The document provides a history of social media and its evolution over time from early bulletin boards and online services to modern social networks like Facebook and Twitter. It discusses key milestones like the development of instant messaging, the first social networks like SixDegrees and Friendster, and the growth of Facebook and Twitter. It also outlines different ways businesses can utilize social media like generating leads, customer service, branding, and collaboration.

1. Social Media for Business The Journey

2. A Brief History Social media has become an integral part of modern society. There are general social networks with user bases larger than the population of most countries. There are niche sites for virtually every special interest out there. There are sites to share photos, videos, status updates, sites for meeting new people and sites to connect with old friends.

3. Social Ignition 1997 – Usenet Usenets let users post articles or posts (referred to as “news”) to newsgroups. The precursor to RSS feed readers used to follow blogs and news sites today.

4. Online Groups Group sites such as Google Groups and Yahoo ! Groups use many of the conventions established by the original usenet systems.

5. Digital Notice Boards BBSs (Bulletin Board Systems) The first BBSs came online in the late 70s. Only one person at a time could gain access to the BBS. BBSs were the first type of sites that allowed users to log on and interact with one another

6. Online Services CompuServe & Prodigy The first real “corporate” attempts at accessing the Internet. CompuServe was the first company to incorporate a chat program Prodigy was responsible for making online service more affordable

7. Online Networks 1985 – Genie created by a General Electric subsidiary GEnie offered games, shopping, mail, and forums (called RoundTables). AOL started as an online service to make the Internet more accessible in the U.S.

8. Real Time 1988 - IRC, ICQ, and Instant Messaging IRC (Internet Relay Chat) was used for file sharing, link sharing and keeping in touch, the father of instant messaging as we know it today . ICQ was developed in the mid-90s and was the first instant messaging program for PCs

9. The Birth of Personality ICQ was partly responsible for the adoption of avatars, abbreviations (LOL, BRB) and emoticons. LMAO - ROTFL

10. Test of Time?

11. The Dawn of Social Networking Dating Sites Sometimes considered to be the first social networks. Allowing users to create profiles (usually with photos) and to contact other users.

12. The Dawn of Social Networking Forums The descendents of the Bulletin Boards popular in the 70s and 80s Various forum platforms, including vBulletin and phpBB , were developed, many of which are still used for forums. Forums remain a popular part of online culture

13. The First Social Networks Six Degrees Launched in 1997 - The first modern social network. It allowed users to: create a profile become friends with other users. At its peak had around 1 million users. Purchased for $125 million in 2000 2001 it was shut down.

14. The First Social Networks AsianAvenue, MiGente, BlackPlanet Launch, between 1997 and 2001 They allowed users to create profiles add friends create professional, personal and dating profiles

15. Social Networks - Social Media 1999 - LiveJournal Built around constantly-updated blogs. Users follow one another, create groups and interact. The precursor to the live updates we see in social networks today. Features added, include groups, question and answer forums, advanced profile features and real-time updates. 22 July 2010

16. Perspective 2002 – Friendster 2003 – MySpace LinkedIn was founded in 2003 and was one of the first mainstream social networks devoted to business.

17. ...and finally Facebook Started out as a Harvard-only social network back in 2004, it quickly expanded to other schools, then to high schools and businesses Open to everyone by 2006 In 2008 Facebook became the most popular social networking site, surpassing MySpace, and continues to grow.

19. Business on Social Networks www.yourbusinesschannel.com

20. Is it just a Fad? http://bit.ly/cMiehn

21. Where do we go from here?

22. And there’s more! Niche Social Networks Company Sponsored Social Networks Media Sharing Social News & Bookmarking Real Time Updates Lifestreaming and Lifecasting

23. The 5 steps Arrive Listen Ask Provide Advise

24. Social Media The online tools and platforms that people use to share opinions, insights, experiences , and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis.

25. Experiences...

26. Foundation Thinking “ Don't add technology to the way you do things, change the way you do things when you see what the technology can do.” Marcus Romer Artistic Director - Pilot Theatre Company.

27. Maximise your business potential Online

28. Sociable New Media

29. Social Media?

30. Social Media Filtering Radio Newspapers Magazines Theatre Television Books Cinema Shops Restaurants

31. Maximise your business potential Online

32. Where do we go from here?

33. 7 Roads of Social Media Generate new leads / find work? Provide customer service? Improve customer retention? Increase your knowledge? Competitors alignment & metrics? Establish your authority as an expert? Do business more productively?

34. Business Benefits Cost effective web updates Greater control of your web content Boosted organic Google listings Cost reduction on printed materials Strengthens networked connections Collaborative knowledge sharing

35. More Business Benefits Greater access to marketing materials Greater reach of marketing materials Facilitates word of mouth sharing & viral sharing Increases repeat business Rewards advocacy Ambient participation

36. Social Media in Action Engage & Listen Social Networking Forums, Community & Personal Development Collaboration and the workplace E-marketing, Measurement & Documentation Content generation & storage

37. Engage & Listen Google Alerts Tweet Deck Flow Town

38. Social Networking - the big three

39. Facebook – what’s on offer? Status Updates Groups Fan Pages Forum discussions Notice Boards / Wall / Events PPC targeted advertising Video & Photos IM live chat Gifts

40. Facebook – is it safe? http://nyti.ms/bAj58M

41. The State of Facebook News Feed Profile Groups Pages Applications Like Share

42. Pages vs Groups Personal profile protected Visible beyond Facebook Marketing Hubs Facebook for Business

43. Do they like you? Shows up in “News Feed” Individual products Specific product marketing Page approval

44. Social Media in action

45. Social Networking - the big three

46. LinkedIn Facebook is essentially a SOCIAL network. LinkedIn is a BUSINESS networking platform. Keeping business contacts and social contacts separate? LinkedIn exists to help you make better use of your professional network and help the people you trust in return.

47. With out the social fluff! A profile that summarizes your professional expertise and accomplishments Manage information that’s publicly available about you as a professional Gain new insights from discussions with like-minded professionals Discover inside connections that can help you land jobs and close deals

48. LinkedIn – What’s on offer Status Updates Groups Forum discussions Events Listing Job Searching Business Listings Job Posting Messaging Answers

49. Social Networking - the big three

50. Twitter

51. Twitter.com

52. Conversation Updates written and sent when your profile is locked will only be seen by people who follow you Tweets sent when your profile is unlocked will also be published in the global timeline @twittername Sends an update seen by everyone you both follow but intended for one person RT @twittername with the original update indicates that you are repeating an interesting tweet you want your followers to see. This is called Re-Tweeting

53. Twitter - land Stats & Analytics tools Tacking conversations Many Tweets in one stream Twitter central control Promotions Backchannel Research

54. Filtering Bafa10 BritArtsFest Arts festival

55. Forums & Community Customer service is the new marketing when conversation comes first. Fundraising Influence change InnoCentive harnesses collective brainpower around the world to solve problems that really matter.

56. Ambient participation

57. Personal Development Team building Cost saving

58. Collaboration & Workplace Huddle Hootesuite Dropbox FreeAgent Eventbrite Google Apps

59. Events & conferences

60. E-marketing & Documentation

61. Monitor & Measure Facebook MySpace LinkedIn Twitter YouTube FriendFeed

62. Content and Distribution Marketing PR UGC

63. Photo Sharing Manchester International Festival

64. PowerPoint Sharing www.slideshare.net/pcmcreative

65. PDF Sharing

66. E-books Twitter for beginners on Issuu http://bit.ly/4yngN

67. Print on Demand

68. Old Media meets New Media Magazines Papers Fliers Posters Programs Business Cards Buses Signs T-Shirts

69. Ambient Engagement QR codes Geo-location http://bit.ly/b71cEe

70. Live Streaming Point and shoot Hit 5 to Tweet http://bit.ly/9lzFkg Nottingham Creative Business Awards Launch 2009

71. Documenting

72. Live Documentation #EMB10

73. Stay Connected JOIKUSPOT premium Notebook PC or Mac Mobile Broadband Mobile wifi hub

74. Where do we go from here?

75. Foundation Thinking “ Don't add technology to the way you do things, change the way you do things when you see what the technology can do.” Marcus Romer Artistic Director - Pilot Theatre Company.

76. The 5 steps Arrive Listen Ask Provide Advise

77. 7 Roads of Social Media Generate new leads / find work? Provide customer service? Improve customer retention? Increase your knowledge? Competitors alignment & metrics? Establish your authority as an expert? Do business more productively?

78. Maximise your business potential Online

79. Social Media

80. Making it simple, adding value Multiple channel distribution Scheduling Automation Measurement Analytics Campaign Structure

81. Email updates Mobile updates RSS Google Alerts Tagging Dashboards Multiple Channel Distribution

82. Posterous Tumblr Delicious Tweetdeck Hootesuite Ping Scheduling & Automation

84. Simple Campaign Structure Plan Prepare Deliver Reflect Report

85. Making it Work Start small. Schedule social media time. Pick your platforms. Define your goals & expectation. Formalise practice and conduct. Establish your identity. Make the web part of your process. http://bit.ly/policytool

86. All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team, Employees Suppliers Press

87. Call to Action Identify your top 3 priority roads 3 services to investigate further Tweet and include the #EMB10 tag

88. Questions WEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.com TWITTER: http://twitter.com/pcmcreative RETAGGR: http://www.retaggr.com/card/pcmcreative Home of the Purple COG Monster Internet Strategies that work - PCM creative provides web consultancy, social media and optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their business. PCM creative in action community network on Ning