Chief Operating Officer of The Coca-Cola Company's North Asia, Eurasia and Middle East Group from 2005 until early 2006, where he was responsible for the operations across a broad and diverse geographic region that included China, Japan and Russia. Mr. Kent served as President of Coca-Cola International through most of 2006, responsible for operations outside of North America. Mr. Kent holds a bachelor of science degree in economics from Hull University, England, and a master of science degree in administrative sciences from London City University.
HIERARCHY
BRAND PORTFOLIOSOFT DRINKS:
ENERGY DRINKS
JUICES:SPORTS DRINKS:
Tea and Coffee:WATER
OTHER DRINKS
MANAGEMENT PROCESSPLANNING:“Without a strategy the organization is like a ship without a raddar, going around in circles. It’s like a tramp that Has no place to go to”.   Joel Ross and Michael Kami) 
Strategic Goals:To continue to be an organization providing the quality products to the valuable customers. To select and retain the professional people for the organization. To project an outstanding corporate image.To satisfy the customer through extra ordinary service and an excellent service along with the complete tactical and operational support.
Tactical Goals: To increase the revenues by 20% as compared to last year. To increase the total retail customers by around 10%. To increase the market share by 5%. To reactivate the discontinued customers by 30%.
Operational Goals:To find new customers, To retain existing ones, To bring back the discontinued accounts.
Organizing:Departmentalization:Human ResourceFinancial DepartmentSales and Administrative DepartmentProduction DepartmentAssigning Authority & Delegation Of Power
Equalizing Authority & Responsibility
Staff PositioningLeading:Supervision
Motivation
Managing Conflict
Communication Skills
ControllingMeasuringComparingCorrectingSales Person Reporting SystemSales Person Evaluation System
CHALLENGES & ISSUESAcidity and tooth decayHigh fructose corn syrupEnvironmental issuesWater useIsrael and the Middle East controversies
CompetitorsPEPSI
SHEZAN
AMRIT COLA
NESTLE

Coca Cola Presentation

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    COCA COLA
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    HISTORY OF COCACOLABIRTH OF A REFRESHING IDEA:Atlanta, Georgia, May 8, 1886. Dr. JhonStith Pemberton and the “delicious and refresging” drinks.Frank M. Robbinson – the Trademark “COCA COLA”Sales: 9 drinks per day
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    The Candler Era 1891-Atlanta Entrepreneur AsaG.Candler, the sole proprietor of COCA COLA
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    1892 -Georgia Corporation named “The Coca-Cola Company”.
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    1895 – “Coca-Cola”is now drunk in every state and territory of United States.Bottling Begins1894 - In Vicksburg, Mississippi, Joseph A. Biedenharn, the first bottler of coca cola.1899 – Benjamin F. Thomas & Joseph B. White-headed of Chattanooga, Tennessee the exclusive right to bottle & sell Coca-Cola practically the entire United States.The development what is today the worldwide Coca-Cola bottling system.
  • 9.
    Earnest Woodruff1919 -A group of investors headed by Earnest Woodruff & W.C. Bradley purchased The Coca-Cola Company for 25 million dollars.500,000 shares of its common stock were sold publicly for $40 per share.1923 – Robert Win sip Woodruff, Earnest Woodruff’s son, was elected the president of the company.His management established quality standards for every phase of the bottling operation.By the end of 1928, Coca-Cola sales in bottles had for the first time exceeded fountain sales.
  • 10.
    Olympics 19281928 –The Coca-Cola and the Olympic games: The first lightening of the flame and the first sale of Coke at an Olympiad.
  • 11.
    1941 Unites StatesWar and a symbol of friendship:1941 – The entry of United States into war brought an order from RobertWoodruff: “To see what every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever its costs the company”.More than 5 billion bottles were consumed by military service personnel during the war.As a world emerged from a time of conflict, Coca-Cola emerged as a worldwide symbol of friendship and refreshment
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    Our MissionToinspire moments of optimism and happiness...
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    To create valueand make a difference.
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    To refresh theworld...VISIONPeople: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.
  • 15.
    VALUESOur values serveas a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better futureCollaboration: Leverage collective geniusIntegrity: Be realAccountability: If it is to be, it's up to mePassion: Committed in heart and mind Diversity: As inclusive as our brandsQuality: What we do, we do well.
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    MAIN BOARD MUHTAR KENTMuhtar Kent is Chairman of the Board and Chief Executive Officer of The Coca-Cola Company. Mr. Kent joined The Coca-Cola Company in Atlanta in 1978 and has held a variety of marketing and operations roles throughout his career. In 1985, he was appointed General Manager of Coca-Cola Turkey and Central Asia. From 1989 to 1995, he served as President of the Company's East Central Europe Division and Senior Vice President of Coca-Cola International. Mr. Kent was named President and Chief Operating Officer of The Coca-Cola Company's North Asia, Eurasia and Middle East Group from 2005 until early 2006, where he was responsible for the operations across a broad and diverse geographic region that included China, Japan and Russia. Mr. Kent served as President of Coca-Cola International through most of 2006, responsible for operations outside of North America. Mr. Kent holds a bachelor of science degree in economics from Hull University, England, and a master of science degree in administrative sciences from London City University.
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    MANAGEMENT PROCESSPLANNING:“Without astrategy the organization is like a ship without a raddar, going around in circles. It’s like a tramp that Has no place to go to”. Joel Ross and Michael Kami) 
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    Strategic Goals:To continueto be an organization providing the quality products to the valuable customers. To select and retain the professional people for the organization. To project an outstanding corporate image.To satisfy the customer through extra ordinary service and an excellent service along with the complete tactical and operational support.
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    Tactical Goals: Toincrease the revenues by 20% as compared to last year. To increase the total retail customers by around 10%. To increase the market share by 5%. To reactivate the discontinued customers by 30%.
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    Operational Goals:To findnew customers, To retain existing ones, To bring back the discontinued accounts.
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    Organizing:Departmentalization:Human ResourceFinancial DepartmentSalesand Administrative DepartmentProduction DepartmentAssigning Authority & Delegation Of Power
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    CHALLENGES & ISSUESAcidityand tooth decayHigh fructose corn syrupEnvironmental issuesWater useIsrael and the Middle East controversies
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