SlideShare a Scribd company logo
WHO WE ARE?
Saturday Advertising is a
full service advertising agency for
Traditional & Digital media with
Marketing Strategies, Innovative
Communication Ideas and
production support.
Our Strength
14+ years of experience in different global advertising
agencies for local & global markets as creative & stregist.
Team Leader
Creative Director - Grey Global Group
Aktel Goongoon Launch, Frutika Juice Launch, Speed Energy Drink Launch, GP Relaunch ‘13,
GP-Star Revamp ‘14, GP3G Lunch ’14, GP Internet for all ’14, Meena Herbal Relaunch ‘13 etc.
Associate Creative Director - Unitrend/McCann, Dhaka
Cocacola – World Cup Football 2010 Launch, AMEX Credit Card Launch etc.
Creative Group Head - Bitopi/Leo Burnett, Dhaka
Sensation Condom Relaunch, Djuice - Music Download Launch etc.
Art Director - Adpeople, Copenhagen, Denmark
Dell XPS Launch, Vision Bike Brand Design etc.
Senior Visualizer - Adcomm/Lowe, Dhaka
Unilever Corporate Brand Launch ‘04, Rexona Lunch, Mojo Cola Launch etc.
Mahbub Alam Mahi
Founder, Chief Executive Officer
WHAT WE DO?
CAMPAIGN STRATEGIES
We work closely with our clients to bring out the big idea and turn
this idea into effective marketing campaigns through our creative
ideas. We work on the thoughts and ideas, mold them using right
marketing methods for our target audience to get in to their top of
mind through ATL, BTL & Digital or by using all media.
MARKETING CAMPAIGNS
We try to do effective marketing strategy and ensure full campaign
execution. This marketing campaign includes competitive
overview, project overview, goals and objectives, plans and
evaluation method of the target market. Thus we provide a full
360 marketing solution according to the targeted need.
DIGITAL CAMPAIGNS
Our Digital service works on the content marketing strategies and
content management. Furthermore websites, app development,
viral videos, promotions, production, social media and campaigns
are also a part of Digital Service works.
BRAND IDENTITY
We design strong, long-lasting and clearly differentiated brand
platforms to reach the full business potentials. The brand platform
serves as critical anchor points for the entire organization and it
ensures the brand experiences are consistent across touch points,
services and future plans.
EVENT & ACTIVATION
We ensure our events & activations are based on clients need and
how it can get into the consumers mind. This service includes
concept, theme, design & production to go with the brand, project
supervision and solution.
WEBSITE UI/UX
We are promised and dedicated to create our clients both
corporate, brand or e-commerce websites. This quality web service
includes UI/UX design, developing responsive websites with
website maintenance.
Brands we work with
Video Commercials
CLIENT: PRAN SPICE
Campaign: Pran Spice Re-launch
Media: Video Commercial
https://www.youtube.com/watch?v=6uU1MucQ-eM
CLIENT: SHOHOZ FOOD
Campaign: Matha Nosto Food Fest
Media: Video Commercial
https://www.youtube.com/watch?v=JgWP9LudxhM
CLIENT: MR. NOODLES
Campaign: Ready Bite Launch
Media: Video Commercial
https://www.youtube.com/watch?v=UC8ok_kBs3k
CLIENT: CATS EYE
Campaign: Eid Thematic 2018
Media: Video Commercial
https://www.youtube.com/watch?v=ky8oPEkUcPY
CLIENT: CATS EYE
Campaign: Eid Thematic 2017
Media: Video Commercial
https://www.youtube.com/watch?v=ST6gB_WBJIg
CLIENT: NOKIA
Campaign: Nokia-Rangpur Riders
Media: Video Commercial
https://www.youtube.com/watch?v=o6cRwMDm6cc
CLIENT: PRAN-RFL GROUP
Campaign: RFL Drinking Mug
Media: Video Commercial
https://www.youtube.com/watch?v=jxPSja1a9jI
CLIENT: PRAN-RFL GROUP
Campaign: Canton Soup Launch
Media: Video Commercial
https://www.youtube.com/watch?v=0eOTYvM5ELQ
CLIENT: CATS EYE
Campaign: Zohad Exclusive 2017
Media: Video Commercial
https://www.youtube.com/watch?v=Fi4FrpjdBso
CLIENT: CATS EYE
Campaign: Eid-ul-Fitr Launch
Media: Video Commercial
https://www.youtube.com/watch?v=sGCJ4Y-0xUc
Visual Ideas
Special Day Ideas
Content Engagement for
Social Media Events &
Campaigns
Idea: Raising the national flag from
any mobile on National Victory Day
2017.
Execution: An interactive image
content idea to engage social media
audience of Cats Eye on National
Victory Day.
Result: The idea becomes viral
immediately because of the
emotional connection and engaging
capability of the content.
Brief: Using social media to promote a
patriotic song on National Victory Day
2016.
Idea & Execution: Creating a profile
frame by using the song name to
engage social media audience on
National Victory Day 2016.
Result: The idea becomes viral
immediately because of the emotional
connection. Total 2.6 million profile
frames are added within 3 days.
Idea: Sponsoring 2 days NSU event
connecting with the youth and being
present on ground
Execution: Event page where
students could register through
Google form to win FREE
membership for Cats Eye Lifestyle
Club.
Result: 1700+ students were
registered for membership card.
55K+ NSUers reached & 1.22K+
response on Facebook.
Social Media Apps
Events & Activation
Idea: Sponsoring 2 days NSU event
connecting with the youth and being
present on ground
Execution: Event page where
students could register through
Google form to win FREE
membership for Cats Eye Lifestyle
Club.
Result: 1200+ students were
registered for membership card at on
ground event stall. 55K+ NSUers
reached & 1.22K+ response on
Facebook.
Raw Nation Brand Launch Event
Website Designs
www.catseye.com.bd
Client: CATS EYE LIMITED
www.globe.com.bd
Client: GLOBE GROUP
www.maslincapital.com
Client: MASLIN CAPITAL LIMITED
www.themesuihotel.com
Client: THE MESUI HOTEL
Brand Logo Design
Packaging Designs
Please click on the following
links for more information,
Web: www.saturdayads.com
YT: https://goo.gl/Ukwj24
Thank You

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Saturday - Agency Credential

  • 1.
  • 3. Saturday Advertising is a full service advertising agency for Traditional & Digital media with Marketing Strategies, Innovative Communication Ideas and production support. Our Strength
  • 4. 14+ years of experience in different global advertising agencies for local & global markets as creative & stregist. Team Leader Creative Director - Grey Global Group Aktel Goongoon Launch, Frutika Juice Launch, Speed Energy Drink Launch, GP Relaunch ‘13, GP-Star Revamp ‘14, GP3G Lunch ’14, GP Internet for all ’14, Meena Herbal Relaunch ‘13 etc. Associate Creative Director - Unitrend/McCann, Dhaka Cocacola – World Cup Football 2010 Launch, AMEX Credit Card Launch etc. Creative Group Head - Bitopi/Leo Burnett, Dhaka Sensation Condom Relaunch, Djuice - Music Download Launch etc. Art Director - Adpeople, Copenhagen, Denmark Dell XPS Launch, Vision Bike Brand Design etc. Senior Visualizer - Adcomm/Lowe, Dhaka Unilever Corporate Brand Launch ‘04, Rexona Lunch, Mojo Cola Launch etc. Mahbub Alam Mahi Founder, Chief Executive Officer
  • 6. CAMPAIGN STRATEGIES We work closely with our clients to bring out the big idea and turn this idea into effective marketing campaigns through our creative ideas. We work on the thoughts and ideas, mold them using right marketing methods for our target audience to get in to their top of mind through ATL, BTL & Digital or by using all media. MARKETING CAMPAIGNS We try to do effective marketing strategy and ensure full campaign execution. This marketing campaign includes competitive overview, project overview, goals and objectives, plans and evaluation method of the target market. Thus we provide a full 360 marketing solution according to the targeted need. DIGITAL CAMPAIGNS Our Digital service works on the content marketing strategies and content management. Furthermore websites, app development, viral videos, promotions, production, social media and campaigns are also a part of Digital Service works.
  • 7. BRAND IDENTITY We design strong, long-lasting and clearly differentiated brand platforms to reach the full business potentials. The brand platform serves as critical anchor points for the entire organization and it ensures the brand experiences are consistent across touch points, services and future plans. EVENT & ACTIVATION We ensure our events & activations are based on clients need and how it can get into the consumers mind. This service includes concept, theme, design & production to go with the brand, project supervision and solution. WEBSITE UI/UX We are promised and dedicated to create our clients both corporate, brand or e-commerce websites. This quality web service includes UI/UX design, developing responsive websites with website maintenance.
  • 10. CLIENT: PRAN SPICE Campaign: Pran Spice Re-launch Media: Video Commercial https://www.youtube.com/watch?v=6uU1MucQ-eM
  • 11. CLIENT: SHOHOZ FOOD Campaign: Matha Nosto Food Fest Media: Video Commercial https://www.youtube.com/watch?v=JgWP9LudxhM
  • 12. CLIENT: MR. NOODLES Campaign: Ready Bite Launch Media: Video Commercial https://www.youtube.com/watch?v=UC8ok_kBs3k
  • 13. CLIENT: CATS EYE Campaign: Eid Thematic 2018 Media: Video Commercial https://www.youtube.com/watch?v=ky8oPEkUcPY
  • 14. CLIENT: CATS EYE Campaign: Eid Thematic 2017 Media: Video Commercial https://www.youtube.com/watch?v=ST6gB_WBJIg
  • 15. CLIENT: NOKIA Campaign: Nokia-Rangpur Riders Media: Video Commercial https://www.youtube.com/watch?v=o6cRwMDm6cc
  • 16. CLIENT: PRAN-RFL GROUP Campaign: RFL Drinking Mug Media: Video Commercial https://www.youtube.com/watch?v=jxPSja1a9jI
  • 17. CLIENT: PRAN-RFL GROUP Campaign: Canton Soup Launch Media: Video Commercial https://www.youtube.com/watch?v=0eOTYvM5ELQ
  • 18. CLIENT: CATS EYE Campaign: Zohad Exclusive 2017 Media: Video Commercial https://www.youtube.com/watch?v=Fi4FrpjdBso
  • 19. CLIENT: CATS EYE Campaign: Eid-ul-Fitr Launch Media: Video Commercial https://www.youtube.com/watch?v=sGCJ4Y-0xUc
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  • 45. Content Engagement for Social Media Events & Campaigns
  • 46. Idea: Raising the national flag from any mobile on National Victory Day 2017. Execution: An interactive image content idea to engage social media audience of Cats Eye on National Victory Day. Result: The idea becomes viral immediately because of the emotional connection and engaging capability of the content.
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  • 48. Brief: Using social media to promote a patriotic song on National Victory Day 2016. Idea & Execution: Creating a profile frame by using the song name to engage social media audience on National Victory Day 2016. Result: The idea becomes viral immediately because of the emotional connection. Total 2.6 million profile frames are added within 3 days.
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  • 50. Idea: Sponsoring 2 days NSU event connecting with the youth and being present on ground Execution: Event page where students could register through Google form to win FREE membership for Cats Eye Lifestyle Club. Result: 1700+ students were registered for membership card. 55K+ NSUers reached & 1.22K+ response on Facebook.
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  • 56. Idea: Sponsoring 2 days NSU event connecting with the youth and being present on ground Execution: Event page where students could register through Google form to win FREE membership for Cats Eye Lifestyle Club. Result: 1200+ students were registered for membership card at on ground event stall. 55K+ NSUers reached & 1.22K+ response on Facebook.
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  • 58. Raw Nation Brand Launch Event
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  • 75. Please click on the following links for more information, Web: www.saturdayads.com YT: https://goo.gl/Ukwj24