The Coca-Cola Company is the world's largest beverage company, selling over 1.3 billion beverages per day in over 200 countries. It owns hundreds of beverage brands and has been operating for over 100 years. Coca-Cola aims to remain the top beverage distributor globally by continuing to develop new products, improve marketing, and foster sustainable communities.

1. ChuChu Sun
Xiaoyi Tang
Dylan Weinberg

2. Coca-Cola Company’s
Introduction:
• The Coca-Cola Company is the world’s number
one maker of soft drinks, selling 1.3 million
beverage serving every day.
• Coca-Cola’s red and white trademark is probably
the best-known brand symbol in the world.
• The company also operates one of the world's most
pervasive distribution systems, offering its nearly
400 beverage products in more than 200 countries
worldwide. Nearly 70% of sales are generated
outside North America.
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3. • Coca-Cola was first invented
by John Stith Pemberton in
1886 as a drink meant to
impart good health and
stamina. Pemberton was a
pharmacist from Georgia who
originally made a cocawine
called Pemberton’s French
Wine Coca in 1885.

4. General Environmental Background
• Since its beginning in the spring of 1886, Coca-Cola has grown to become
the most recognized trademark in history. Operating out of more than 200
countries worldwide, Coca-Cola is the most popular beverage on earth and
is enjoyed over 773,000,000 times daily.

5. 4P :Product, Promotion, Price & Place
• There are more than 300 beverages are produced by Coca Cola
Company.
• One of the well-known products by the company is Coca Cola,
recognized by over 93% of the population. It holds an amazing
reputation on the market.

6. Price
The price of Coca Cola brands will vary on the size and the product. The
population readily accepts the prices offered by the firm. This is due to the
increase in the rate of demand for the products.
Promotion is another important issue also involved with the marketing
mix. The brand promoted from the very start in an effective manner to ensure
that customers remained attracted to the product. Coca Cola utilises
television, radio, Internet, billboard and pamphlet advertising.
Place
Coca Cola is a leading brand that is easily available across the world. You
will find the product in nearly all shops due to the huge rate of demand for it.
Anywhere, at whatever time, you'll have access to the brand because of
strategies implemented by Coca Cola.

7. Target Market
-With so many brands under the Coca-Cola name, the target market is basically
everyone or every gender and age.
-It’s best selling product, the classic Coca-Cola, would most likely be targeted at the
teenage group and young adults.
- It is seen as hip or cool at this age to drink Coke and it is also very
affordable. Older people on the other hand might not buy as much Coke
because of high sugars.
-Coca-Cola also produces Poweraid, a sports drink which targets athletes and
active people around the globe.
-Dasani is also produced by Coca-Cola and targets anyone.

8. SWOT
Strength: A strong marketing ability, corporate
advertising.Brand impage deeply. product has the
convenience and price reasonable.
Weakness: coke contains caffeine and other
ingredients, and easy cause health problems such
as obesity
Opportunity:cook drinks more accord with young
people demand, the young man ratio is increased
rapidly,and sales good.
Threat: other Carbonated drinks(diet cole,pepsi)

9. Long-term Competitive Advantage
-Brand advantage and the good enterprise image.
-The product has the mysterious formula.
Aspartame
-Market share rate is high and for the industry preferred entrants, leaders
and defender.
-Research and development ability and marketing ability.
Strong advertising

10. Objective of Marketing Plan
-To remain at the top of beverage distributors around the globe.
-Even with great success over more than 100 years, Coke is always looking to
develop or purchase new products for sale to market to the community.
- Coke has greatly marketed their products over the years, but there can
always be improvement. The company’s objective is always to make more
money and profit no matter what.
- There is no plateau at Coke.

11. Future action
1. strive to offer beverages for every lifestyle and
occasion while providing quality that consumers
trustCarbonated drinks
2. support active healthy lives through product variety,
nutrition education and physical activity programs
3. Foster sustainable communities through economic
development,and the creation of economic and social
opportunities

12. Suggestion
-Coke has been a world leader in Sales worldwide in the beverage industry.
-They have covered almost every age group and gender for their products.
-Possibly a push into the baby and young child industry.
-Coca-Cola’s flagship beverage coke is 78% of the company’s sales.
Possibly Coca-Cola should focus more on the sales of their other products to
produce a more even selling.

13. References:
• www.coca-cola.co.uk/brands/category/coke-zero.html
• http://www.referenceforbusiness.com/history2/32/The-Coca-
Cola-Company.html
• www.thecoca-colacompany.com/heritage/pdf/Coca-
Cola_125_years_booklet.pdf
• http://www.retroplanet.com/blog/retro-archives/vintage-vending-
archives/coca-cola-company-history-in-brief/
• http://www.hot.ee/allen/international.htm
• http://www.fuelyourcreativity.com/coca-cola-a-bottle-can-be-
iconic/
• http://www.thecoca-colacompany.com/ourcompany/ar/operating-
groups.html