2. General Purpose
The speaker’s overall objective
• To inform
• To persuade
• To entertain
3. Determining Your General Purpose
Speaking to inform
Speaking to persuade
Speaking to entertain
Keeping your general purpose in mind
4. Brainstorming for Possible Topics
Brainstorming – a free-form way of
generating ideas without evaluating them
5. Evaluating and Selecting Topic Ideas
Consider your own interests
Consider the audience
Consider resource availability
Consider time
Consider the setting and speaking event
6. Identifying Your Speech Purpose
Specific purpose – what you want to
achieve in your speech
What message do you want the audience
to receive from your standpoint
8. Phrasing Your Thesis/ Stand Point
Thesis – summarizes your plan for
achieving the specific purpose; a single
descriptive sentence that captures the
essence or central idea of a speech
Stand point—a physical or mental position
from which viewpoints are viewed
9. Building Your Working Outline
An outline that guides you during the initial
stages of topic development, helping to
keep you focused on your general
purpose and clarify your specific purpose
10. Building Your Working Outline Cont.
Brainstorming for topic development
Grouping ideas to select main points
Writing the thesis/standpoint
13. Major Speech Parts
Introduction
Arouse the audience members’ attention with a
quotation, question or short story
Introduce both names (full names)
Greetings
Clearly state the standpoint at the end of the introduction
14. Body of A Persuasive Speech
• Transition into the main point of the
discussion
• Focus on Detail/Supporting
Research/Statistics/data
• Attention Getters
• Give examples to build on argument/ view
point
• Create a writing style that is
conversational
• Make Audience feel like they are a part of
your discussion
15. The Conclusion of A Persuasive Speech
Restate the standpoint
Leave the audience something to think
about/finding/supporting materials/data