INCLUDE HISTORY- PRODUCTS- MARKET SHARE -BUSINESS MODEL-FACTS ABOUT COCA COLA. DATA IS TAKEN FROM MOST REPUTED AND RENOUNCED STATISTA WEBSITE

2. Company Profile
Name The Coca Cola Company
Industries served Beverages
Geographic areas served Worldwide except North Korea
Headquarters Atlanta, Georgia, U.S.
Current CEO
Muhtar Kent
(Chairman and CEO)
James Quincey
(President and COO)
Revenue Us$41.863 billion (2016)
Net Income Us $6.527billion (2016)
Employees 123200 (2016)

5. HISTORY OF COCA COLA

6. Coca-Cola was made for the cure of
headache
and other illnesses

7. 1886
Coca Cola
BORN
1891
Coca Cola’s first
BOTTLING
Coca-Cola recipe was formulated at the Eagle Drug
and Chemical Company, a drugstore
in columbus, Georgia by John Pemberton.
The first bottling of Coca-Cola occurred
in Vicksburg, Mississippi, at the Biedenharn
Candy Company in 1891.

8. 1899
The first bottling
was done
AGREEMENT
1909
400 Coca-Cola plants
were operating
BOTTLING

9. 1930
The company started moving
GLOBALY
1960
New
BRANDS
were Introduced

10. 1960 1996
Started Operations in
PAKISTAN
All rights to
CCBPL

11. •Coca-Cola came to India in the year 1956. Since India had not any foreign
exchange act,
•Coca-Cola made huge money operating under 100% foreign equity. Indian
foreign exchange act was implemented in the year 1974 during Indra
Gandhi time.

12. COKE INVESTMENT-
• Coke had 100% equity in India. Their investment was
not much.
• They came into the country with Rs. 6,00,000, which
at the present rate of exchange is less than $20,000.
• On this Rs.6,00,000 investment, they had taken out of
the country, by a modest estimate, 250 million rupees
(about $ 8 million) as profit in the twenty years they
had been in the country.

13. • The foreign exchange act stated that foreign
companies selling consumer goods must invest 40%
of its equity stake in India in its Indian associates.
• Coca-Cola agreed with investing 40% foreign equity
but stated that they would still hold full power in
technical and administrative units with no local
participation allowed.

14. COCA COLA
• This demand was against the foreign exchange
act.
• The government instructed Coca-Cola to
either write up a new plan or to leave the
country.

15. 1977-
• In 1976 Indira Gandhi called for elections and all of
the other political parties formed one party in her
opposition.
• They called themselves the Janta Party (Public Party).
The Janata Party came into the power in 1977 and
stressed that Coca-Cola should either accept the
foreign exchange act or leave the country.
• Coke left India that year.

16. COCA COLA (1977)

17. ECONOMIC CRISES OF 1991
in INDIA

18. COCA COLA CAME BACK (1993)-
• In 1993 Coca-Cola re-entered after government
approval, due to the new liberalization policies
that were coming to India.
• The foreign exchange act which had once
prevented companies from keeping too much
equity had now been completely modified.
• Automatic approval was to be granted for equity
investment of up to 51% and for foreign
technology agreements in high priority industries.

19. COKE BOUGHT PARLE-
• In 1999, Coca-Cola bought Parle, India’s top
soft drink brand, which bottled Thums up,
Limca and Gold Spot.
• Before Coke and Pepsi re-entered India, more
than 50 Indian soft-drink brands had been
developed and 200 production plants set up.

20. COKE BOUGHT PARLE FOR $60 million

22. COCA COLA WORLDWIDE-

23. COCA COLA OPERATING IN-
• Africa
• Asia Pacific
• Eurasia
• Europe
• Latin America
• North America
Coca cola company have more than 250 bottling
partners worldwide.

24. Bottling Investments Group
• The Coca-Cola Company’s core is the production, marketing, and selling of
many of the world’s most beloved beverages.
• The Bottling Investments Group (BIG) was created to ensure those bottling
operations remain a part of our system and receive the appropriate
investments and expertise to ensure their long-term success.
• BIG currently employs more than 40,000 people and operates in four
continents. Its revenues have increased from $11 billion in 2004 to over $20
billion in 2015. With a focus on long-term sustainable profit growth, BIG
achieved an operating income margin of ten percent over the past ten years.
• This segment helps to maximize the efficiency of its production, distribution,
and marketing efforts.

25. 2015 BIG FOOTPRINT
Bahrain
Bangladesh
Cambodia
China
Egypt
Guatemala
India
Malaysia
Myanmar
Nepal
Oman
Qatar
Singapore
Sri Lanka
Uruguay
UAE
Vietnam

26. Globalization of coca cola-
• Coke is it -- it being the #1 nonalcoholic beverage
company, as well as one of the world's most recognizable
brands
• The Coca-Cola Company reaches thirsty consumers in
more than 200 countries.
• The North America operating segment generates the
majority of its revenue from the sale of finished
beverages, while the other geographic regions get most
of their business from the manufacture and sale of
beverage concentrates and syrups.

27. • The company made 63% of its sales from finished product operations
during 2015, while the rest came from concentrate operations.

30. Sales volume data (2015)-
55% of sales
Outside
US
30% of
revenue
Asia, Latin
America,
and
Europe

41. Note: Effective January 1, 2016, The Coca-Cola Company transferred Coca-Cola
Refreshments’ bottling and
associated supply chain operations in the United States and Canada from the North
America operating segment to
the Bottling Investments operating segment. In March 2016, the Company reclassified
prior year amounts to reflect
this change. The amounts shown above represent the reclassified amounts.

45. Market share of the Coca-Cola Company and other soft
drink companies worldwide in 2011, based on sales
value
25.9%
11.5%
3%
59.6%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
The Coca-Cola Co. PepsiCo Inc Nestlé SA Other
Globalmarketshare
45

49. Some Interesting Facts About
Some Interesting
Facts About

50. Sales for the first year were only
$50

51. Only 9
servings of the soft drink were sold
each day

52. Now number of coke bottles sold each day
1.8 billion

53. is the
Coca-Cola
most recognized word in
Okay
the world after

54. 162 B 115 B
In 2012
Enterprise Value
In 2012
Total GDP

55. Total number of Coca-Cola Products
3,500

56. Number of worldwide Coke employees
123,900

58. Coca-Cola spends more money on advertising than
Microsoft and Apple combined
Coca-Cola advertising budget (2010): $2.9 billion
Microsoft advertising budget (2010): $1.6 billion
Apple advertising budget (2010): $691 million

59. If every drop of Coke ever produced were
put in 8-ounce bottles and laid end-to-end, they
would reach the moon and back over 2,000 times

60. Coke makes so many different beverages that if
you drank one per day, it would take you over 9
years to try them all.
Coca-Cola has a product portfolio of more than 3,500
beverages (and 500 brands), spanning from sodas to energy
drinks to soya-based drinks

61. Heart of brand-
• Idea of happiness.
• The idea of optimism.
• The idea of bring there is moment of joy
usually with family and friends.

63. Coca-Cola has replaced its 'Open Happiness' tagline with
the new 'Taste the Feeling'. This marks a major strategic
shift in the global beverage brand's marketing strategy as
the company replaces its seven-year old brand proposition
of 'Open Happiness.

64. Next level of coca cola -
• Innovation digital world.
• Poland is one of market where today in urope
the largest percentage of marketing budget
spend in digital.

67. BRAND IS MORE IMPORTANT-
• You would never see Nike advertisement with
some body wearing Nike apparel so why
would we do coke advertising without
somebody drinking a coke.

69. Segment of coca cola-
• Teens are our most focus as there are moved
towards brands.

72. LOGIC BEHIND THE SHAPE OF COCA
COLA BOTTLE-
• You can easily recognized the shape of bottle
even if it was crashed in 2000 pieces.

73. Logic behind the advertising of coca
cola supermarket -
• When the brand manager was 18 year old,
when she used to go home after the work the
thing she had always talk about with her
friend that if any hot guy is came then it
creates a smile on my face.

74. Motive of advertisement-
• Is to drink a coke, not just to say wow that was
beautiful advertisement.
• If we want people to love to drink coca cola
lets do ads where people love to drink coca
cola.

75. SWOT Analysis of Company
Strengths:
• Strong Brand Name
• Corporate Identity
• Global Distribution
• Advertisement
• Innovation
• Local Approach
• Strong R&D
• Backward Integration
• “Thanda Matlab Coca Cola”
• Brand Loyalty
• Financial Stability

76. SWOT Analysis of Company
Weaknesses:
• Not No 1 In India
• Market Share
• Under Utilization Of Capacity
• Sales In India
• Pesticide Controversy

77. SWOT Analysis of Company
Threats:
• Competition Pepsi
• Substituted
• Not Necessarily Married
• Pesticide Matter
• Change Of Taste

78. SWOT Analysis of Company
Opportunities:
• Developing A Global Brand
• Coca Cola’s Bottling System
• Sufficient Capital
• Has A Potential
• Expansion Into New Market
• Possible Growing Demand
• Merge

79. CocA-cola Brands
Aquapure
Aquarius
Bacardi Mixers *
Bacardi Premium Mixers *
Barq's
Barrilitos
Beverly
Bright And Early
Caffeine-free Barq's
Caffeine-free Coca-Cola
Caffeine-free Diet Coke
Cascal
cherry Coke
Chippewa
Citra
Coca-Cola
Coca-Cola Black Cherry Vanilla
Coca-Cola Cherry Zero
Coca-Cola Zero
Coca-Cola Zero Caffeine-Free
Cumberland Gap
DANNON *
DASANI
Delaware Punch
diet Barq's
Diet cherry Coke
Diet Coke
Diet Coke Black Cherry Vanilla
Diet Coke with Lime
Diet Coke with Splenda
Diet Fuze Tea
diet Inca Kola
Diet Master Pour
Diet Northern Neck
Diet Sprite
Diet Sprite Zero
Dr Pepper*
Evian *
Fanta
Fanta Sugar Free
Fanta Zero
Five Alive
Flavor Rage
Fresca
Fruitopia
Full Throttle
FUZE
FUZE TEA
Georgia
glacéau fruitwater
glacéau smartwater
glacéau vitaminenergy
glacéau vitaminwater
glacéau vitaminwater zero
Gold Peak
H2OK
Hi-C
Honest Ade
Honest Fizz
Honest Kids
Honest Tea
Honest Tea Zero
Illy *
Inca Kola
Java Monster*
Jericho
Kinley
Krest
Lift
Master Chill
Master Pour
Mello Yello
Mello Yello Zero
Mezzo Mix
Minute Maid
Minute Maid Enhanced
Minute Maid Fruit Falls
Minute Maid Juices To Go
Minute Maid Light
Minute Maid Orchards
Monster *
Northern Neck
NOS
Odwalla
Peace Tea *
Pepe Rico
Pibb Xtra
Pibb Zero
POWERADE
POWERADE PLAY
POWERADE ZERO
Red Flash
Schweppes
Simply
Southern Sun
Spring!
Sprite
Sprite Zero
Sugar Free Full Throttle
Sugar Free NOS
Sugar Free Sprite
Sunfill
Surge
TaB
Vanilla Coke
Vanilla Coke Zero
VAULT
Vault Zero
Vegibeta
Vegitabeta
Worx Energy *
Zico *
79