The document provides an overview of social media and its importance. It discusses how social media has changed communication from a monologue to a dialogue. Some key points made include:
- Social networking sites are now the most popular sites after Google and Yahoo.
- Time spent on social networks is growing 3x faster than the overall internet rate.
- Social media has become fundamental to global business and will continue altering the consumer experience.
- The document then provides tips on getting started with social media, including listening, participating, setting up profiles, and learning etiquette. It also discusses how the VSCPA is involved with social media through new multimedia offerings and resources for members.
5. SOCIAL MEDIA
IS AN UMBRELLA TERM…
THAT DEFINES THE VARIOUS ACTIVITIES THAT
INTEGRATE TECHNOLOGY, SOCIAL INTERACTION
AND THE CONSTRUCTION OF WORDS, PICTURES,
VIDEOS AND AUDIO.
http://www.wikipedia.org
6. It’s also a fancy way
to describe
PEOPLE
having
CONVERSATIONS
online.
Photo by Kris Hoet
7. The CONVERSATIONS are powered by…
• Blogs
• RSS
• Widgets
• Online Chat & Listservers
• Wikis
• Social Networks
8. The CONVERSATIONS are powered by…
• Social Bookmarks
• Podcasts & Videocasts
• Video Sharing Sites
• Photo Sharing Sites
• Virtual Worlds
10. Is Social Media a Fad?
Socialnomics.net
http://www.youtube.com/watch?v=sIFYPQjYhv8
11. Reason #1
SOCIAL NETWORKING SITES ARE THE MOST POPULAR SITES
NEXT TO GOOGLE AND YAHOO — AHEAD OF PERSONAL
E-MAIL.
Nielsen, Global Faces & Networked Places, 2009
12. Reason #2
SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF
GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE
CONSUMER EXPERIENCE.
John Burbank, CEO of Nielson Online, 2009
13. Reason #3
TIME SPENT ON SOCIAL NETWORKS IS EXPLODING –
3X FASTER THAN OVERALL INTERNET RATE.
Nielson, Global Faces & Network Places, 2009
18. What are some of the advantages
of Web 2.0 & social media?
19. Old way… New way…
• Controlled • Transparent/open
• Organized • Inclusive
• Exclusive • Authentic
• One sided • Vibrant
• Product-driven • Consumer-driven
Only 14% of 78% of people trust
people trust RECOMMENDATIONS
ADVERTISEMENTS. of other consumers.
A >>> B A<<< >>> B
20. Some more ADVANTAGES…
• Cheaper
• Stickier
• Viral
• Interactive
• Visible
• Global
• Changes quickly
• Connects
26. How do I get on the
Web 2.0 & social media highway?
27. A. Listen
>Immerse yourself in conversations
>Visit social sites to observe
>Ask your coworkers, kids who…
>Google alerts
B. Participate
>Remember, it’s a dialogue, not a
monologue
C. Getting Started
>Set up a profile
>Friend 25 people you know
>Begin to converse
28. D. Traffic Signs
>Privacy: Customize what the
public and your 'Friend' lists
can see about you
(professional v. personal)
• Create ‘Friend’ groups
• Edit privacy settings
>Etiquette: Once you’re riding
the social media highway,
remember to obey common
Internet traffic rules of thumb.
>Policy: Obey or set company
guidelines for participation.
socialmediagovernance.com/policies.php
29. E. Test Drive
• 7 million users > 1,382%
increase in one year >
largest age group is 35-49
• It’s simple
> Communicate short (140-
character) bursts of
information to the people
that subscribe to your
updates
> These updates are known
as “tweets.”
32. How do I get started? 3. FIND OR FOLLOW FRIENDS
& GROUPS
33. How do I get started? 4. SELECT TOOL TO POST &
READ TWEETS
Tweetdeck
> Runs on your
desktop
> Multiple
accounts
> Friend & search
columns
> Facebook &
Myspace
> iPhone app
34. How do I get started? 4. SELECT TOOL TO POST &
READ TWEETS
35. How do I get started? 5. LEARN THE
TWITTERVERSE
FOLLOWING
Shortened URL
TweetUp
@username
DM (Direct RT (Retweet)
Message)
TWEET
#HASHTAG
36. How is the VSCPA involved
in Web 2.0 & social media?
37. New MULTIMEDIA & ONLINE OFFERINGS
to enhance membership
• RSS
• Podcasts
• Blog (CPACafe.com)
• Microblog (Twitter.com/VSCPANews)
• Photo sharing (Flickr.com)
• Video, Videocasts (YouTube, Coming Soon!)
• Social networking (LinkedIn, Facebook groups
• Online communities targeted to different
practice areas, including e-mail listserves
• Visit “Social Media” section
of www.vscpa.com
38. OTHER social media for CPAs
• Wiki: www.wikicpa.com
• Blogs: www.cpacafe.com >
www.cpablogger.com >
www.cpasuccess.com >
http://bigfouralumni.blogspot.com
• Videos & Media:
www.financialfitness.com >
www.aicpa.org/Media+Center >
www.feedthepig.com
• Learning: www.cpalearning2.com
39. RESOURCES on social media
Blogs
www.TypePad.com
www.WordPress.com
www.BlogLines.com
Microblogging/Tracking
Twitter: www.Twitter.com
TweetDeck: www.TweetDeck.com
TwitterBerry: www.orangatame.com/products/twitterberry
HootSuite: www.HootSuite.com
Tweetie: www.atebits.com/tweetie-iphone
Hashtag: http://hashtag.org
Google Alerts: www.google.com/alerts
40. RESOURCES on social media
Social networks
Facebook: www.Facebook.com
LinkedIn: www.LinkedIn.com
Plaxo: www.Plaxo.com
HubStreet: www.HubStreet.com (a new one
for CPAs and lawyers)
Multimedia sharing sites
YouTube: www.YouTube.com (videos)
Flickr: www.Flickr.com (photos)
Picasa: Picasa.Google.com (photos)
SlideShare: www.Slideshare.com (slidedecks)
41. RESOURCES on social media
Podcasting
iTunes: www.apple.com/itunes
(for finding and listening to podcasts)
Audacity: audacity.sourceforge.net
(for recording / editing podcasts)
Wikis
PB Wiki: www.PBWiki.com
WikiSpaces: www.WikiSpaces.com
Policies & Articles
Mashable: www.mashable.com
Governance: www.socialmediagovernance.com/policies.php
42. CONNECT with me/us
Tina Lambert, CAE
VSCPA Vice President, Member & Public Relations
• Phone: (804) 612-9416
• E-mail: tlambert@vscpa.com
• Web: www.vscpa.com
• LinkedIn: www.linkedin.com/in/tinalambert
www.linkedin.com / search for “Virginia Society of CPAs”
• Facebook: www.facebook.com/TinaLambert1
www.facebook.com / search for “Virginia Society of CPAs”
• Twitter: www.twitter.com/TinaLambert
www.twitter.com/VSCPANews