This document provides an overview of Pepsi's business strategy presentation. It outlines Pepsi's vision to be the world's best beverage company by providing outstanding quality, service, and value. The mission is to produce convenient foods and beverages to generate financial returns for investors while providing growth opportunities. The presentation evaluates Pepsi's internal strengths, like its brands and distribution network, and external opportunities, such as expanding into new markets and product categories. It also examines weaknesses, like declining market share, and threats from changing consumer tastes and competition. The conclusion states that Pepsi has maintained its position by understanding customers, ensuring quality, innovating products, expanding offerings, considering economic factors, and having impactful advertisements.

1. Business Strategy
Presentation
Pepsi
Presented by:
Usman Manzoor
Adnan
Ammar
Bilal
Sulman

2. Vision
• Our vision is to be the world's best beverage
company. Being the best means providing outstanding
quality, service, cleanliness and value, so that their
every customer is contented and happy with their
products.
Mission
• To be the world's premier consumer Products
Company focused on convenient foods and beverages.
We seek to produce healthy financial rewards to
investors as we provide opportunities for growth and
enrichment to our employees, our business partners
and the communities in which we operate. And in
everything we do, we strive for honesty, fairness and
integrity.
Mission and Vision of
PepsiCo.

7. Internal Factors Evaluation
• It is based on thorough review of the
corporation, product category, competition,
customers, identities and evaluates the
internal strengths and weakness of the
companies.
• Its include Strengths & Weaknesses

8. External Factors Evaluation
• It is based on thorough review of the
Economic, Demographic, Technological,
Political & Legal, Social & Cultural Factors.
• Its include Opportunities & Threads

9. Strategic Analysis - S.W.O.T
9
strengths
opportunities
weakness
threats

10. S.W.O.T - Strengths
• Most valuable brand for 13
years
• Worlds largest in beverages:
15bi dollar brands
• Diversification: 500+ brands,
200 countries
• Extensive global dist. network
• Leader in fountain accounts
• Forward integration: power of
supplier and buyer (90%)
• Strong in emerging markets:
China, Brazil, Eastern Europe
• 22nd most valuable brand
• 2nd largest F&B in the world, 22 bi
dollar brands
• Diversification: “The power of
one”
• Extensive global dist. network
• Leader in non-CSD
• Forward integration: 80 %
• Successful marketing campaigns:
celebrity endorsements
10

11. S.W.O.T - Weaknesses
• Declining market share
since 2000
• Negative publicity
• CSD focus: only 32% non-
CSD share
• Price pressure from mass
retailers (Wal-Mart) : 40%
of U.S. packaged sales
• Declining market share in
bev.
• Negative publicity
• Overdependence on U.S.
markets: 50% of total sales
• Low market share in fountain
accounts: 20% vs. Coke’s
69%
• Price pressure from mass
retailers: 12% of
revenue(Wal-Mart)
11

12. S.W.O.T - Opportunities
• Expand non-CSD: juice, sport, energy, bottled water
VitaminWater, Odwalla (Coke), Gatorade, Naked (Pepsi)
• Expand and modify CSD line: Stevia
Sprite Green (Coke), Pepsi Next, Trop50 (Pepsi)
• Global expansion in emerging markets: India, China, Brazil
(Coke) Russia (Pepsi)
• Innovative offerings tailored to local tastes
Sprite Tea (Coke), herb drinks (Pepsi)
• Growing nutritious snacks product markets
12

13. S.W.O.T - Threats
• Changing consumer tastes and preferences
• Competition with each other
• Threat of substitutes
• Price pressure from mass retailers
• Price pressure from int'l bottlers
• Government restrictions in U.S. and abroad
13

14. Conclusion
Pepsi is a well renowned company and it has maintained its
position well by understanding the client psychology.
• By ensuring quality.
• By introducing ingenuity in products.
• By enlarging its product base .
• By keeping economic factors in view.
• By intense and jazzy advertisements.