2 coca cola final
•Download as PPTX, PDF•
0 likes•585 views
Coca-Cola has steady but increasing revenue of around $21 million annually. It has a very large global market share and strong brand recognition. While risks include health concerns, water supply issues, and shifting consumer preferences, Coca-Cola addresses these through its focus on customers, diverse product portfolio, partnerships, sustainability efforts, and continuous improvement of its operations. The company's management is focused on executing its mission to refresh the world through creativity and consistency across its marketing and supply chain.
Report
Share
Report
Share
Recommended
Cultivating New Opportunities for Food-Based Businesses - GSMSummit 2014, Dan...
Why plan for growth and change, when it seems so much easier to simply react?
When there is a distinct and shared vision for your community - when residents, businesses and local government anticipate a sustainable town with cohesive and thriving neighborhoods - you have the power to conserve your beautiful natural spaces, enhance your existing downtown or Main Street, enable rural areas to be productive and prosperous, and save money through efficient use of existing infrastructure.
This is the dollars and sense of smart growth.
Success is clearly visible in Maine, from the creation of a community-built senior housing complex and health center in Fort Fairfield to conservation easements creating Forever Farms to Rockland's revitalized downtown. Communities have options. We have the power to manage our own responses to growth and change.
After all, “Planning is a process of choosing among those many options. If we do not choose to plan, then we choose to have others plan for us.” - Richard I. Winwood
And in the end, this means that our children and their children will choose to make Maine home and our economy will provide the opportunities to do so.
The Summit offers you a wonderful opportunity to be a part of the transformative change in Maine that we’ve seen these gatherings produce. We encourage you to consider the value of being actively involved in growing Maine’s economy and protecting the reasons we choose to live here.
Final Agriculture in Zimbabwe
The document discusses opportunities for agriculture investment in Africa. It analyzes several companies operating in Zimbabwe, including Hippo Valley Estates, Ariston Holdings, Padenga Holdings, British American Tobacco (BAT), and Seed Co. It finds that Seed Co has the most potential for long-term investment due to its focus on innovations in hybrid seed production and sales across multiple African countries. BAT also shows potential for short to medium term investment given its market leadership and efficiency improvements. The other companies are not recommended for investment due to issues like market volatility, climate dependence, and financial instability. Overall, the document frames agriculture in Africa as a sector with opportunities to profitably invest in improving food security.
J & J Final
The document presents a business plan for launching a new "Naturals" line of Resiclean mouthwash. It analyzes target markets, product options, marketing strategies, and financial projections. The primary decision is to launch the Naturals line, with premium pricing, prime marketing, integrated superior selling, silver packaging, and $1 off coupons. This option maximizes long-term brand value and growth by targeting the largest potential natural products market with the highest projected growth rate. Financial projections estimate a $2 million NPV and 13% IRR over 10 years.
Recapitalization and Liquidity: Growth Options for Privately Held Companies
The presentation discussed recapitalization and liquidity options for privately held companies. It began with introductions of the presenters Eric Mattson of Excellere Partners and Dave Straub of Delaware Trust Company. It then provided an overview of recapitalization, noting that it allows business owners to gain liquidity while maintaining ownership and control. It illustrated this with an example transaction structure. The presentation discussed when a recapitalization makes sense and highlighted a case study of MedExpress Urgent Care, which grew from 7 clinics to 48 clinics through a partnership with Excellere that involved both organic expansion and acquisitions. It emphasized the importance of selecting the right private equity partner.
China
The document discusses opportunities for HPPL to position itself as a partner and facilitator for Chinese foreign expansion in Australia. It outlines how HPPL can leverage its experience in regulatory approvals and political access to advise Chinese companies seeking Australian assets. As a case study, it examines how HPPL could partner with a Chinese suitor to acquire Treasury Wine Estates, an iconic Australian brand vulnerable to takeover, and benefit through political recognition, access to Chinese funding, and establishing a presence in the Chinese market.
Final Ppt Coca Cola
The document provides an overview of Coca-Cola including its history dating back to 1899, current products beyond carbonated soft drinks, mission and vision, values, marketing objectives, and selected NGO partners for social initiatives. It discusses Coca-Cola's roots in 1886, expansion to bottling in 1899, portfolio diversification beyond carbonates, mission to refresh and inspire, vision around people, portfolio, profit, and productivity, and values of leadership, collaboration, integrity, accountability, passion, diversity, and quality.
Adv 330, coca cola powerpoint
The document analyzes Coca-Cola Company, recognizing its vision, 6 parts framework, strong global brand recognition, and continued profits despite economic challenges. It identifies strengths like brand equity and large partner network, as well as weaknesses, opportunities, and threats. Coca-Cola maintains the largest market share at 41.9% over competitors like Pepsi and Dr Pepper for 48 consecutive years. The brand faces challenges retaining younger consumers. Advertising aims to generate selective demand and reinforce Coca-Cola as the best beverage option through television, social media, and sponsorships targeting males ages 14 to 28.
Coca Cola Final Draft
Coca-Cola was invented in 1886 in Atlanta, Georgia by John Pemberton. It became one of the largest beverage companies globally. The logo was created by Frank Robinson, Pemberton's bookkeeper. After Pemberton's death in 1888, Asa Griggs Candler took over the company for $2,300. Coca-Cola faced business risks when building syrup plants but sales remained strong, making it the most popular drink in America. It was first bottled in 1894 by Joseph Biedenharn who gained full rights to bottle and sell it for $1.
Recommended
Cultivating New Opportunities for Food-Based Businesses - GSMSummit 2014, Dan...
Why plan for growth and change, when it seems so much easier to simply react?
When there is a distinct and shared vision for your community - when residents, businesses and local government anticipate a sustainable town with cohesive and thriving neighborhoods - you have the power to conserve your beautiful natural spaces, enhance your existing downtown or Main Street, enable rural areas to be productive and prosperous, and save money through efficient use of existing infrastructure.
This is the dollars and sense of smart growth.
Success is clearly visible in Maine, from the creation of a community-built senior housing complex and health center in Fort Fairfield to conservation easements creating Forever Farms to Rockland's revitalized downtown. Communities have options. We have the power to manage our own responses to growth and change.
After all, “Planning is a process of choosing among those many options. If we do not choose to plan, then we choose to have others plan for us.” - Richard I. Winwood
And in the end, this means that our children and their children will choose to make Maine home and our economy will provide the opportunities to do so.
The Summit offers you a wonderful opportunity to be a part of the transformative change in Maine that we’ve seen these gatherings produce. We encourage you to consider the value of being actively involved in growing Maine’s economy and protecting the reasons we choose to live here.
Final Agriculture in Zimbabwe
The document discusses opportunities for agriculture investment in Africa. It analyzes several companies operating in Zimbabwe, including Hippo Valley Estates, Ariston Holdings, Padenga Holdings, British American Tobacco (BAT), and Seed Co. It finds that Seed Co has the most potential for long-term investment due to its focus on innovations in hybrid seed production and sales across multiple African countries. BAT also shows potential for short to medium term investment given its market leadership and efficiency improvements. The other companies are not recommended for investment due to issues like market volatility, climate dependence, and financial instability. Overall, the document frames agriculture in Africa as a sector with opportunities to profitably invest in improving food security.
J & J Final
The document presents a business plan for launching a new "Naturals" line of Resiclean mouthwash. It analyzes target markets, product options, marketing strategies, and financial projections. The primary decision is to launch the Naturals line, with premium pricing, prime marketing, integrated superior selling, silver packaging, and $1 off coupons. This option maximizes long-term brand value and growth by targeting the largest potential natural products market with the highest projected growth rate. Financial projections estimate a $2 million NPV and 13% IRR over 10 years.
Recapitalization and Liquidity: Growth Options for Privately Held Companies
The presentation discussed recapitalization and liquidity options for privately held companies. It began with introductions of the presenters Eric Mattson of Excellere Partners and Dave Straub of Delaware Trust Company. It then provided an overview of recapitalization, noting that it allows business owners to gain liquidity while maintaining ownership and control. It illustrated this with an example transaction structure. The presentation discussed when a recapitalization makes sense and highlighted a case study of MedExpress Urgent Care, which grew from 7 clinics to 48 clinics through a partnership with Excellere that involved both organic expansion and acquisitions. It emphasized the importance of selecting the right private equity partner.
China
The document discusses opportunities for HPPL to position itself as a partner and facilitator for Chinese foreign expansion in Australia. It outlines how HPPL can leverage its experience in regulatory approvals and political access to advise Chinese companies seeking Australian assets. As a case study, it examines how HPPL could partner with a Chinese suitor to acquire Treasury Wine Estates, an iconic Australian brand vulnerable to takeover, and benefit through political recognition, access to Chinese funding, and establishing a presence in the Chinese market.
Final Ppt Coca Cola
The document provides an overview of Coca-Cola including its history dating back to 1899, current products beyond carbonated soft drinks, mission and vision, values, marketing objectives, and selected NGO partners for social initiatives. It discusses Coca-Cola's roots in 1886, expansion to bottling in 1899, portfolio diversification beyond carbonates, mission to refresh and inspire, vision around people, portfolio, profit, and productivity, and values of leadership, collaboration, integrity, accountability, passion, diversity, and quality.
Adv 330, coca cola powerpoint
The document analyzes Coca-Cola Company, recognizing its vision, 6 parts framework, strong global brand recognition, and continued profits despite economic challenges. It identifies strengths like brand equity and large partner network, as well as weaknesses, opportunities, and threats. Coca-Cola maintains the largest market share at 41.9% over competitors like Pepsi and Dr Pepper for 48 consecutive years. The brand faces challenges retaining younger consumers. Advertising aims to generate selective demand and reinforce Coca-Cola as the best beverage option through television, social media, and sponsorships targeting males ages 14 to 28.
Coca Cola Final Draft
Coca-Cola was invented in 1886 in Atlanta, Georgia by John Pemberton. It became one of the largest beverage companies globally. The logo was created by Frank Robinson, Pemberton's bookkeeper. After Pemberton's death in 1888, Asa Griggs Candler took over the company for $2,300. Coca-Cola faced business risks when building syrup plants but sales remained strong, making it the most popular drink in America. It was first bottled in 1894 by Joseph Biedenharn who gained full rights to bottle and sell it for $1.
Wip ppt of coca cola
1. The document summarizes a study on increasing penetration of Kinley bulk water jars in grocery stores and among residential consumers.
2. It provides background on the FMCG sector in India and market share of major players. Coca-Cola owns the Kinley brand of packaged drinking water.
3. The study involved surveying customers, conducting SWOT and competitor analysis, and creating an action plan to target new customers through door-to-door sales and networking. Key findings were that Kinley is seen as a niche product compared to its lower priced competitors.
Coca cola ppt by ravi
This presentation provides an overview of Coca Cola and its history. It discusses that Coca Cola was created in 1886 and the first bottling occurred in 1891. By 1909, 400 Coca Cola plants were operating. The presentation reviews Coca Cola's expansion globally and into new brands in subsequent decades. It also shares key facts about Coca Cola's sales, products, employees and revenue. The presentation outlines Coca Cola's mission, vision, values, global competitors and marketing strategies.
The history of coca cola gisella dutan
John Pemberton invented Coca Cola in 1886 while working as a pharmacist in Atlanta, Georgia. He sold the first servings of the soft drink at a pharmacy in Atlanta. In 1887, Asa Candler bought the formula for Coca Cola from Pemberton and greatly expanded sales and marketing of the product across the United States and Canada in the following decades. Today, Coca Cola products are consumed over 1 billion times per day globally and the company's advertising frequently features polar bears.
Coca Cola Presentation[1]
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
Coca-Cola Enterprises: Using Data Transparency to Improve your Bottom Line
Innovation World presentation.
Coca-Cola Enterprises is always looking for ways to innovate. Learn how Coca-Cola Enterprises used Software AG's products to achieve visibility in a critical area of the business that was previously impossible to track. Hear how webMethods played a key role in this successful project and how using simple methodologies allowed a big win for the business.
Speakers::
John Wilson
Associate Director, IT Development, Coca-Cola Enterprises
Jared Austin
Associate Director, IT Development, Coca-Cola Enterprises
The coca cola-company
The document provides an overview of Coca-Cola, including that it is the largest manufacturer of non-alcoholic beverages, serving over 1.6 billion people daily in over 200 countries. It discusses Coca-Cola's history starting in 1886 and expansion to India in the 1990s. Key aspects of Coca-Cola like its iconic logo, mission/vision, slogans, brands, competitors like Pepsi are covered, concluding that Coca-Cola has become a global business through commitment to social values and refreshing customers worldwide.
Impact of celebrity brand endorsement on the buying behaviour of customer
This document is a project report on a study about the impact of celebrity brand endorsements on customer buying behavior in the beverage industry. It includes sections on industry analysis, theoretical aspects of the study, major Indian soft drink companies, research methodology, data analysis, findings, and conclusions. The report provides an overview of the Indian advertisement industry and soft drink market. It discusses celebrity endorsements as a marketing strategy and examines how they can influence consumer decisions to purchase particular beverage brands.
Coca cola Brand Management
Coca-Cola was invented in 1886 by Dr. John Pemberton and first sold in Atlanta. It grew rapidly under Asa Candler's ownership and marketing expertise from the late 1880s. By the 1920s, Coca-Cola had become a global brand through franchising to independent bottlers. The company diversified in later decades but refocused on its core beverage business in the 1980s. Coca-Cola continues to expand globally through marketing, product innovation, and acquisitions.
Coca cola presentation
Coca Cola withdrew from India in the 1970s but re-entered in 1993 after Pepsi had gained market share. It purchased the Parle brand and launched campaigns like "Open Happiness" and "Share a Coke" with a focus on rural marketing and celebrity endorsements. Its portfolio includes Limca, Sprite, Vanilla Coke and Maaza. It employs a low cost, segmentation strategy distributed through trucks, three-wheelers and dealers. This resulted in a 23% expansion of retail outlets, aggressive cost reduction and new business unit creation.
Sales and Distribution of Coca cola
The document provides information on the group members and Coca-Cola's operations in India. It details that Coca-Cola re-entered India in 1993 after a 16 year absence. It acquired Parle, India's leading soft drink brand at the time, as an entry strategy. The document also outlines Coca-Cola's mission, values, vision, products, sales promotion activities, segmentation and targeting approach, competitors, organizational structure, and manufacturing and distribution processes in India.
Coke vs pepsi ppt
Coca-Cola and Pepsi are the two largest beverage companies in the world that compete for market share. Both companies target the mass market globally using similar segmentation strategies including geographical, demographic, and psychographic segmentation. They utilize brand ambassadors and localized branding and advertising campaigns. While Coca-Cola is preferred by some for its stronger carbonation, Pepsi has a sweeter taste and appeals more to youth; however, consumer preference ultimately comes down to personal taste.
Coca-Cola Presentation,
This management presentation summarizes key information about Coca-Cola including their organizational culture, values, mission, vision, strategies, structure, stakeholders, and SWOT analysis. It discusses Coca-Cola's goal to reduce water usage while growing business, their social responsibility initiatives like electric trucks, and their focus on ethics, diversity, and work-life balance for employees. The presentation provides an overview of Coca-Cola for management.
Coca cola History ppt
- The Coca-Cola Company produces Coca-Cola concentrate syrup which is sold to various bottlers worldwide holding Coca-Cola franchises. It offers nearly 400 brands across over 200 countries.
- Coca-Cola was invented in 1885 by John Pemberton as a coca wine called Pemberton's French Wine Coca. It was incorporated in 1892 as The Coca-Cola Company.
- Coca-Cola's marketing strategy focuses on going global through standardization, targeting young minds with youthful commercials and designer bottles, and opening Coca-Cola cafes, amusement parks, and installing Coke pumps worldwide.
Comparative Analysis Coca-Cola Vs Pepsi
This document provides information about an assignment comparing the marketing strategies of Coca-Cola and Pepsi. It includes profiles of both companies, discussing their histories, products, missions, visions, and marketing mixes. Coca-Cola began in 1886 and returned to India in 1993 after a 16-year absence. Pepsi was created in 1893 under the name "Brad's Drink" and entered India in 1989 through a joint venture. Both companies have grown significantly in India and compete directly in various product categories and strategies.
Consumer Behaviour Case Coca Cola
This document discusses Coca-Cola's attempts to revive brand equity by reintroducing the contour bottle globally. It provides a brief history of the contour bottle, from its prototype development in 1915 to it becoming Coca-Cola's primary packaging worldwide. The summary discusses how Coca-Cola transitioned the bottle design over time, from traditional embossing to applied color labeling in the 1950s-60s, the introduction of plastic contour bottles in 1994, and aluminum cans in 2007. It also notes Coca-Cola's goal of reintroducing familiar contour bottle packaging to reinvigorate the brand's image and preference among consumers globally.
Main ppt on coca cola
The document provides information about a case study on Coca-Cola including objectives, company overview, vision, mission, values, external environment analysis, industry analysis, company analysis, strategies, competitors, and strategic formulation. It discusses Coca-Cola's history, products, financials, growth strategies, and comparison to competitor Pepsi. The document analyzes Coca-Cola's strengths, weaknesses, opportunities, threats and positions products in the BCG matrix.
Marketing Mix - Coca Cola
The document discusses the marketing mix of Coca-Cola. It outlines that Coca-Cola has a wide portfolio of over 3,300 beverage products globally. For its marketing mix (the 4Ps), Coca-Cola tailors its pricing according to market segments, has an extensive distribution network globally including in rural India, and promotes its brands through celebrity endorsements, CSR initiatives, and campaigns. Coca-Cola's long commitment to understanding social values and adapting its strategy has helped it become a multi-billion dollar international business.
Coke vs Pepsi
Coca-Cola has been operating in India since the 1970s. It was banned in 1977 but reentered in 1993 after merging with local companies like Britannia. It now has over 57% market share but faces strong competition from Pepsi which has 35% share. Both companies use many promotional strategies targeting youth and sponsor various sports and entertainment events. They primarily compete on pricing, distribution networks, and sponsorship deals. Coca-Cola's large global size and brands are strengths but its late reentry into India compared to Pepsi poses challenges in gaining more market share.
Market Research on Coca-Cola Vs. Pepsi
A detailed analysis and interpretation on Coca-Cola and Pepsi, conducted with the help of responses of questionnaires, collected from 100 consumers. Contents: 1. Introduction 2. Literature Review 3. Research Methodology 4. Analysis & Interpretation with graphs & pie-charts 5. Conclusion
Pepsi co bhupesh
This document provides an overview of PepsiCo Inc. including:
- It was founded in 1965 through the merger of Pepsi-Cola Company and Frito-Lay, Inc. and is now a global food and beverage company.
- Its portfolio includes Frito-Lay snacks, Pepsi-Cola drinks, Quaker foods, and Gatorade.
- The company aims to provide convenient foods and beverages while ensuring local relevance and encouraging healthy lifestyles.
Coca Cola Audit Presentation: Planning the Audit
Coca-Cola is a global beverage company founded in 1886 headquartered in Atlanta, Georgia. It manufactures and distributes over 500 brands of non-alcoholic drinks in over 200 countries. As the world's largest beverage company, Coca-Cola generates revenue through concentrate sales to bottlers and finished product sales to distributors and retailers. It faces risks from changing consumer preferences, increased competition, and health concerns about obesity.
More Related Content
Viewers also liked
Wip ppt of coca cola
1. The document summarizes a study on increasing penetration of Kinley bulk water jars in grocery stores and among residential consumers.
2. It provides background on the FMCG sector in India and market share of major players. Coca-Cola owns the Kinley brand of packaged drinking water.
3. The study involved surveying customers, conducting SWOT and competitor analysis, and creating an action plan to target new customers through door-to-door sales and networking. Key findings were that Kinley is seen as a niche product compared to its lower priced competitors.
Coca cola ppt by ravi
This presentation provides an overview of Coca Cola and its history. It discusses that Coca Cola was created in 1886 and the first bottling occurred in 1891. By 1909, 400 Coca Cola plants were operating. The presentation reviews Coca Cola's expansion globally and into new brands in subsequent decades. It also shares key facts about Coca Cola's sales, products, employees and revenue. The presentation outlines Coca Cola's mission, vision, values, global competitors and marketing strategies.
The history of coca cola gisella dutan
John Pemberton invented Coca Cola in 1886 while working as a pharmacist in Atlanta, Georgia. He sold the first servings of the soft drink at a pharmacy in Atlanta. In 1887, Asa Candler bought the formula for Coca Cola from Pemberton and greatly expanded sales and marketing of the product across the United States and Canada in the following decades. Today, Coca Cola products are consumed over 1 billion times per day globally and the company's advertising frequently features polar bears.
Coca Cola Presentation[1]
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
Coca-Cola Enterprises: Using Data Transparency to Improve your Bottom Line
Innovation World presentation.
Coca-Cola Enterprises is always looking for ways to innovate. Learn how Coca-Cola Enterprises used Software AG's products to achieve visibility in a critical area of the business that was previously impossible to track. Hear how webMethods played a key role in this successful project and how using simple methodologies allowed a big win for the business.
Speakers::
John Wilson
Associate Director, IT Development, Coca-Cola Enterprises
Jared Austin
Associate Director, IT Development, Coca-Cola Enterprises
The coca cola-company
The document provides an overview of Coca-Cola, including that it is the largest manufacturer of non-alcoholic beverages, serving over 1.6 billion people daily in over 200 countries. It discusses Coca-Cola's history starting in 1886 and expansion to India in the 1990s. Key aspects of Coca-Cola like its iconic logo, mission/vision, slogans, brands, competitors like Pepsi are covered, concluding that Coca-Cola has become a global business through commitment to social values and refreshing customers worldwide.
Impact of celebrity brand endorsement on the buying behaviour of customer
This document is a project report on a study about the impact of celebrity brand endorsements on customer buying behavior in the beverage industry. It includes sections on industry analysis, theoretical aspects of the study, major Indian soft drink companies, research methodology, data analysis, findings, and conclusions. The report provides an overview of the Indian advertisement industry and soft drink market. It discusses celebrity endorsements as a marketing strategy and examines how they can influence consumer decisions to purchase particular beverage brands.
Coca cola Brand Management
Coca-Cola was invented in 1886 by Dr. John Pemberton and first sold in Atlanta. It grew rapidly under Asa Candler's ownership and marketing expertise from the late 1880s. By the 1920s, Coca-Cola had become a global brand through franchising to independent bottlers. The company diversified in later decades but refocused on its core beverage business in the 1980s. Coca-Cola continues to expand globally through marketing, product innovation, and acquisitions.
Coca cola presentation
Coca Cola withdrew from India in the 1970s but re-entered in 1993 after Pepsi had gained market share. It purchased the Parle brand and launched campaigns like "Open Happiness" and "Share a Coke" with a focus on rural marketing and celebrity endorsements. Its portfolio includes Limca, Sprite, Vanilla Coke and Maaza. It employs a low cost, segmentation strategy distributed through trucks, three-wheelers and dealers. This resulted in a 23% expansion of retail outlets, aggressive cost reduction and new business unit creation.
Sales and Distribution of Coca cola
The document provides information on the group members and Coca-Cola's operations in India. It details that Coca-Cola re-entered India in 1993 after a 16 year absence. It acquired Parle, India's leading soft drink brand at the time, as an entry strategy. The document also outlines Coca-Cola's mission, values, vision, products, sales promotion activities, segmentation and targeting approach, competitors, organizational structure, and manufacturing and distribution processes in India.
Coke vs pepsi ppt
Coca-Cola and Pepsi are the two largest beverage companies in the world that compete for market share. Both companies target the mass market globally using similar segmentation strategies including geographical, demographic, and psychographic segmentation. They utilize brand ambassadors and localized branding and advertising campaigns. While Coca-Cola is preferred by some for its stronger carbonation, Pepsi has a sweeter taste and appeals more to youth; however, consumer preference ultimately comes down to personal taste.
Coca-Cola Presentation,
This management presentation summarizes key information about Coca-Cola including their organizational culture, values, mission, vision, strategies, structure, stakeholders, and SWOT analysis. It discusses Coca-Cola's goal to reduce water usage while growing business, their social responsibility initiatives like electric trucks, and their focus on ethics, diversity, and work-life balance for employees. The presentation provides an overview of Coca-Cola for management.
Coca cola History ppt
- The Coca-Cola Company produces Coca-Cola concentrate syrup which is sold to various bottlers worldwide holding Coca-Cola franchises. It offers nearly 400 brands across over 200 countries.
- Coca-Cola was invented in 1885 by John Pemberton as a coca wine called Pemberton's French Wine Coca. It was incorporated in 1892 as The Coca-Cola Company.
- Coca-Cola's marketing strategy focuses on going global through standardization, targeting young minds with youthful commercials and designer bottles, and opening Coca-Cola cafes, amusement parks, and installing Coke pumps worldwide.
Comparative Analysis Coca-Cola Vs Pepsi
This document provides information about an assignment comparing the marketing strategies of Coca-Cola and Pepsi. It includes profiles of both companies, discussing their histories, products, missions, visions, and marketing mixes. Coca-Cola began in 1886 and returned to India in 1993 after a 16-year absence. Pepsi was created in 1893 under the name "Brad's Drink" and entered India in 1989 through a joint venture. Both companies have grown significantly in India and compete directly in various product categories and strategies.
Consumer Behaviour Case Coca Cola
This document discusses Coca-Cola's attempts to revive brand equity by reintroducing the contour bottle globally. It provides a brief history of the contour bottle, from its prototype development in 1915 to it becoming Coca-Cola's primary packaging worldwide. The summary discusses how Coca-Cola transitioned the bottle design over time, from traditional embossing to applied color labeling in the 1950s-60s, the introduction of plastic contour bottles in 1994, and aluminum cans in 2007. It also notes Coca-Cola's goal of reintroducing familiar contour bottle packaging to reinvigorate the brand's image and preference among consumers globally.
Main ppt on coca cola
The document provides information about a case study on Coca-Cola including objectives, company overview, vision, mission, values, external environment analysis, industry analysis, company analysis, strategies, competitors, and strategic formulation. It discusses Coca-Cola's history, products, financials, growth strategies, and comparison to competitor Pepsi. The document analyzes Coca-Cola's strengths, weaknesses, opportunities, threats and positions products in the BCG matrix.
Marketing Mix - Coca Cola
The document discusses the marketing mix of Coca-Cola. It outlines that Coca-Cola has a wide portfolio of over 3,300 beverage products globally. For its marketing mix (the 4Ps), Coca-Cola tailors its pricing according to market segments, has an extensive distribution network globally including in rural India, and promotes its brands through celebrity endorsements, CSR initiatives, and campaigns. Coca-Cola's long commitment to understanding social values and adapting its strategy has helped it become a multi-billion dollar international business.
Coke vs Pepsi
Coca-Cola has been operating in India since the 1970s. It was banned in 1977 but reentered in 1993 after merging with local companies like Britannia. It now has over 57% market share but faces strong competition from Pepsi which has 35% share. Both companies use many promotional strategies targeting youth and sponsor various sports and entertainment events. They primarily compete on pricing, distribution networks, and sponsorship deals. Coca-Cola's large global size and brands are strengths but its late reentry into India compared to Pepsi poses challenges in gaining more market share.
Market Research on Coca-Cola Vs. Pepsi
A detailed analysis and interpretation on Coca-Cola and Pepsi, conducted with the help of responses of questionnaires, collected from 100 consumers. Contents: 1. Introduction 2. Literature Review 3. Research Methodology 4. Analysis & Interpretation with graphs & pie-charts 5. Conclusion
Viewers also liked (20)
presentasi seminar manajemen strategic coca cola co.
presentasi seminar manajemen strategic coca cola co.
Coca-Cola Enterprises: Using Data Transparency to Improve your Bottom Line
Coca-Cola Enterprises: Using Data Transparency to Improve your Bottom Line
Impact of celebrity brand endorsement on the buying behaviour of customer
Impact of celebrity brand endorsement on the buying behaviour of customer
Similar to 2 coca cola final
Pepsi co bhupesh
This document provides an overview of PepsiCo Inc. including:
- It was founded in 1965 through the merger of Pepsi-Cola Company and Frito-Lay, Inc. and is now a global food and beverage company.
- Its portfolio includes Frito-Lay snacks, Pepsi-Cola drinks, Quaker foods, and Gatorade.
- The company aims to provide convenient foods and beverages while ensuring local relevance and encouraging healthy lifestyles.
Coca Cola Audit Presentation: Planning the Audit
Coca-Cola is a global beverage company founded in 1886 headquartered in Atlanta, Georgia. It manufactures and distributes over 500 brands of non-alcoholic drinks in over 200 countries. As the world's largest beverage company, Coca-Cola generates revenue through concentrate sales to bottlers and finished product sales to distributors and retailers. It faces risks from changing consumer preferences, increased competition, and health concerns about obesity.
Coca cola hr strategy iv presentation part ii
The document discusses Coca-Cola's strategy map and balanced scorecard. The strategy map outlines Coca-Cola's goals of achieving superior shareholder value, outstanding earnings, brand recognition, customer loyalty, and global reach through their capabilities of marketing, branding, worldwide distribution, and partnerships. The balanced scorecard measures Coca-Cola's performance in financial metrics, workforce metrics, customer metrics, process metrics, and strategic metrics. Some of Coca-Cola's strategic objectives include maintaining their position as the dominant beverage provider and developing billion-dollar brands through outstanding marketing strategies.
Financial Statement Pepsi-Cola
Caleb Bradham created Pepsi-Cola in the late 1890s in North Carolina. PepsiCo was formed in 1961 through the merger of Pepsi-Cola and Frito-Lay. PepsiCo's goal is to continue innovating, meeting customer demands, and enhancing consumer experiences globally. Its mission is to provide delicious, affordable foods and beverages while helping people lead healthier lives. PepsiCo generates strong cash flows from global snacks and beverages and rewards shareholders through growing dividend payouts and share repurchases.
Coca-Cola_PowerPoint_Presentation
Dynamic Inc. presented on Coca-Cola and the beverage industry. Coca-Cola's mission is to refresh the world and inspire optimism. Their vision focuses on being a great workplace, bringing quality brands to the world, nurturing partnerships, being responsible citizens, and maximizing long-term returns. Coca-Cola was created in 1886 and now operates in over 200 countries with over 500 brands and 92,000 employees worldwide. The global beverage industry generated $549 billion in 2013, led by carbonated soft drinks with a $338 billion market. Coca-Cola maintains market leadership through cost advantages, product differentiation, and a strong brand portfolio.
Pepsi Powerpoint
PepsiCo was founded in 1898 and has since grown through mergers and acquisitions to become the second largest food and beverage company worldwide. It produces popular brands like Pepsi, Mountain Dew, Gatorade, Fritos, and Quaker Oats. While PepsiCo has strong brand awareness and financial performance, it also faces challenges like public health concerns, high debt levels, and pressure from investors to restructure its business units.
Marketing Presentation on Coca Cola
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
Piper slides 11 11 16 final [read only]
This document provides an overview of Libbey Inc. for a November 2016 management meeting. It includes:
- Introductions of the VP, CEO, and Treasurer/VP of Investor Relations.
- A disclaimer that the presentation includes forward-looking statements subject to risks and uncertainties.
- An agenda covering the company overview, strategic focus, financial performance, investment highlights, and appendices.
- Details on the company's leadership in glass tableware, product categories, sales channels, global presence, and financial metrics.
- An outline of the strategic focus on growth through innovation, customer focus, and business simplification.
- Comments on recent financial performance and full-year
Coca cola Business Introduction and Overview
Coca-Cola is the 3rd most valuable brand worldwide and the leading company in the beverage industry. It was founded in 1886 and has grown to include over 500 brands and 4,100 beverages. While revenues have declined in recent years due to health concerns, Coca-Cola remains highly profitable with $41.8 billion in revenues and 150,900 employees globally. The company's mission is to refresh the world and its values include leadership, integrity, and passion.
Starbucks Presentation
This document provides an overview of Starbucks' strategic management presentation. It discusses Starbucks' history since being founded in 1971, its mission statement, industry, key financial statistics, competitors, and strategies for foreign exchange hedging, commodity hedging, and improving its cash conversion cycle. It also analyzes Starbucks' capital structure, free cash flow, liquidity ratios, same store sales, stock performance, marketing, R&D, personnel practices, and PESTEL factors. Finally, it outlines Starbucks' strengths, weaknesses, opportunities, threats, and strategies for expanding in the Americas, EMEA, and China-Asia-Pacific regions.
Business Outlook coca cola enterprises
The document outlines the results of a 120-day business review to restore growth. Key actions include supply chain integration in North America, a new pricing model, and initiatives to revitalize sparkling beverages and accelerate still beverage growth. Financial targets for 2008-2009 include mid-single digit earnings growth despite challenges in Europe and North America. Long-term objectives remain focused on consistent revenue, income, and EPS expansion.
Management Presentation - January 2017
The document summarizes a presentation given by Libbey Inc. to investors. It highlights that Libbey is a global leader in glass tableware, especially in foodservice, with opportunities to grow organically and through acquisitions. Libbey has a strategic focus on innovation, customer focus, and business simplification to improve margins and returns. Financially, Libbey aims to balance investing in the business, maintaining financial strength, and returning capital to shareholders.
COCA COLA 4p's and SWOT analysis
Coca-Cola is a leading manufacturer and distributor of non-alcoholic beverage concentrates and syrups. It owns over 200 brands and operates in over 200 countries worldwide. The company was founded in 1886 in Atlanta, Georgia and has grown to be one of the most recognizable brands globally. Coca-Cola utilizes extensive marketing strategies including advertising, celebrity endorsements, and sponsorships to promote its wide portfolio of products and maintains a large distribution network to deliver its beverages worldwide. While it dominates the beverage market, the company faces competition from PepsiCo and changing consumer preferences.
Marketing Presentation on Coca Cola
This document provides a marketing plan for Coca-Cola in India. It begins with an introduction and objectives of the marketing plan. It then provides a brief introduction of Coca-Cola as a company, including its founding, headquarters, brands, sales, and financial details. The executive summary outlines Coca-Cola's goals to double revenues by 2020 and lift its brand image. The document analyzes Coca-Cola's current market situation in India and objectives. It performs a SWOT analysis and discusses marketing strategies, segmentation, budgets, issues in India, and examples of Coca-Cola's advertising implementation. It is a comprehensive marketing plan outlining Coca-Cola's business, goals, and strategies for the Indian market
Coca cola 2
Coca-Cola originated as a soda fountain beverage in 1886 and grew impressively in its early years. However, it was not until a strong bottling system developed that Coca-Cola became the world famous brand it is today. Currently, Coca-Cola owns 4 of the world's top 5 nonalcoholic sparkling beverage brands, has over 90,500 associates worldwide, and serves over 1.5 billion beverages each day in over 200 countries. The company aims to refresh people in body, mind and spirit through its brands and actions.
Seminar
PepsiCo is a world leader in convenient snacks, foods, and beverages with revenues of $66.5 billion and over 297,000 employees. It owns popular brands like Pepsi-Cola, Mountain Dew, Lay's, Doritos, Gatorade, and Quaker. The document provides an overview of PepsiCo's history, mission, values, products, segments, competitors, financial highlights, social responsibility programs, and awards.
Investing in growth areas in the commodity and SME sectors
Investing in growth areas in the commodity and SME sectorsInternational Food Policy Research Institute (IFPRI)
The document discusses investing in growth areas in commodity and small- and medium-sized enterprise (SME) sectors in Papua New Guinea. It outlines the Market Development Facility (MDF), an initiative that promotes innovative business models and seeks positive social returns. MDF has invested in partnerships focusing on commodities like coffee, cocoa, and vanilla, strengthening market functions and benefiting thousands of smallholder producers and SMEs. Key recommendations include targeting growth areas in agricultural strategic plans, resourcing the plans to align with development goals, and making the private sector the lead partner in implementation.Pepsi co. tr 12 2pm
- Pepsi Company presented an analysis of its corporate strategy focusing on its background, organizational structure, market segmentation, and investments in restaurants.
- It analyzed potential partnerships with California Pizza Kitchen (CPK) and Carts of Colorado (COC) and recommended against acquiring COC due to strategic misalignment but pursuing an equity alliance with CPK that could lead to acquisition while maintaining current ownership.
- The presentation concluded by outlining a follow up plan to create detailed contracts for an equity alliance between Pepsi and CPK that integrates the current management teams and potentially results in acquisition.
Marketing plan
The Coca-Cola Company is the world's largest beverage company offering over 500 brands of sparkling and still beverages. It has a portfolio of 16 billion-dollar brands like Diet Coke, Fanta and Sprite. Through strategic acquisitions and expansion, Coca-Cola now serves over 1.8 billion beverages daily in over 200 countries. The company was founded in 1886 and has grown to become the most ubiquitous brand worldwide through strategic marketing, partnerships and adapting to changing consumer preferences and regulations.
Basics og Marketing.pptx
Pepsi vs Coca-Cola is a business analysis that compares the two leading soft drink companies. It provides histories of both Pepsi, which was invented in 1893, and Coca-Cola, which was invented in 1886. Today, PepsiCo generates $79 billion annually through brands like Pepsi, Lay's, and Doritos. Coca-Cola is the world's largest beverage company, operating in over 200 countries and generating $38 billion annually through brands such as Coca-Cola, Sprite, and Smartwater. Both companies employ similar marketing strategies around product portfolio diversification, global distribution networks, and major advertising promotions. However, their strengths and weaknesses differ based on brand perception and product innovation.
Similar to 2 coca cola final (20)
Investing in growth areas in the commodity and SME sectors
Investing in growth areas in the commodity and SME sectors
Recently uploaded
How to Buy an Engagement Ring.pcffbhfbfghfhptx
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
The Genesis of BriansClub.cm Famous Dark WEb Platform
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambarDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka Indian satta Matka Dpboss Matka Kalyan Chart Matka Boss otg matka Guessing Satta Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSBest practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Negotiation & Presentation Skills regarding steps in business communication, ...
Business Communication & presentation Skills, Negotiation Skills
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Recently uploaded (20)
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Negotiation & Presentation Skills regarding steps in business communication, ...
Negotiation & Presentation Skills regarding steps in business communication, ...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
2 coca cola final
- 1. Casie Hartman Erin Hampe Asiana Gilchrist Kathryn Kehoe Olivia Carabello
- 2. Accounting •Income statement - Total net income: 5,807,000 to 6,824,000 •Balance sheet - Assets more than double •Statement of cash flow - Net investing cash flow - Depreciation and amortization
- 3. Risks and Challenges for Coca-Cola • Obesity and inactive lifestyles • Water quality and quantity • Evolving consumer preferences • Competition
- 4. Coca-Cola Finances • Revenue remains nears constant $21 million in the past years -Always increases in small but steady increments • Reasons for profit -Very large market and brand recognition -Transactions with other competitors -Dr Pepper Snapple Group
- 5. If I were an Investor… • Would invest – Steady yet increasing revenue – Transactions with other competitors – World Wide Market
- 6. •Key competitors: Pepsi and Cadbury Schweppes •Overall Competitive Strategy –Focus on the Market •Needs of consumers and franchise partners •Get out into the market •World view •Execution •Curiosity Management
- 7. Management • Mission: Enduring. – To refresh the world – To inspire moments of optimism and happiness – To create value and make a difference • Vision: what needs to be accomplished for growth. – People – Portfolio – Partners – Planet – Profit – Productivity
- 8. Management and Information Systems • Information needed to operate -Current market share -Consumption rate -Consumer tastes -Where the products are demanded -Competitors • Technology -An enterprise resource planning software -Timekeeping and routing application
- 9. Supply Chain •Coca-cola produces concentrates, bottling partners manufacture, package, and distribute •Began delivering to Wal-Mart warehouses in 2006 •Acquired North American operations of Coca-Cola Enterprises in 2010
- 10. Information Systems • Focused on identifying and improving performance • Stores data on microfilm • New digital management system used to organize archival information
- 11. Marketing Strategy • Selectively broaden the family of beverage brands to drive profitable growth. • Serve customers with creativity and consistency • Direct investments to highest potential areas across markets. • Drive efficiency and cost-effectiveness everywhere
- 12. Coca-Cola’s Brand Equity • Corporate logo recognized worldwide • Brand loyalty -Keeping consumers satisfied • Soda markets: nationally and internationally