The document discusses developing a purpose, topic, and outline for a speech. It explains that a general purpose is to inform, persuade, or entertain the audience. Brainstorming helps generate topic ideas that consider the speaker's interests and the audience. The specific purpose states what the speaker wants the audience to understand. A thesis is a single sentence summarizing the central idea. An outline guides topic development and clarifies the specific purpose and main points to keep the speech focused.
Chapter 16: Persuasive Public SpeakingAndi Narvaez
Presentation created for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Chapter 16: Persuasive Public SpeakingAndi Narvaez
Presentation created for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Persuasion Topic, Outline (
Persuasive Speech
)
Dont worry about the video I will do that myself I just need the speech and outline.
Post a unique Persuasion topic.
Include a brief statement
proposed topic
your intended audience.
Rubric Discussions – Persuasion Topic
Criteria
Rating
Topic
– original (or modified to be different from classmate’s topic) Make sure it is a
persuasive
topic!
20
Audience
– Explain who your intended audience is and why this topic is appropriate to
them
40
Statement
– Explain how you will develop this speech and maintain a tight focus on
your subject
40
Total
100
Deliver your persuasive speech from your prepared speaking outline. Record and submit the speech and a document containing the following items:
Persuasive Speech Outline
Add the video link for your persuasive speech to the top of your speaking outline.
Also include your answers to the questions on the
checklist for Persuasive Speech
REMINDER:
Your speech should be 4-7 minutes. You must have evidence that is valid to support the logic that you use for your speech, for your audience, as well as for your topic and the persuasive position that you are expressing.
Review your preparatory and your speaking outline. As part of your speaking outline for your assignment in this module, make sure that you are answering the following questions.
1
. What type of issue are you addressing? (question of fact, value, policy, appeal for passive acceptance, appeal to action, some combination, or other type of issue)
2.
Who is your audience? In what context? What do you know about your audience? What approaches would appeal to your audience? What questions or doubts are they likely to have? Will it be important to use visual aids or avoid them for your persuasive speech? (in this module, it is more important to focus on the development of your speech; if a visual aid is appropriate for both your topic and your audience, and if you are comfortable using a visual aid, then you may include it; however, you may have noticed that the most compelling persuasive speeches of our time have not used visual aids)
3. What is your major premise, your minor premise, and your conclusion? (even if you do not present this in your speech, it is important to know your own logic that leads you to your position)
4.
How have you addressed the arguments for an opposing point of view regarding the issue you are raising in your speech?
5
. What reasoning strategy will you use in your speech? Why? (what form of reasoning, such as example to generality; causal; analogical)
6.
What evidence will you use? What makes the evidence credible to the audience? Why are you using this evidence? What are your sources? (include specific evidence, details, examples)
7.
How does your evidence relate to your logic?
8.
How will you use respected role models to demonstrate the attitude or dispositions that you wish the audience to accept? How will y.
Consider the Audience• Analyzing the audience is cen.docxdonnajames55
Consider
the Audience
• Analyzing the audience is central to the
speechmaking process; consider your
audience at every step of the way in
preparing and presenting your speech.
• Gather information about your audience
by asking questions or surveying them
more formally.
• Summarize and analyze the information
you have gathered.
Select and Narrow Your Topic
• Consider the audience: Who are your
listeners and what do they expect?
• Consider the occasion: What is
the reason for the speech?
• Consider your own interests and
skills: What are your strengths?
Determine Your Purpose
• Decide whether your general speech
purpose is to inform, to persuade, or
to entertain, or a combination of
these goals.
• Decide on your specific purpose:
What do you want your listeners to be
able to do after you finish your speech?
• Use your specific purpose to guide
you in connecting your message to
your audience.
Develop Your Central Idea
• State your central idea for your
speech in one sentence.
• Your central idea should be a single idea
presented in clear, specific language.
• Relate your central idea to your
audience.
Generate Main Ideas
• Determine whether your central idea
can be supported with logical divisions
using a topical arrangement.
• Determine whether your central
idea can be supported with reasons
the idea is true.
• Determine whether your central idea
can be supported with a series of steps.
Gather Supporting Material
• Remember that most of what you
say consists of supporting material such
as stories, descriptions, definitions,
analogies, statistics, and opinions.
• The best supporting material both
clarifies your major ideas and holds
your listeners’ attention.
• Supporting material that is personal,
concrete, and appealing to the listeners’
senses is often the most interesting.
Organize Your Speech
• Remember the maxim: Tell us what
you’re going to tell us (introduction);
tell us (body); and tell us what you
told us (conclusion).
• Outline your main ideas by topic,
chronologically, spatially, by cause
and effect, or by problem and solution.
• Use signposts to clarify the overall
structure of your message.
Rehearse Your Speech
• Prepare speaking notes and practice
using them well in advance of your
speaking date.
• Rehearse your speech out loud,
standing as you would stand while
delivering your speech.
• Practice with well-chosen visual aids
that are big, simple, and appropriate
for your audience.
Deliver Your Speech
• Look at individual listeners.
• Use movement and gestures that fit
your natural style of speaking.
Why Do You Need
This New Edition?
If you’re wondering why you
should buy this new edition of
Public Speaking: An Audience-
Centered Approach, here are
eight good reasons!
1. We’ve kept the best and improved the rest. The eighth
edition of Public Speaking: An Audience-Centered Approach
continues its unique .
Similar to Chapter 4 developing and researching your speech parts (20)
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2. General Purpose
The speaker’s overall objective
• To inform
• To persuade
• To entertain
3. Determining Your General Purpose
Speaking to inform
Speaking to persuade
Speaking to entertain
Keeping your general purpose in mind
4. Brainstorming for Possible Topics
Brainstorming – a free-form way of
generating ideas without evaluating them
5. Evaluating and Selecting Topic Ideas
Consider your own interests
Consider the audience
Consider resource availability
Consider time
Consider the setting and speaking event
6. Identifying Your Speech Purpose
Specific purpose – what you want to
achieve in your speech
What message do you want the audience
to receive from your standpoint
8. Phrasing Your Thesis/ Stand Point
Thesis – summarizes your plan for
achieving the specific purpose; a single
descriptive sentence that captures the
essence or central idea of a speech
Stand point—a physical or mental position
from which viewpoints are viewed
9. Building Your Working Outline
An outline that guides you during the initial
stages of topic development, helping to
keep you focused on your general
purpose and clarify your specific purpose
10. Building Your Working Outline Cont.
Brainstorming for topic development
Grouping ideas to select main points
Writing the thesis/standpoint
13. Major Speech Parts
Introduction
Arouse the audience members’ attention with a
quotation, question or short story
Introduce both names (full names)
Greetings
Clearly state the standpoint at the end of the introduction
14. Body of A Persuasive Speech
• Transition into the main point of the
discussion
• Focus on Detail/Supporting
Research/Statistics/data
• Attention Getters
• Give examples to build on argument/ view
point
• Create a writing style that is
conversational
• Make Audience feel like they are a part of
your discussion
15. The Conclusion of A Persuasive Speech
Restate the standpoint
Leave the audience something to think
about/finding/supporting materials/data