The document provides an overview of online marketing strategies and services presented by Hinduja Interactive including social media marketing, search engine optimization, viral marketing, social media optimization, analytics and reporting. Specific case studies are presented including increasing online visibility for Watch India TV and The Leela hotel, promoting music workshops for Tabularasa Music and the movie Teen Patti.

1. Online Marketing presentation by Hinduja Interactive

2. Online Marketing Social Media Marketing including social software Search Engine Optimization Search Engine Marketing Social Media Optimization Identifying & managing relationships with bloggers Social bookmarking & tagging While the world of online marketing starts & ends with media buying & campaign execution for many digital agencies, our thoughts have remained old school as far as online marketing is concerned. For the last 10 years, we have been experts at Guerilla Marketing. Managing video content with tags Viral Marketing Display Advertising E Campaign Management Newsletter Marketing Our Services The Leela Moksha Yug Access Carrot Banana Peach HSBC Environment Campaign HSBC Online Banking Tata AIG campaign Our Work

3. Search Engine Optimization

4. Search Rankings for Competitive Keywords Hospitality related keywords have always been highly competitive. Here’s just one example of our client Leela ranking at the no.1 spot. Online Marketing

5. Search rankings for Mokshs Yug Access (Micro Finance) For less competitive keywords, we not only ensure the 1 st spot, but as for this keyword, 7 out of the 10 results on the home page! Online Marketing

6. Search rankings for Carrot Banana Peach While Yoga has been taking the world by storm, yoga wear & yoga studios fight it out for keywords related to the industry. Our client ranks second for a generic industry keyword here. Online Marketing

7. Web PR activities for The Leela When security concerns after the 26/11 terror attack in Mumbai, India led to 90% reductions in reservations, we changed the focus of our SEO to address the concerns of online bookers. The 6 th result on the page leads to assurances by the hotel on its safety measures. Web PR

8. Analysis & Report formats Innovative reporting formats ensures that the top management makes sense of the otherwise jargon heavy online world. Analytics & Reporting

9. Analysis & Report formats Talking in the language of the business has been one of the strengths of Hinduja Interactive. Search Engines ‘ Search & Find’ cases Google drives 85% of the traffic Already features in results for “online trading” & share market Direct Traffic 1094 visitors came to the website by accessing their bookmarks 1211 visitors typed the URL in the browser Referrals Approximately 1200 users clicked on a newsletter link to arrive on the site No referring websites 26 websites link to kotaksecurities.com, but does not drive any traffic Steady source of traffic Pull marketing High conversion ratios A measure of branding Highlight website address in offline communications Remind users to bookmark the site A strong traffic driver in the Web 2.0 world Popular blogs can drive more traffic for free than an expensive PPC campaign Stat Speak Significance Analytics & Reporting

10. Social Media Marketing

11. Facebooking Facebook Fan Page creation (both default & FBML) Registering vanity URLs Managing the group Facebook badge Active Fan Page (Text, Photos, Videos) Private messaging (Inbox) Facebook Advertising (CPC/ CPM) Quizzes/ Polls Facebook Connect Facebook Share Facebook Fan Box

12. Blogosphere Design & create blogs Search engine optimization of the blog Write content & update the blog regularly Integrated the blog in the facebook profile (Facebook Notes application can be used to display the blog content) Facebook announcement every time the blog is updated Users can use RSS feed or subscribe to this blog to receive updates Rationale Helps interacting with the customer Instrumental in receiving feedback Frequent updations to site content

13. BLOG Integration of blog with Facebook which can be also updated to the users using RSS feed

14. Tweeting This can be used to network with comparatively more serious audience Important announcements and information can be sent as tweets What we do: Create official twitter account & tweet from it Create backgrounds & change them every month Create personal accounts for positive discussions Address each user's grievance (with timely support from the client) Follow users discussing the brand Provide reference links & direct them to positive press article

15. Youtube Channel Exclusive channel can be created This can be seeded with lot of interesting videos What we do: Mark videos as “Favorite” Comment on videos Get Subscribers Youtube search optimization Share channel Add Title, Description, Tags(keywords), Background color, Background Image

16. Linkedin Presence Reach out to a B2B audience Influence decision makers Display thought leadership Attract the right talent What we do: Create company profile Search & add decision makers Create groups Participate in other groups Answers (Q&A) Use applications Network statistics analysis & reporting

17. Case Studies presentation by Hinduja Interactive

18. Watch India

19. Watch India WatchIndia . TV brings Indian TV online with 50+ Indian TV Channels of different genres broadcasted live from India Objective To promote Watch India channel to the NRI audience Get users to take a free trial of the service Challenges Watch india had very little visibility online (general +social media space) They were in the process of building interesting bouquet of channels Credit card details have to be provided to use the trial The channels were multilingual Niche class of audience had to be targeted (only NRIs)

20. Execution Accounts were created on Facebook ,Youtube and Twitter Content was seeded regularly in all the above Social media channels Facebook & Twitter We acted as a program guide updating people about what is happening on which program along with providing the schedule for these programs We continuously worked towards driving traffic to the main site by posted links to the landing for free trial We tracked the traffic and leads generated using google analytics Product updated about the different packages were posted regularly We regularly updated interesting video cuts of programs of various channels We kept the youtube channel updated with interesting videos and gave links to drive traffic to the main site We suggested changes on the landing page to increase conversion

21. Watch India Profile Page

22. Watch India Fan page

23. Watch India Fan page - Info section

24. Watch India Fan page - Video section

25. Watch India You Tube Channel

26. Watch India Twitter Account

27. Tabularasa Music

28. Tabularasa Music Objective To promote the Audition and workshop to the music lovers across india so that they register for the workshop in large numbers Challenges Project can for execution at a very short notice just 12 days before the event Execution (only Facebook) We created tabularasa profile and group There was a event page already created for the event which we promoted We targeted all the college groups music group ,rock group, guitar groups and posted the event information on all these groups We interacted with the online users and solved their queries about the event

29. Tabularasa Music Profile Page

30. Tabularasa Music Event Page

31. Teen Patti – The Movie

32. Teen Patti Objective to promote and create a buzz about the move using the online medium and keep the users involved till the release of the movie Challenges Limited duration for the movie promotion Presence in the offline was minimal where we started the online promotions Exclusive

33. Execution Social media channels used were facebook ,twitter,youtube and orkut Updated the FB page on an hourly basis Interacted continuously with fans through information,contest and responding to their comments Posted daily exclusive photos/videos/Making /uncut/behind the scenes for users to keep coming back Release photographs of Events and press coverage's as they happen Introduced debutants to the users and gave exclusive information on debutants like (favorites/dream co-stars etc ) for excitement Developed Application like - Are you being played ? & Gambology for viral effect and involvement of the fans

34. Execution contd. Worked on contest of 2 types Contest with merchandizes as prizes like first person to comment on FB after watching the teen patti’s first theatrical online General involvement contest without prizes like one word to describe Shraddha Kapoor or Amithabh Bacchan Created Press releases for the online media Struck deals Promotional deals with radio channel Email Promotions with corporates Barter deals with major Indian portals Continuously uploaded videos on youtube channel to keep the users involved Few selected activities form FB were taken on to Orkut and twitter

35. Achievements Got youtube “Most subscribed” and “Most viewed ranking” on weekly and monthly basis (best rank 14 th for most viewed channel) On Facebook created a base of over 4000 fans in a span of 1 month Got 200+ followers on Twitter in a span of 1 month Struck multiple types of promotional deals Executed the campaign in the limited time period

36. Teen Patti – Fan page

37. Teen Patti – Strike A pose contest

38. Teen Patti – Cast & Crew Information

39. Teen Patti – Events & Gossip Section

40. Teen Patti – Photograph Admin & Fan

41. Teen Patti – Video Section

42. Teen Patti – You tube Channel

43. Teen Patti – Twitter Account

44. Teen Patti – Group Info section

45. Teen Patti – Group Wall Discussion

46. Teen Patti – Group Discussion

47. Teen Patti – Group Press release updates

48. Teen Patti – Group – New video releases

49. Teen Patti – Games Gamabology

50. Teen Patti – Games Are you being played?

51. Teen Patti – Games update on fan profile

52. Thank You