This document presents information about Coca Cola's marketing mix in Bangladesh. It discusses Coca Cola's various product offerings, pricing strategies, intensive distribution network, and use of promotions through emotional advertising appeals. Key details include Coca Cola's portfolio of beverage brands, pricing based on competitors and consumer purchasing power, nationwide availability through distributors, and heavy investments in mass media advertising.

1. Welcome
To
Our Presentation

2. Group Name
Business Radiation
Submitted to
Mr. Md. Asraf Harun
Lecturer, Department of Marketing, BUBT
Presentation Day: 7 May 2012

3. Presentation Topic:
Marketing Mix of Coca Cola Company
Bangladesh Ltd.

4. Presented By
Name Id No. Intake
Md. Nazmul Islam 10112101090 24th
Abu Rafsan Jani 10112101144 24th
Md. Hashib-ul -slam 10112101166 24th
Md. Misha Khan 10113101071 25th
Md. Ali Abrar Saeed 10113101069 25th
Md. Samim Miah 10113101083 25th

5. Marketing Mix
The marketing mix is one of the most famous
marketing terms. The marketing mix is the
tactical or operational part of a marketing
plan. The marketing mix is also called the
4Ps. The 4Ps are price, place, product and
promotion. The services marketing mix is
also called the 7Ps and includes the addition
of process, people and physical evidence.

6. 4Ps of Marketing
Product: Product means the goods and
services combination the company offer to
the target market.
Price: Price is the amount of money customer
must pay to obtain the product.

7. 4Ps of Marketing
Place: Place includes company activities that
make the product available to target
customers.
Promotion: Promotion means activities that
communicate the merits of product and
persuade target customers to buy it.

8. 4Cs of Marketing
4cs is also important for marketing mix. The
four Cs includes-
 Customer Solution
 Customer Cost
 Convenience
 Communication

9. Coca Cola
• Founded in 1886
• World's leading manufacturer, marketer, and
distributor of nonalcoholic beverage concentrates and
syrups, used to produce more than 230 beverage
brands.
• The corporate headquarters are in Atlanta, with local
operations in nearly 200 countries around the world.
The Coca Cola Company is a leader in the coke’s
industry, with thousands of employees and offices in
the entire world, making it an emporium of
beverages.

10. Vision & Mission
• The Coca-Cola Company vision statement is to be
“the leader in the beverages industry”.
• The company’s main goal is to keep being number
one selling coke in the world and to increase their
incomes, the same way they have done in their past
years.

11. Strengths
 The products that this company produces are
hard to copy.
 These products have added value
 The quality of the products reaches highest
standards
 Is a leader in the industry
 Is known in all the world

12. Marketing Mix of Coca Cola
Different Product: The Coca-Cola Company's products
include beverage concentrates and syrups, with the main
product being finished beverages. The business has over
300 brands of beverages around the world with the main
ones being Coke, Fanta, Lift, Sprite, and PowerAde.
Different Price: The prices of Coca-Cola's products
vary according to the brand and the size. Each
sub-brand of coca cola has different pricing
strategy. Their pricing strategy is based on the
competitors pricing, Pepsi is the direct competitor
to coke.

13. Marketing Mix of Coca Cola
Distribution Activities: The Coca-Cola Company sells
its products by bottling and canning operations. The
distributors reached the coke to the wholesalers and the
wholesalers reached it to retailers. And at last the
customers buy coca cola from retailer shop.
Promotion Activities: Advertising The Coca-Cola
Company uses advertising as its main source of increasing
consumer awareness. It mainly uses the television. There
are many television advertisements on Coca-Cola
products. This source allows the company's products to
reach a large audience.

14. Coca-Cola in Bangladesh
Coca-Cola is the most popular and biggest-selling soft drink in
history, as well as the best-known product in the world. Coca
cola is the oldest brand in Bangladesh. From the last 50 years
Coca cola has been marketing its products through local
representatives of Bangladesh. However, now it is marketed by
Abdul Monem Limited. It marketed coca cola under the
authority of the coca cola company, USA and distributs of
Coca-Cola, Sprite and Fanta in Bangladesh.

15. Marketing mix of Coca Cola in Bangladesh:
Product: Coca Cola offers two different sweet and flavored cola
in our country. This is normal cola and another is dieting Cola.
Coca Cola does not frequently change its taste. It has many
nutritional values similar to Pepsi. It serves different type of
beverage like Sprite, Fanta, etc.
Price: Coca Cola Bangladesh Limited always tries to keep a
standard price. It also offers promotional discounts, allowances,
credit terms and payment period for the stores and Restaurants.
Coca Cola, furthermore, offers discounts in a family size bottle
frequently. To thing consumer buying power the coca cola
company manufacture different types of can for our countries
people, so that they can easily buy it.

16. Marketing mix of Coca Cola in Bangladesh:
Place: Coca Cola Bangladesh Limited has a strong distribution
channel to distribute their Coca Cola. They make Coca Cola easy
to get and available to the customer everywhere through their
expert distributors channel. Their transport facilities, channels of
distribution, coverage area, etc. are maintained very securely.
Promotion: Coca cola spends millions of dollar for frequently
advertise products through mass media. They choose standard
banner and color to advertise. Coca Cola makes sales promotion,
advertising, force selling, public relations, direct marketing, etc.
Sometimes local and international games inaugurated by the help
of coca cola Bangladesh ltd.

17. Summary
Coca Cola now a brand all around the word. Every day they
promote their market every corner of the world. More than
60 percent soft drinks liked people like coca cola.
• They have different kinds of products like Coke, Sprite,
Fanta, Lift etc.
• They always try to provide their product with low price
with different packaging.
• As it is a soft drink, Coca-Cola Company follows
Intensive Distribution. It is found more or less everywhere
in Bangladesh.
• In terms of promotions they use Emotional Appeal.