COCA COLA 4p's and SWOT analysis,business communication

2. PRESENTATION ON COCA-COLA

5. COMPANY OVERVIEW
• A leading manufacturer,
distributors and marketer
of non-alcoholic beverage
concentrates and syrups
• The company owns more
than 200 brands
• It operates in 200 companies
• The company headquarters
are in Atlanta, Georgia

7. HISTORY OF COCA-COLA
• The first coca-cola recipe was invented in covington,Georgia, by JOHN
STITH PEMBERTON, originally as a coca wine called
“pemberton’s French Wine Coca in 1885 .

8. HISTORY CONT ..
• The first sale were made at
Jacob’s pharmacy in Atlanta,
Georgia, on may 8,1886, and
for eight month only nine drink
were sold each day .
• It incorporated in 1892 as
• Coca-Cola Company

9. Fun Fact 1:3.1% of all beverages consumed around the world are Coca-
Cola products
Of the 55 billion servings of all kinds of beverages drunk each day (other than water), 1.7 billion
are Coca-Cola

10. MISSION
• Our roadmap start with our mission which is enduring. it
declares our purpose and serve as standard against which we
weight our actions and decision.
• To refresh the world
• To create a value and make
• a difference

11. VISION
• People: Be a great place to work where people are inspired to be
the best they can.
• Portfolio: Bring to the world portfolio of a quality beverage
brand that satisfy consumer desire and need.
• Partners: Nurture a winning network of customers and suppliers
together we create a mutual enduing value.
• Productivity: Be highly effective, lean and fast moving
organization.
• Profit: Maximize long-term return to shareowners while being
mindful of our overall responsibilities .

12. VALUES
• Leadership : To courage to sharp a better future
• Collaboration : Leverage collection genius
• Integrity : Be real
• Accountability : If it is to be, it’s up to me
• Passion : Committed in heart and mind
• Diversity : As inclusive as our brands
• Quality : What we do , we do well

13. HIERARCHY

14. Muhtar Kent
Chairman of the Board and
Chief Executive Officer
The Coca-Cola Company
Herbert A. Allen
President and Chief Executive
Officer
Allen & Company Incorporated
(a privately held investment
firm)
BOARD OF DIRECTORS

15. Ronald W. Allen
Advisory Director,
former Chairman of
the Board,
President, and Chief
Executive Officer
Cathleen P. Black
Chairman
Hearst Magazines
Barry Diller
Chairman of the
Board and Chief
Executive Officer
Alexis M. Herman
Chair and Chief
Executive Officer
New Ventures.
Donald R. Keough
Non-Executive
Chairman
Maria Elena Lagomasino
Chief Executive Officer
GenSpring Family Offices,

17. OBJECTIVE OF COCA COLA
Currently the company‘s objective is to
“Increase the volume of sales up to the maximum
level as much as possible during the current
fiscal year.”
The company sets its objective keeping in view the
past performance, Historical trends, current market
position, economic condition, macro environment
and micro environment factors, social values, market
size and growth rate ,future expectations and
predictions

18. MARKETING STRATEGIES OF COKE:
Their six strategic priorities are:
• Accelerated soft drink growth, led by the coca cola
• Selectively broaden their family of beverage brand drive to profitable
growth
• Growth system profitability and capability together with their
bottling partners
• Serve customers with creativity and consistency to generate growth
across all channels
• Direct investment to highest potential area across market
• Drive efficiency and cost effectiveness every where.

19. Fun Fact 4:Coca-Cola spends more money on advertising than
Microsoft and Apple combined
Coca-Cola advertising budget (2010): $2.9 billion
Microsoft advertising budget (2010): $1.6 billion
Apple advertising budget (2010): $691 million

20. PRODUCT, PRICE, PLACE, PROMOTION

21. PRODUCT
• Wide range of soft drinks.
• World’s most favourite brand
• Consumers will the coke product because of
buy the high standards and quality of the Coca Cola products

22. PRODUCT LINE
Total number of coca cola products is 3,500 worldwide

23. PRODUCT LINE IN PAKISTAN

24. PRICE
• Price strategies are important to Coca Cola because the price
determines the amount of sales and profit per unit sold.
• Pricing is done keeping in view the increasing with Pepsi
• Pricing is basically standard for all over the world
• Each sub-brand of Coke has different pricing strategy according to
the market and its segments

25. PLACE AND DISTRIBUTION
• The place P of the marketing mix refers to distribution of
the product the ways of getting the product to the market
• The distribution of products starts with the producer and
ends with the consumer.
• Coke sets its own distributions directly to stores
Supermarket
• Wide scale distribution

26. PROMOTION
• The promotional mix is the combination of personal
selling, advertising, sales promotion and public relations
that it uses in its marketing plan. Above the line
promotions refers to mainstream media: Advertising
through
Radio
 transport
Billboards
 newspapers
Magazines

27. SALES PROMOTION ACTIVITIES
• Coca-Cola Cricket
• Coca-Cola Concerts
• Coca-Cola Food Mela
• Coca-Cola Basant Festival
• Coca-Cola Ramzan Campaign

28. SWOT ANALYSIS

29. • Popularity
• High quality and standards
• Proper Time Delivery
• The best global brand in the world in terms of value
• World’s largest market share in beverage
• Strong marketing and advertising
STRENGTHS

30. • Brand Equity
• Fantastic marketing strategies
• Customer Loyalty
• Distribution network
• A lot of finance
STRENGTHS CONT…

31. WEAKNESS
• Lack of popularity of many coca cola’s brands.
• Negative publicity
• High cost of marketing
• Non –Availability in small towns
• Brand failures or many brands with insignificant amount of revenues
• Health problem

32. OPPORTUNITIES
• Bottled water consumption growth
• Increasing demand for healthy food and beverages
• Growing beverages consumption in emerging markets

33. THREATS
• Competition from PepsiCo
• Changes in consumer tastes.
• Strong dollar
• Legal requirements to disclose negative information on product
labels
• Decreasing gross profit and net profit margins

34. Fun Fact 2:Coke makes so many different beverages that if you
drank one per day, it would take you over 9 years to try them all.
Coca-Cola has a product portfolio of more than 3,500 beverages (and 500 brands),
spanning from sodas to energy drinks to soya-based drinks

35. COMMUNICATION CHANNELS

36. INSIDE COMMUNICATION CHANNELS
• Face-to-Face
• Written
• Memo
• Letter
• E-mail

37. OUTSIDE COMMUNICATION CHANNEL
• Print media
• Internet/social media
• TV commercial
• outdoors advertisement/Billboards
• newspapers
• Magazines
• newsletters

38. CELEBRITY ENDORSERS

39. COMPETITORS

41. LOCAL COMPETITORS