The Coca Cola Company places great emphasis on human resource management and development. The HR department handles recruitment and selection, ensuring a pool of qualified candidates. Training is a priority, with Coca Cola University providing classroom, online, and field training. Surveys of employees found the most demanded training areas were personality enhancement and skills training. Most felt materials should be provided before training, and sessions should be longer in duration. Coca Cola focuses on developing employees' skills and engaging them through continuous training programs.

1. HRM PRACTICES AT COCA
COLA COMPANY
Project by: Asif Razzaq,
Pakistan

2.  The first coca cola was invented in georgia by john stith pembertonjohn stith pemberton
 The coca cola company is no.1 soft drink maker, it’s the largest in its class.
 Coca-Cola currently offers nearly 400 brands in over 200 countries and serves 1.5 billion
servings each day.
 Coca-cola’s main competitor is PEPSIPEPSI, as we know there is a similarity in the taste of the soft
drinks produced by both the companies, but coke’s reputation, taste and huge varieties of its
beverages has gained the customer satisfaction and made the company market leader.
 Pepsi is often second to coke in terms of sales, but outsells in some localities.
Background ,Operations and salesBackground ,Operations and sales

3. Everything we do is inspired by our enduring mission:
To Refresh the World... in body, mind, and spirit.
To Inspire Moments of Optimism... through our brands and our
actions.
To Create Value and Make a Difference... In everywhere we engage
MissionMission

4. Vision
To achieve sustainable growth, we have established a vision with clear goals.
Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.
People: Being a great place to work where people are inspired to be the best they can be.
Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples’ desires
and needs.
Partners: Nurturing a winning network of partners and building mutual loyalty.
Planet: Being a responsible global citizen that makes a difference

5. values
Leadership: "The courage to shape a better future“
Passion: "Committed in heart and mind“
Integrity: "Be real“
Accountability: "If it is to be, it’s up to me“
Collaboration: "Leverage collective genius"
Innovation: "Seek, imagine, create, delight“
Quality: "What we do, we do well"

6. Significance of the project report on HRM -vs.- COCA COLA
•Developing people on continuous basis to meet challenges of their job in the organization
•Promote time working and team spirit among the employees
•Offering excellent growth opportunities to people who have the potential to rise
•Allow people to work with diligence and commitment

7. HR FUNCTIONS in COCA COLA
JOB ANALYSIS AND DESIGNJOB ANALYSIS AND DESIGN
•Job analysis is the procedure for determining the duties and skill requirements of a job and the kind of a person
who should be hired for the job. job analysis is divided into 2 processes they are
•job description-job description- a list of job duties,responsibilities,reporting relationship, working conditions and supervisory
responsibilities.
•Job specification-Job specification-a list of a job’s human requirement that is education,skills etc.
In coca-cola companyIn coca-cola company
•Coca cola company’s hr department checks its own job description and job analysis in which they get the
information about the employees work activities, human behaviour, performance standard, job context and human
requirements and also other information related to his conduct.
•Hr department of coca cola use this information for recruiting,selection,compensation performance appraisal,
training and employee relationship.

8. DIRECTOR
HR
Human Resource Management (HRM) Practices at Coca Cola:
Coca Cola considers human resources as a key department. A responsibility of Human Resource department is to
provide a method of employee recruitment and retention that produce maximum employee satisfaction and
performance on the job. Coca Cola place great emphasis on people development so that people and organization
perform at maximum capacity in a highly effective manner.

9. Recruitment & Selection
HR also creates a pool of eligible candidates and with the
collaboration of other managers, hires the best candidate for the
position.
Recruitment process
Company has an open recruitment process as shown. Selection
processes are different depending on the nature of the position
being applied for. Various tools are used in the selection process
including the following :
Interviews
Group exercises
Presentations
Psychometric tests

10. Training at Coca-Cola Company
•Company focuses on acquiring & retaining highly skilled
employees
•Employees treated as assets
•The company invested in ensuring job security to it
workers by providing them with the necessary training
•Company has established a university (Coca-Cola
University) courses are provided through classroom, field
training and e-learning to develop employees personally
and professionally.

11. Training System process
Needs identification
a. Systematic review of each trade, occupation or process
b. Conduct verbal and/or written surveys
c. Conduct a complete review of training requirements
e. Review the results
(2) Training Systems
courses, modules, training aids, presentation,
instructors, records
(3) Evaluation
Trainings Outcomes
•Excel in performance
•Develop skills for improvement
•Move towards career goal
•Employee engagement
•Great place to work

12. Advantages of HRM functions
•Skill set identification
•Skill gap analysis
•Training need analysis
•Training calendar
•Identification of trainers
•Execution of training and feedback
•Training records and individual training records
•Evaluation of training effectiveness and review

13. 3030Sample selectedSample selected
230 -
250
230 -
250Population of the organization Population of the organization
Sample distributedSample distributed 4040
MethodologyMethodology
Data Analysis Technique= QUESTIONNAIREData Analysis Technique= QUESTIONNAIRE

14. 1- What types of training have you gone through?
(i) Skill Enhancement (ii) Personality Enhancement (iii) IT Related
1- What types of training have you gone through?
(i) Skill Enhancement (ii) Personality Enhancement (iii) IT Related
10%
12%
11%
6%
8%
2% 1%
No of Respondants
i
ii
iii
i&ii
i&iii
ii&iii
I,ii,iii
2-Please indicate when the study material be given to the trainees?
(i) Before The training (ii) After the training
2-Please indicate when the study material be given to the trainees?
(i) Before The training (ii) After the training
3-Before started training should you go through any test?
(i) Yes (ii) No
3-Before started training should you go through any test?
(i) Yes (ii) No
4-Please rate the overall training program on the following qualities
1-Practical values 2-New ideas gain 3-Help full to self development 4-
Relevance to your job 5-Efficient use of time 6-Maintaining your interest
7- Clarity
4-Please rate the overall training program on the following qualities
1-Practical values 2-New ideas gain 3-Help full to self development 4-
Relevance to your job 5-Efficient use of time 6-Maintaining your interest
7- Clarity
RESULTS:RESULTS:

15. 5-Rate these training programs according to your development.
Training Program?
1- Skill Enhancement 2- Personality Enhancement 3- IT Related
5-Rate these training programs according to your development.
Training Program?
1- Skill Enhancement 2- Personality Enhancement 3- IT Related
6- In your opinion what should be the frequency of the training program in
your company.
1-Once in a month 2-Once in 3 Months 3-Once in 6 months 4-Once in 12 Months
6- In your opinion what should be the frequency of the training program in
your company.
1-Once in a month 2-Once in 3 Months 3-Once in 6 months 4-Once in 12 Months
7- In your opinion what should be the duration of this training
program?
1- 4 Hours 2- 8 Hours 3- 16 Hours 4- 20 Hours
7- In your opinion what should be the duration of this training
program?
1- 4 Hours 2- 8 Hours 3- 16 Hours 4- 20 Hours

16. Findings and RecommendationsFindings and Recommendations
Personality and skill enhancement is most demanding factor by employees
Training material for all employees should be provided prior, (If its not much confidential)
Trainings on Practical values and efficient use of time must be focused and provided
Initial test must be conducted before training to gauge the current knowledge level
IT related trainings for most workers are demanding factor
Most employees need to have 20 Hours trainings instead of 4 hours sessions (Weekly)
Most employees wants to have trainings ,once in 6 month instead of a year

17. Limitations of the studyLimitations of the study

18. PRIMARY SOURCE (THEORY):
•Human Resources Management
Class room lectures
SECOND SOURCE (Coca cola):
Coca Cola Sales Centre Islamabad
Address: Kahuta Rd
Phone NO: 051-4492890/93
HR –Manager: MsBushra Jadoon
Adm. Manager: Mr. Asif
•www.google.com
•www.wikipedia.com/coca cola
PRIMARY SOURCE (THEORY):
•Human Resources Management
Class room lectures
SECOND SOURCE (Coca cola):
Coca Cola Sales Centre Islamabad
Address: Kahuta Rd
Phone NO: 051-4492890/93
HR –Manager: MsBushra Jadoon
Adm. Manager: Mr. Asif
•www.google.com
•www.wikipedia.com/coca cola