Social media provides new opportunities for businesses to connect with customers and promote their brand. It allows sharing of content like photos, videos and blogs. While social media involves a lot of noise, it can help businesses through customer service, marketing, sales and thought leadership if integrated with an existing online strategy. The document provides tips on setting up accounts on major social networks like Facebook and Twitter, listening to conversations, building an audience and engaging in discussions to build relationships.
The Power of Social Media: Taking Your Networking OnlineTina Lambert
The document provides an overview of social media and its importance. It discusses how social media has changed communication from a monologue to a dialogue. Some key points made include:
- Social networking sites are now the most popular sites after Google and Yahoo.
- Time spent on social networks is growing 3x faster than the overall internet rate.
- Social media has become fundamental to global business and will continue altering the consumer experience.
- The document then provides tips on getting started with social media, including listening, participating, setting up profiles, and learning etiquette. It also discusses how the VSCPA is involved with social media through new multimedia offerings and resources for members.
Social Media Webinar Handouts June 2010Tina Lambert
The document provides an overview of social media and its advantages for organizations. It discusses how social media has become fundamental to global business and alters the consumer experience. Examples of popular social media sites are given. The document then summarizes the advantages of using social media, such as being cheaper, more interactive, and globally connected. Lastly, it provides guidance on how to get started with social media and lists social media resources.
This document provides guidance on setting up and using a Twitter account effectively. It discusses signing up for an account and setting up a profile, linking to other social networks, finding relevant followers, organizing posts, maintaining security and etiquette, and identifying bot accounts. Key recommendations include using a shortened version of your name as your username, including a photo and bio, linking to Facebook and LinkedIn, following local influencers, and using tools like Hootsuite to schedule posts and Twimailer to learn about new followers. Security tips include avoiding sharing personal details publicly.
The document discusses how technology can be used to create online communities. It provides examples of how the Webheads community has survived for over 10 years using various online tools for communication, collaboration and sharing resources. While online connections are different than physical communities, technology enables people to connect globally with others who share similar interests and values when they may otherwise be isolated.
Introduction To Social Media-ITRI PresentationCollin Condray
Collin Condray introduces social media and provides an overview of its various forms. He defines social media as technologies that integrate technology, social interaction, and sharing of words, pictures, videos and audio. He discusses blogs, podcasts, social networking sites like Facebook and LinkedIn, video sites like YouTube, and virtual worlds. Condray also covers how these platforms work, how users create connections, and how they challenge traditional media and businesses.
The Power of Social Media: Taking Your Networking OnlineTina Lambert
The document provides an overview of social media and its importance. It discusses how social media has changed communication from a monologue to a dialogue. Some key points made include:
- Social networking sites are now the most popular sites after Google and Yahoo.
- Time spent on social networks is growing 3x faster than the overall internet rate.
- Social media has become fundamental to global business and will continue altering the consumer experience.
- The document then provides tips on getting started with social media, including listening, participating, setting up profiles, and learning etiquette. It also discusses how the VSCPA is involved with social media through new multimedia offerings and resources for members.
Social Media Webinar Handouts June 2010Tina Lambert
The document provides an overview of social media and its advantages for organizations. It discusses how social media has become fundamental to global business and alters the consumer experience. Examples of popular social media sites are given. The document then summarizes the advantages of using social media, such as being cheaper, more interactive, and globally connected. Lastly, it provides guidance on how to get started with social media and lists social media resources.
This document provides guidance on setting up and using a Twitter account effectively. It discusses signing up for an account and setting up a profile, linking to other social networks, finding relevant followers, organizing posts, maintaining security and etiquette, and identifying bot accounts. Key recommendations include using a shortened version of your name as your username, including a photo and bio, linking to Facebook and LinkedIn, following local influencers, and using tools like Hootsuite to schedule posts and Twimailer to learn about new followers. Security tips include avoiding sharing personal details publicly.
The document discusses how technology can be used to create online communities. It provides examples of how the Webheads community has survived for over 10 years using various online tools for communication, collaboration and sharing resources. While online connections are different than physical communities, technology enables people to connect globally with others who share similar interests and values when they may otherwise be isolated.
Introduction To Social Media-ITRI PresentationCollin Condray
Collin Condray introduces social media and provides an overview of its various forms. He defines social media as technologies that integrate technology, social interaction, and sharing of words, pictures, videos and audio. He discusses blogs, podcasts, social networking sites like Facebook and LinkedIn, video sites like YouTube, and virtual worlds. Condray also covers how these platforms work, how users create connections, and how they challenge traditional media and businesses.
The document discusses 10 tips for using social media for professional and business development. It provides an overview of popular social media tools like blogs, Facebook, Twitter, LinkedIn and YouTube. It emphasizes setting objectives, knowing your audience, using blogs and profiles effectively, and measuring success. The presentation aims to help professionals strategically use social media for networking and business purposes.
Introduction To Social Media MBA Class At Webster UniversityCollin Condray
This document provides an introduction to social media and how businesses can utilize social media. It defines social media as technologies that allow people to get things from each other rather than traditional institutions. The document outlines different forms of social media like blogs, podcasts, videos, social networking sites, forums, ratings/reviews, wikis, and RSS feeds. It also discusses how businesses can develop a social media strategy by listening to conversations, engaging with customers, and measuring the results. The key aspects of a strategy are identifying goals and objectives, choosing the right social media tools, and getting involved in conversations to build connections.
The document provides information about using Twitter for marketing and communication purposes. It discusses getting started on Twitter, including setting up a profile and account. It also covers Twitter lingo and features, such as hashtags, retweets, favorites and notifications. Instructions are given for connecting Twitter to other social media platforms like Facebook and LinkedIn. The overall purpose is to educate users on how to effectively use Twitter to promote themselves, bands, or businesses.
Whirlpool EMEA presents: Digital School, Lesson 4: How to use Social Media effectively!
This lesson is devoted to explaining the principles of Social Networking:
For each social network there is an accompanying video of explanation and a series of tips and tricks for getting the most out of them.
How to use Facebook?
How to use Twitter?
How to use Google+?
How to use Pinterest?
How to use YouTube?
An introduction to social media for business use. Identifies ways B2B and B2C businesses can utilize Facebook, Twitter, LinkedIn, and Google to interact with consumers.
The document discusses how 4-H can use social media to engage with members and the public. It provides statistics on popular social media platforms like Facebook, YouTube, and Twitter to show their growth and usage. The document encourages 4-H to use these tools to share stories, celebrate members, recruit volunteers, and get feedback. It recommends starting with 1-3 social media platforms and listening to members to engage authentically while avoiding sharing private information.
The document summarizes a workshop on social networking. It provides an overview of various social media platforms and statistics on their usage. The workshop goals are to learn how to use social media technologies and develop ideas for using social media in financial management education. The document outlines tips and best practices for social media engagement, including choosing the right tools, participating in communities, being transparent and real, and adapting to changes. It emphasizes exploring social media to stay relevant and utilizing others' expertise.
The document discusses how online social networks are changing how people work, play, buy, research, study, find information, meet people, date, share photos and videos, rate products and services, express opinions, travel, participate in activities, work out, sign up for services, check in to locations, and check out of locations. It provides statistics on social media usage in the United States and New Mexico. It also summarizes popular social media platforms like Facebook, YouTube, Twitter, and LinkedIn and how they are used.
Social media provides free and effective marketing for local businesses. Setting up profiles on Facebook, Twitter, YouTube, and other sites allows a business to engage with customers, share relevant information and promotions, and build relationships that lead to increased business. It is important for businesses to be active on social media by posting regularly and using available tools to schedule posts in order to take full advantage of social media marketing opportunities.
Professor Hendrik Speck - Social Conduct. Privacy and Social Networks.Hendrik Speck
Professor Hendrik Speck - Social Conduct. Privacy and Social Networks, re:publica’09. Shift happens. Netiquette for Social Networks, April 2nd, 2009, Berlin, Germany
October 9th, 2008 Berlin, Germany, privacy, private sphere, public sphere, risk, law, security, anonymity, surveillance, panopticon, sousveillance, social network analysis, social media, web 2.0, hype, history, features, examples, audience, user, markets, revenues, google, youtube, myspace, wikipedia, captcha, security, cracking, data portability, decentralization, helloworld, hello world network, open id, openid, opensocial, open social, rsa, foaf, xml, java
Prof. Hendrik Speck - IMEA 3 Heidelberg - Social MediaHendrik Speck
Prof. Hendrik Speck -
IMEA 3 Heidelberg - Social Media
prof. hendrik speck, imea 3, imea3, heidelberg, social media, risks, opportunities, insurance, trust, media, audience, reach, value, user, reputation, trust, loyalty, mediademogaphics, web 2.0, facebook, flickr, twitter, wikipedia
This document provides an introduction and action plan for companies to effectively utilize various web 2.0 tools like blogs, Facebook, YouTube, and Twitter for search engine optimization and marketing purposes. It outlines specific steps companies should take to set up profiles and pages on these platforms, create and share content, advertise, and develop widgets to engage customers and increase search engine rankings. Implementing these strategies can help solve companies' biggest problem of SEO and get them on the first page of search results cost-effectively.
Facebook and Twitter are two of the most popular social networking sites. Facebook allows users to connect with friends, join groups, and share photos and updates. Key aspects include personal profiles and walls where others can post. Twitter is a microblogging service that allows short message posts called tweets that are limited to 140 characters. It enables users to follow others and engage in conversations. Both sites fulfill social needs but also raise privacy and distraction concerns if not used carefully.
Social Media and Fundraising at Pgh Foundation Center by Dave Tinker, CFREDave Tinker, CFRE
This document discusses social media and its benefits for fundraising. It defines social media and examines popular platforms like Facebook, Twitter, and YouTube. Statistics are provided on user rates and time spent on various social media sites. Guidelines are offered for using platforms like Facebook, Twitter, and YouTube for fundraising and communicating with donors. The importance of having a social media policy is discussed and components of a basic policy are outlined. Online resources are listed for social media tools, policy templates, and tracking options. The conclusion emphasizes listening to constituents, being active, measuring results, and thinking strategically with social media.
An introduction to social media (with animation) october 4Shanta Nathwani
This document provides an introduction to social media. It discusses the author's qualifications and what social media is defined as. The main types of social networks are explained, including Facebook, Twitter, YouTube, and LinkedIn. Tips are provided on blogging, email marketing, and using social media. Examples of how companies have used social media successfully are also presented.
This document summarizes upcoming CSS features like Box Alignment Level 3, CSS Grid Layout, CSS Shapes, CSS Feature Queries, and CSS Custom Properties. It explains what each feature does at a high level and provides example code snippets. The document also encourages developers to get involved by filing issues on browser bug trackers, requesting new features, and creating blog posts/demos to help drive adoption of these new CSS specifications.
The document discusses 10 tips for using social media for professional and business development. It provides an overview of popular social media tools like blogs, Facebook, Twitter, LinkedIn and YouTube. It emphasizes setting objectives, knowing your audience, using blogs and profiles effectively, and measuring success. The presentation aims to help professionals strategically use social media for networking and business purposes.
Introduction To Social Media MBA Class At Webster UniversityCollin Condray
This document provides an introduction to social media and how businesses can utilize social media. It defines social media as technologies that allow people to get things from each other rather than traditional institutions. The document outlines different forms of social media like blogs, podcasts, videos, social networking sites, forums, ratings/reviews, wikis, and RSS feeds. It also discusses how businesses can develop a social media strategy by listening to conversations, engaging with customers, and measuring the results. The key aspects of a strategy are identifying goals and objectives, choosing the right social media tools, and getting involved in conversations to build connections.
The document provides information about using Twitter for marketing and communication purposes. It discusses getting started on Twitter, including setting up a profile and account. It also covers Twitter lingo and features, such as hashtags, retweets, favorites and notifications. Instructions are given for connecting Twitter to other social media platforms like Facebook and LinkedIn. The overall purpose is to educate users on how to effectively use Twitter to promote themselves, bands, or businesses.
Whirlpool EMEA presents: Digital School, Lesson 4: How to use Social Media effectively!
This lesson is devoted to explaining the principles of Social Networking:
For each social network there is an accompanying video of explanation and a series of tips and tricks for getting the most out of them.
How to use Facebook?
How to use Twitter?
How to use Google+?
How to use Pinterest?
How to use YouTube?
An introduction to social media for business use. Identifies ways B2B and B2C businesses can utilize Facebook, Twitter, LinkedIn, and Google to interact with consumers.
The document discusses how 4-H can use social media to engage with members and the public. It provides statistics on popular social media platforms like Facebook, YouTube, and Twitter to show their growth and usage. The document encourages 4-H to use these tools to share stories, celebrate members, recruit volunteers, and get feedback. It recommends starting with 1-3 social media platforms and listening to members to engage authentically while avoiding sharing private information.
The document summarizes a workshop on social networking. It provides an overview of various social media platforms and statistics on their usage. The workshop goals are to learn how to use social media technologies and develop ideas for using social media in financial management education. The document outlines tips and best practices for social media engagement, including choosing the right tools, participating in communities, being transparent and real, and adapting to changes. It emphasizes exploring social media to stay relevant and utilizing others' expertise.
The document discusses how online social networks are changing how people work, play, buy, research, study, find information, meet people, date, share photos and videos, rate products and services, express opinions, travel, participate in activities, work out, sign up for services, check in to locations, and check out of locations. It provides statistics on social media usage in the United States and New Mexico. It also summarizes popular social media platforms like Facebook, YouTube, Twitter, and LinkedIn and how they are used.
Social media provides free and effective marketing for local businesses. Setting up profiles on Facebook, Twitter, YouTube, and other sites allows a business to engage with customers, share relevant information and promotions, and build relationships that lead to increased business. It is important for businesses to be active on social media by posting regularly and using available tools to schedule posts in order to take full advantage of social media marketing opportunities.
Professor Hendrik Speck - Social Conduct. Privacy and Social Networks.Hendrik Speck
Professor Hendrik Speck - Social Conduct. Privacy and Social Networks, re:publica’09. Shift happens. Netiquette for Social Networks, April 2nd, 2009, Berlin, Germany
October 9th, 2008 Berlin, Germany, privacy, private sphere, public sphere, risk, law, security, anonymity, surveillance, panopticon, sousveillance, social network analysis, social media, web 2.0, hype, history, features, examples, audience, user, markets, revenues, google, youtube, myspace, wikipedia, captcha, security, cracking, data portability, decentralization, helloworld, hello world network, open id, openid, opensocial, open social, rsa, foaf, xml, java
Prof. Hendrik Speck - IMEA 3 Heidelberg - Social MediaHendrik Speck
Prof. Hendrik Speck -
IMEA 3 Heidelberg - Social Media
prof. hendrik speck, imea 3, imea3, heidelberg, social media, risks, opportunities, insurance, trust, media, audience, reach, value, user, reputation, trust, loyalty, mediademogaphics, web 2.0, facebook, flickr, twitter, wikipedia
This document provides an introduction and action plan for companies to effectively utilize various web 2.0 tools like blogs, Facebook, YouTube, and Twitter for search engine optimization and marketing purposes. It outlines specific steps companies should take to set up profiles and pages on these platforms, create and share content, advertise, and develop widgets to engage customers and increase search engine rankings. Implementing these strategies can help solve companies' biggest problem of SEO and get them on the first page of search results cost-effectively.
Facebook and Twitter are two of the most popular social networking sites. Facebook allows users to connect with friends, join groups, and share photos and updates. Key aspects include personal profiles and walls where others can post. Twitter is a microblogging service that allows short message posts called tweets that are limited to 140 characters. It enables users to follow others and engage in conversations. Both sites fulfill social needs but also raise privacy and distraction concerns if not used carefully.
Social Media and Fundraising at Pgh Foundation Center by Dave Tinker, CFREDave Tinker, CFRE
This document discusses social media and its benefits for fundraising. It defines social media and examines popular platforms like Facebook, Twitter, and YouTube. Statistics are provided on user rates and time spent on various social media sites. Guidelines are offered for using platforms like Facebook, Twitter, and YouTube for fundraising and communicating with donors. The importance of having a social media policy is discussed and components of a basic policy are outlined. Online resources are listed for social media tools, policy templates, and tracking options. The conclusion emphasizes listening to constituents, being active, measuring results, and thinking strategically with social media.
An introduction to social media (with animation) october 4Shanta Nathwani
This document provides an introduction to social media. It discusses the author's qualifications and what social media is defined as. The main types of social networks are explained, including Facebook, Twitter, YouTube, and LinkedIn. Tips are provided on blogging, email marketing, and using social media. Examples of how companies have used social media successfully are also presented.
This document summarizes upcoming CSS features like Box Alignment Level 3, CSS Grid Layout, CSS Shapes, CSS Feature Queries, and CSS Custom Properties. It explains what each feature does at a high level and provides example code snippets. The document also encourages developers to get involved by filing issues on browser bug trackers, requesting new features, and creating blog posts/demos to help drive adoption of these new CSS specifications.
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources at http://shellyterrell.com/classmanagement
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The reality for companies that are trying to figure out their blogging or content strategy is that there's a lot of content to write beyond just the "buy now" page.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
A list of how journalists can use social media tools in their work. A presentation that is given to Associated Collegiate Press workshop, specific to college media, but a lot of principles apply. In fact, all do.
The document provides a history of social media and its evolution over time from early bulletin boards and online services to modern social networks like Facebook and Twitter. It discusses key milestones like the development of instant messaging, the first social networks like SixDegrees and Friendster, and the growth of Facebook and Twitter. It also outlines different ways businesses can utilize social media like generating leads, customer service, branding, and collaboration.
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A presentation on how etailers can use social media more
A presentation on how etailers can use social media, next to their response orientated efforts like Search Engine- and Affiliate marketing.
I keep updating it constantly, don't hesitate to contact me for the latest edition.
NMS team members Alex Redmond (Mid-Atlantic Business Development) and Leslie Bradshaw (Communications Manager) shared social media best practices and specific ideas for the agriculture industry during two presentations to the DC Ag Communicators in May and June 2009.
DC Ag Communicators - Social Media for AgricultureLeslie Bradshaw
This document provides an overview of social media and recommendations for how organizations can utilize different social media platforms. It discusses blogs, Twitter, social networks like Facebook, media sharing sites, and emerging platforms. Specific case studies are presented showing how different organizations have successfully used blogs, Twitter, Facebook, and video sharing to engage audiences and achieve their goals. The document concludes with immediate actions organizations can take to start participating in social media.
How to leverage social media for educationJD Lasica
Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
The document provides an introduction to social media and how brands can leverage different social media platforms like Facebook, Twitter, and others. It discusses what social media is, why companies should engage in social media, and case studies of how companies like Dell, Nike, Coke, and Zappos have successfully used social media. It also covers measuring social media effectiveness, potential issues that can arise, and provides a group project proposal for students to partner with local non-profits.
The document discusses social media and how businesses can leverage platforms like Facebook and Twitter. It provides examples of how companies like Dell, Nike, Coca-Cola and Zappos have successfully used social media to increase engagement, sales and brand awareness. Metrics for measuring the impact of social media efforts are discussed, including reach, engagement and influence. Risks like negative publicity from mishandling social interactions are also covered.
This document provides an introduction to Facebook and Twitter, including statistics on their popularity and usage. Facebook has over 300 million active users, with 50% logging on daily. People upload over 2 billion photos and share over 2 billion pieces of content each week. Twitter sees over 3 million tweets per day, and had over 18 million US adult users in 2009. The document discusses how individuals and businesses can create accounts and engage with others on both platforms.
This class gives the student an introduction overview of the power of social media and how to get started. I outline the top 4 that I recommend as a must for most businesses.
Developing a social media plan for your non-profit org. Consider the user and the platform. Presented to Impact100 in Baldwin County AL and at ALLA2011.
The document discusses social media strategies and tools. It defines social media as online platforms that allow for two-way communication, user contributions, and sharing of multimedia content. Some key social media tools mentioned include blogs, Twitter, photo sharing sites, and wikis. The document explores how nonprofits can use social media for purposes like listening, participating in conversations, storytelling, community building, and fundraising. Proper use of social media involves listening first before participating and following basic rules.
This document discusses social networking tools and strategies for measuring return on investment from social media. It provides statistics on popular social networking sites and tools. It then discusses approaches for businesses and individuals to engage with social media and ride the hype of social networking through blogging, Twitter, forums, Facebook and other platforms. Metrics for measuring social media ROI qualitatively through surveys and feedback or quantitatively through new subscribers, customers and links are also presented.
Putting web 2.0 and social media to work for foundations. This presentation was part of an interactive workshop at the Conference of SW Foundations in Vail, Colorado on October 1, 2010. Presented by Josie Burke from El Pomar Foundation and Rob Simon from BurstMarketing.
USDmkt805 - Social Media Marketing Lecture 1 & 2 Slidesagbegin
Slides for Social Media Marketing class MKT805 taught in the University of San Diego's Continuing and Professional Education program. More info: http://www.sandiego.edu/onlinemarketing/
Your customers are already talking about you online. Do you like what they are saying? Social media is a powerful tool to connect and engage with friends, community members, and customers, both locally and online. How can you utilize these platforms to be effective for you and your company? Learn about the power of online brand communication, and the power of good word of mouth.
This course will cover the different platforms that businesses need to know, best practices, and upcoming platforms. The class will then focus on the specifics of executive leadership on social media, especially the importance of tactical transparency, and legal issues, copyright issues, and privacy issues. The application of social media strategy will be a final point used to tie the day together.
Workshop session run for Imre LTD on Febuary 16 2009. An introduction to social media, a journey to give understanding of the concept to those curious about what impact social media can have on their business. The journey is to get delegates thinking about the scope of social media but also start dialogues about how a business can absorb social media practices in to the daily routine of the teams having to maintain the on line presences.
Social Media Web Marketing Nov 2009 Wk2PCM creative
The document discusses various aspects of social media marketing and web tools. It introduces social networking concepts like managing, maintaining and measuring networks. It also covers specific platforms like Facebook, Twitter, and Ning and how to create accounts and build networks on these sites. RSS feeds and tools for online publishing and content sharing are also examined.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This document provides an introduction to social media and outlines steps for creating an effective social media campaign. It defines key terms like social media and campaigns. It then discusses measuring success through setting small, measurable goals. The document reviews popular social media tools like Facebook, Twitter, and Tumblr and provides best practices for using each platform. It stresses the importance of listening, engaging audiences, and adapting campaigns based on metrics. Finally, it outlines a six-step process for developing a social media campaign plan.
3. Today’s Memories
Powered by technology
Stored online via:
Photo Sharing Sites
Blogs
Micro-Blogs (Facebook/Twitter)
Documented by Users at All Age Levels
5. Social Media: So What?
Why should I care?
Too much Noise!
Privacy?
Not enough Time!
Drain on Resources!
Not Productive!
How will it help
my business?
6. The Facts
2/3 of the G lobal Internet Population
VisitsGlobaociaNetworkedtworks
S
l Faces &
l Ne ces, 2009
Pla
~Nielsen,
9. The Facts
On October 12, 2009
n
Flick r Photos Reached 4 Billio
10. The Facts
Flickr is not #1...
1 . ImageShack = 20 Billion
2. Facebook = 15 Billion
3. PhotoBucket = 7.2 Billion
4. Flickr = 4 Billion
Total World Population
= 6.8 Billion
11. The Facts
If Facebook were
a country it would
be the 4th largest
in the world.
1. China 1,341,299,729
2. India 1,171,575,763
3. USA 308,127,699
4. Facebook 288,798,840
09
World Population as of 10/20/
14. Top Social Media Sites
1. Facebook: http://www.facebook.com
2. YouTube: http://www.youtube.com
3. MySpace: http://www.myspace.com
4. Twitter: http://www.twitter.com
5. Flickr: http://www.flickr.com
6. LinkedIn: http://www.linkedin.com
**August 2009 Source: Alexa.com
15. Types of Social Networks
Social
Blogs Bookmarking
Wikis Video Sharing
(WordPress) (Digg/Delicious) (Wikipedia) (YouTube)
Social Prod/Service
Microblogs Photo Sharing
Networking Feedback
(Twitter) (Flickr)
(Facebook) (Yelp)
Niche Music
Chat Networking
VoIP
Sharing
(AIM/iChat)
(LinkedIn) (Skype) (Last.FM)
Social Social
Virtual Worlds LiveCasting
Gaming Aggregators (Second Life) (UStream)
(XBox 360) (FriendFeed)
16. How Companies Use
Social Media
CUSTOMER SERVICE/
MARKETING/PR
LOYALTY
THOUGHT
SALES/LEAD
LEADERSHIP/
GENERATION
NETWORKING
17. Integrate Social Media
Extend Your Strategy to Include Social Media
Marketing / PR = Facebook & Twitter (Links)
Customer Service = Twitter & Facebook
(Feedback)
Lead Generation = LinkedIn (B2B)
Education/Thought Leadership = YouTube (Video)
Advertising = Facebook & Blogs
18. You’re Already There
Survey your Employees & evaluate your
existing networks; Facebook, MySpace,
LinkedIn, Twitter, YouTube, AIM, iChat
Do you use the built-in email/messaging
features of these services?
Scan your email inbox and websites you
frequently visit to note your colleague’s social
media presence
19. Who Are You?
Google Yourself or
your Company
How others see
you online
Collect data on key
online locations
that mention you
20. Business or Personal?
Are your connections mostly personal or
business or both?
Should you separate your personal from your
business contacts?
Protecting your Privacy
Keep existing accounts or start new ones?
Leverage assets you already own i.e. email
addresses
Create a Corporate Social Media Policy
21. Secure Your Brand
Setup Your Username/Accounts on Multiple
Social Services
Avoid having others “squat” on your brand or
company name
Can be done in one place - visit:
http://friendscall.me/
http://knowem.com/
http://namechk.com
23. Start to Listen
Begin searching online for conversations, comments,
articles about you or your company using Google or
top social sites
Key aggregate social search sites include:
http://www.socialmention.com/
http://addictomatic.com/
http://www.whostalkin.com/
http://spy.appspot.com/
http://www.samepoint.com/
Take notes of key influencers, websites, blogs who
discuss your topic
25. Find Your Niche
Monitor social search engines to find online
social activity
About Your Business
Your Competitors
Make list of relevant topics, include main and
sub-topics
i.e. Photos, Scrapbooking, Memories
Search Facebook/LinkedIn Groups to find tips
and conversations
26. Create Your Social Brand
Once you’ve selected your key social networks and
setup a basic account you should take a moment
and customize it
Most key social sites allow you to customize your
background, add images/logo, select a color
scheme, and add the descriptive text
**TWITTER TIP: http://mytweetspace.com/
This is time well spent to ensure your brand/image
1) expands into your social networks 2) matches
your website
31. Customize YouTube
Customize YouTube
layout background in
PhotoShop
New YouTube Channel
design is modular and
allows for static
banner graphics
32. Social Search / SEO
ADD SOCIAL LINKS TO YOUR WEBSITE!
Use Social Aggregators/Bookmarking including
FriendFeed, Digg, StumbleUpon
Join Groups, enable RSS/email notices
List yourself and your company in key directories
including:
http://www.twellow.com/
http://wefollow.com/
http://hashtags.org/
http://www.twibes.com/
33. Maintain Your Accounts
Setup key social aggregator accounts to
automatically update your content feeds across
networks
Allows you to update your status in one location
and broadcast the message across several social
sites
Use a Community Browser such as:
http://seesmic.com/
http://www.flock.com/
http://www.twhirl.org/
36. Build Your Audience
Build your network by using
existing email lists
Export your contacts, or use an
email extractor program i.e.e3
Software’s Direct Mail
Most social networks allow you
to invite contacts by importing
contact lists
Create a .txt file with email
addresses separated with
commas
37. Invite Your Friends
Copy and paste email addresses from .TXT file or
Use “Find on other networks” to import from AOL, Yahoo, or
GMail
38. Invite Your Contacts
Facebook allows you to:
- import contacts
- search email
- find on Facebook
- search by location
- import your AIM
You can create groups
and assign privacy to
each
Includes phonebook!
39. Join the Conversation
Social media can be compared to a “cocktail
party” that never ends
You can join in the conversation at anytime,
listen to other conversations, or share
discussions
Be direct, introduce yourself, don’t spam! Ask
for help, help others
Study the popular influencers in your desired
target group
40. Know Your Network
Once you’ve made connections you can use visualization and
other tools to track relationships.
http://nexus.ludios.net/
41. Be Interesting
Post content regularly, text, articles, video,
photos, blogs, etc.
Participate in group discussions
Keep topics on target with focus of audience
Use browser plug-ins to automate link sharing
i.e. HootSuite’s “Hootlet”
Share links with commentary
Give credit to others, use #hashtags
Run Contests & Promotions
42. Keep Listening
Once you setup your accounts and establish a
baseline continue to monitor activity and
progress
Goal is to get qualified, engaged followers &
fans, not just a large number of people you
may never meet
Use social monitoring and tracking services,
third party & on each site
Respond to direct messages