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Coca Cola vs Pepsi
- 1. HI I‟M HI I‟M COCA- PEPSI COLA Chong Chee Ching u3056672 Luke Wesney u3038772
- 2. Battle of the brands: COCA COLA vs PEPSI
- 3. OVERVIEW
- 4. Operations in over 200 countries around the world. (GBS 2011)
- 5. Also with operations in over 200 countries around the world. (PepsiCo 2010)
- 7. the evolution (Bellis n.d., Armin 2009)
- 8. 2000s‟
- 9. the evolution (Zmuda 2011, Armin 2009)
- 10. 2008
- 12. Coca-Cola is recognized by name globally (Vrontis & Sharp 2003)
- 13. PEPSI is mostly known via their distinctive logo Argentina (Rafi 2010)
- 14. To cater to international audience due to worldwide coverage (Bowen 2009)
- 16. “THINK LOCAL, ACT LOCAL” (Nishu 2010)
- 17. Launched in 2009 (Business Day 2011)
- 18. „Open Happiness‟ is philosophy of optimism, positivity and inspiration (mUmbrella 2009, Rutledge 2009)
- 19. “GLOBAL STRATEGY with LOCAL TWIST” (Howard 2004)
- 20. Launched in 2010 (Grinton 2010)
- 21. Firmly aligning the brand with hope, optimism, and change (Grinton 2010)
- 23. MAX vs ZERO: DIET PEPSI vs DIET COKE PEPSI WILD CHERRY vs CHERRY COKE (Buscemi 2007)
- 24. To prevent brand decline (Buscemi 2007)
- 25. Meet worldwide demands (Buscemi 2007)
- 26. vs To rival each other (Buscemi 2007)
- 28. Desired Brand Image Revolves around emotions and the feelings that people should get when they drink coca cola. (Free Research Papers 2011)
- 29. If Coca-Cola was a person: America Family Bubbly Fun Exciting Happy Red (Turner n.d.)
- 30. Desired Brand Image Revolves around their youthful image and social responsibility (Grinton 2010)
- 31. If Pepsi was a person: Youthful Energy Teenagers Music Cool Trendy The Next Generation (Turner n.d.)
- 33. Glass Bottle Packaging (Coca-Cola 2011)
- 34. Created to work in vending machine distributions (Coca-Cola 2011)
- 35. Wider Distribution Worldwide “I love how the bottle fits in my hand” – Bridget ,New York (Cochrane 2010)
- 36. A Renowned Icon Glass Bottle Packaging (The Futures Company 2008)
- 37. In a global environment, Coca Cola‟s Bottle remains as an distinctive icon for the people around the world
- 38. Complete packaging change with new logo (WARC 2010)
- 39. For Sustainability and Environment (Daily Mail 2011, PepsiCo 2011)
- 40. In a global environment, Pepsi do not have a distinctive look, but it relies on its efforts in sustainability and recycling
- 43. (Tischler 2010)
- 45. (Auto Racing Daily 2007)
- 46. (Howard 2002)
- 47. (Kingdom 2009)
- 49. (Stelter 2011) PEPSI and X Factor
- 50. PEPSI and Music Festivals (Audio4cast 2009)
- 51. Sports like Cricket and NFL (Semmett 2009)
- 52. (PepsiCo 2011) Sponsors Ideas for „Refresh Project‟
- 53. PEPSI mainly sponsors youth orientated events which is in line with their positioning
- 55. (Coca-Cola 2011)
- 56. 5,000 conversations a day about the Coca Cola Company in social media outlets (Coca-Cola 2011)
- 57. 3 „Happiness Ambassador‟ Travel the world for the whole of 2010 Document their travel via social media (Warren 2009a)
- 58. Urged fans to send digital Coca-Cola to friends and family and in turn one dollar from every one sent was donated to girls and boys groups across America (Van Grove 2010)
- 59. To conne ct to 5million+ Facebook fans 27,000+ Twitter followers Nearly 7000 YouTube Subscribers (Harbison 2010)
- 60. Four Successful Steps by Coca Cola (Daphne 2011)
- 61. Very serious about consumer engagement, and ultimately, consumer empowerment through Pepsi‟s loyal fans (Warren 2009b)
- 62. (Skinner n.d.)
- 63. 3 million + fans on Facebook 60,000+ Twitter follwers 11,000 + Youtube Subscribers (Sviokla 2011)
- 64. Full social media usage to increase sustainability efforts 3 million + fans on Facebook 60,000+ Twitter follwers 11,000 + Youtube Subscribers (Sviokla 2011)
- 65. FINAL ROUND: THE RESULT?
- 66. (Beverage Digest 2011, ., Interbrand 2010, Shontell 2011)
- 67. Most recognizable brand after the word “OK!” (CCMS n.d.)
- 68. BUT! (Beverage Digest 2011, Shontell 2011)
- 69. (BBC 2010)
- 70. Well known for its „Refresh Campaign‟
- 71. WORLDWIDE MARKET SHARE (Knowledge Inn 2010)
- 72. LET‟S FIGHT! Pepsi Challenge showed that people prefer Pepsi‟s taste over Coca Cola, but why is Coca Cola more successful globally? What could Pepsi do to increase their market share globally?