A social media case study on how a financial brand like Bajaj Allianz used social media to educate young parents about the need for financial planning for children. The social media efforts for the brand were made by Windchimes Communications that helped the brand engage with young parents online and also created awareness for the Child Plan product using various social media tools.

1. Social Media Marketing Case Study Bajaj Allianz Child Plan

5. How did we do it?

7. Identified relevant social media platforms

8. What did we do?

10. Snapshot of a published Social Media Release

11. Snapshot of a published Social Media Release

13. Conversed on Social Networking Sites

14. Interacted on Discussion forums Replies Insurance Forum

15. Answered queries on Q&A sites

18. Over 6000 Views as of January 2010

19. Over 500 Views as of January 2010

21. Bajaj Allianz’s Twitter Handle Twitter Handle: http://twitter.com/BajajAllianz

22. Tweeted and got retweeted on Child Plan & Brand Events

24. The Outcome

25. Results

26. Results

27. Appreciation for Bajaj Allianz’s Online Efforts Bajaj Allianz recognized as one of the few insurance companies to engage with consumers online

28. Thank You http://windchimes.co.in