Presentation given to the Richmond Chapter of the Virginia Society of Certified Public Accounts on the power of using social media.

1. The Power of Social Media
November 24, 2009
> Tina Lambert, CAE | VSCPA Vice President of Member
& Public Relations

2. What the heck is Web 2.0
& social media?

3. BlackPlanet.com, Flickr.com , Reunion.com, aSmallWorld, Bebo , Blue Dot, Bolt, Broadcaster.com, Buzznet,
CarDomain, Consumating, Couchsurfing, Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang,
Ecademy, eSPIN, Facebook , Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited, Gaia Online,
Geni.com, GoPets, Graduates.com, Grono.net, Hyves, imeem, Google , Infield Parking, IRC-Galleria, iWiW,
Joga, Bonito, Last.fm, LibraryThing, LinkedIn , LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply,
My Opera Community, myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven,
Pownce, RateItAll , Reunion.com, Searchles, Sconex, Shelfari,Soundpedia, Sportsvite, Studivz, TagWorld,
TakingITGlobal, The Doll Palace, The Student Center, Threadless, TravBuddy.com, Travellerspoint, Tribe.net, Vampire Freaks,
Vox, WAYN, WebBiographies, Windows Live Spaces, Woophy, XING

4. The Social Media Landscape

5. SOCIAL MEDIA
IS AN UMBRELLA TERM…
THAT DEFINES THE VARIOUS ACTIVITIES THAT
INTEGRATE TECHNOLOGY, SOCIAL INTERACTION
AND THE CONSTRUCTION OF WORDS, PICTURES,
VIDEOS AND AUDIO.
http://www.wikipedia.org

6. It’s also a fancy way
to describe
PEOPLE
having
CONVERSATIONS
online.
Photo by Kris Hoet

7. The CONVERSATIONS are powered by…
• Blogs
• RSS
• Widgets
• Online Chat & Listservers
• Wikis
• Social Networks

8. The CONVERSATIONS are powered by…
• Social Bookmarks
• Podcasts & Videocasts
• Video Sharing Sites
• Photo Sharing Sites
• Virtual Worlds

9. Why should I care about
Web 2.0 & social media?

10. Is Social Media a Fad?
Socialnomics.net

11. Reason #1
SOCIAL NETWORKING SITES ARE THE MOST POPULAR SITES
NEXT TO GOOGLE AND YAHOO — AHEAD OF PERSONAL
E-MAIL.
Nielsen, Global Faces & Networked Places, 2009

12. Reason #2
SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF
GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE
CONSUMER EXPERIENCE.
John Burbank, CEO of Nielson Online, 2009

13. Reason #3
TIME SPENT ON SOCIAL NETWORKS IS EXPLODING –
3X FASTER THAN OVERALL INTERNET RATE.
Nielson, Global Faces & Network Places, 2009

14. Reason #4
THE IRS USES SOCIAL MEDIA. IF THEY CAN DO IT, CAN’T
YOU?

15. IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT
IN THE WAY WE COMMUNICATE.
The old
communication
model was a
MONOLOGUE.
A >>> B

16. The new communication model
is a DIALOGUE. A<<<>>>B

17. MEET YOUR FUTURE EMPLOYEES,
PARTNERS, CFOs, CEOs…

18. What are some of the advantages
of Web 2.0 & social media?

19. Old way… New way…
• Controlled • Transparent/open
• Organized • Inclusive
• Exclusive • Authentic
• One sided • Vibrant
• Product-driven • Consumer-driven
Only 14% of 78% of people trust
people trust RECOMMENDATIONS
ADVERTISEMENTS. of other consumers.
A >>> B A<<< >>> B

20. Some more ADVANTAGES…
• Cheaper
• Stickier
• Viral
• Interactive
• Visible
• Global
• Changes quickly
• Connects

21. FOUR WAYS
SOCIAL
MEDIA CAN
HELP YOU
TODAY

22. GROW
YOUR BRAIN

23. FIND
YOUR CALLING

24. BUILD
YOUR NEST

25. MAKE
SOME DOUGH

26. How do I get on the
Web 2.0 & social media highway?

27. A. Listen
>Immerse yourself in conversations
>Visit social sites to observe
>Ask your coworkers, kids who…
B. Participate
>Remember, it’s a dialogue, not a
monologue
C. Getting Started
>Set up a profile
>Friend 25 people you know
>Begin to converse

28. D. Traffic Signs
>Privacy: Customize what the
public and your 'Friend' lists
can see about you
(professional v. personal)
• Create ‘Friend’ groups
• Edit privacy settings
>Etiquette: Once you’re riding
the social media highway,
remember to obey common
Internet traffic rules of thumb.
>Policy: Obey or set company
guidelines for participation.

29. E. Test Drive
• 7 million users > 1,382%
increase in one year >
largest age group is 35-49
• It’s simple
> Communicate short (140-
character) bursts of
information to the people
that subscribe to your
updates
> These updates are known
as “tweets.”

30. Twitter 101: Commoncraft.com

31. How do I get started? 1. SET UP AN ACCOUNT

32. How do I get started? 2. ENTER PROFILE INFO

33. How do I get started? 3. FIND OR FOLLOW FRIENDS
& GROUPS

34. How do I get started? 4. SELECT TOOL TO POST &
READ TWEETS
Tweetdeck
> Runs on your
desktop
> Multiple
accounts
> Friend & search
columns
> Facebook &
Myspace
> iPhone app

35. How do I get started? 4. SELECT TOOL TO POST &
READ TWEETS

36. How do I get started? 5. LEARN THE
TWITTERVERSE
FOLLOWING
Shortened URL
TweetUp
@username
DM (Direct RT (Retweet)
Message)
TWEET
#HASHTAG

37. How is the VSCPA involved
in Web 2.0 & social media?

38. New MULTIMEDIA & ONLINE OFFERINGS
to enhance membership
• RSS
• Podcasts
• Blog (CPACafe.com)
• Microblog (Twitter.com/VSCPANews)
• Photo sharing (Flickr.com)
• Video, Videocasts (YouTube, Coming Soon!)
• Social networking (LinkedIn, Facebook groups
• Online communities targeted to different
practice areas, including e-mail listserves
• Visit “Social Media” section
of www.vscpa.com

39. OTHER social media for CPAs
• Wiki: www.wikicpa.com
• Blogs: www.cpacafe.com >
www.cpablogger.com >
www.cpasuccess.com >
http://bigfouralumni.blogspot.com
• Videos & Media:
www.financialfitness.com >
www.aicpa.org/Media+Center >
www.feedthepig.com
• Learning: www.cpalearning2.com

40. RESOURCES on social media
Blogs
www.TypePad.com
www.WordPress.com
www.BlogLines.com
Microblogging/Tracking
Twitter: www.Twitter.com
TweetDeck: www.TweetDeck.com
TwitterBerry: www.orangatame.com/products/twitterberry
HootSuite: www.HootSuite.com
Tweetie: www.atebits.com/tweetie-iphone
Hashtag: http://hashtag.org
Google Alerts: www.google.com/alerts

41. RESOURCES on social media
Social networks
Facebook: www.Facebook.com
LinkedIn: www.LinkedIn.com
Plaxo: www.Plaxo.com
HubStreet: www.HubStreet.com (a new one
for CPAs and lawyers)
Multimedia sharing sites
YouTube: www.YouTube.com (videos)
Flickr: www.Flickr.com (photos)
Picasa: Picasa.Google.com (photos)
SlideShare: www.Slideshare.com (slidedecks)

42. RESOURCES on social media
Podcasting
iTunes: www.apple.com/itunes
(for finding and listening to podcasts)
Audacity: audacity.sourceforge.net
(for recording / editing podcasts)
Wikis
PB Wiki: www.PBWiki.com
WikiSpaces: www.WikiSpaces.com
Virtual worlds
Second Life: www.SecondLife.com

43. CONNECT with me/us
Tina Lambert, CAE
VSCPA Vice President, Member & Public Relations
• Phone: (804) 612-9416
• E-mail: tlambert@vscpa.com
• Web: www.vscpa.com
• LinkedIn: www.linkedin.com/in/tinalambert
www.linkedin.com / search for “Virginia Society of CPAs”
• Facebook: www.facebook.com/TinaLambert1
www.facebook.com / search for “Virginia Society of CPAs”
• Twitter: www.twitter.com/TinaLambert
www.twitter.com/VSCPANews

44. THANK YOU
very, very much!