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Coca Cola operates in 200 countries and earns 80% of its income from international markets. It follows a philosophy of "Think globally, act locally" by giving national businesses freedom to operate as they see fit while also establishing a common mindset among employees. It aligns HR philosophy and develops internationally-minded mid-executives for senior roles. Locally-hired personnel work at the operational level while expatriates fill strategic roles requiring unique skills. The company provides international exposure to senior managers and a standardized compensation structure with local adjustments. It communicates its philosophy to attract and motivate future senior managers.






