The Coca-Cola Company traces its origins to 1886 when an Atlanta pharmacist began selling Coca-Cola syrup. It is now one of the largest beverage companies in the world with over 500 brands sold in over 200 countries. Coca-Cola's products include carbonated drinks like Coke, Sprite and Fanta, as well as juices, waters and energy drinks. The company has a global franchise model where it produces syrup concentrate that is sold to authorized bottlers. Coca-Cola has a wide target market and uses extensive sponsorship, promotions and advertisements to market its brands worldwide.
A presentation on Coca-Cola's new and innovative way to promote their product through interesting and emotionally or socially touching advertisement. This case is taken from Marketing Management Book by Kotler (Marketing Excellence)
Presentation on Cola Wars between Coke and Pepsi
(Presented in Marketing Planning and Implementation-1 Course at MDI Gurgaon)
P.S- Please feel free to share your views in comments.
A presentation on Coca-Cola's new and innovative way to promote their product through interesting and emotionally or socially touching advertisement. This case is taken from Marketing Management Book by Kotler (Marketing Excellence)
Presentation on Cola Wars between Coke and Pepsi
(Presented in Marketing Planning and Implementation-1 Course at MDI Gurgaon)
P.S- Please feel free to share your views in comments.
these presentation was made by Georgian-American University students for Mgmt mid-term, it covers coca colas Environment,Organizational Culture,SR an Ethics,Organizational Strategies,Organizational Structure and Design And HR Mgmt
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
these presentation was made by Georgian-American University students for Mgmt mid-term, it covers coca colas Environment,Organizational Culture,SR an Ethics,Organizational Strategies,Organizational Structure and Design And HR Mgmt
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
Coca Cola Summer Training Presentation 2012 by Eshita AggarwalEshita Aggarwal
Coca Cola Summer Training presentation given in the college by Eshita Aggarwal
PROJECT TITLE:TO ANALYSE THE AVAILABILITY AT RED OUTLETS ACCORDING TO RED NORMS
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
PRESENTATION ON THE INTEGRATED MARKETING COMMUNICATIONS TOOLS USED BY COCA -COLA . Prepared by Saptarshi Chakraborty,Vadodara Helpful for all management students!!!
De La Salle University Master of Marketing Communications students created an integrated marketing communications plan for Pampers Philippines as a requirement to complete the subject: Introduction to IMC.
Content curation: your next Social Media Marketing ideaGuillaume Decugis
My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers? What are 7 best practices for Content Curation? What are examples of NPO's doing it right?
CASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN INTERNATIONAL MARKETSVARUN KESAVAN
Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup, took it to his neighbourhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca-Cola” as well as designing the trademarked, distinct script, still used today.
Prior to his death in 1888, just two years after creating what was to become the world’s #1-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, As a G. Candler. Under Mr. Candler’s leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three entrepreneurs purchased the bottling rights from As a Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide bottling system.
Coca Cola Brand Positioning. It includes: Journey of coca cola, coca cola brand positioning, coca cola brands, coca cola marketing strategy"mantra of success", coca cola STP, coca cola SWOT, coca cola in India, coca cola motto: think local act local, coca cola and pepsi POP & POD, cocacola brand mantra designing, coca cola IPR
Project on the Coca Cola Company. Created by Pramod KshirsagarPramod Kshirsagar
This Presentation is on Coca Cola Company.
I create for ITT Exam.
This presentation is only understood when you play slide show.
“Dikhave pe mat jao Slide show Chalao…:P”
Dissertation on Integrated Marketing Communication of Coca Cola India and What changes can be considered in their promotional activity.
I have tried to cover the details of Mass Communication, Advertising, Sales Promotion, Online Marketing, Direct Selling, Television Commercials, Print Ads, Public Relations, Crisis Communication, Strategic Communication, Strategic Planning etc in this Project. It is based on hard core research and the information are more in depth updated.
As a Part of My Virtual Presentation to ACSS - 2014 Conference Osaka Japan, http://www.iafor.org/.
It is based on my research paper on prostitution and its legalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Coca cola-imc presentation
1. Coca Cola – IMC Report
Submitted by :Deepen Upadhyaya,
Sec - A, Roll No – 15
Sem – I
2. Introduction
The Coca-Cola Company traces it’s beginning
to 1886, when an Atlanta pharmacist, Dr. John
Pemberton, began to produce Coca-Cola syrup
for sale in fountain drinks. However the
bottling business began in 1899 when two
Chattanooga businessmen, Benjamin F.
Thomas and Joseph B. Whitehead, secured the
exclusive rights to bottle and sell Coca-Cola for
most of the United States from The Coca-Cola
Company.
3. History
The Coca-Cola formula and brand was bought in
1889 by Asa Griggs Candler (December 30, 1851 March 12, 1929), who incorporated The Coca-Cola
Company in 1892. Besides its namesake CocaCola beverage, Coca-Cola currently offers more
than 500 brands in over 200 countries or territories
and serves over 1.7 billion servings each day.
The company operates a franchised distribution
system dating from 1889 where The Coca-Cola
Company only produces syrup concentrate which is
then sold to various bottlers throughout the world
who hold an exclusive territory. The Coca-Cola
Company owns its anchor bottler in North America,
Coca-Cola Refreshments.
4. Company Overview
Type
Soft Drink (Cola)
Manufacturer
The Coca- Cola Company
Founder (s)
John S. Pemberton
Country of Origin
United States
Introduced
1886
Area Served
Over 200 countries
Color
Caramel E-150d
Flavors
Cola, Cola Green Tea, Cola Lemon, Cola
Lemon Lime, Cola Lime, Cola Orange and
Cola Raspberry.
Employees
92,400
Servings per Day
1.6 Billion
Website
www.coca-cola.com
•A leading manufacturer, distributor and marketer of non-alcoholic beverage concentrates & syrups
•The company owns or licenses more than 500 brands in 200 country.
•The company is headquartered in Atlanta, Georgia
5. VISION
• People: Be a great place to work where people are inspired to be the
best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that
anticipate and satisfy people's desires and needs.
• Partners: Nurture a winning network of customers and suppliers,
together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build
and support sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful of
our overall responsibilities
• Productivity: Be a highly effective, lean and fast-moving organization.
6. MISSION
• To refresh the world in body, mind and spirit
• To inspire moments of optimism through our brands and our actions
• To create value and make a difference everywhere we engage.
VALUES
Leadership: The courage to shape a better future
Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, it's up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our brands
Quality: What we do, we do well
7. SWOT ANALYSIS
STRENGTHS
•Global presence
•Many variants.
•Brand awareness
•Logo famous
•Strong marketing
and advertising
WEAKNESS
OPPORTUNITIES
•Aggressive
acquisitions
•Increase in demand
for bottled water
•Growth of
Hispanics
•Negative publicity
•Low profits in strong
areas
•Decline in cash flow
•Supply is restricted
THREATS
•Intense competition
•Slowdown in rural
•Demand
•Negative health effect
•Soda Fountains.
8. Competition
• Direct Competition :
• Pepsi – As Pepsi is one of the chief Non Alcoholic beverage selling CO. in
India.
• Rasna – Apart from non Alcoholic beverage there are flavored syrup easy to
mix at home.
• Tang – Fruit Punch and juice from natural fruits for people who are more
conscious about eating and drinking habits for health.
• Amul – Amul along with its Ice cream is also into sales of Amul Kool flavored
Milk which as a drinking refreshment is a threat to Coca cola especially in
sectors where children’s health are a priority by parents.
• Frooti – It has equal monopoly in refreshment market in fruit juice and
flavored drinking ranges
• Soda Fountains – Availability of various soda shops selling cheap cold drinks.
9.
10. Target Audience
• The target audience are also varying from product of use. i.e. Diet coke
for health conscious people, Big bottles for family, coke mobile for
travellers. Etc.
• Coke’s commercials basically based on young generations, so, the young
generation is the target market of Coke because they want to represent
Coke with the youth and energy but they also consider about the old
people they take then as a co-target market.
• The target market for Coca cola is very wide as it satisfies the needs for
many different consumers, ranging from the healthy diet consciousness
through Diet Coke to the average human through its best selling drink
regular Coke. Most Coke products satisfy all age groups as it is proven
that most people of different age groups consume the Coca Cola product.
This market is relatively large and is open to both genders, thereby
allowing greater product diversification.
11. Promotion
• Coca-Cola advertising has historically focused on wholesomeness and nostalgia for
childhood. Coca-Cola advertising is often characterized as "family-friendly", and often
relies on "cute" characters (e.g. the Coca-Cola polar bear mascot and Santa Claus
around Christmas).
• One example of a heated exchange that occurred during the Cola Wars was Coca-Cola
making a strategic retreat on July 11, 1985, by announcing its plans to bring back the
original 'Classic' Coke after recently introducing New Coke.
• Notable promoters of Coca-Cola have included Bill Cosby, Whitney Houston, Paula
Abdul, Weird Al Yankovic, George Michael, Christina Aguilera, Max Headroom, Elton
John, Aamir Khan, Imran Khan, Hritik Roshan and Sachin Tendulkar.
12. Sponsorship by Coke
Among our most well known sponsorships are American Idol, Apple iTunes, BET
Network, NASCAR, NBA, NCAA, and the Olympic Games.
American Idol: Coca-Cola has been an official sponsor for all ten seasons of American
Idol®, the number one-rated television phenomenon now airing Wednesdays and
Thursdays on FOX...
BET Network: Coca-Cola partnered with one of Black Entertainment Television's (BET)
most popular properties -- 106 Park -- to bring the program to life...
NASCAR: Coca-Cola has been involved with stock car racing for more than 50 years
and has been the official sparkling beverage of NASCAR since 1998. Its long-term
partnership with NASCAR runs through the 2017 season...
NCAA: Coca-Cola is an Official NCAA Corporate Champion, the Official Fan
Refreshment of the NCAA and partner with the NCAA in a 13-year association...
Olympic Games: The Coca-Cola Company is proud to be the longest continuous
corporate partner of the Olympic Games...
13.
14. Tie Ups for Food & TV
Coca Cola has been keeping tie ups in many well known hotel and restaurant chains
for its product availability like US – Pizza, Domino’s Pizza, Mario, Mc-Donalds
Apart from having tie up with food franchise it also has its vending machine, Coca cola
refrigerators , Can Machines, Railway stands sales.
Coca Cola is sponsors TV shows and TV Ads promotions for its ranges of drinks.
Coca Cola is also into sponsoring and promoting of various events as mentioned
earlier
http://www.youtube.com/watch?v=XGnkh9Wn0aA
15.
16. Coca Cola and Partnership
Coca-Cola takes its corporate responsibilities seriously and works in
partnership with a number of organizations. These include:
The Bharatiya Agro Industries Foundation. (B.A.I.F)
The United Nations Human Settlements Programme (UNHABITAT)
SOS Children's Village of India
The Forum for Organized Resource Conservation & Enhancement (FORCE)
WWF, WRAP, The Carbon Trust, Special Olympics, Thames21, Street Games,
Save the Children
19. India and Its culture.
India’s one billion people, growing middle class, and low per capita consumption of soft
drink.
Ten percent of the India’s population lived in urban areas and drank ten bottles of soda
per year.
Coke launched a smaller bottle priced at almost 50% of the traditional package.
Liberalization Policy.
1993 Coca-Cola returned back to India.
By the end of 1993, a deal that gave Coca Cola, ownership of the nation’s top soft drink
brand and bottling network.
With the acquisition of major brands in India it went on to be known as The Hindustan
coca cola Beverages PVT LTD.
20. Entry in MCA of India
• Coca cola acquired most of the local Indian Brands including
Thumbs-Up, Limca, Maaza , Citra and Gold-Spot.
• As a result it ranked 42 in the Brand Equity Most Trusted
Brands listing, much lower than Thums Up’s 34th rank.
• Promoting Local drinks like Aam Panna, Jal-Jeera.
In 2000 & 2001 the company launched the Kinley water brand and
Shock energy drink respectively.
The company has 3 business regions , and operates out of 22
locations across India.
21. TOUCHING INDIAN HEARTS
“Life ho to aisi”
“Thanda Matlab Coca-Cola”
“Baato Khushiya”
“Ha Me Crazy Hun”
“JO CHAHO HO JAYE, COCA COLA ENJOY!!!”
Open Happiness
ABOVE ARE SOME TAG LINES WHICH COCA COLA USED TO
GRAB THE INDIAN MARKET AND TO ATTRACT PEOPLE
IRRESPECTIVE OF THEIR INCOME……
22. Coke & its Product Range
Regulars:
Coke Classic
Vanilla Coke
Cherry Coke
Caffeine free Coke
Fanta
Sprite
Sprite Ice
Sprite Duo
Coca Cola Black
Limca
Caffeine free Diet Coke
Diet Cherry Coke
Diet Coke with Lemon
Diet Vanilla Coke
Sports Drinks:
PowerAde
Nestea
Aquarius
Vitamin Energy
Juices/Water:
Minute Maid
Maaza
Kinley
Energy Drinks:
Full Throttle
Barq’s
Tab
Burn