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cocacolapresentaion-131121005621-phpapp02.pptx
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- 2. • Company Profile •Organization Culture • Change Mechanism and Strategies • Organizational Diagnosis • OD Interventions Followed • Ways To Achieving Organisational Effectiveness • Conclusion • Reference Road Map
- 3. 1886 Coca Cola BORN 1891 Coca Cola’sfirst BOTTLING In a drug store occurred
- 4. 1899 The first bottling wasdone AGREEMENT 1909 400 Coca-Cola plants were operating BOTTLING
- 5. 1930 The company startedmoving GLOBALY 1960 New BRANDS were Introduced
- 6. 1960 1996 Started Operationsin PAKISTAN All rights to CCBPL
- 7. Some Interesting FactsAbout Coca Cola
- 8. Coca-Cola was madefor the cure of headache and other illnesses
- 9. Sales for thefirst year were only $50
- 10. Only 9 servings ofthe soft drink were sold each day
- 11. Now number ofcoke bottles sold each day 1.8 billion
- 12. is the Coca-Cola most recognizedword in Okay the world after
- 13. 162 B 115B In 2012 Enterprise Value In 2012 Total GDP
- 14. Total number ofCoca-Cola Products 3,500
- 15. Number of worldwideCoke employees 150,900
- 16. Company Profile Name TheCoca Cola Company Industries served Beverages Geographic areas served Worldwide Headquarters Atlanta, Georgia, U.S. Current CEO Muhtar Kent Revenue $ 48.01 billion (2012) Profit $ 9.01 billion (2012) Employees 150,900
- 17. • To refreshthe world... • To inspire moments of optimism and happiness... • To create value and make a difference. Mission
- 18. Vision • People: Bea great place to work where people are inspired to be the best they can be. • Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
- 19. Vision • Planet: Bea responsible citizen that makes a difference by helping build and support sustainable communities. • Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. • Productivity: Be a highly effective, lean and fast- moving organization.
- 20. • Focus onthe Market • Work Smart • Act Like Owners • Be the Brand Values
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- 22. Market Share inPakistan Pepsi ; 65% Coca- Cola; 30% Others; 5%
- 23. Global Competitors •PepsiCo Inc. •DrPepper •Snapple Group, Inc. •Unilever, •Groupe Danone, •Kraft Foods Inc., •Nestlé S.A. and others.
- 24. Some Local Competitors MainCompetitor • Pepsi Other Competitors • Gourmet • Pakola
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- 26. Product 3,500 Coca Cola hasthe big chain of Product line Over Products
- 27. Price As competition started,now Coke has shifted to Earlier Coke used cost based pricing competitive pricing strategy VS
- 28. Place Target Market isEntire Planet
- 29. Segmentation Coke’s commercials basicallybased on young generations.
- 30. Promotion •Getting shelves atEye Catching Position •Print media •Tv commercial •Billboards and holdings etc
- 31. Chronology of Slogans •2001 life is good • 2003 Jo Chaho Hojae Coca-Cola enjoy • 2006 Thanda Matlab Coca-Cola • 2007 Kha Le Pee Le Jee Le ("eat drink live")
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Editor's Notes
- #3 Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a glass.. Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in columbus, Georgia by John Pemberton. The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891.Joseph A. Biedenharn Biedenharn Candy Company
- #5 1920s and 30s … International expansion Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia and South Africa. By the time World War II began, Coca-Cola was being bottled in 44 countries.