The Coca-Cola Company is the world's largest beverage company selling over 6 million drinks daily in over 200 countries. Its mission is to refresh the world and inspire moments of optimism through its brand actions. For selection, Coca-Cola uses a process involving ads, screening tests, interviews, and hiring. Tests evaluate cognitive abilities, physical skills, personality, interests, and job knowledge to identify the best candidates to fulfill roles and achieve company goals.

3. Introduction
 The coca cola company is the largest
manufacturer, distributer & marketer of
non-alcoholic beverage concentrates and
syrup in world.
 The company sells over six million
beverages every day.
 World’s largest beverage distribution
system.

4. Company History
Type soft drink (cola)
Manufacturer Coca-Cola company
Founder Asa Candler
Country of origin United States
Introduced 1889
Area served over 200 countries
Employees 92,400

5. Vision
 Profit: maximize the return of
shareholders
 People: establish a great place to work
where people are inspired to the best they
can do
 planet: being a global citizen that makes
a difference

6. Mission
 To refresh the world in mind.
 To Create the value in brand &
difference everywhere we engage.
 To inspire moment of optimism
through our brand & action.
 Being a global leader in the
beverage

7. what is HRM?

8. Human Resource
Management
“HRM is function that assist
the organization in achieving
goals by obtaining and
maintaining the effective
employees” .

10. what is selection?
“Selection is the process of picking
individuals who have relevant
qualifications to fill jobs in an
organisation. The basic purpose is to
choose the individual who can most
successfully perform the job from the
pool of qualified candidates”.

11. Selection Tools at Coca-Cola
The selection process will vary depending on
the position you are applying for, as one
process can not fit all the different roles we
have here at CCE. however, in most cases a
combination of any of the following tools will
be used:
1)group exercise
2)presentation
3)psychometric test
4)roles play/situational exercises
5)interview

12. Selection Process at
Coca-Cola
 Ads in Newspapers & Website.
 Candidates Apply through C.V.
 Eligible Candidates are Called for Written
Test.
 Screening Interview.
 Major Interview.
 Joining.

13. Selection Test
 Concept Of Reliability & Validity:
“The reliability of an assessment test is the
extent to which it measures learning
consistently”.
“The validity of an assessment test is the
extent by which it measures what it was
designed to measure”.

14. Classification of
Employment Tests
 Test of Cognitive abilities
(Aptitude test, Intelligence test)
 Physical & Motor abilities test
(static strength,Stamina, Body coordination)
 Personality & Interests
(Attitude, Motivation, Temperament)
 Achievement test
(Job knowledge)

15. Tests Taken at Coca-Cola
 Personality test
extraversion, conscientiousness, openness
to new experiences, optimism,
agreeableness, service orientation, stress
tolerance, emotional stability, and initiative
or proactivity.
 Psychological test
Measure an individual's mental and/or
behavioural characteristics.

16.  Critical Degree related test
These tests are conducted by Company to
test the previous degree & Qualification.

17. Conclusion
 Concluding it can be said that the selection
process is the basis of employing right person
on the right job. Selection test must be
designed properly involving the best attributes
of the four or best suitable combination from
Cognitive, Motor, Personality & Achievement
tests.
 Selection test in Coca-Cola includes critical
degree related, personality & Psychology Test &
prefer 18 years of education to apply for job not
less than this.

18. Recommendations
 The Criteria of selecting only Lums & IBI
graduates must be changed as Coca-Cola says it
practices equality in providing job opportunities
so they should also give job opportunities to
other University Graduates. As equal
employment opportunity is the right of
everyone.
 All other companies offer job after 16 year of
studies but Coca-Cola after 18 years of studies.
They must change the criteria of selection.

19. References
 http://www.managementstudyguide.com/
employee-selection-process.htm
 http://www.managementparadise.com/for
ums/human-resources-management-h-
r/213746-human-resource-management-
coca-cola.html
 HR Deptt.Coca-Cola Beverages Pakistan
Lahore, kot Lakhpat
 http://www.siop.org/workplace/employme
nt%20testing/testtypes.aspx