This document discusses how to effectively begin and end a speech. It notes that an introduction should gain the audience's attention, reveal the topic, and establish the speaker's credibility and goodwill. It recommends using questions, quotations, or stories to gain attention and previews the main points that will be discussed. The conclusion should reinforce the central idea, signal the end of the speech, and end with impact using techniques like building to a crescendo or fading to a dramatic final statement. Both the introduction and conclusion should be concise and prepared with careful consideration of content and delivery.

1. chapter 9 Beginning & Ending the Speech