The Coca-Cola Company is a global beverage company headquartered in Atlanta, Georgia. It has over 150,000 employees and serves products in over 200 countries worldwide. Coca-Cola was founded in 1886 and has grown to be a leading soft drink brand known for its marketing strategies involving celebrity endorsements, music, and sports sponsorships. The company faces challenges around distribution, investment needs, and competition from PepsiCo, but maintains a strong brand through consistent promotion and CSR activities focused on community development.