Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
John Pemberton founded Coca-Cola in 1886 in Columbus, Georgia. It is now one of the most popular brands worldwide distributed in over 100 countries. Coca-Cola seeks to refresh the world and create moments of optimism through providing a variety of beverages while making a positive social and environmental impact.
Coca-Cola targets all customers who are thirsty, with a major focus on youth aged 15-25 and up to 40. It offers products at various price points, including small returnable bottles for low-income customers, non-returnable bottles for middle income, and tin cans for higher income. Coca-Cola supports initiatives like "My School Campaign" and women's economic empowerment. Its cultural strategy accounts for how a consumer's environment and experiences influence their choice to drink cola as a want rather than a need. Coca-Cola uses advertising campaigns focused on values like family, friendship, happiness, and being cool.
Coca-Cola has had global success through consistent branding and marketing strategies. It entered new markets like India in 1994 by acquiring local brands for distribution. In China, it has grown to become the 3rd largest market for Coke through establishing local bottling plants and tailoring products to culture. Coke uses geographic and demographic segmentation and ensures wide availability through agreements with local bottlers around the world.
This document discusses Coke and Pepsi's historical development and current state. It provides an overview of each company's products and brands, describes their strategic strengths and weaknesses, opportunities and threats. It analyzes their historical timelines from the 1800s to present day and reviews where each company stands now, with Coca-Cola maintaining a beverage focus while deriving 70% of revenue from carbonated soft drinks, and PepsiCo having diversified into a food and beverage conglomerate with over half its net revenue from snacks.
Coca-Cola and Pepsi are the two largest beverage companies in the world that compete for market share. Both companies target the mass market globally using similar segmentation strategies including geographical, demographic, and psychographic segmentation. They utilize brand ambassadors and localized branding and advertising campaigns. While Coca-Cola is preferred by some for its stronger carbonation, Pepsi has a sweeter taste and appeals more to youth; however, consumer preference ultimately comes down to personal taste.
The document provides an overview of Coca-Cola including its history dating back to 1899, current products beyond carbonated soft drinks, mission and vision, values, marketing objectives, and selected NGO partners for social initiatives. It discusses Coca-Cola's roots in 1886, expansion to bottling in 1899, portfolio diversification beyond carbonates, mission to refresh and inspire, vision around people, portfolio, profit, and productivity, and values of leadership, collaboration, integrity, accountability, passion, diversity, and quality.
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
John Pemberton founded Coca-Cola in 1886 in Columbus, Georgia. It is now one of the most popular brands worldwide distributed in over 100 countries. Coca-Cola seeks to refresh the world and create moments of optimism through providing a variety of beverages while making a positive social and environmental impact.
Coca-Cola targets all customers who are thirsty, with a major focus on youth aged 15-25 and up to 40. It offers products at various price points, including small returnable bottles for low-income customers, non-returnable bottles for middle income, and tin cans for higher income. Coca-Cola supports initiatives like "My School Campaign" and women's economic empowerment. Its cultural strategy accounts for how a consumer's environment and experiences influence their choice to drink cola as a want rather than a need. Coca-Cola uses advertising campaigns focused on values like family, friendship, happiness, and being cool.
Coca-Cola has had global success through consistent branding and marketing strategies. It entered new markets like India in 1994 by acquiring local brands for distribution. In China, it has grown to become the 3rd largest market for Coke through establishing local bottling plants and tailoring products to culture. Coke uses geographic and demographic segmentation and ensures wide availability through agreements with local bottlers around the world.
This document discusses Coke and Pepsi's historical development and current state. It provides an overview of each company's products and brands, describes their strategic strengths and weaknesses, opportunities and threats. It analyzes their historical timelines from the 1800s to present day and reviews where each company stands now, with Coca-Cola maintaining a beverage focus while deriving 70% of revenue from carbonated soft drinks, and PepsiCo having diversified into a food and beverage conglomerate with over half its net revenue from snacks.
Coca-Cola and Pepsi are the two largest beverage companies in the world that compete for market share. Both companies target the mass market globally using similar segmentation strategies including geographical, demographic, and psychographic segmentation. They utilize brand ambassadors and localized branding and advertising campaigns. While Coca-Cola is preferred by some for its stronger carbonation, Pepsi has a sweeter taste and appeals more to youth; however, consumer preference ultimately comes down to personal taste.
The document provides an overview of Coca-Cola including its history dating back to 1899, current products beyond carbonated soft drinks, mission and vision, values, marketing objectives, and selected NGO partners for social initiatives. It discusses Coca-Cola's roots in 1886, expansion to bottling in 1899, portfolio diversification beyond carbonates, mission to refresh and inspire, vision around people, portfolio, profit, and productivity, and values of leadership, collaboration, integrity, accountability, passion, diversity, and quality.
The document is a project report on the marketing strategies of Coca Cola. It discusses Coca Cola's history in India, including withdrawing from the country in 1977 due to government demands and then returning in 1993 to a changed soft drink market dominated by competitors like Parle. To gain market share, Coca Cola decided to take over Parle, gaining access to their network of over 200,000 retailer outlets and 60 bottlers. The marketing strategies Coca Cola employed in the 1990s to win the "Cola war" in India were successful, increasing their market share to 48.3% by 1998.
This document summarizes Pepsi's marketing strategy in Pakistan. It discusses Pepsi's introduction and history, product strategy, positioning, pricing, distribution, promotions, competition, target marketing, corporate strategy, product line extensions, challenges and opportunities. Key points include that Pepsi has 53% market share in Pakistan, targets youth and all socioeconomic classes, sponsors cricket, has expanded its product line, and faces threats from health awareness and its main competitor Coca-Cola.
Coca Cola is a global leader in beverage manufacturing founded in 1886. It has local operations in nearly 200 countries and thousands of employees worldwide. In Sri Lanka, Coca Cola Beverages Sri Lanka operates the only Coca Cola bottling plant located in Biyagama with 443 employees. It produces over 10 million unit cases annually through a network of 128 distributors. Coca Cola maintains quality and consistency through stringent requirements and employs scientists to ensure product safety. It uses various marketing strategies including competitive pricing, extensive distribution network, and massive advertising to maintain its position as the world's most valuable brand.
The document provides an overview of Coca-Cola, including its history, products, operations, and marketing strategies. Some key points:
- Coca-Cola was invented in 1886 and is now the world's largest beverage company, selling over 400 brands in over 200 countries.
- It has a long history and iconic branding, including its distinctive script logo and contour bottle design. Coca-Cola heavily advertises and sponsors major sports events.
- In India, Coca-Cola directly employs over 6,000 people and indirectly creates over 125,000 jobs. It has a large bottling and distribution network across the country.
- Coca-Cola faces competition and health concerns but maintains
Coca Cola has a wide variety of product offerings across different package sizes ranging from 200ml to 2.25L bottles and cans. They price their products based on package size and competitor prices. Coca Cola has extensive distribution coverage across India through owned transportation and warehouses. They promote heavily through various channels like TV, outdoor media, sales promotions, public relations and direct marketing, using techniques such as coolers, freezers and display racks. Their main competitor Pepsi has less market share and its products contain more sugar and caffeine while being flatter in taste compared to Coca Cola.
The document summarizes the cola wars between Coke and Pepsi in India from the 1970s to late 1990s. It describes how Coke and Pepsi entered and competed for market share in India. Both companies engaged in aggressive advertising and marketing campaigns targeting each other. Their strategies included espionage of each other's offices, poaching employees, and actions aimed at disrupting the other's business operations through bottlers and retailers. The cola wars involved unethical tactics from both companies and raised issues around celebrities and intellectual property in advertising.
This document analyzes the cola wars between Coca-Cola and Pepsi using Porter's five forces model. It discusses the industry background and key events in 1886 and 1893. It finds that supplier power and buyer power are low due to commoditized raw materials and franchise agreements weakening bottlers' bargaining power. The threat of substitutes is high given many low-cost alternatives and customer switching costs. New entry threats are low due to high costs but rivalry is strong. The document concludes that the substitutes force is changing most as health concerns reduce carbonated soft drink consumption.
This document provides an overview and analysis of Coca-Cola Company through a SWOT analysis. Some of Coca-Cola's strengths include being the world's leading brand in the beverage industry with strong brand recognition globally. It also has a large scale of operations with products sold in over 200 countries. However, weaknesses include negative publicity from lawsuits and controversies over health issues. The document also provides financial projections for revenue and earnings per share through 2014 and evaluates Coca-Cola's stock valuation using P/E multiples and a discounted cash flow model.
Coca-Cola has been in business since 1886 and is currently the world's leading beverage company operating in over 200 countries. The document outlines Coca-Cola's marketing strategy, which includes targeting both young consumers aged 16-30 as well as expanding into the mid-age demographic with more purchasing power. The strategy aims to increase sales volume and market share through new product positioning, making consumers aware of different Coke varieties, and emphasizing that Coke can be enjoyed on any occasion.
This document summarizes the battle between Coca-Cola and Pepsi in terms of their global operations, branding strategies, marketing approaches, and social media presence over several rounds. Some key points of comparison include:
- Both companies operate in over 200 countries worldwide. Coca-Cola is recognized globally by name while Pepsi relies more on its distinctive logo.
- Coca-Cola's desired brand image revolves around emotions like happiness while Pepsi's focuses on being youthful and trendy.
- Pepsi sponsors more youth and music-oriented events in line with its positioning, while Coca-Cola uses social media to engage over 5 million fans daily.
- In the final round,
- The Coca-Cola Company produces Coca-Cola concentrate syrup which is sold to various bottlers worldwide holding Coca-Cola franchises. It offers nearly 400 brands across over 200 countries.
- Coca-Cola was invented in 1885 by John Pemberton as a coca wine called Pemberton's French Wine Coca. It was incorporated in 1892 as The Coca-Cola Company.
- Coca-Cola's marketing strategy focuses on going global through standardization, targeting young minds with youthful commercials and designer bottles, and opening Coca-Cola cafes, amusement parks, and installing Coke pumps worldwide.
This document provides an overview of Coca Cola including its history, company profile, mission, vision, market share, and marketing strategies. It details that Coca Cola was created in 1886 and is now the world's largest beverage company. The presentation outlines Coca Cola's expansion globally and some interesting facts such as selling over 1.8 billion bottles per day. It also summarizes the company's mission to refresh people and inspire happiness, as well as its vision to be a responsible corporate citizen and create value for shareholders.
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
Coca Cola Presentation according to philips cottler bookHameed Niazi
Coca-Cola has been producing beverages since 1886 and has expanded globally over time. The document discusses Coca-Cola's mission, vision, product line including carbonated drinks and juices, and provides a timeline of the company from 1886 to present. It also includes sections on segmentation, SWOT analysis, pricing strategy, and promotion mix.
The document discusses the beverage market in India and challenges faced by Coca-Cola and Pepsi in the Indian market. It notes that Coca-Cola and Pepsi dominate the cold drinks category in India. Both companies faced numerous regulatory barriers and issues when entering the Indian market in the late 1980s and early 1990s. These included foreign ownership restrictions and legal inconsistencies. Coca-Cola and Pepsi also faced challenges in rebuilding brand image and regaining consumer trust due to activism against their environmental and business practices. The document examines strategies used by both companies and lessons learned for effectively entering new markets.
A detailed analysis and interpretation on Coca-Cola and Pepsi, conducted with the help of responses of questionnaires, collected from 100 consumers. Contents: 1. Introduction 2. Literature Review 3. Research Methodology 4. Analysis & Interpretation with graphs & pie-charts 5. Conclusion
Coca-Cola has been operating in India since the 1970s. It was banned in 1977 but reentered in 1993 after merging with local companies like Britannia. It now has over 57% market share but faces strong competition from Pepsi which has 35% share. Both companies use many promotional strategies targeting youth and sponsor various sports and entertainment events. They primarily compete on pricing, distribution networks, and sponsorship deals. Coca-Cola's large global size and brands are strengths but its late reentry into India compared to Pepsi poses challenges in gaining more market share.
The document is a project report on the marketing strategies of Coca Cola. It discusses Coca Cola's history in India, including withdrawing from the country in 1977 due to government demands and then returning in 1993 to a changed soft drink market dominated by competitors like Parle. To gain market share, Coca Cola decided to take over Parle, gaining access to their network of over 200,000 retailer outlets and 60 bottlers. The marketing strategies Coca Cola employed in the 1990s to win the "Cola war" in India were successful, increasing their market share to 48.3% by 1998.
This document summarizes Pepsi's marketing strategy in Pakistan. It discusses Pepsi's introduction and history, product strategy, positioning, pricing, distribution, promotions, competition, target marketing, corporate strategy, product line extensions, challenges and opportunities. Key points include that Pepsi has 53% market share in Pakistan, targets youth and all socioeconomic classes, sponsors cricket, has expanded its product line, and faces threats from health awareness and its main competitor Coca-Cola.
Coca Cola is a global leader in beverage manufacturing founded in 1886. It has local operations in nearly 200 countries and thousands of employees worldwide. In Sri Lanka, Coca Cola Beverages Sri Lanka operates the only Coca Cola bottling plant located in Biyagama with 443 employees. It produces over 10 million unit cases annually through a network of 128 distributors. Coca Cola maintains quality and consistency through stringent requirements and employs scientists to ensure product safety. It uses various marketing strategies including competitive pricing, extensive distribution network, and massive advertising to maintain its position as the world's most valuable brand.
The document provides an overview of Coca-Cola, including its history, products, operations, and marketing strategies. Some key points:
- Coca-Cola was invented in 1886 and is now the world's largest beverage company, selling over 400 brands in over 200 countries.
- It has a long history and iconic branding, including its distinctive script logo and contour bottle design. Coca-Cola heavily advertises and sponsors major sports events.
- In India, Coca-Cola directly employs over 6,000 people and indirectly creates over 125,000 jobs. It has a large bottling and distribution network across the country.
- Coca-Cola faces competition and health concerns but maintains
Coca Cola has a wide variety of product offerings across different package sizes ranging from 200ml to 2.25L bottles and cans. They price their products based on package size and competitor prices. Coca Cola has extensive distribution coverage across India through owned transportation and warehouses. They promote heavily through various channels like TV, outdoor media, sales promotions, public relations and direct marketing, using techniques such as coolers, freezers and display racks. Their main competitor Pepsi has less market share and its products contain more sugar and caffeine while being flatter in taste compared to Coca Cola.
The document summarizes the cola wars between Coke and Pepsi in India from the 1970s to late 1990s. It describes how Coke and Pepsi entered and competed for market share in India. Both companies engaged in aggressive advertising and marketing campaigns targeting each other. Their strategies included espionage of each other's offices, poaching employees, and actions aimed at disrupting the other's business operations through bottlers and retailers. The cola wars involved unethical tactics from both companies and raised issues around celebrities and intellectual property in advertising.
This document analyzes the cola wars between Coca-Cola and Pepsi using Porter's five forces model. It discusses the industry background and key events in 1886 and 1893. It finds that supplier power and buyer power are low due to commoditized raw materials and franchise agreements weakening bottlers' bargaining power. The threat of substitutes is high given many low-cost alternatives and customer switching costs. New entry threats are low due to high costs but rivalry is strong. The document concludes that the substitutes force is changing most as health concerns reduce carbonated soft drink consumption.
This document provides an overview and analysis of Coca-Cola Company through a SWOT analysis. Some of Coca-Cola's strengths include being the world's leading brand in the beverage industry with strong brand recognition globally. It also has a large scale of operations with products sold in over 200 countries. However, weaknesses include negative publicity from lawsuits and controversies over health issues. The document also provides financial projections for revenue and earnings per share through 2014 and evaluates Coca-Cola's stock valuation using P/E multiples and a discounted cash flow model.
Coca-Cola has been in business since 1886 and is currently the world's leading beverage company operating in over 200 countries. The document outlines Coca-Cola's marketing strategy, which includes targeting both young consumers aged 16-30 as well as expanding into the mid-age demographic with more purchasing power. The strategy aims to increase sales volume and market share through new product positioning, making consumers aware of different Coke varieties, and emphasizing that Coke can be enjoyed on any occasion.
This document summarizes the battle between Coca-Cola and Pepsi in terms of their global operations, branding strategies, marketing approaches, and social media presence over several rounds. Some key points of comparison include:
- Both companies operate in over 200 countries worldwide. Coca-Cola is recognized globally by name while Pepsi relies more on its distinctive logo.
- Coca-Cola's desired brand image revolves around emotions like happiness while Pepsi's focuses on being youthful and trendy.
- Pepsi sponsors more youth and music-oriented events in line with its positioning, while Coca-Cola uses social media to engage over 5 million fans daily.
- In the final round,
- The Coca-Cola Company produces Coca-Cola concentrate syrup which is sold to various bottlers worldwide holding Coca-Cola franchises. It offers nearly 400 brands across over 200 countries.
- Coca-Cola was invented in 1885 by John Pemberton as a coca wine called Pemberton's French Wine Coca. It was incorporated in 1892 as The Coca-Cola Company.
- Coca-Cola's marketing strategy focuses on going global through standardization, targeting young minds with youthful commercials and designer bottles, and opening Coca-Cola cafes, amusement parks, and installing Coke pumps worldwide.
This document provides an overview of Coca Cola including its history, company profile, mission, vision, market share, and marketing strategies. It details that Coca Cola was created in 1886 and is now the world's largest beverage company. The presentation outlines Coca Cola's expansion globally and some interesting facts such as selling over 1.8 billion bottles per day. It also summarizes the company's mission to refresh people and inspire happiness, as well as its vision to be a responsible corporate citizen and create value for shareholders.
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
Coca Cola Presentation according to philips cottler bookHameed Niazi
Coca-Cola has been producing beverages since 1886 and has expanded globally over time. The document discusses Coca-Cola's mission, vision, product line including carbonated drinks and juices, and provides a timeline of the company from 1886 to present. It also includes sections on segmentation, SWOT analysis, pricing strategy, and promotion mix.
The document discusses the beverage market in India and challenges faced by Coca-Cola and Pepsi in the Indian market. It notes that Coca-Cola and Pepsi dominate the cold drinks category in India. Both companies faced numerous regulatory barriers and issues when entering the Indian market in the late 1980s and early 1990s. These included foreign ownership restrictions and legal inconsistencies. Coca-Cola and Pepsi also faced challenges in rebuilding brand image and regaining consumer trust due to activism against their environmental and business practices. The document examines strategies used by both companies and lessons learned for effectively entering new markets.
A detailed analysis and interpretation on Coca-Cola and Pepsi, conducted with the help of responses of questionnaires, collected from 100 consumers. Contents: 1. Introduction 2. Literature Review 3. Research Methodology 4. Analysis & Interpretation with graphs & pie-charts 5. Conclusion
Coca-Cola has been operating in India since the 1970s. It was banned in 1977 but reentered in 1993 after merging with local companies like Britannia. It now has over 57% market share but faces strong competition from Pepsi which has 35% share. Both companies use many promotional strategies targeting youth and sponsor various sports and entertainment events. They primarily compete on pricing, distribution networks, and sponsorship deals. Coca-Cola's large global size and brands are strengths but its late reentry into India compared to Pepsi poses challenges in gaining more market share.
This document provides information about Coca-Cola and Pepsi in India, including their histories, products, marketing strategies, and competition. Coca-Cola entered the Indian market in 1970 but exited in 1977, re-entering in 1993. Pepsi entered India in 1985. Both companies have expanded their product portfolios beyond carbonated drinks to include juices, coffee, water, and snacks. Coca-Cola and Pepsi employ similar marketing strategies utilizing celebrity endorsements and focusing on youth, but Coca-Cola has a longer history and more established brand in India.
Highlands Coffee's Marketing Mix 2016 ProposalPT NGOC HIEN
Phân tích đánh giá Marketing 7P trong ngành dịch vụ cà phê điển hình là Highlands Coffee tại 90 Cách mạng tháng tám, HCM. Và đưa ra đề xuất cải thiện, phát huy để gia tăng doanh thu bán hàng
Highlands Coffee aims to be the leading high-grade retail coffee brand in Vietnam. This report analyzes external factors affecting Highlands Coffee's strategy at one of its popular locations in Hanoi. It summarizes the shop's target customers as young professionals and foreigners, and customers' expectations of high quality drinks in a comfortable atmosphere. It also outlines the competitive coffee shop market and Highlands Coffee's positioning as a premium brand offering specialty coffee and ambiance. The report provides recommendations to improve service quality and address bottlenecks.
Brand Rivalries: Pepsi Vs Coca- Cola-Cbse class 12 Entrepreneurship ProjectDan John
I assure you that this project of mine will fetch you a very good score. Attach the pictures provided towards the end of this project on the backside of the page which is adjacent to the relevant page. I have given certain instructions in the project, starting with the word 'Attn'; follow those and remove them before the submission.
Good Luck!!
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Coca-Cola was invented in 1886 in Atlanta, Georgia. It currently offers over 500 brands in over 200 countries. The document discusses Coca-Cola's evolution and expansion internationally from the 1880s. It provides details on Coca-Cola's marketing strategy and promotions in India, including branding, celebrity endorsements, advertising campaigns, and use of social media. Coca-Cola's marketing approach aims to align the brand with Indian culture while building visibility and associations with cricket, cinema and music.
Coca-Cola is one of the largest beverage companies in the world. It was founded in 1892 and is headquartered in Atlanta, Georgia. Some of Coca-Cola's key advertising strategies include using consistent branding, celebrity endorsements, focusing ads on happiness appeals, and tailoring some ads for urban and rural audiences. Coca-Cola uses various media like print, television, billboards, and radio for advertising. Some of their most successful ad campaigns have been "Open Happiness", ads featuring Aamir Khan with the slogan "Thanda Matlab Coca-Cola", and their "Taste the Feeling" campaign.
This document appears to be an inventory list from an art studio containing details of 10 artworks including medium, size and price. It includes watercolour and oil portraits, an acrylic portrait and mixed media artwork. Sizes range from 12x16 inches to 3x2.5 feet. Contact details are provided at the bottom for the art studio located in Gurgaon, India.
Case Analysis Coca Cola vs. Pepsi in India: The Battle of the Bottle Continue...Hardik Shah
1. The document analyzes the soft drink industry in India and the battle between Coca Cola and Pepsi through a PESTEL analysis. It examines the political, economic, social, and technological factors affecting the industry.
2. Pepsi's core competencies included aggressive marketing strategies and promotional campaigns. It focused on marketing over investing in manufacturing. Research and development was also important to compete.
3. Pepsi's business strategy was differentiation through aggressive marketing and building presence in cities by understanding customer needs.
This chapter discusses Porter's 5 Forces model for analyzing competition within an industry. It introduces the 5 competitive forces as competitive rivalry, power of suppliers, power of buyers, threat of substitutes, and threat of new entrants. For each force, it provides examples of factors that influence the degree of competition, such as differentiation of products, switching costs, price sensitivity, and barriers to entry. The learning outcomes are to define and identify each of the 5 forces and understand how they can impact a business.
Ansoff matrix for coca-cola , Blackberry and Apple companyAhsan habib
The document discusses the Ansoff Matrix and provides examples of strategies used by Coca-Cola, Blackberry, and Apple within the matrix. Coca-Cola used product development to create new products for existing markets, product penetration with Diet Coke, and market development by expanding to the UK market. Blackberry used product development to create Android-compatible phones, product penetration to increase sales of existing phone lines, and market development to expand an existing phone line. Apple used product development to create new products like the iPod for existing customers, product penetration through family iPhone promotions, market development by entering the smart watch market with the Apple Watch, and diversification through entering the mobile phone market with the iPhone.
The rivalry between Coca-Cola and Pepsi dates back over a century as they have battled for soft drink market share globally. While Coca-Cola remained primarily focused on beverages, Pepsi diversified into snacks and foods. Financially, Pepsi had a stronger average return on equity and healthier current ratio, though Coca-Cola's return on assets was slightly higher. Moving forward, recommendations include Coca-Cola expanding their international markets and brand loyalty, while Pepsi focuses on market penetration, pricing strategy, and cost reductions through diversification.
This document discusses Coca-Cola's history, brands, mission, vision, values, financial statements, workforce, and organizational structure. It provides an overview of Coca-Cola's value chain analysis, SWOT analysis, marketing mix, successful and discontinued products, risks of new products, and strategies for success. Key points include Coca-Cola owning 4 of the top 5 beverage brands and having a global workforce of over 90,000 employees. The document also analyzes Coca-Cola's income statement, balance sheet, and proposes a new Middle Eastern inspired drink.
The Coca-Cola Company is the world's largest beverage company, selling over 1.3 billion beverages per day in over 200 countries. It owns hundreds of beverage brands and has been operating for over 100 years. Coca-Cola aims to remain the top beverage distributor globally by continuing to develop new products, improve marketing, and foster sustainable communities.
The Coca-Cola Company is one of the most successful global companies, selling over 400 beverage brands in more than 200 countries. It focuses on maintaining local approaches while enabling global scale. Coca-Cola utilizes excellent marketing strategies like ensuring affordability, availability, and acceptability of its products. It also focuses on price-value, pervasiveness, and preference to build brand loyalty. Financial information from 2002-2004 showed amounts for operating segments and geographic areas.
The document provides information about Coca-Cola Company's history, products, vision, mission, values, target markets, factors affecting sales, and supply chain process. Some key details include: Coca-Cola was founded in 1886 and currently offers over 500 brands worldwide; its vision includes being the best place to work and presenting quality beverage brands; major target markets are young generations; factors influencing sales include income, competitors, and weather; its supply chain involves customers, retailers, distributors, plants, and suppliers.
This document provides a summary of the marketing strategies of Coca-Cola based on a research project report. It discusses Coca-Cola's history and operations in India. Coca-Cola acquired several popular Indian brands in 1993 which helped rapidly introduce its international brands. The document outlines Coca-Cola's 3A strategy to increase availability, acceptability, and awareness among consumers. It also describes some of Coca-Cola's major brands like Coca-Cola, Diet Coke, Fanta, Limca, Maaza, Sprite, and Thumps Up and the company's commitments to the Indian brands. The creative advertisements of some brands focusing on their unique tastes and personalities are also highlighted.
Coca-Cola was created in 1886 in Atlanta, Georgia by John Pemberton. Asa Candler later bought the formula and founded The Coca-Cola Company. Over time, Coca-Cola expanded globally and diversified its product portfolio. Today, Coca-Cola is the largest beverage company in the world and sells more than 1 billion drinks per day across its portfolio of 500+ brands in over 200 countries. Coca-Cola has become one of the most recognizable brands globally through effective marketing strategies around product, price, placement, and promotion over its 135+ year history.
The document provides an overview of The Coca-Cola Company. It discusses the history and evolution of Coca-Cola from its invention in the late 19th century to becoming the dominant soft drink by the 20th century. It also outlines the company's portfolio of drinks, vision, mission and competitors. The key competitors identified are Pepsi, Red Bull, Dr Pepper, Nescafe, Tropicana, and Parle. The conclusion recommends strategies around health concerns and expanding Coca-Cola's product line.
Coca-Cola has strategically positioned itself as a global brand while adapting to local markets. It began as a drink invented in 1886 and sold for 5 cents. Over time, Coca-Cola grew to be the largest beverage company in the world, offering over 500 brands across more than 200 countries. To maintain its leading position, Coca-Cola employs a "think global, act local" strategy, keeping its core product consistent while tailoring offerings and marketing to different regions and cultures. The company has established strong brand recognition through iconic packaging, consistent logo and branding, and large sponsorships of popular events.
This document provides an overview and marketing plan for Coca Cola presented by students at Baluchistan University of Information Technology and Management Sciences. It includes an introduction to Coca Cola as the world's largest beverage company with over 500 brands. The marketing plan examines Coca Cola's situation, industry analysis, SWOT analysis, objectives, and strategies. It aims to create strong brand awareness for Coca Cola and expand its global market share of nonalcoholic drinks.
Coca-Cola has been enjoyed globally since 1886 and is the world's most recognized trademark. In Pakistan, Coca-Cola was introduced in 1953 and has since established local bottling plants. Coca-Cola offers a variety of carbonated soft drinks in Pakistan including Coca-Cola, Fanta, and Sprite. The company uses various marketing strategies like competitive pricing, promotions, and an extensive distribution network to make its products widely available across Pakistan through retailers, wholesalers, and direct selling. Coca-Cola promotes its brands through different media including television commercials, billboards, print ads, and social media.
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. It is the world's most valuable brand known for its classic Coca-Cola syrup that is mixed with carbonated water and sold in bottles and cans. The company uses extensive marketing campaigns including TV, radio, and sports sponsorships to promote its portfolio of 300+ beverage brands globally. Coca-Cola has been operating in Bangladesh for 50+ years through local representatives and now distributes popular products like Coke, Sprite, and Fanta under license from its U.S. parent company.
Coca-Cola is the world's largest beverage company that was founded in 1886 in Atlanta, Georgia. It produces over 3,300 beverage brands and products. Coca-Cola utilizes an effective marketing mix strategy involving a wide product portfolio, competitive pricing, extensive global distribution network, and large promotional spending. It has maintained its position as the dominant player in the beverage industry through adapting to changes in demand, supply, and competitive pressures over its long history.
This document provides an overview of Coca-Cola, including its history, products, operations, and financial details. Some key points:
- Coca-Cola is the world's largest beverage company, offering over 400 brands of drinks including Coca-Cola, Diet Coke, Sprite and Fanta.
- It was founded in 1886 in Atlanta, Georgia and now operates in over 200 countries with 55,000 employees.
- Coca-Cola owns over half of the global beverage market and is recognized by 94% of the world's population.
- The company faces competition from Pepsi and changing health attitudes but maintains high brand recognition and market share globally.
The document provides information about The Coca Cola Company's vision, mission, products, competitors, and marketing strategies. The Coca Cola Company's vision focuses on people, portfolio, partners, planet, profit, and productivity. Its mission is to refresh people in body, mind, and spirit, create value, and make customers the top priority. Coca Cola produces over 500 brands worldwide and has over 1.8 billion servings daily, making it the largest beverage company globally.
This document provides an overview of Coca-Cola Company in 3 sentences:
Coca-Cola Company is the world's largest beverage company offering over 400 brands of sparkling and still beverages including its flagship brand Coca-Cola. It operates through a franchising model with bottling partners around the world and has a diverse portfolio, global supply chain, and marketing strategy to maintain its leading market position. The document outlines Coca-Cola's history, brands, production process, departments, markets like India, strategies and SWOT analysis.
This document provides an overview of Coca-Cola, including its history, brands, production process, departments, and operations in India. It discusses that Coca-Cola was invented in 1886 and is now the largest beverage company in the world. It owns several top soft drink brands and has a diverse portfolio of over 400 beverage brands. Coca-Cola uses a franchising model where it sells concentrate to bottlers who produce and distribute the final drinks. The document also describes Coca-Cola's mission, vision, values and the 5 P's of its growth manifesto.
The Coca-Cola Company is the world's largest beverage company. It owns or licenses over 3,500 beverage brands and four of the top five non-alcoholic sparkling drink brands: Coca-Cola, Diet Coke, Fanta, and Sprite. Founded in 1886 in Atlanta, Georgia, Coca-Cola is now sold in over 200 countries worldwide. The company's mission is to refresh the world and inspire moments of optimism through its portfolio of beverage brands.
- Coca-Cola is the world's largest beverage company offering over 400 brands of sparkling and still beverages including its flagship Coca-Cola brand. It has operations in over 200 countries.
- The company was founded in 1886 by John Pemberton and incorporated its iconic cursive script logo in 1885. It grew significantly in the early 1900s under leaders like Asa Candler and Robert Woodruff.
- Coca-Cola's vision is to achieve sustainable growth through priorities like maximizing profits, being a great employer, offering a portfolio of brands, nurturing partnerships, and being environmentally responsible.
This document summarizes the marketing strategies of Coca-Cola. It discusses Coca-Cola's evolution since 1886, their expansion into new markets globally to find new opportunities. It describes Coca-Cola's iconic logo designed in 1885 and their universal marketing strategy focused on acceptability, affordability and availability. Coca-Cola has built one of the largest distribution networks in the world to ensure their products are ubiquitous. Their global advertising emphasizes youth and energy through memorable slogans to gain social acceptance.
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2. The originator of PEPSI is Caleb D.
Bradham in 1898.
PepsiCo. introduced as Brad's Drink, by
Caleb D. Bradham, it was renamed as
Pepsi-Cola on August 28, 1898, then to
Pepsi in 1961.
PepsiCo entered Pakistan in 1967.
It is the 2nd largest manufacturer of soft
drinks in the world, with a 21 percent
share of the carbonated soft drink market
worldwide.
3. • In 1902 The trademark for the name Pepsi-Cola was
registered in U.S Patent Office.
• it was renamed as Pepsi-Cola on August 28, 1898,
then to Pepsi in 1961.
• In 1931, at the depth of the great Depression, the
Pepsi-Cola Company entered bankruptcy.
• Megargel was unsuccessful, and soon Pepsi's assets
were purchased by Charles Guth, the President of
Loft, Inc
4. Founded in 1886 by pharmacist Dr John S
Pemberton in Atlanta, Georgia.
It is no.1 brand according to fortune 2009
survey.
The Coca-Cola Company is headquartered in
Atlanta, Georgia.
With local operations in over 200 countries
around the world.
Coca Cola has 150,900 employees
worldwide.
The Coca-Cola Company has been serving for
more than 127 years
5. • Frank M. Rabinson, suggested the name of Coca-
Cola.
• Red has been distinctive color associated with the
soft drink ever since.
• The trademark Cola-Cola was time registered in
United state patent office on January 31, 1893.
• Robert W. Woodruff became the president of
company, in the year 1923 and his more than sixty
year of leadership took Coca-Cola one of the most
recognized and valued brand around the world.
• In 1961, Sprite was introduced.
• In 1963, Roberto Goizueta becomes CEO of Coca-
Cola.
6. • The coca cola began operating in Pakistan in
1953.
• The coca cola plants are located in Karachi,
Hyderabad, Sialkot, Gujranwala and Lahore.
• The Coca Cola company in Pakistan has nearly
3,000 peoples working constantly in company.
• During the last two years, Company invest $130
million in Pakistan.
7. Price – How you price your product or service so
that your price remains competitive but allows
you to make a good profit.
Place– Where your business sells its products or
services and how it gets those products or
services to your customers.
Product – The products or services offered to
your customer: Their physical attributes, what
they do, how they differ from your competitors
and what benefits they provide.
Promotion – The methods used to communicate
the features and benefits of your products or
services to your target customers.
8.
9. • The Coca-Cola formula is The Coca-Cola
Company's secret recipe for Coca-Cola.
• Coca cola has its market presence around
200 countries.
• Coca-Cola has a very large product category
including e.g. different type of cola drinks,
energy drinks, juices and so on.
• World’s most favourite brand.
12. • Earlier Coca-Cola used cost based
pricing, but later on when competition
started, now Coke has shifted to
competitive pricing strategy.
• The price of Coca Cola also depends on
its products and sizes.
• Prices range from Rs.25 to 110.
• Pricing is done keeping in view the
increasing with Pepsi.
13. • Pricing is basically standard for all over the
world.
• Each sub-brand of Coke has different pricing
strategy according to the market and its
segments.
• Coke spends more on advertising than
manufacturing.
• Pricing is done keeping in view the increasing
with Pepsi.
14. • Coca cola is the world’s most favorite
brand and is available all over the
world.
• You can find Coke at any stores,
restaurants, or gas stations even at
vending machines. Because Coca Cola
is a leading brand.
• Transportation is done by Air planes,
ships, lorries.
• Coke sets its own distributions directly
to stores Supermarket.
16. Coco-Cola is commonly known all over the
world because of their great marketing
strategy. It includes variety of methods to
present their product:
Uses famous people to advert their product
Advertising in TV and magazines
Sponsorship activity
18. life is good
Jo Chaho Hojae Coca-Cola enjoy
Thanda Matlab Coca-Cola
Kha Le Pee Le Jee Le
("eat drink live")
19.
20. • Pepsi is made with carbonated water, high
fructose corn syrup, caramel color, sugar,
phosphoric acid, caffeine, citric acid and
natural flavors.
• Pepsi is available in many flavors according
to needs and wants of customers.
• PepsiCo produced two types of products:
Beverages
foods
22. • Following factors Pepsi kept in mind while determining
the pricing strategy:
Price should be set according to the product demand of public.
Price should be that which gives the company maximum
revenue.
Price should not be too low or too high than the price
competitor is charging from their customers otherwise nobody
will buy your product.
Price must be keeping the view of your target market.
• The best things about the company is that it is very
flexible and it can come down the prices very
quickly.
• Competition based pricing.
24. • The products were sold in more than
200 countries in the world.
• The products are available in
supermarkets, cafes, restaurants,
vending machines, gas stations, movie
theaters and so on.
25. PepsiCo company distribute its products in three different ways:
1. Direct store delivery
2. Customer warehouse
3. Distributor Networks
26. • Pepsi Company has also become official sponsors
of Pakistan cricket
• Pepsi has launched a number of prize schemes to
attract new customers.
• TPR(Trade Price Reduction) is a promotional
strategy of Pepsi on ramzan and Eid. One case is
free on buying 10 cases of Pepsi.
27. Dil Mange abhi
Duniya hai dil walon ki
Made for cricket
Khana bane exiting
28. Segmentation:
Dividing a market into distinct groups with distinct
needs, characteristics, or behavior who might
require separate products or marketing mixes.
Targeting
Consists of a set of buyers who share common needs
or characteristics that the company decides to serve
Positioning:
The place the product occupies in consumers’ minds
relative to competing products.
Involves implanting the brand’s unique benefits and
differentiation in the customer’s mind.
29.
30. Coca cola segments its market on following factors:
1. GEOGRAPHIC SEGMENTATION
It varies according to the taste and income level of the people in
that country. I.e.: third world countries are given low quality
and taste.
Coke segments its products country wise and region wise.
2. CLIMATIC SEGMENTATION
In coke marketing, main idea is to serve it cold, so we that they
focus on hot areas of the world.
3. LOCALY SEGMENTATION
In Pakistan the coke segments more in urban and suburban areas
as compare to rural areas
31. Coca Cola doesn’t target a specific segment but
adapt its marketing strategy by developing new
products.
Main consumers are 12-30 years old people; even
if there is no specific product or communication
for less than 12 or more than 30.
No occupation targeted but consumers are mainly
students and family oriented people.
Age group from 18-25 that covers around 40% of
total age segments.
No life style targeted but more and more busy
life style and mobile generation (youth) are
considered to be the most important part of
Coke’s consumers.
32. Coca Cola has strategically positioned itself
within the world soft drink market.
Brand sells its products in 200 countries in
world
They use strategic positioning in order to
have the same image all around the world.
Coca Cola has been successful by using Unique
Selling preposition as “Live the coke side of
life”, related to joy and happiness.
When the name of Coke is mentioned, the
first thing that comes into mind is fun and
entertainment
33.
34. Pepsi has segmented their market keeping
four major segmentation which are:
Geographic
Demographic
Psychographic
Behavioral
35. Pepsi has historically targeted a young
audience especially since the 1980s.
Many of their ads were usually aimed at
teenagers and even younger groups by
introducing fun, sports and music in their ads.
Pepsi also attracts other age groups not only
teens.
Pepsi targeted the every class of Pakistan whether it
is a Middle, Upper and lower class.
Pepsi targeted the South Asia Region through
Cricket Sponsorship in that region.
36. Firstly the Pepsi in America try to position
its product for the society as whole and
for the purpose of refreshment.
Pepsi’s goal is Attract a certain set of
customers to buy the product by
associating itself with young people who
are energetic, fun loving and daring.
Low quantity of cafeen.
Available in regular size.
38. Coca Cola holds the largest beverage market share in the
world (about 40%)
Coca Cola’ advertising expenses accounted for more than
$3 billion in 2012 and increased firm’s sales and brand
recognition.
Coca Cola serves more than 200 countries.
The Coca Cola Company is the largest beverage producer in
the world and exerts significant power over its suppliers to
receive the lowest price available from them
39. Significant focus on carbonated drinks
The firm is often criticized for high water consumption in
water scarce regions and using harmful ingredients to
produce its drinks
Coca Cola currently sells more than 500 brands but only few
of the brands result in more than $1 billion sales. Plus, the
firm’s success of introducing new drinks is weak. Many of its
introduction result in failures, for example, C2 drink.
40. Consumption of bottled water is expected to grow
both in US and the rest of the world.
Coca Cola Company has an opportunity to further
expand its product range with drinks that have low
amount of sugar and calories.
Coca Cola will find it hard to keep current growth
levels and will find it hard to penetrate new
markets with its existing product portfolio. All this
can be done more easily through acquiring other
companies
41. Consumers around the world become more health
conscious and reduce their consumption of
carbonated drinks, drinks that have large amounts
of sugar, calories and fat.
Water is becoming scarcer around the world and
increases both in cost and criticism for Coca Cola over
the large amounts of water used in production.
Legal requirements to disclose negative information
on product labels.
Coca Cola’s gross profit and net profit margin was
decreasing over the past few years
43. PepsiCo has several hundreds of brands.
PepsiCo serve customers in more than 200
countries.
Successful marketing and advertising
campaigns. More than $2 billion spent on
advertising.
44. PepsiCo usually prices its products lower
than its competitors.
The Coca Cola Company has the largest
share market of beverages in the world and
much stronger brand awareness than Pepsi,
placing it at competitive disadvantage.
PepsiCo’s net profit margin is 9.7% compared
to Coca Cola’s 18.55% and Nestlé’s 11%.
45. Due to increase in demand for healthy food
and beverages.
Consumption of bottled water is expected to
grow in future.
opportunity PepsiCo has in growing its
revenue selling snacks as this market is also
expected to grow.
46. Consumers around the world become more
health conscious and reduce their
consumption of carbonated drinks.
PepsiCo’s gross profit margin was decreasing
over the past few years.
Some researches show that particular
ingredients, consumed in extra large
quantities, in some of PepsiCo products could
cause cancer. For this reason, many
governments consider to pass legislation that
requires disclosing such information on
product labels
47. Coke is the market leader with 54% market share.
Pepsi is having only 46% market share
Coke and Pepsi hold almost 75% the whole market.
That Pepsi is the leading brand of PepsiCo, with 29% market share
of its total market share.
Thumbs up is the leading brand of coke with market share of
coke-cola.