Social media provides new opportunities for businesses to connect with customers and promote their brand. It allows sharing of content like photos, videos and blogs. While social media involves a lot of noise, it can help businesses through customer service, marketing, sales and thought leadership if integrated with an existing online strategy. The document provides tips on setting up accounts on major social networks like Facebook and Twitter, listening to conversations, building an audience and engaging in discussions to build relationships.

1. Socializing Memories:
Growing Your Business with
Social Media
Alexandra Gebhardt
Chief Social Strategist
Inside Media Networks

2. What is Social Media?
Technology
Powered
Storytelling

3. Today’s Memories
Powered by technology
Stored online via:
Photo Sharing Sites
Blogs
Micro-Blogs (Facebook/Twitter)
Documented by Users at All Age Levels

4. A New Communication Tool
Print
Broadcast
E-mail
Direct Mail
Social Media

5. Social Media: So What?
Why should I care?
Too much Noise!
Privacy?
Not enough Time!
Drain on Resources!
Not Productive!
How will it help
my business?

6. The Facts
2/3 of the G lobal Internet Population
VisitsGlobaociaNetworkedtworks
S
l Faces &
l Ne ces, 2009
Pla
~Nielsen,

7. The Facts

8. The Facts

9. The Facts
On October 12, 2009
n
Flick r Photos Reached 4 Billio

10. The Facts
Flickr is not #1...
1 . ImageShack = 20 Billion
2. Facebook = 15 Billion
3. PhotoBucket = 7.2 Billion
4. Flickr = 4 Billion
Total World Population
= 6.8 Billion

11. The Facts
If Facebook were
a country it would
be the 4th largest
in the world.
1. China 1,341,299,729
2. India 1,171,575,763
3. USA 308,127,699
4. Facebook 288,798,840
09
World Population as of 10/20/

12. The Facts

13. The Facts

14. Top Social Media Sites
1. Facebook: http://www.facebook.com
2. YouTube: http://www.youtube.com
3. MySpace: http://www.myspace.com
4. Twitter: http://www.twitter.com
5. Flickr: http://www.flickr.com
6. LinkedIn: http://www.linkedin.com
**August 2009 Source: Alexa.com

15. Types of Social Networks
Social
Blogs Bookmarking
Wikis Video Sharing
(WordPress) (Digg/Delicious) (Wikipedia) (YouTube)
Social Prod/Service
Microblogs Photo Sharing
Networking Feedback
(Twitter) (Flickr)
(Facebook) (Yelp)
Niche Music
Chat Networking
VoIP
Sharing
(AIM/iChat)
(LinkedIn) (Skype) (Last.FM)
Social Social
Virtual Worlds LiveCasting
Gaming Aggregators (Second Life) (UStream)
(XBox 360) (FriendFeed)

16. How Companies Use
Social Media
CUSTOMER SERVICE/
MARKETING/PR
LOYALTY
THOUGHT
SALES/LEAD
LEADERSHIP/
GENERATION
NETWORKING

17. Integrate Social Media
Extend Your Strategy to Include Social Media
Marketing / PR = Facebook & Twitter (Links)
Customer Service = Twitter & Facebook
(Feedback)
Lead Generation = LinkedIn (B2B)
Education/Thought Leadership = YouTube (Video)
Advertising = Facebook & Blogs

18. You’re Already There
Survey your Employees & evaluate your
existing networks; Facebook, MySpace,
LinkedIn, Twitter, YouTube, AIM, iChat
Do you use the built-in email/messaging
features of these services?
Scan your email inbox and websites you
frequently visit to note your colleague’s social
media presence

19. Who Are You?
Google Yourself or
your Company
How others see
you online
Collect data on key
online locations
that mention you

20. Business or Personal?
Are your connections mostly personal or
business or both?
Should you separate your personal from your
business contacts?
Protecting your Privacy
Keep existing accounts or start new ones?
Leverage assets you already own i.e. email
addresses
Create a Corporate Social Media Policy

21. Secure Your Brand
Setup Your Username/Accounts on Multiple
Social Services
Avoid having others “squat” on your brand or
company name
Can be done in one place - visit:
http://friendscall.me/
http://knowem.com/
http://namechk.com

22. Check Usernames

23. Start to Listen
Begin searching online for conversations, comments,
articles about you or your company using Google or
top social sites
Key aggregate social search sites include:
http://www.socialmention.com/
http://addictomatic.com/
http://www.whostalkin.com/
http://spy.appspot.com/
http://www.samepoint.com/
Take notes of key influencers, websites, blogs who
discuss your topic

24. Social Search Engines

25. Find Your Niche
Monitor social search engines to find online
social activity
About Your Business
Your Competitors
Make list of relevant topics, include main and
sub-topics
i.e. Photos, Scrapbooking, Memories
Search Facebook/LinkedIn Groups to find tips
and conversations

26. Create Your Social Brand
Once you’ve selected your key social networks and
setup a basic account you should take a moment
and customize it
Most key social sites allow you to customize your
background, add images/logo, select a color
scheme, and add the descriptive text
**TWITTER TIP: http://mytweetspace.com/
This is time well spent to ensure your brand/image
1) expands into your social networks 2) matches
your website

27. Create A Fan Page

28. Customize Twitter

29. Customize Twitter

30. Customize YouTube

31. Customize YouTube
Customize YouTube
layout background in
PhotoShop
New YouTube Channel
design is modular and
allows for static
banner graphics

32. Social Search / SEO
ADD SOCIAL LINKS TO YOUR WEBSITE!
Use Social Aggregators/Bookmarking including
FriendFeed, Digg, StumbleUpon
Join Groups, enable RSS/email notices
List yourself and your company in key directories
including:
http://www.twellow.com/
http://wefollow.com/
http://hashtags.org/
http://www.twibes.com/

33. Maintain Your Accounts
Setup key social aggregator accounts to
automatically update your content feeds across
networks
Allows you to update your status in one location
and broadcast the message across several social
sites
Use a Community Browser such as:
http://seesmic.com/
http://www.flock.com/
http://www.twhirl.org/

34. Single User/Multiple Accounts
http://www.ping.fm/

35. Multi User/Multiple Accounts
http://www.hootsuite.com/
**Integrates with Ping.FM**

36. Build Your Audience
Build your network by using
existing email lists
Export your contacts, or use an
email extractor program i.e.e3
Software’s Direct Mail
Most social networks allow you
to invite contacts by importing
contact lists
Create a .txt file with email
addresses separated with
commas

37. Invite Your Friends
Copy and paste email addresses from .TXT file or
Use “Find on other networks” to import from AOL, Yahoo, or
GMail

38. Invite Your Contacts
Facebook allows you to:
- import contacts
- search email
- find on Facebook
- search by location
- import your AIM
You can create groups
and assign privacy to
each
Includes phonebook!

39. Join the Conversation
Social media can be compared to a “cocktail
party” that never ends
You can join in the conversation at anytime,
listen to other conversations, or share
discussions
Be direct, introduce yourself, don’t spam! Ask
for help, help others
Study the popular influencers in your desired
target group

40. Know Your Network
Once you’ve made connections you can use visualization and
other tools to track relationships.
http://nexus.ludios.net/

41. Be Interesting
Post content regularly, text, articles, video,
photos, blogs, etc.
Participate in group discussions
Keep topics on target with focus of audience
Use browser plug-ins to automate link sharing
i.e. HootSuite’s “Hootlet”
Share links with commentary
Give credit to others, use #hashtags
Run Contests & Promotions

42. Keep Listening
Once you setup your accounts and establish a
baseline continue to monitor activity and
progress
Goal is to get qualified, engaged followers &
fans, not just a large number of people you
may never meet
Use social monitoring and tracking services,
third party & on each site
Respond to direct messages

43. Questions?
“AlexInsideMedia”

44. Thank You!