This document summarizes the key topics to be covered in Week 3 of a course, including privacy, terms of service (TOS), copyrights, and social media integration in organizations. On Tuesday, the lecture will cover privacy, TOS, and copyright issues. Later in the week, topics will include mashing up web content, adopting and integrating social media in organizations, and using social media in disaster situations. Guidelines are provided for blog assignments, including avoiding copyright breaches and making posts more descriptive and engaging for readers. Terms of service and privacy policies of websites like Facebook and Twitter are discussed in the context of data collection and user agreements. Copyright and fair use of online content within social media is also summarized.

1. Lecture 5
Privacy, TOS &
Copyrights

2. This week (Week 3!)
• Tuesday (day 7):
– Privacy, TOS, copyright
– #eqnz (Sarah Gallagher)
• Wednesday (day 8):
– Mashing up web content
• Thursday (day 9):
– Adopting and Integrating SM in organisations
– Suzanne Frew: Social Media in Disaster
• Miscellany:
– Blog assignment 1 marks (today or tomorrow)
– Blog assignment 2 due Friday
– Project: Idea selected, research underway, page
created
2

3. Blog comments
• Copying without acknowledging is a breach of copyright
• Titles not descriptive and not containing keywords of post
(i.e., don’t use COMP 113 or Assignment 1!)
• Links not embedded in the text but appended to the bottom
• Links open in the same tab not separate tabs
• Images and video discussed but not included in the post
• No comments and no sign of invitations to others to comment
• Closing paragraph is important and should include your
likeness for others to comment
• Paragraphs too dense
• Difficult to see a author point of view
• Typos!
3

4. PART 1
Terms of privacy
&
Copyrights
4

5. Google knows all
Facebook is exposing our life
5

6. Recall these from Thursday?
6

7. Facebook Terms

8. How many of you just click “accept”?
8

9. TOS and privacy policies
• Provided by all community-driven websites
– E.g., Facebook, Twitter, Ning, etc.
• Governs collection, storage, transfer, usage, etc.
of user data by operators (services)
• Sets expectations of behaviour and
responsibilities of both parties
• Users agree to adhere to TOS and privacy policy
• Lays out consequences of breaching TOS or
privacy guidelines

10. Types of data collection
• Mandatory personal information:
– Collected on registration
– Name, email address, password
• Optional personal information:
– Identity driven
– Biography, photos, tags, location, interests, ...
• Log information:
– Automatic (IP address, browser, visited pages, ...)
– 3rd party services (Google analytics)
– Cookies (file stored on your machine)

11. Privacy
• Typically legal requirement to provide a
privacy (data usage) policy:
– e.g., privacy act 1993 NZ
• Issues:
– Implicit agreement
– Jurisdictions
– Policy relating to children (min. age)
– Business acquisitions, bankruptcy, ...
– Disclosure to law enforcement

12. 12

13. 14

14. 15

15. Facebook Like button
• Used on 3rd party websites
• Clicks send information to user’s profiles & to Facebook
• Does not require click!
• But what else: “... assemble a vast amount of data
about Internet users' browsing habits.”
• Soon: ‘... for a brand or check in at a store could find
those actions appearing on their friends' pages as a
"Sponsored Story" paid for by advertisers.’
16

16. Content & copyright
• What is a copyright?
• How does a work get copyrighted?
• How does copyright work with social
media?
17

17. Remember this?
[Adapted: http://www.sizlopedia.com]

18. The online content situation
• User generated content (UGC)
• Roles: Consumer, producer, sharer, remixer, …
• Much social media lives by this model
• Original content producers
(Sony, Universal, …) & representatives
(MPAA, RIAA) dislike copying, remixing &
sharing
• Copyright breaches = thievery
• Mismatch between technology and law 19

19. 20

20. Twitter Terms of service
The Twitter Terms of Service state that:
You retain your rights to any Content you
submit, post or display on or through the
Services. By submitting, posting or displaying
Content on or through the Services, you grant us
a worldwide, non-exclusive, royalty-free license
(with the right to sublicense) to
use, copy, reproduce, process, adapt, modify, pub
lish, transmit, display and distribute such Content
in any and all media or distribution methods (now
known or later developed).
21

21. Facebook Terms
The Facebook Terms are stating that you (the
Facebook user) “own all of the content and
information you post on Facebook, and you
can control how it is shared through your
privacy and application settings. In
addition, for content protected by intellectual
property rights,
you grant us a non-
exclusive, transferable, sub-licensable, royalty-
free, worldwide license to use any IP content
that you post on or in connection with
Facebook (IP License). 22

22. http://www.youtube.com/watch?feature=player_embedded&v=9h2dF-IsH0I#!
23

23. Your Job
• Compare Facebook and Twitter privacy policies
and answer these questions:
1. Which privacy policy is easiest to locate?
2. Which is the most onerous and why?
3. Which (if any) appears to hold user’s interests as
paramount?
4. Which service do you trust more?
5. Anything in the policies that you find especially
troubling?
6. Are there any other privacy issues that these
services can’t control?
24

24. In your own time
1. Consider your online practices in relation to
consumption and discuss with your neighbour
2. Imagine if the SOPA & PIPA had gone ahead (in
addition to NZ equivalents), how would they have
changed how you use online content for each of the
following activities:
– Consume
– Produce
– Share
3. Apply an appropriate creative commons license to
your blog (see: link below:
http://www.creativecommons.org.nz

25. END OF PART 1
Time for a short commercial break

26. PART 2: #EQNZ
27