1. Coca Cola Presentation
Presented By:
Ravi M. Kulkarni (2BV14MBA30)
Chandrakant Harti (2BV14MBA05)
Prasanth Mathpathi (2BV14MBA26)
Basavraj Galappnavar (2BV14MBA04)
Maruthi E K (2BV14MBA17)
14. Company Profile
Name The Coca Cola Company
Industries served Beverages
Geographic areas served Worldwide
Headquarters Atlanta, Georgia, U.S.
Current CEO Muhtar Kent
Revenue $ 48.01 billion (2012)
Profit $ 9.01 billion (2012)
Employees 150,900
15. • To refresh the world...
• To inspire moments of optimism and happiness...
• To create value and make a difference.
Mission
16. Vision
• People: Be a great place to work where people are
inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality
beverage brands that anticipate and satisfy
people's desires and needs.
• Partners: Nurture a winning network of customers
and suppliers, together we create mutual, enduring
value.
17. Vision
• Planet: Be a responsible citizen that makes a
difference by helping build and support sustainable
communities.
• Profit: Maximize long-term return to shareowners
while being mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-
moving organization.
18. • Focus on the Market
• Work Smart
• Act Like Owners
• Be the Brand
Values
26. Promotion
• Getting shelves at Eye Catching Position
• Print media
• Tv commercial
• Billboards and holdings etc
27. Chronology of Slogans
• 2001 life is good
• 2003 Jo Chaho Hojae Coca-Cola enjoy
• 2006 Thanda Matlab Coca-Cola
• 2007 Kha Le Pee Le Jee Le
("eat drink live")
29. Mediums of Advertising
• Outdoor Advertising:
Very much conscious about their billboards and hoardings
Many sites in different locations for their billboards
Billboards are usually found at cross roads, buildings, shops
In India the Coca-cola can be seen painted on walls, bus
stands, dhabas etc focusing in rural areas of India.
Editor's Notes
Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a glass.. Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in columbus, Georgia by John Pemberton.
The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891.Joseph A. Biedenharn Biedenharn Candy Company
HISTORY OF BOTTLING1894 … A modest start for a bold idea In a candy store in Vicksburg, Mississippi, , Joseph 1899 … The first bottling agreement
1900-1909 … Rapid growth The three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses.
1920s and 30s … International expansion Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia and South Africa. By the time World War II began, Coca-Cola was being bottled in 44 countries.