Chapter 5 - Analyzing the Audience
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This document discusses analyzing audiences for public speaking. It emphasizes understanding the audience's demographics, situation, attitudes, and getting information about them. Speakers should identify with the audience's values and avoid stereotyping. The presentation should be adapted based on assessments of how the audience will respond and feedback during the speech.
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Audience analysis
This document provides guidance on analyzing audiences for presentations. It discusses categorizing audiences using the "AUDIENCE" mnemonic, which stands for analysis, understanding, demographics, interests, environment, needs, customization, and expectations. It then describes three ways to analyze audiences: demographic analysis to understand who is in the audience, psychological analysis to understand what they know and believe, and contextual analysis to understand how the speaking event may influence them. The key is to remember that while analyzing trends among groups, you are ultimately speaking to individuals who will vary in their characteristics.
Audience Analysis
This document discusses the importance of being audience-centered when preparing and delivering a speech. It emphasizes that speakers should keep the audience's needs and perspectives in mind at every stage. Effective speakers bond with audiences by emphasizing shared values and understanding their backgrounds. The psychology of audiences is such that listeners filter messages through their own experiences and are most engaged by content relevant to their own lives. Speakers are advised to analyze their audiences demographically and situationally to best adapt their message. On-the-fly adjustments may also be needed during a speech. The overall goal is to make the content and delivery as clear, appropriate and convincing as possible for that particular audience.
Audience analysis 1
Audience analysis involves understanding one's audience in three main areas: demographics, psychographics/disposition, and situational factors. Demographics consider attributes like age, gender, education levels. Psychographics address attitudes, beliefs, and values shaped by upbringing and experiences. Situational analysis examines seating, attendance numbers, lighting, and potential distractions. Understanding an audience in these areas helps choose relevant topics and develop meaningful presentations.
Chapter 9 - beginning & ending the speech
The document discusses techniques for effective introductions and conclusions in speeches. It provides tips for gaining audience attention in introductions, such as relating the topic to the audience or starting with a quotation. Introductions should also establish the speaker's credibility and goodwill, as well as preview the main points. Conclusions should signal the end of the speech and reinforce the central idea, for example by summarizing or ending with a dramatic statement. The document advises spending 10-20% of the speech on the introduction and 5-10% on the conclusion, and to practice both sections in detail.
Persuasive speaking
Persuasive speaking aims to influence an audience to accept an idea or take action. It requires appealing to both emotions and logic through rational arguments, supporting information, and emotionally appealing language. Persuasive speaking differs from informative speaking in that it asks the audience to choose among options and aims to gain agreement and commitment, using emotional appeals, while informative speaking only provides information without attempting to persuade. Effective persuasive speaking involves skillfully appealing to both reason and emotions to change attitudes or behaviors through the best arguments and convincing the audience to think, feel, and act in a desired way.
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This chapter discusses public speaking and how it compares and contrasts with conversation. While both involve organizing thoughts and adapting to an audience, public speaking requires a more formal structure and language as well as a different method of delivery. It also outlines the speech communication process involving a speaker, message, channel, listener, and feedback. It notes that a listener's frame of reference can impact how a message is received and that stage fright is a common anxiety for public speakers that can be reduced through preparation, positive thinking, and visualization. The chapter emphasizes avoiding ethnocentrism when speaking to different cultures through respecting others' values and perspectives.
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This document discusses the history and elements of public speaking. It outlines Aristotle's three elements of an effective speech: ethos, logos and pathos. It also discusses Cicero's five canons of rhetoric: invention, arrangement, style, memory and delivery. The document provides guidance on preparing the introduction, body and conclusion of a speech, as well as dos and don'ts for presenting a public speech, such as speaking loudly and clearly while avoiding aggressive gestures. Overall factors that influence the success of a public speech are the topic, audience attitude, speaker knowledge and preparation, and proper use of body language.
Chapter 11 - Using Language
1. The document discusses various aspects of language use including denotative versus connotative meaning, guidelines for language use, abstract versus concrete words, imagery, similes, metaphors, rhythm, parallelism, repetition, alliteration, antithesis, and using language appropriately.
2. It also discusses using inclusive language by avoiding generic uses of "he" or "man", stereotyping jobs or social roles by gender, and using the names groups use to identify themselves.
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Audience Analysis
This document discusses the importance of being audience-centered when preparing and delivering a speech. It emphasizes that speakers should keep the audience's needs and perspectives in mind at every stage. Effective speakers bond with audiences by emphasizing shared values and understanding their backgrounds. The psychology of audiences is such that listeners filter messages through their own experiences and are most engaged by content relevant to their own lives. Speakers are advised to analyze their audiences demographically and situationally to best adapt their message. On-the-fly adjustments may also be needed during a speech. The overall goal is to make the content and delivery as clear, appropriate and convincing as possible for that particular audience.
Audience analysis 1
Audience analysis involves understanding one's audience in three main areas: demographics, psychographics/disposition, and situational factors. Demographics consider attributes like age, gender, education levels. Psychographics address attitudes, beliefs, and values shaped by upbringing and experiences. Situational analysis examines seating, attendance numbers, lighting, and potential distractions. Understanding an audience in these areas helps choose relevant topics and develop meaningful presentations.
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The document discusses techniques for effective introductions and conclusions in speeches. It provides tips for gaining audience attention in introductions, such as relating the topic to the audience or starting with a quotation. Introductions should also establish the speaker's credibility and goodwill, as well as preview the main points. Conclusions should signal the end of the speech and reinforce the central idea, for example by summarizing or ending with a dramatic statement. The document advises spending 10-20% of the speech on the introduction and 5-10% on the conclusion, and to practice both sections in detail.
Persuasive speaking
Persuasive speaking aims to influence an audience to accept an idea or take action. It requires appealing to both emotions and logic through rational arguments, supporting information, and emotionally appealing language. Persuasive speaking differs from informative speaking in that it asks the audience to choose among options and aims to gain agreement and commitment, using emotional appeals, while informative speaking only provides information without attempting to persuade. Effective persuasive speaking involves skillfully appealing to both reason and emotions to change attitudes or behaviors through the best arguments and convincing the audience to think, feel, and act in a desired way.
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This chapter discusses public speaking and how it compares and contrasts with conversation. While both involve organizing thoughts and adapting to an audience, public speaking requires a more formal structure and language as well as a different method of delivery. It also outlines the speech communication process involving a speaker, message, channel, listener, and feedback. It notes that a listener's frame of reference can impact how a message is received and that stage fright is a common anxiety for public speakers that can be reduced through preparation, positive thinking, and visualization. The chapter emphasizes avoiding ethnocentrism when speaking to different cultures through respecting others' values and perspectives.
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This document discusses the history and elements of public speaking. It outlines Aristotle's three elements of an effective speech: ethos, logos and pathos. It also discusses Cicero's five canons of rhetoric: invention, arrangement, style, memory and delivery. The document provides guidance on preparing the introduction, body and conclusion of a speech, as well as dos and don'ts for presenting a public speech, such as speaking loudly and clearly while avoiding aggressive gestures. Overall factors that influence the success of a public speech are the topic, audience attitude, speaker knowledge and preparation, and proper use of body language.
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1. The document discusses various aspects of language use including denotative versus connotative meaning, guidelines for language use, abstract versus concrete words, imagery, similes, metaphors, rhythm, parallelism, repetition, alliteration, antithesis, and using language appropriately.
2. It also discusses using inclusive language by avoiding generic uses of "he" or "man", stereotyping jobs or social roles by gender, and using the names groups use to identify themselves.
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This document outlines the key aspects of public speaking, including defining it, different types of speech delivery, developing confidence, and managing anxiety. It discusses the differences between public speaking and conversation, and types of speeches according to purpose and delivery method. Guidelines are provided for developing and outlining a speech, as well as dos and don'ts. The document concludes with an activity where students perform emotion skits to practice public speaking.
The Elements Of Delivering A Successful Speech
The document discusses key elements of delivering a successful speech, including choosing an appropriate method of delivery such as speaking from a manuscript, memory, impromptu, or extemporaneously. It also covers monitoring vocal delivery through elements like volume, pitch, rate, pauses, pronunciation and articulation. Additionally, it discusses controlling body language through facial expressions, eye contact and gestures. Finally, it discusses using visual aids to help listeners understand and remember points, and tips for designing and rehearsing with visual presentations.
Persuasive communications
This document discusses principles of persuasive communication and strategies for designing effective persuasive messages. It covers:
- Establishing clear communication objectives like creating awareness or stimulating action.
- Choosing appropriate media and message strategies based on the target audience's media consumption habits.
- Factors that influence a message's persuasiveness, like the source's credibility, presenting both sides of an issue, and explicitly stating conclusions.
- Aspects of language use that can impact persuasiveness, such as avoiding jargon, biased terms, and deceitful language.
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The document discusses effective public speaking. It begins by quoting Ralph Waldo Emerson that all great speakers were once bad speakers. It then lists qualities of effective speakers as ethics, knowledge, preparation, and self-confidence. It also discusses avoiding plagiarism through proper citation of sources. The document outlines symptoms and causes of speech anxiety as well as tips for controlling anxiety such as preparation and practice. It provides methods of speech delivery and how vocal and physical delivery can impact a speech. The document concludes by asking readers to reflect on their strengths and weaknesses as speakers.
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This document provides tips for effective public speaking. It emphasizes the importance of preparation, practice, and confidence. Some key points covered include:
- Proper preparation is key to preventing poor performance. Speakers should prepare their content and familiarize themselves with their audience.
- Build self-confidence through preparation, making eye contact, seeking speaking opportunities, and only accepting topics you're familiar with.
- Arrive early, greet people, relax before speaking, maintain a formal dress and modulated voice, and avoid nervous gestures like gripping the podium.
- Organize presentations with a logical progression, use visual aids to emphasize key points, and practice delivery with feedback. Maintain an audience-centered approach
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The document discusses the importance of public speaking. Public speaking allows one to demonstrate knowledge, increase knowledge, impress others, and develop confidence. It can also help differentiate you in the workplace and provide opportunities to promote yourself and your business. The document provides tips for effective public speaking, including being well-prepared, staying relaxed, practicing, using good body language, and knowing your audience. It also outlines different types of speeches such as informative, persuasive, entertaining, and technical speeches. Overall, the document emphasizes the value of public speaking and provides guidance on how to improve public speaking skills and deliver effective speeches.
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The document discusses ethical persuasion and persuasive presentations. It defines persuasion as motivating voluntary belief, attitude, or behavior change through communication. Unlike coercion, persuasion allows the audience to choose whether to accept the message. The document also outlines four categories of persuasive presentations: sales presentations, proposals, motivational speeches, and goodwill speeches. It provides strategies for effective persuasion, including appealing to audience needs and presenting ample evidence to support claims. The document discusses organizing persuasive messages and maximizing speaker credibility.
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17 slides cover the writing of your presentation, focusing on brainstorming tips, organizational skills (purpose statements, main ideas, introductions, conclusions), and suggestions (using examples, statistics, testimonials and outlines) to help you better prepare for your big day. 5 slides on language to get you ready to polish your communicate with your audience. Our comprehensive section of 45 slides on “projecting your ideal image” will stimulate your audience and make them feel at ease. Learn about the body language, posture, positioning, vocal tonality and annunciation; advice on overcoming speech deficiencies and making that perfect first impression. Our 4 slides on confidence will enable you to be in charge of your presentation, and 20 extensive tips on managing anxiety will help you overcome and even prevent it! You will also gain tips and strategies on creating effective and long-lasting PowerPoint presentations (12 slides). Learn to follow the creative rules to follow when putting your PowerPoint and video’s together. In addition, 9 slides fielding questions and answers, dealing with a hostile audience, and utilizing feedback. Lastly, this Public Speaking PowerPoint contains a built-in running Activity that will keep your audience engaged as they consider and complete these thought provoking activities.
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It then lists qualities of effective public speakers such as confidence, passion, practicing instead of memorizing, speaking naturally, authenticity, brevity, connecting with the audience, storytelling, knowing the audience, and using appropriate energy.
Finally, it provides tips for teachers to help students speak more effectively, such as teaching specific strategies, focusing on pronunciation but not demanding native-like fluency, monitoring students, being sensitive when correcting,
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The document provides guidance on developing effective presentation skills. It covers preparing a presentation by understanding the audience, structuring the content logically, and using visual aids. It also discusses preparing oneself through confidence, appearance, voice control, and reducing tension. When delivering the presentation, the document advises controlling nerves, speaking confidently, and closing effectively. It concludes by offering tips on judging the audience's mood and handling questions.
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The document outlines the key components and steps for preparing an effective speech. It discusses including an introduction, body, conclusion, and transitions in the speech. The steps include choosing a topic, researching the topic, developing a thesis statement, organizing supporting ideas, and outlining the speech. Proper preparation is important to deliver a well-structured speech that engages the audience.
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The document discusses listening as the most important communication skill. It notes that people spend 45% of communication time listening, more than any other skill. Active listening is defined as listening to understand rather than just hearing and involves paying attention, adjusting your understanding, and responding appropriately. Barriers to active listening include internal factors like preconceptions and external distractions. The document outlines steps to active listening like paraphrasing, checking understanding, and providing feedback. Overall, active listening is presented as a crucial skill for effective communication.
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This document provides guidance on analyzing audiences for public speaking. It discusses examining the demographic traits and unique situational features of audiences. Key factors to consider include the audience's experience with the topic, existing beliefs and attitudes, what may prevent them from agreeing, and whether to concede or refute opposing views. Performing an audience analysis is important for tailoring the message, determining the goal and structure of the speech, and identifying with the audience.
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This chapter discusses analyzing audiences to effectively tailor presentations. It recommends identifying with audiences by finding common ground to build rapport while avoiding egocentrism. Analyzing audiences demographically considers factors like age, gender, culture, religion and group membership. Situationally analyzing includes considering audience size, setting, topic interest/knowledge, disposition toward the speaker and occasion. Audience questionnaires can gather fixed, scaled or open-ended feedback to better understand audiences.
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This document discusses how to connect with an audience by analyzing their demographics, interests, environment, needs, and expectations. It recommends considering the audience's age, education, culture, politics, socioeconomic status, religion, why they are there, and where the presentation will take place. The document also discusses how to change the status quo by explaining why current attitudes may be inadequate and providing examples for commencement speeches and political rallies. Finally, it recommends inspiring the audience by motivating them to adopt higher goals and elaborating on the benefits of change while also mentioning potential struggles. The key is to use quotes, stories, anecdotes, unifying language, vivid words, action verbs, and positive words.
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This document outlines the key aspects of public speaking, including defining it, different types of speech delivery, developing confidence, and managing anxiety. It discusses the differences between public speaking and conversation, and types of speeches according to purpose and delivery method. Guidelines are provided for developing and outlining a speech, as well as dos and don'ts. The document concludes with an activity where students perform emotion skits to practice public speaking.
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The document discusses key elements of delivering a successful speech, including choosing an appropriate method of delivery such as speaking from a manuscript, memory, impromptu, or extemporaneously. It also covers monitoring vocal delivery through elements like volume, pitch, rate, pauses, pronunciation and articulation. Additionally, it discusses controlling body language through facial expressions, eye contact and gestures. Finally, it discusses using visual aids to help listeners understand and remember points, and tips for designing and rehearsing with visual presentations.
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This document discusses principles of persuasive communication and strategies for designing effective persuasive messages. It covers:
- Establishing clear communication objectives like creating awareness or stimulating action.
- Choosing appropriate media and message strategies based on the target audience's media consumption habits.
- Factors that influence a message's persuasiveness, like the source's credibility, presenting both sides of an issue, and explicitly stating conclusions.
- Aspects of language use that can impact persuasiveness, such as avoiding jargon, biased terms, and deceitful language.
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This document provides guidance on creating effective introductions and conclusions for speeches. It outlines techniques for gaining audience attention in introductions, such as relating to the audience, stating the importance of the topic, or starting with a quote. The conclusion should signal the end of the speech and reinforce the central idea through summarizing main points or ending with a dramatic statement.
Speaking skills
7% of communication is through words, 38% is through vocal elements like tone and voice, and 55% is through visual body language and appearance. The document discusses strategies for effective persuasion when speaking including brainstorming ideas, using an introduction, body, and conclusion format, being confident and passionate, having perfect clarity of thoughts, and speaking in a way that is entertaining, effective, and enthusiastic. It also provides tips for an engaging speaking style such as using a commanding yet friendly voice, avoiding monotony, creating a connection with listeners, and focusing on elements like speed, clarity, and fluency.
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The document discusses effective public speaking. It begins by quoting Ralph Waldo Emerson that all great speakers were once bad speakers. It then lists qualities of effective speakers as ethics, knowledge, preparation, and self-confidence. It also discusses avoiding plagiarism through proper citation of sources. The document outlines symptoms and causes of speech anxiety as well as tips for controlling anxiety such as preparation and practice. It provides methods of speech delivery and how vocal and physical delivery can impact a speech. The document concludes by asking readers to reflect on their strengths and weaknesses as speakers.
Public speaking
This document provides tips for effective public speaking. It emphasizes the importance of preparation, practice, and confidence. Some key points covered include:
- Proper preparation is key to preventing poor performance. Speakers should prepare their content and familiarize themselves with their audience.
- Build self-confidence through preparation, making eye contact, seeking speaking opportunities, and only accepting topics you're familiar with.
- Arrive early, greet people, relax before speaking, maintain a formal dress and modulated voice, and avoid nervous gestures like gripping the podium.
- Organize presentations with a logical progression, use visual aids to emphasize key points, and practice delivery with feedback. Maintain an audience-centered approach
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Prefect for class presentation, comprehensive presentation, class presentation, colourful, definition of listening in oxford living dictionary
Importance of Public Speaking
The document discusses the importance of public speaking. Public speaking allows one to demonstrate knowledge, increase knowledge, impress others, and develop confidence. It can also help differentiate you in the workplace and provide opportunities to promote yourself and your business. The document provides tips for effective public speaking, including being well-prepared, staying relaxed, practicing, using good body language, and knowing your audience. It also outlines different types of speeches such as informative, persuasive, entertaining, and technical speeches. Overall, the document emphasizes the value of public speaking and provides guidance on how to improve public speaking skills and deliver effective speeches.
Persuasive presentation
The document discusses ethical persuasion and persuasive presentations. It defines persuasion as motivating voluntary belief, attitude, or behavior change through communication. Unlike coercion, persuasion allows the audience to choose whether to accept the message. The document also outlines four categories of persuasive presentations: sales presentations, proposals, motivational speeches, and goodwill speeches. It provides strategies for effective persuasion, including appealing to audience needs and presenting ample evidence to support claims. The document discusses organizing persuasive messages and maximizing speaker credibility.
Public Speaking PowerPoint Presentation
17 slides cover the writing of your presentation, focusing on brainstorming tips, organizational skills (purpose statements, main ideas, introductions, conclusions), and suggestions (using examples, statistics, testimonials and outlines) to help you better prepare for your big day. 5 slides on language to get you ready to polish your communicate with your audience. Our comprehensive section of 45 slides on “projecting your ideal image” will stimulate your audience and make them feel at ease. Learn about the body language, posture, positioning, vocal tonality and annunciation; advice on overcoming speech deficiencies and making that perfect first impression. Our 4 slides on confidence will enable you to be in charge of your presentation, and 20 extensive tips on managing anxiety will help you overcome and even prevent it! You will also gain tips and strategies on creating effective and long-lasting PowerPoint presentations (12 slides). Learn to follow the creative rules to follow when putting your PowerPoint and video’s together. In addition, 9 slides fielding questions and answers, dealing with a hostile audience, and utilizing feedback. Lastly, this Public Speaking PowerPoint contains a built-in running Activity that will keep your audience engaged as they consider and complete these thought provoking activities.
Public speaking
Public speaking has a long history dating back to ancient times. It was practiced among Hebrews and Greeks who developed theories and techniques. The Romans adopted these practices and were influenced by orators like Cicero. Modern developments include speeches by historic figures like Martin Luther King Jr. and advances in technology now allow public speaking over the internet or video conferences. Effective public speaking requires clarifying objectives, understanding the audience, organizing information, choosing visual aids, practicing delivery, and can be used to inform, motivate or persuade audiences.
Skill of Speaking
The document provides information on effective speaking skills. It begins by defining speaking as a productive skill and listing the characteristics of effective speaking as including dynamism, informality, clarity, vividness, brevity, interest, audience orientation, lack of errors, authenticity, and organization.
It then lists qualities of effective public speakers such as confidence, passion, practicing instead of memorizing, speaking naturally, authenticity, brevity, connecting with the audience, storytelling, knowing the audience, and using appropriate energy.
Finally, it provides tips for teachers to help students speak more effectively, such as teaching specific strategies, focusing on pronunciation but not demanding native-like fluency, monitoring students, being sensitive when correcting,
Presentation Skills
The document provides guidance on developing effective presentation skills. It covers preparing a presentation by understanding the audience, structuring the content logically, and using visual aids. It also discusses preparing oneself through confidence, appearance, voice control, and reducing tension. When delivering the presentation, the document advises controlling nerves, speaking confidently, and closing effectively. It concludes by offering tips on judging the audience's mood and handling questions.
Audience Analysis
Successful presentations require precise audience analysis to grab their attention and boost interest. Speakers should know the audience size, attitudes, biases, needs, and motivations. During the speech, the speaker should keep the audience centered by asking questions, adapting to circumstances, and relating to their existing interests and knowledge. Proper audience analysis involves understanding their demographics like age, gender, religion, as well as the situational context of the event. Effective speaking requires preparing by understanding the audience to prevent poor presentation performance.
Preparing a Speech: Outline
The document outlines the key components and steps for preparing an effective speech. It discusses including an introduction, body, conclusion, and transitions in the speech. The steps include choosing a topic, researching the topic, developing a thesis statement, organizing supporting ideas, and outlining the speech. Proper preparation is important to deliver a well-structured speech that engages the audience.
Listening skill
The document discusses listening as the most important communication skill. It notes that people spend 45% of communication time listening, more than any other skill. Active listening is defined as listening to understand rather than just hearing and involves paying attention, adjusting your understanding, and responding appropriately. Barriers to active listening include internal factors like preconceptions and external distractions. The document outlines steps to active listening like paraphrasing, checking understanding, and providing feedback. Overall, active listening is presented as a crucial skill for effective communication.
Organizing and Outlining Your Speech
This document provides guidance on organizing and outlining speeches. It discusses the importance of writing speech outlines to reduce speaker anxiety and help audiences follow the speech. There are three main parts to a speech: introduction, body, and conclusion. There are also three types of outlines - preparation, speaking, and visual framework outlines. The document explains how to structure main points and supporting details using different organizational patterns like chronological, spatial, and cause-effect arrangements. It emphasizes using connectives like previews, summaries, transitions, and signposts to tie the speech ideas together cohesively.
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Similar to Chapter 5 - Analyzing the Audience
Audience analysis
This document provides guidance on analyzing audiences for public speaking. It discusses examining the demographic traits and unique situational features of audiences. Key factors to consider include the audience's experience with the topic, existing beliefs and attitudes, what may prevent them from agreeing, and whether to concede or refute opposing views. Performing an audience analysis is important for tailoring the message, determining the goal and structure of the speech, and identifying with the audience.
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This chapter discusses analyzing audiences to effectively tailor presentations. It recommends identifying with audiences by finding common ground to build rapport while avoiding egocentrism. Analyzing audiences demographically considers factors like age, gender, culture, religion and group membership. Situationally analyzing includes considering audience size, setting, topic interest/knowledge, disposition toward the speaker and occasion. Audience questionnaires can gather fixed, scaled or open-ended feedback to better understand audiences.
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This document discusses analyzing audiences for public speaking. It identifies demographic characteristics like age, gender, and socioeconomic factors that can provide insight into an audience. It also examines psychological characteristics that motivate audiences, such as Maslow's hierarchy of needs and rhetorical appeals to ethos, pathos and logos. The document concludes by outlining direct methods for audience analysis like interviews, focus groups and surveys as well as indirect methods like observation and research.
Change language English Deutsch Español Nederlands Y
Change language: English Deutsch Español Nederlands
Your Results
Closed-Minded Open to New Experiences
Disorganized Conscientious
Introverted Extraverted
Disagreeable Agreeable
Calm / Relaxed Nervous / High-Strung
What aspects of personality does this tell me about?
There has been much research on how people describe others, and five major dimensions of human personality have been found. They are often referred to as the
OCEAN model of personality, because of the acronym from the names of the five dimensions. Here are your results:
Open-Mindedness
High scorers tend to be original, creative, curious, complex; Low scorers tend to be conventional, down to earth, narrow interests, uncreative.
You enjoy having novel experiences and seeing things in new ways. (Your percentile: 81)
Conscientiousness
High scorers tend to be reliable, well-organized, self-disciplined, careful; Low scorers tend to be disorganized, undependable, negligent.
You are very well-organized, and can be relied upon. (Your percentile: 99)
Extraversion
High scorers tend to be sociable, friendly, fun loving, talkative; Low scorers tend to be introverted, reserved, inhibited, quiet.
You are extremely outgoing, social, and energetic. (Your percentile: 98)
Agreeableness
High scorers tend to be good natured, sympathetic, forgiving, courteous; Low scorers tend to be critical, rude, harsh, callous.
You are good-natured, courteous, and supportive. (Your percentile: 98)
Negative Emotionality
High scorers tend to be nervous, high-strung, insecure, worrying; Low scorers tend to be calm, relaxed, secure, hardy.
You probably remain calm, even in tense situations. (Your percentile: 19)
Results Feedback
How useful did you find your results?
Not at all 1 2 3 4 5 Very Useful
What is the “Big Five”?
Personality psychologists are interested in what differentiates one person from another and why we behave the way that we do. Personality research, like any science,
relies on quantifiable concrete data which can be used to examine what people are like. This is where the Big Five plays an important role.
The Big Five was originally derived in the 1970's by two independent research teams -- Paul Costa and Robert McCrae (at the National Institutes of Health), and
Warren Norman (at the University of Michigan)/Lewis Goldberg (at the University of Oregon) -- who took slightly different routes at arriving at the same results: most
human personality traits can be boiled down to five broad dimensions of personality, regardless of language or culture. These five dimensions were derived by asking
thousands of people hundreds of questions and then analyzing the data with a statistical procedure known as factor analysis. It is important to realize that the
researchers did not set out to find five dimensions, but that five dimensions emerged from their analyses of the data. I ...
audienceanalysis.pptx
This document discusses audience analysis for presentations. It defines audience analysis as learning who the audience is, what they are thinking, and how to best reach them. It identifies three categories for analysis: demographics, psychology, and context. Demographic analysis examines characteristics like age, gender, education and profession. Psychological analysis considers audience knowledge, beliefs, and expectations. Contextual analysis looks at factors like whether attendance is voluntary, the time and location of the presentation. The document stresses that while overall analysis is important, every audience member is an individual so some flexibility is needed.
Audience Analysis Sections 16.1What Is a.docx
Audience Analysis
Sections 16.1
What Is an Audience Analysis?
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Why Conduct an Audience Analysis?
Public Speaking as
Shared ActivityThe interaction between speaker and audience; speakers jointly create meaning with audiences.Public speaking is an audience-centered activity in which the speaker considers the needs and interest of the audience.Audience analysis is the process of gathering information about the people in the audience so a speaker can understand their needs, values, and expectations.Find an appropriate way to acknowledge and greet your audience.
Choose a
Worthwhile TopicYour topic should reflect regard for the audience; audiences do not want to listen to a speech that is too simple or a topic they already know a great deal about.Many students are tempted to choose an easy topic or a topic they already know a great deal about because it decreases their own workload rather than engaging audience interest.Choose a topic that is interesting enough for you to research and your audience to listen to.
Clarity is ImportantUse straightforward vocabulary and avoid convoluted sentences.
The Risk of ControversyControversial topics are topics about which people disagree.Many controversial topics confront people’s fundamental and closely-held values.There are often more than two perspectives on important controversial topics.How you treat your audience is just as important as how you treat your topic.
Adapting to
Audience NeedsAudiences differ in their perspectives and readiness to accept new ideas.Even in a homogeneous audience, an audience composed of people who are similar to one another, different listeners will understand the same ideas in different ways.Every member of every audience has his or her own frame of reference generated by their unique life experience.
Categories of
Life Experiences Demographic information refers to gender, age range, marital status, race and ethnicity, all of which impact an audience’s perspectives and needs.Socioeconomic status refers to characteristics including income, wealth, level of education, and occupational prestige.Psychographic information involves the beliefs, attitudes, values, and opinions that are most often difficult to predict.
Respecting your audience means that you avoid offending, excluding, or trivializing the beliefs and values they hold.
DiversityRefers not only to racial and ethnic groups, but also to religion, sexual orientation, body size, and physical and mental ability.
Respecting Diverse AudiencesBeing mindful of diversity means being respectful of all people and avoiding racism, ethnocentrism, stereotyping, sexism, ageism, elitism, and other assumptions.It’s easy to assume that people from a given culture are just alike, but they’re not; their social roles, life experiences, and circumstances vary.Frame of reference may be difficult to predict; for instance, we might assume that a successful businessman is primarily interested in p ...
Lecture 3.
The document discusses the importance of analyzing one's audience when preparing a speech. There are three main ways to analyze an audience: direct observation of the audience, making inferences about the audience based on available evidence, and conducting surveys or questionnaires to collect demographic and attitudinal data from audience members. Conducting an audience analysis is crucial because it allows a speaker to understand the audience's beliefs, perspectives, and expectations, and to tailor the speech appropriately for maximum impact and understanding.
Audience analysis
The document discusses different approaches and categories for analyzing audiences. It describes direct observation, inference, and data sampling as approaches to understand who the audience is, what they think, and how to best reach them. The categories of analysis include demographics, situational factors, psychological beliefs and knowledge, and contextual influences. Conducting a thorough audience analysis is important for selecting an appropriate topic and effectively communicating to meet the audience's needs.
Building on chapters 5 6 persuasive speaking
Here are some suggestions for appealing to your audience in your introduction:
- Mention common ground or shared experiences you have with your audience to build rapport. For example, "As parents/students ourselves, we understand your concerns about..."
- Ask an open-ended question to get your audience thinking about the topic, like "How many of you have thought about this issue before?"
- Use inclusive language like "our schools," "we," and "us" to show that you see your audience as part of the solution, not the problem.
- Share a relevant story or statistic that would pique your audience's interest in the topic before stating your thesis. For example, "Did you know that 1 in 3
audienceanalysis-200112131157 (1).pptx
The document discusses audience analysis for public speaking. It defines audience analysis as learning who the audience is, what they are thinking, and how to best reach them. It then outlines three approaches to audience analysis: direct observation, inference, and data sampling. Next, it covers four categories of audience analysis: demographic analysis, situational analysis, psychological analysis, and contextual analysis. It concludes by emphasizing the importance of considering the audience when choosing speech topics to ensure an effective presentation.
Sosm hiv std conference presentation may 2010
SUMA/Orchard Social Marketing is a partnership between two social marketing firms formed in 2002. They have conducted social marketing campaigns on a wide range of topics from adolescent health to vaccines. Social marketing is a process aimed at promoting behavior change through research-driven campaigns. It differs from traditional advertising in its focus on behavior change, consumer research, and holistic approaches. Effective social marketing campaigns are built on formative research with target audiences to inform all aspects of campaign development.
Building on persuasive speaking online class
The document discusses persuasive speaking and the objectives of altering an audience's beliefs, attitudes, opinions, values, and behaviors. When persuading an audience, the speaker takes a standpoint or mental perspective from which they view and evaluate the topic. The speaker's objective is to prompt the audience to change their thinking and potentially take action.
Public speaking delivery persuasive speaking spring 2011
The document provides guidance on developing a persuasive speech, including choosing a topic, forming a thesis statement, researching supporting evidence, crafting an outline, and delivering the speech. It emphasizes selecting a clear position, appealing to the audience, incorporating primary and secondary research, citing sources, and creating an engaging introduction and conclusion.
Chapter 16: Persuasive public speaking
This document provides guidance on persuasive public speaking. It discusses the components of an effective persuasive speech, including establishing ethos (credibility) through competence, wisdom, and character; using logical arguments (logos) with a clear purpose, credible sources, and absence of false facts; and appealing to emotions (pathos) by addressing things like needs, fears, and sympathies. It also offers tips on how to structure an argument, consider your audience, and sell your point of view through techniques like the elaboration likelihood model and Monroe's motivated sequence.
Writing for the Public
This document discusses writing for the public and key concepts in public relations. It covers identifying and prioritizing different publics, ethical guidelines around accuracy and avoiding misleading information. It also discusses copyright issues and the influence of primary publics. Additionally, it examines the differences between persuasion and manipulation and how opinions, attitudes and beliefs can form and change. Key models for the persuasion process are presented, including the source, message, channel, public and effect. Factors like source credibility, message framing, and evaluating effects are also addressed.
Persuasive Speaking Chapter 18Foundation.docx
Persuasive Speaking
Chapter 18
Foundations of Persuasion & Persuasion: An Overview
Persuasion: An Overview
Richard Perloff’s Five Reasons Studying Persuasion is ImportantThe sheer number of persuasive communications has grown exponentially.Persuasive messages travel faster than ever before.Persuasion has become institutionalized.Persuasive communication has become more subtle and devious.Persuasive communication is more complex than ever before.
What Is Persuasion?Persuasion: An attempt to get a person to behave in a manner, or embrace a point of view related to values, attitudes, and or beliefs, that he or she would not have done otherwise.
Change Attitudes, Values, and BeliefsAttitude: An individual’s general predisposition toward something as being good or bad, right or wrong, or negative or positive.Value: An individual’s perception of the usefulness, importance, or worth of something. We can value a college education or technology or freedom.Beliefs: Propositions or positions that an individual holds as true or false without positive knowledge or proof.Core beliefs: Beliefs that people have actively engaged in and created over the course of their lives (e.g., belief in a higher power, belief in extraterrestrial life forms).Dispositional beliefs: Beliefs that people have not actively engaged in, but rather judgments that they make, based on their knowledge of related subjects, when they encounter a proposition.
Change in BehaviorBehaviors come in a wide range of forms, so finding one you think people should start, increase, or decrease shouldn’t be difficult at all.For example, speeches encouraging audiences to vote for a candidate, sign a petition opposing a tuition increase, or drink tap water instead of bottled water are all behavior-oriented persuasive speeches.
Why Persuasion Matters
Frymier and Nadler’s Three Reasons to Study PersuasionWhen you study and understand persuasion, you will be more successful at persuading others.When people understand persuasion, they will be better consumers of information.When we understand how persuasion functions, we’ll have a better grasp of what happens around us in the world.
Why it’s Important Ethically to Understand PersuasionWe believe that persuasive messages that aim to manipulate, coerce, and intimidate people are unethical, as are messages that distort information.As ethical listeners, we have a responsibility to analyze messages that manipulate, coerce, and/or intimidate people or distort information.We also then have the responsibility to combat these messages with the truth, which will rely on our skills and knowledge as effective persuaders.
Theories of Persuasion
We often find ourselves in situations where we are trying to persuade others to attitudes, values, beliefs, and behaviors with which they may not agree.
To help us persuade others, what we need to think about is the range of possible attitudes, values, beliefs, and behaviors that exi.
Public speaking delivery persuasive speaking fall 2011
The document provides guidance on developing an effective persuasive speech, including establishing a clear standpoint, appealing to the audience, conducting research to support the standpoint, incorporating examples, facts, statistics and testimony, and properly citing sources. It emphasizes creating an introduction that states the standpoint and introduces supporting questions, as well as developing a conclusion that reviews the main points.
Chapter 16: Persuasive public speaking
Presentation created for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Chapter 16 persuasive public speaking
Presentation created for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Norton Field Guide for Speaking 2.2
This document summarizes key points about understanding and adapting to your audience when preparing and delivering a presentation. It discusses the importance of audience analysis to determine who the audience members are, why they are attending, what they know, their interests, attitudes, and values. Adaptive strategies include seeking common ground, respecting differences, and being responsive to feedback. Analyzing these audience characteristics helps speakers choose topics, increase confidence, and make their presentations more engaging for the listeners. The document also profiles a notable speaker, Zach Wahls, who gave a viral speech in 2011 advocating for same-sex marriage.
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Change language English Deutsch Español Nederlands Y
Change language English Deutsch Español Nederlands Y
Public speaking delivery persuasive speaking spring 2011
Public speaking delivery persuasive speaking spring 2011
Public speaking delivery persuasive speaking fall 2011
Public speaking delivery persuasive speaking fall 2011
More from Kim De Silva
Chapter 15 - Speaking to Persuade
The document discusses different types of persuasive speeches, including those that address questions of fact, value, and policy. It outlines organizational structures for policy speeches, such as problem-solution, problem-cause-solution, and comparative advantages. It also describes Monroe's motivated sequence, a 5-step structure to motivate audiences to immediate action by gaining attention, showing the need for change, providing a satisfying solution, visualizing benefits, and urging action.
Chapter 13 - Using Visual Aids
Visual aids like photos, drawings, graphs and charts can make presentations clearer, more interesting and help audiences retain information. The document provides tips for using different types of visual aids effectively, such as making sure photos and drawings are large enough to see, using simple and clear charts to summarize information, and preparing and presenting visual aids in a way that enhances rather than distracts from a speech.
Chapter 3 - Listening
This document discusses different types of listening including appreciative, empathic, comprehensive, and critical listening. It also discusses causes of poor listening such as not concentrating, listening too hard, jumping to conclusions, and focusing on delivery or appearance rather than content. Additionally, it provides tips for becoming a better listener such as taking listening seriously, being an active listener, resisting distractions, suspending judgment, developing note-taking skills, and focusing on main points, evidence, and technique.
Chapter 12 - Delivery
This document discusses different methods of speech delivery including manuscript, impromptu, and extemporaneous speeches. It also covers vocal elements like volume, pitch, rate, and pauses. Nonverbal communication such as gestures, eye contact, and body language are examined. Effective delivery practice involves rehearsing aloud and preparing for potential questions and answers.
Chapter 10 - Outlining the Speech
This document provides guidelines for outlining a speech, including stating the specific purpose and central idea, labeling the introduction, body, and conclusion, using consistent formatting and indentation, stating main points and subpoints in full sentences, labeling transitions, and attaching a bibliography. It emphasizes creating a visual framework using symbolization and indentation to show relationships among ideas and including delivery cues in the speaking outline to aid in presentation.
Chapter 2 - Ethics & Public Speaking
This document discusses ethics and ethical guidelines for public speaking. It outlines that ethics deals with issues of right and wrong and requires weighing potential actions against ethical standards. The document provides ethical speaking guidelines such as being fully prepared, honest, and avoiding name-calling or abusive language. It defines types of plagiarism like global, patchwork, and incremental plagiarism. Additionally, it notes that speechmaking requires ethical listening from the audience, with guidelines like being courteous and attentive while allowing free expression of ideas.
Chapter 7 - Supporting Your Ideas
This document provides an overview of different types of supporting materials that can be used in speeches or presentations including examples, statistics, and testimony. It defines brief, extended, and hypothetical examples and provides tips for effectively using each type of example. Statistics covered include mean, median, and mode, and tips are given for using statistics appropriately. The document also discusses using expert testimony, peer testimony, direct quotations, and paraphrasing, as well as tips for citing sources orally.
Chapter 8 - Organizing the Body of the Speech
The document discusses various strategies for organizing the main points of a speech, including chronological order, spatial order, causal order, problem-solution order, and topical order. It also covers the use of supporting materials like transitions, internal previews, internal summaries, and signposts to connect the main ideas.
Chapter 14 - Speaking to Inform
The document discusses different types of informative speeches, including speeches about objects, processes, events, and concepts. It provides examples of each type, such as a speech about the different levels of the St. Louis Arch, a speech comparing magic tricks that rely on skill versus devices, a speech about the parades and food of Mardi Gras. It also lists the major principles of nonviolent resistance that could be the topic of a speech about concepts. The document concludes with guidelines for informative speeches, such as not overestimating the audience's knowledge and relating the subject directly to them.
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