Coverage of broad categories of social media with particular emphasis on popular services like Facebook and Twitter.

1. Web 2.0 & Online Communities, Summer School 2011
Closer look at social media services

2. COURSE STUFF
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3. This week (Week 1)
Tuesday:
– The course
– Introductory material
Wednesday:
– Set up social media accounts
– Add content to own wiki pages
– Explore blogs
Thursday:
– Social media services (closer look)
– Social capital, online community & social networking (EP)
Fill out survey (frontpage of wiki)
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4. Miscellaneous
Us:
– Group allocations (today)
– Full course schedule up (Friday)
– Full assessment information (Friday)
You:
– Start thinking of viable online community ideas
(interests, purpose, cause, ...)
– All accounts set up including blogs, Twitter accounts,
& wiki page
– Communicate with group members*
– Who wants to be the class rep?
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5. Assessing your performance
Assessment Weighting Total
Blog assignments 3 x 5% 15%
Group project: 40%
• Report 15%
• Prototype 15%
• Presentation 10%
Final Examination 45%
Total 100%
Group project with 3 other students
Presentations to expert panel (df. Dragon’s Den)
Final examination to be digital?
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6. Suggested timeline for projects
Week Tasks
1 Contacted group members
2 Idea close to confirmation, roles assigned & plan
organised
3 Market research almost complete & report started
4 Website structure in place & seeding content added
5 Final website design done, community activity
continuing, report completed
6 Presentation ready for Wednesday, website & report
ready for submission
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7. Next week (Week 2)
Tuesday:
– Web technologies (internet, WWW, HTML, AJAX, ...)
Wednesday:
– Diving deeper into Facebook pages
Thursday:
– Social media case studies (strategies!)
– Power of free (Phil Osborne ‐ Marketing)
Assessment:
– Blog assignment 1
– Group roles organised & ideas being explored
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8. CLASS 3
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9. 9

10. Logo quiz
1. Twitter 7. YouTube
2. Facebook 8. Myspace
3. Tumblr 9. FriendFeed
4. LinkedIN 10. Diigo
5. Google 11. Email
6. LastFM 12. RSS
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11. Some numbers ...
– 3rd most visited website (Alexa.com)
– 135.7 million unique viewers (April)
– 13 billion videos (April)
– 24 hours video uploaded every minute
– 2nd most visited website (Alexa.com)
– More than 400 million active users
– More than 25 billion pieces of content per month
– 70% of Facebook users outside the U.S
– 10th most visited website (Alexa.com)
– 105 million registered users
– 300,000 new users signing up every day
– 55 60 70 90 million “tweets” (posts) daily

12. Social Network Sites (SNS)
Build, manage, and publish public connections to
friends, family, contacts or colleagues
Built around:
– Everyday life
– Photos
– Music
– Pets
– Bookmarks
– Business
– ...

13. Social Network Sites explained
[Made by: The Daily Show]

15. Facebook: what is it?
Social network site (SNS)
Advertising platform
Developer platform
Video and photo sharing site
Search engine
Largest online community in the world
Successful business
Culturally significant
...?
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16. 16

17. Personal page

18. Facebook page (formally Fan page)

19. Personal vs. Fan pages
Admin/like

20. Photo/video/audio sharing
Easily publish and share
multimedia content
Tags to identify and
organise
Find and make
connections
E.g., Flickr, YouTube,
LastFM, ...

21. RSS Feeds & aggregators
Real
Simple
Syndication

22. Wikis
Hawaiian word for "fast"
Wikis are user/community editable web pages
Anyone can add and edit content
Changes saved and can be reverted

23. Discussion Forums
Oldest form of online community
Indexable therefore searchable
Established community roles
Issues include:
– arguments
– spam
– bots
– trolls

24. Blogs (Web Logs)
Allows easy self‐publishing
Main Features:
– Journal Entries
– Comments
– Syndication (RSS)
– Authorship
Services:
– Tumblr, Wordpress, Blogger,
Posterous, ...
Now microblogs (e.g., Twitter)

25. Twitter (the originator)
Social messaging service (SMS)
Simple, quick, immediate, and real‐time
Post “tweets” with max. 140 characters
Publicly accessible (cf. CB radios)
Follow and be followed (no reciprocity)
Accessible by web, mobile, desktop (& space!)

26. What do people do?
Discuss, converse, Crowd source
share, ... Manage events
Break news Monitor trends
Manage customer Discover new things
service
Stalk celebrities
Build networks

27. Following vs. followed
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28. Tweet breakdown
Retweet Shortened link
Reply
Hashtag

29. [Made by the Common Craft Show]

30. Sharing personal information
websites Tweeple
Tweet ...
twitter
Tweet ...
“The cloud” “The cloud”
Tweet ...
Tweet ...
API

31. Life Stream Aggregators
Pull together personal media
Better manage online activities
Unify online identity
Share with others

32. The mobile internet
Instragram
Twitter for iPhone
Facebook
Foursquare
...

33. “Google believes that in three years or so
desktops will give way to mobile as the
primary screen from which most people will
consume information and entertainment.”
[Source: http://www.siliconrepublic.com]

34. Location sharing
“Check‐in” to:
– Venues
– Locations
– Businesses
Comment on experience
Share on other services
Game‐like incentives

35. The end
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