Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
Coca-Cola - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Coca-Cola containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
Coca-Cola - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Coca-Cola containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
These ppt slides were made as a part of class assignment How Companies Motivate Consumer in Pakistan. different companies used different emotions and marketing strategies to attract consumers loyalty .slides r for educational purposes and could be removed.
Coca-Cola Enterprises: Using Data Transparency to Improve your Bottom LineSoftware AG
Innovation World presentation.
Coca-Cola Enterprises is always looking for ways to innovate. Learn how Coca-Cola Enterprises used Software AG's products to achieve visibility in a critical area of the business that was previously impossible to track. Hear how webMethods played a key role in this successful project and how using simple methodologies allowed a big win for the business.
Speakers::
John Wilson
Associate Director, IT Development, Coca-Cola Enterprises
Jared Austin
Associate Director, IT Development, Coca-Cola Enterprises
Presentation on Cola Wars between Coke and Pepsi
(Presented in Marketing Planning and Implementation-1 Course at MDI Gurgaon)
P.S- Please feel free to share your views in comments.
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I. Purpose: the purpose of this memo is to brief…..
II. Facts: Who is the petitioner?:
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PepsiCo: Is diversification a choice?
Mohamed Ezz, MD, DM (UMUC)
PepsiCo (PEP)
www.pepsico.com
Overview
PepsiCo, a world leader in beverages, food, and snacks with net revenues of more than $ 65 billion, has a product portfolio of 22 of the most iconic brands in the industry; each of which has annual retail sales of more than one billions dollars. PepsiCo is the world’s # 2 carbonated beverage maker. The company’s brand portfolio includes (PepsiCo, 2016):
A. Beverages: Pepsi, 7-Up, Mountain Dew, Sierra Mist, Mirinda, Gatorade, Tropicana, Lipton, and Aquafina.
B. Snacks: Doritos, Frito-Lay, Tostitos, Ruffles, Cheetos, Fritos, Brisk, and Walkers,
C. Foods: Quaker Oates and Rice-A-Roni.
PepsiCo: History & Background (Hoovers, 2016)
Pepsi was invented in 1898 by pharmacist Caleb Bradham in New Bern, North Carolina. He named his new drink Pepsi-Cola and marketed it as a cure for indigestion and dyspepsia. Bradham followed Coca-Cola’s bottling franchise model and by World War I 300 bottlers had signed up. Following the war, Bradham started stockpiling sugar to safeguard against rising prices; however, in 1920 sugar prices plunged, leading to his bankruptcy in 1923.
After changing ownership for some time, Loft Candy bought the company in 1931. During the Depression (1939), the company doubled the size of its bottles to 12 ounces without raising its price, which helped improve its fortune. In 1939 Pepsi introduced the first radio jingle in the world. In 1941, Loft Candy merged with its Pepsi subsidiary to create the Pepsi Cola Company.
The company acquired Mountain Dew in 1964 and Frito Lay in 1965, and changed its name to PepsiCo. In 1972 PepsiCo began distributing Stolichnaya vodka in the States in return for being the only Western firm allowed to bottle soft drinks in the Soviet Union. PepsiCo bought Pizza Hut (1977), Taco Bell (1978), and KFC (1986) and became a formidable force in the fast food industry. In the period from 1991 - 1996 PepsiCo aggressively expanded its international bottling operations; however, it was no match Coca-Cola's well-oiled international distribution machine. The Company then focused its attention to the organization of its international network.
In 1997, PepsiCo spun off its $10 billion fast-food unit (currently Yum! Brands), which better positioned to sell its soft drinks at other restaurants. Also in 1997 PepsiCo bought Smith snacks and Borden's Cracker Jack snack from United Biscuits. In 1998, PepsiCo bought Seagram's Tropicana juices, the main competitor to Coca Cola’s minute Maid for $3.3 billion. In 1999, the c ...
How Resources and Capabilities Lead to Competitive Advantages
Coca Cola Presentation[1]
1. Coca Cola by, Robin Toal Brock Vestrum LeannaPrivette April Vassau
2. Agenda Company Overview Industry & Competitors Overview Ratios Future Strategy Recommendation
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5. 1990s: A decade of consistent growth with the introduction of new products such as Powerade and Dasani bottled water.
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7. Industry Overview Non alcoholic beverages represent 60% of the beverage industry Soft drinks, fruit juices, bottled water, milk, sports drinks, ready-to-drink tea & coffee Leaders in this segment are Coca Cola & Pepsi, which together hold over 50% of the market The beverage industry is highly competitive on pricing, packaging, marketing, and developing new products which leads to pressures from shareholders to expand portfolio of brands
17. Future Strategy Coca-Cola’s 2020 Vision, the 6 P’s: Profit: More than double system revenue by 2020 while increasing system margins People: Be a great place to work Portfolio: More than double servings to over three billion a day by 2020 and be #1 in the nonalcoholic ready-to-drink business in every market and every category that is of value Partners: Be the most preferred and trusted beverage partner Planet: Be the global leader in sustainable water use and industry leadership in packaging, energy and climate protection Productivity: Manage people, time and money for the greatest effectiveness
18. SWOT Analysis Strengths: Leading market presence, built on strong brand Robust manufacturing and distribution capabilities Strong global footprint Weaknesses: Destocking of products as the consumer preference shifts to value brand products Opportunities: Growing per capita consumption in developing economies Acquisitions of major North American bottler Growing Non-Alcoholic ready-to-drink beverage industry. Threats: Evolving consumer preferences Water scarcity and poor quality would impact production costs and capacity
