1. Social Media During Disasters
Overview of Social Media During Disaster
and Crowd Power in Disaster Response
Prepared for Otago University, COMP113 Social Media and Online
Presented by Catherine Graham
January 29, 2013
Otago University – January 29, 2013 – Hashtag #OtagoHR
COMP 113: Social Media and Online
Presented by: Cat Graham, Vice President Humanity Road
2. About Us
“Humanity Road volunteers played a key role in communicating the
initial outbreak and subsequent spread of the 2010 cholera
epidemic in Haiti. Their effort was essential in informing
government agencies and non-profit organization about disease risk
and available resource.” -
John Brownstein, Assistant Professor Harvard Medical School, and
founder of Healthmap
“The volunteers of Humanity Road are doing a superb job of
providing useful and actionable advice to disaster affected
communities, both before and after disasters strike."–
Gisli Olafsson, ICE-SAR Team Leader (NetHope)
Global 501c3 NGO public charity
Digital Disaster Response
Pacific Endeavor Knowledge Management
August 15, 2012
Presented by Cat Graham
Otago University – January 29, 2013 – Hashtag #OtagoHR
COMP 113: Social Media and Online
Presented by: Cat Graham, Vice President Humanity Road
3. Who we are
ACTIVATE - Volunteers@humanityroad.org
Otago University – January 29, 2013 – Hashtag #OtagoHR
COMP 113: Social Media and Online
Presented by: Cat Graham, Vice President Humanity Road
4. Self Directed Work Team
Self Directed Work Team
Otago University – January 29, 2013 – Hashtag #OtagoHR
COMP 113: Social Media and Online
Presented by: Cat Graham, Vice President Humanity Road
5. Crowdmap & Crisismapping
Christchurch Chicago Snow
Earthquake Map Recovery Hurricane Irene
Feb 2011 Alabama
New Zealand Blizzard Aug 2011
Feb 2011 Tornado Outbreak East Coast USA
•Infrastructure damage Chicago, IL USA May 2011
•Evacuation Zones Alabama, USA • Power outages
•Medical Related •Stranded people • Shelter information
•Services Available •Blocked roads •Infrastructure damage • Flooded/Blocked roads
•Abandoned vehicles •Assistance Needed • Infrastructure damage
•Shovel brigades •Solutions Offered
For Humanity Road part of our mission includes crisismapping ––which helps improve situational awareness
For Humanity Road part of our mission includes crisismapping which helps improve situational awareness
Otago University – January 29, 2013 – Hashtag #OtagoHR
COMP 113: Social Media and Online
Presented by: Cat Graham, Vice President Humanity Road
6. How Information Emerges in Social media
Relatives & Friends outside the impact
zone relaying info
Accurate
information
Citizens in the impact zone
Absence of power does not mean, absence of communications or technology,
Absence of power does not mean, absence of communications or technology,
Emergency Management needs to be in social media even ififits just to direct traffic to official pages.
Emergency Management needs to be in social media even its just to direct traffic to official pages.
Otago University – January 29, 2013 – Hashtag #OtagoHR
COMP 113: Social Media and Online
Presented by: Cat Graham, Vice President Humanity Road
7. Case Study – Haiti First Days
72 Hour Window of Survival
DAY 0 DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 DAY 6
ICE SAR
Local ICE SAR 26 SAR teams
Arrives in
rescues Team Lands 23 Hrs rescued 154 ppl
Leogane
Social Media Text Messages
Text to Canada
saves woman Social Media Mainstream Milot Month 1
under rubble Tweet: ppl Hospital Mission 4636 launched
Media Month 2
Social Media alive under Milot Hospital need patients patients
begins receiving
Milot Hospital rubble crying Month 3
sends emails for help
The 7.0 Quake that struck Haiti dramatically impacted how technology and social media can be used for disaster
The 7.0 Quake that struck Haiti dramatically impacted how technology and social media can be used for disaster
Otago University – January 29, 2013 – Hashtag #OtagoHR
COMP 113: Social Media and Online
Presented by: Cat Graham, Vice President Humanity Road
8. Crisismapping – Lifecycle of Synthesizing Data
Crisis Response Map
@Corey419
@Corey419 s
er rts
ay epo
L R
Wisconsin
Wisconsin a
at ss
D ne
it
Street
Street I -W
The public, operating through social media
such as Twitter, Facebook, YouTube
become a source of information valuable
to local emergency responders.
Data is nearly real time
Map is Free
Map can be private or public
Requires staffing (volunteers)
This very public bird’s eye view into local incidental needs can also trigger a flood of humanitarian aid.
This very public bird’s eye view into local incidental needs can also trigger a flood of humanitarian aid.
Otago University – January 29, 2013 – Hashtag #OtagoHR
COMP 113: Social Media and Online
Presented by: Cat Graham, Vice President Humanity Road
9. Crowd Influence - Crisismapping
Turkey Nov 9, 2011
Turkey Nov 9, 2011 Chile Sept 2010
Chile Sept 2010
VanDePrem
VanDePrem http://chile.ushahidi.com
http://chile.ushahidi.com
Earthquake
Earthquake Earthquake
Earthquake
USA Feb 2011
USA Feb 2011 Libya March 2010
Libya March 2010
snOMG Chicago
snOMG Chicago http://libyacrisismap.net
http://libyacrisismap.net
Blizzard
Blizzard Humanitarian Crisis
Humanitarian Crisis
USA Feb /March 2012 Pakistan Sept. 2010
Pakistan Sept. 2010
USA Feb /March 2012
Tornado Outbreak http://pakreport.org
http://pakreport.org
Tornado Outbreak
Tornado Flooding
Flooding
Tornado
Philippines Dec. 2012
Philippines Dec. 2012
USA – June 2012
USA – June 2012 Oneforiligan
Oneforiligan
Flood
Flood
Tweak the Tweet Derecho
Tweak the Tweet Derecho
USA – June 2012 New Zealand Feb 21 2011
New Zealand Feb 21 2011
USA – June 2012
Christ Church Recovery
Christ Church Recovery
Tweak the Tweet Waldo Canyon Earthquake
Earthquake
Tweak the Tweet Waldo Canyon
Wildfire
Wildfire
USA -- June 2012
USA June 2012 Haiti January 2010
Haiti January 2010
Tweak the Tweet High Park
Tweak the Tweet High Park http://haiti.ushahidi.com
http://haiti.ushahidi.com
Wildfire
Wildfire Earthquake
Earthquake
USA June 2011
USA June 2011 Brazil Jan 2011
Brazil Jan 2011
USA Apr 27, 2011 Australia Jan 2011
Australia Jan 2011 USA August 2011
USA August 2011
MightyMo River Map
MightyMo River Map USA Apr 27, 2011 Chuvas2011
Chuvas2011
www.recoveryalabama.com Queenslandfloods
Queenslandfloods Hurricane Irene
Hurricane Irene
Flood
Flood www.recoveryalabama.com Flood
Flood
Tornado Flooding
Flooding Hurricane
Hurricane
Tornado
Social Media and Texting is being harnessed in events around the world ––Text messages can save lives.
Social Media and Texting is being harnessed in events around the world Text messages can save lives.
Otago University – January 29, 2013 – Hashtag #OtagoHR
COMP 113: Social Media and Online
Presented by: Cat Graham, Vice President Humanity Road
10. Crowd Influence - Rescue
Dominican Republic Humanity Road
Texts friend in Scotland Volunteers relayed to
“HELP! My family is DR Navy SAR
Trapped in our home by Rescue was
rising waters successful
Flooding in Dominican
Republic”
Dominican Republic
The friend in Scotland
Scotland
reach out to Humanity
Road
VA - FL - Germany
Dominican Republic
Social Media & Technology provides options to reach help even when traditional networks fail
Social Media & Technology provides options to reach help even when traditional networks fail
Otago University – January 29, 2013 – Hashtag #OtagoHR
COMP 113: Social Media and Online
Presented by: Cat Graham, Vice President Humanity Road
11. Case Study –Social Media the Global Village
Case Study
NZ Christ Church
Earthquake
What : Earthquake NEW ZEALAND EARTHQUAKE
Text sent to Philippines
When: Feb 2011
Where: Christ Church, New Zealand “ Mom, I’m buried”
Map: (retired)
•Infrastructure damage
•Evacuation Zones
•Medical Related
•Services Available Sam Johnson Student Volunteer Army (SVA) Mobilized on Facebook
75,000 hours moved 360,000 tons of liquefaction
Global Media dialogues ==Disasters are local but have international response and international dialogues.
Global Media dialogues Disasters are local but have international response and international dialogues.
Social networks have connected and empowered the global mobile public ––Emergency Mgt catching up.
Social networks have connected and empowered the global mobile public Emergency Mgt catching up.
Otago University – January 29, 2013 – Hashtag #OtagoHR
COMP 113: Social Media and Online
Presented by: Cat Graham, Vice President Humanity Road
12. Case Study – Social Media Traffic
Case Studies
Sandy
Twitter saw a rise in
social media
beginning on Friday,
October 26th and
spiking on Monday,
October 29th with
up to 30,000 tweets
per hour as the
storm struck New
York and New
Jersey. Over
260,000 tweets
were recorded in the
New York Area
Social media management and listening becomes challenging in slow moving large scale events.
Social media management and listening becomes challenging in slow moving large scale events.
Otago University – January 29, 2013 – Hashtag #OtagoHR
COMP 113: Social Media and Online
Presented by: Cat Graham, Vice President Humanity Road
13. Innovation and Change
Case Studies
Spontaneous Social Media Citizen based disaster response
What: Sam Johnson
Student Volunteer Army What: Occupy Sandy What: Locals Mobilized
(SVA) Mobilized on Mobilized on Facebook. on Facebook . Daily
Facebook. Essentials on Facebook
Result: 75,000 hours Result: 15,000 Meals, 7,000 Innovation: Wedding Registry Result: Spontaneous
moved 360,000 tons of Volunteers, $600,000 funding on Amazon, CNN I-Reports from Donation & Volunteer Mgt
liquefaction $700,000 in Supplies Relief Workers, Documentary serviced over 48k people
Innovative solutions are being developed and reinventing disaster response every day.
Innovative solutions are being developed and reinventing disaster response every day.
Otago University – January 29, 2013 – Hashtag #OtagoHR
COMP 113: Social Media and Online
Presented by: Cat Graham, Vice President Humanity Road
14. Innovation Promotes Evolution
Innovation, Technology & Social Media evolve and have a direct impact on disaster response empowering
and improving a community’s ability to respond, adapt, mitigate and recover.
Otago University – January 29, 2013 – Hashtag #OtagoHR
COMP 113: Social Media and Online
Presented by: Cat Graham, Vice President Humanity Road
Editor's Notes
People thank first responders and share their anger at Sandy via Post It notes at Union Square in Manhattan. Via emilykatter Donations Management at St. Francis de Sales Church, Rockaway NY
Situational awareness emerges in twitter before any news station can report it. If its happen, chances are high that you hear it here first folks. Emergency management on the ground Response Management Resource Management Security and Safety versus emergency management online. Situational Awareness Rumor control Crowd control Crowd dynamic
Our volunteers are distributed around the world and self-activate at the onset of disaster to come online and monitor emerging information and urgent needs.
Self Directed work team collective behavior with training and a mission With training, individuals with different skills and talents combine to work without the usual supervision, toward a common mission
For Humanity Road part of our mission includes crisismapping – which helps improve situational awareness Chicago Snow map – Main stream media (Chicago Tribune) in partnership with the public & CERT Recovery Alabama – Main stream media (Tuscaloosa News) won a Pulitzer Christ Church – Technology Citizens – worked to combine two maps – SVA Born Hurricane Irene – Broad effort, many states, multiple maps emerged
New Media carries the broadest footprint of information with a high and broad amount of detail, its fast, timely and un synthesized. Traditional Mainstream media, collects the data – formerly in person and phone, now via social media – culls, synthesizes and reports, may not be as accurate Official Channels release information at a much slower pace, smaller amount, culls, confirms and reports – its highly accurate
On January 12 a 7.0 earthquake struck Haiti. Texts began to emerge from beneath the rubble of citizens trapped
In a catastrophic event, Crisismapping - a form of monitoring and data collection can reduce the demand on traditional response organizations and even alleviate non-emergency calls in local channels that can already be overwhelmed. However, this very public bird’s eye view into local incidental needs can also trigger a flood of humanitarian aid if not handled properly. This can further tax already strained resources. The above map was launched by Tuscaloosa News after the Tornado Outbreak in April.
Personal Media – Instant text message - Dominican Navy Rescue Communications in complex conditions
Global Media dialogues Disasters are local but have international response and international dialogues
Sandy was a slow moving long term event with a large footprint, and traffic build up slowly in social media but when it hit landfall traffic spiked quickly
Occupy Sandy has cooked and distributed between 10,000 and 15,000 meals each day; enlisted more than 7,000 volunteers; created three major distribution hubs from which it dispatches both workers and supplies; and established dozens of recovery sites in New York and New Jersey. Perhaps most stunning, the group has raised more than $600,000 in cash for its efforts and received more than $700,000 in supplies donated through repurposed online wedding registries. Two women who helped raise over $100,000 for Sandy-battered Rockaway residents with the group “Beach 119th Street Angels” have shot a documentary that they hope will bring more aid to the are. hey have entered the short into the Tribeca Film Festival and the South By Southwest Film Conference and Festival in hopes of creating a longer feature Read more: http://www.nydailynews.com/new-york/queens/documentary-beach-119-sheds-light-sandy-impact-rockaways-article-1.1247014#ixzz2JCkdqIF3
