The document discusses how to effectively prepare and present a speech by keeping the audience in mind. When preparing a speech, the speaker should consider who their audience is, what they want the audience to know or do, and the most effective way to accomplish that. During the presentation, the speaker should emphasize commonalities with the audience, watch for feedback, and be prepared to adjust based on the audience's response or any unexpected circumstances.

1. The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

2. Audience foremost in mind
during speech preparation,
presentation
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

3. •
To whom am I speaking?
•
What do I want them to know,
believe, do?
•
What is most effective way of
accomplishing that?
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

4. Emphasizing common values,
goals, experiences
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

5. Tendency to be concerned with
own values, beliefs, well-being
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

6. The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

7. •
Oversimplified image of group
•
Done by assuming all members
are alike
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

8. •
Size
•
Physical setting
•
Disposition toward topic
•
Disposition toward speaker
•
Disposition toward occasion
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

9. Frame of mind
in favor of, or
opposed to,
person, policy,
belief,
institution, etc.
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

10. Questions:
•
Fixedalternative
•
Scale
•
Open-ended
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

11. Do you know what the insanity
plea is in the U.S. legal system?
Yes
_____
No
_____
Not sure _____
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

12. How often do you believe the
insanity plea is used in U.S. court
cases?
very
seldom
very
often
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

13. What is your opinion about
the insanity plea in U.S. court
cases?
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

14. •
Assess how audience will
respond
•
Adjust to make speech clear,
convincing
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

15. •
Adjust for unexpected
circumstances
•
Watch for feedback
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.