Harris Interactive is an online research firm based in New York with over 700 employees. They conduct online, telephone, and in-person surveys to provide speed, accuracy, and insights into various topics. They offer both multi-client research including brand and industry reports, as well as omnibus research services. Their clients span various industries seeking information on consumers, customers, and public opinion. Harris Interactive uses both traditional and innovative methods like mobile surveys and social media analytics to understand audiences.

1. HARRIS INTERACTIVE
PRESENTED BY
Bharti Verma
Ishan Garg
Siva priya. s
Pawan Bhati

2. ABOUT US
 Online research firm.
 Headquarters: New York, USA
 Annual revenue: $165.3 million.
 Employees: 730 full time.
 Online , telephonic, face to face, SMS surveys.
 Speed and accuracy .
 EquiTrend Rankings
 Youth EquiTrend rankings
 Newsletters
 Blog: the highway

3. Types of Research
 Multi- client research
Specialized studies that are available immediately.
 Omnibus
Online, telephone and face-to-face solutions offered
worldwide.

4. Multi Client Research
 SHP- Strategic Health Perspective
Industry Dynamics & Intelligence – direction & pace of change in the
healthcare industry.
Material Recommendations - provides direction that change over the
next two to five years
 YouthPulse
Online Attitudes and Behaviors
Technology and Media Usage
Sports and Fitness
The Role of Family and Friends
Hopes, Dreams, and Fears

5. Multi- Client Research
 EquiTrend
Compares brand amongst competitors & categories
Brand Equity, Connection.
Buzz - most / least conversation, online, social media and offline.
Word of Network
 Buzz Promoter Score (BPS) - volume and sentiment of
conversations around brand.
 brand engagement in social media - 'likings'
Word of Mouth - Frequency of good / bad comments about a
brand.

6. Multi – client research
 Youth EquiTrend
Equity - Brand's overall strength.
Emotional Connection - What they think about a brand.
Brand Advocacy - Speaking well / poorly about a brand.
 Reputation Quotient
Corporation’s current reputation
Perceptions across industries, among audiences
Adaptability to countries outside
 Workplace Environment
 Social Responsibility
 Vision & Leadership
 Emotional Appeal

7. Omnibus
 Harris Poll QuickQuery
One or as many as 30 questions on a single online survey.
The result tables- answers across 40+ demographic subgroups.
 Harris Poll BoomerQuery
Highest earners - Median household income of $54,170
Responsible for half of all consumer spending.
 Harris Poll GenQuery
Both youth and adults - gain insight from all generations
Perspectives, including, parents, children, and other
populations of interest

8. Omnibus
 Harris Poll YouthQuery - Online survey once in a month.
1,100 samples 8- to 18-year old.
Client can Submit and finalize their questions.
Participants of the Harris Interactive Youth Panel.
Result data tables delivered after 2.5 weeks include age , sex.
 Harris Poll LGBTQuery - Lesbian, Gay, Bisexual, Transgender.
What drives their decision-making.
 Harris Poll ParentQuery - Online once in a month
1,000 completed interviews
U.S. parents of children age 0-17

9. CLIENTS (INDUSTRIES)
 Ad agencies  Oil & Energy
 Automotive &Transportation  Public Affairs & Policy
 Restaurant
 Consumer goods
 Retail
 Financial services  Technology
 Healthcare  Telecommunication
 Manufacturing & Industrial  Media & Entertainment
 Travel

10. Service provided to the industries
 Automotive & Transportation
• Business and market strategy
• Technology and innovation
• Government and regulatory standards
• Labour relations
 Consumer goods
• product development lifecycle
• Focus on healthy living
• Implications of an aging population
• Changes in shopping channels and shopper experience

11. Service provided to the industries
 Financial Services
Affluent and High-Net-Worth Individuals
CFOs and other key Decision-Makers
Household Financial Decision-Makers
Small Business Owners
 Retail
Understanding your customers and the evolving market
Delivering optimized services and experiences
Captivating your customers and advocates repeatedly
 Oil & Energy
In -depth global and regional oil and energy industry knowledge
Rapid consumer and B2B research capabilities
Knowledge of key market driver

12. Methods and Tools
 Harris mobile
HIMI (Harris Interactive Mobile Interviewing) application
User-friendly mobile surveys.
 Research life Streaming Suite
Listen- Membership networks - Facebook and Twitter
Behavioural, attitudinal, and contextual information
Observe- Observe - different outreach activities
Effect on audience's attitudes & outcomes
Interact- Two-way interaction with individuals
Quantify- Three-dimensional knowledge
WHO the individual REALLY is .
 Harris poll online panel
Rapidly survey large numbers of the general population
Broad range of studies across a wide array of industries.

13. Methods and Tools
 Quick Screener - Online concept-screening service.
Concept results in about a week.
Comparisons across hundreds of categories.
 Virtual Shelf - Indicators of shopping behavior.
Combines the power of virtual reality and internet.
Thorough and accurate feedback.
 Shelf Impact- Packaging Evaluation System
Online package testing tool.
Controls the exposure time.
What consumers notice – and what they don’t.

14. Methods and Tools
 Values Connect - Proprietary qualitative research methodology
Gauge rational & emotional factors, decision-making behaviour.
Guides strategic marketing & communication choices.
 Advanced Strategy Lab
Industry-leading qualitative research technology .
Careful pre-session planning & qualitative moderation skills
High-level software technology.
Combines the top-level benefits of both in-person and online
qualitative research.

15. THANK YOU!