LPC User Requirements for Automated Storage System Presentation
How Coca Cola Dominates the Beverage Industry
1. DZULFAZLI BIN MD ZAWAWI
BACHELOR OF BUSINESS ADMINISTRATION
BUS2043: BUSINESS COMMUNICATION
WHY COCA COLA IS DOMINATING IN
THE BEVERAGE INDUSTRY SINCE
21ST CENTURY
2. INTRODUCTION ABOUT COCA COLA
• It is a largest company in industry beverage for non-alcoholic
drink.
• It have 400 soft drinks; juices, teas, coffees, waters, sports
and energy juices that refresh, hydrate, nourish, relax and
drinks energize.
• Main products are: Coca-Cola, Diet Coke, soft-drink brands
such as Sprite and Fanta.
5. HISTORY
Dr. John S.Pemberton in Atlanta, Georgia.
In 1891, Atlanta entrepreneur Asa G. Candler had acquired
complete ownership of the Coca-Cola business, whose
marketing tactics led Coke to its dominance of the world soft
drink market throughout the 20th century.
Woodruff six decades of leadership, The Coca-Cola Company
took leadership the business to unrivaled heights of
commercial success making Coca-Cola an institution the
world over.
6. TYPE OF COCA COLA
PRODUCT
Coca Cola Zero
Coca Cola Light
Coca Cola
Diet Coke
Vanilla Coke
8. BENEFIT DRINKING COCA COLA
• Caffeine
– contains caffeine, a natural stimulant found in the coffee beans and tea
leaves.
– makes you feel more alert when you are tired and might increase your
performance when performing on certain tasks.
9. WHY COCA COLA IS DOMINATED IN BEVERAGE
INDUSTRY?
• Coca cola help for digestion
• Coca or Killer Cola (Criticism of Coca Cola)
• Marketing Strategic
• Secret recipe formula
• Publicity
10. ADVANTAGES OF COCA COLA
• Psychological enjoyment of the taste.
• To clean a toilet
• To remove rust spots from chrome car bumpers
• To clean corrosion from car battery terminals
• To loosen a rusted bolt
• To remove grease from clothes
11. DISADVANTAGES OF COCA COLA
• Diabetes.
• Weakened Bones And Risk Of Osteoporosis.
• Dental Caries And Erosion
• Kidney Damage.
• Increased Blood Pressure
• Dehydration
12.
13. CONCLUSION
• The Coca-Cola Company has to employ the highest quality
processes and establish standards which guarantee the
production of a standardised product which meets each high
expections of consumers and this happens when every time
they drink a bottle or can of Coca-Cola.