SlideShare a Scribd company logo
Alyssa Sattler, Julia Jabczenski, Samantha Burkhardt, Christian Fuller, Kelli Ford
Company Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
S.W.O.T. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
S.W.O.T. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Challenge  ,[object Object]
Advertising Objectives ,[object Object],[object Object],[object Object],[object Object]
Advertising Pyramid ,[object Object],[object Object]
WHO: Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHO: Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Television Advertisement ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Media Strategy
Research Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],FOCUS GROUP ONLINE SURVEY
What factors influence your buying decision when purchasing Coca-Cola?
I prefer Coca-Cola to other brands because I am a loyal customer
 

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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
 

Adv 330, coca cola powerpoint

Editor's Notes

  1. In 2009, there were more than 600 million cases sold globally and is available in more than 130 countries The company has a strong brand image that many people can associate with, because the message Coca-Cola portrays has been consistent over the years and is something people can rely on.  SAMANTHA
  2. ALYSSA
  3. ALYSSA
  4. KELLI
  5. Positive associations: family and friend gatherings, entertainment, etc… JULIA
  6. SAMANTHA
  7. SAMANTHA
  8. Playing video games Watching movies Enjoy outdoor activities JULIA
  9. Believers on the VALS survey Pick family products Motivated off traditions Interactive and tech-savvy Maslow’s Hierarchy of Needs esteem level because they need to feel a sense of confidence, achievement, and respect of others. JULIA
  10. ALYSSA
  11. We want to use a campaign “Like” this one because we will be targeting males 14 to 28. Coca-Cola has done this in the past, but never executed it its full potential, so we would like to bring this back. ALYSSA
  12. KELLI
  13. CHRISTIAN
  14. CHRISTIAN
  15. CHRISTIAN
  16. CHRISTIAN