Email, Push, and Marketing Best Practices

•

1 like•1,483 views

This document provides recommendations for digital content businesses to drive more engagement, reach more readers, and generate outbound campaign ideas. It discusses promoting digital editions through websites, social media like Facebook, and subscription offers. It also offers tips for social media marketing, email marketing best practices, and using events and tracking stats to find readers.

"Email, Push and Marketing Best Practices for
Digital Content Businesses" –
Need to drive more engagement? Reach more
readers? Generate outbound campaign ideas? We
present insight into publishing, corporate and branded
client campaigns, to help inspire, review and challenge
your approach.

• Their website and Facebook page both
promote their iOS app, back issues,
subscription offers, etc.

Promoting digital edition via the
website, Facebook and
subscription offers

Social Media
• Promote Specific Features
• Poll Audience on App
• Post Launch Video

Social Media –
What Outlet is Driving Traffic
•
•
•
•
•

Facebook – 73%
Twitter – 12%
LinkedIn – 12 %
Pinterest – 2%
Tumblr - <1%

Social Media
Audience Development Magazine: Try a direct-topurchase Twitter promotion. Bonnier, says Winn, uses
almost every holiday to promote. One Twitter example he
shared with the audience was from Parenting magazine:
“Happy Earth Day! Go green and get @Parenting paperfree on your iPad. A year subscription is only $9.99!”

Develop the Message
• Create landing page
• Create video promotion / tutorial
• Identify top reasons for using the app

Email – Increasing Open Rates
Timing
•
Standard
•
Importance of A/B
Reminder Blast
•
Content
•
Timing
Subject Lines – Keep it short, specific
•
Check out the new Retail
Merchandiser
•
February Digital Edition
•
Retail Merchandiser - Ninja
Turtles Special

Events
• Publish event guides, maps, etc in the app.
• Obtain a short URL and QR code. Promote that in posters, booths, brochures
and other print materials related to the event.
• Use contests, and prizes to promote downloads.

Using Tracking Stats to Find Readers
• Look at referring data – where are readers
coming from? Blogs, social media, email?
• Blogs – cross promote, banner ads
• Associations – cross promote, special offers,
banner ads

The purpose of the research is to determine how ByLykke, can establish awareness for its brand as a whole and with a focus on distributing the products by using innovative measures as opposed to the traditional channels customarily chosen. We choose particularly these online marketing platforms, because they benefit cost efficiency, each of these channels have its own purpose, they also are completely different from each other and therefore are the interest of the ByLykke to develop business and product wise. ByLykke provides products with a unique ingredient and is based on natural substances. By selectively choosing online platforms for consideration,this research provides an innovative way how to gain brand awareness and subsequently broaden the consumer base.

Pinterest for Business, Pam Moore, Social Fresh Conference 2016

Social Fresh Conference

Conquering social media marketing

Newplans

Over the years social media has gained momentum and still continues to grow. Social media sites like Facebook, Twitter, and LinkedIn have become extremely popular because it helps organizations, big or small, to promote, engage and collaborate and to create a one-to-one relationship with their audience. When used with the right intention and managed regularly, social media can be a no-cost marketing tool to help you grow your business.

Schmooze optimization: How it increases views, improves engagement, and boost...

Greg Jarboe

According to Wiktionary, ‘schmooze’ means “to talk casually, especially in order to gain an advantage or make a social connection,” and ‘optimization’ means “the design and operation of a system or process to make it as good as possible in some defined sense." So, schmooze optimization is the process of making casual conversation with influential individuals who can help you increase views, improve engagement, and boost earnings on YouTube. Greg will share the latest best practices and strategies for keeping the digital video industry’s top creators, marketers, and brands current and competitive in an ever-changing market.

TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...

Schipul - The Web Marketing Company

Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+? In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile. The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.

Hubspot celerity webinar_finalHubSpot

Lander Tuesday Tutorial: " How to Create High-Converting Landing Pages"

Lander Inc

How Industries Push Mobile Engagement & Next-Level Opportunities

Mobile Marketing Association

More than 80% of the time people spend using mobile devices is in apps, and push messaging enables marketers to drive greater app engagement and retention. The Good Push Index study, encompassing 2400 apps and 500 million push notifications, offers some of the first available insights on push messaging effectiveness and opt-in rates across key industry verticals. We’ll dig deep into GPI findings to share how different types of apps perform, as well as highlight the massive delta between average and top-performers to understand the upside to push messaging optimization. We’ll also punctuate quantitative results with the best and worst real-world examples, as well as top tips for driving greater engagement. Moderator: Leo Scullin, Global Industry Initiatives, Mobile Marketing Association Presenters: Heidi Tretheway Director of Marketing Communications Urban Airship Corey Gault, Director of Communications, Urban Airship Live Webinar Date: January 23, 2014

What's hot

How to become a you tube expert in less than 15 years

Greg Jarboe

Seasonal Facebook Campaigns: Strategies for SuccessDigital Visitor

Social media in 2014 - Trends, tips and tactics

Francine Bishop

Influencer marketing strategy - module 1 lesson 1

Greg Jarboe

Social Media Marketing - Viral Video Success Stories

David Alpern

An Intro To Social Media2Communicate

Rutgers Business School Executive Education Case Study

Greg Jarboe

How to Successfully Build a Social Media Presence

Michelle Hummel

How to Successfully Grow Your Business With Social Media

Michelle Hummel

How to Deliver a Winning Influencer Marketing PitchRustin Banks

Social Media Case Study - ITC WelcomGroup leveraging social media to engage w...

Windchimes Communications Pvt Ltd

Social media 101 for Business

Social Savvy Geek, LLC

Adidas Social Media Proposal Abby Peress

Facebook

Sneha Salke

How to increase brand awareness with social media?

Kristine Bezbaile

Pinterest for Business, Pam Moore, Social Fresh Conference 2016

Social Fresh Conference

Conquering social media marketing

Newplans

Schmooze optimization: How it increases views, improves engagement, and boost...

Greg Jarboe

TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...

Schipul - The Web Marketing Company

What's hot (19)

How to become a you tube expert in less than 15 years

Seasonal Facebook Campaigns: Strategies for Success

Social media in 2014 - Trends, tips and tactics

Influencer marketing strategy - module 1 lesson 1

Social Media Marketing - Viral Video Success Stories

An Intro To Social Media

Rutgers Business School Executive Education Case Study

How to Successfully Build a Social Media Presence

How to Successfully Grow Your Business With Social Media

How to Deliver a Winning Influencer Marketing Pitch

Social Media Case Study - ITC WelcomGroup leveraging social media to engage w...

Social media 101 for Business

Adidas Social Media Proposal

Facebook

How to increase brand awareness with social media?

Pinterest for Business, Pam Moore, Social Fresh Conference 2016

Conquering social media marketing

Schmooze optimization: How it increases views, improves engagement, and boost...

TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...

Viewers also liked

Hubspot celerity webinar_finalHubSpot

Lander Tuesday Tutorial: " How to Create High-Converting Landing Pages"

Lander Inc

How Industries Push Mobile Engagement & Next-Level Opportunities

Mobile Marketing Association

Digital identity and amplification for facultyAlan Calvert

Use Data to Deliver Better Results and Drive Revenue in B2B Publishing

HubSpot

SearchLove London | David Mihm, 'Bulletproofing Your Local Search Presence in...

Distilled

Delivering more effective marketing through the right technology

Jeffrey Evans

The 5 Things I Wish I Knew Before Buying Marketing Automation

HubSpot

The Marketing Technology Myth - Connecting Systems and Experiences

MarTech Conference

Webinar: How to Have Success With a Remote Workforce

HubSpot

SearchLove London | Annie Cushing, 'Are Your Google Analytic's Reports Pretty...

Distilled

Building a Marketing Tech Stack to Accelerate Engagement

Marketo

3 Places to Connect with Consumers on Mobile

ReachLocal

Consumers are using mobile to search for and research businesses, read reviews about you and your competitors, consume content and make purchasing decisions. But can your customers even find you on mobile? Do you have a mobile website that can convert them into leads? If your business doesn't attract and convert consumers from mobile search and in mobile apps, then you could be losing potential customers to your competitors. This presentation highlights stats on the state of mobile usage today along with ways for you to stand out from the competition where consumers are spending their time - on mobile devices.

Rethinking Website Design: Creating a Peak-Performing Website with Less Risk ...

HubSpot

Hacking Marketing Q&A Session

Scott Brinker

SearchLove London | Molly Flatt, 'Putting The X into Content Marketing'

Distilled

Content marketing is the social media buzzword of the year. 74% of brands plan to increase their spend on content marketing this year, and millions of dollars of venture capital are being ploughed into start-ups such as Contently and Kapost. But for every content king such as Coca-Cola or Red Bull, there are hundreds of marketers across the globe creating meaningless digital white noise. Molly will examine what valuable branded content really means. She’ll then offer practical tips on how brands can shift their perspective – by focusing on consumers, reinstating silence, and finding the sweet spot between entertainment and utility to bring the content back to ‘content’.

8 Easy Steps to Writing Killer Landing Page Copy

Continuum Analytics

11 Crazy Marketing Statistics

HubSpot

2016 Stackies Awards: 41 Marketing Technology Stacks

Scott Brinker

What is INBOUND?

HubSpot

INBOUND fuels the passion that drives the most innovative and successful business leaders of our time. INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2014, we had 10,000+ attendees from all around the world and we're excited to be bigger than ever this year.

Viewers also liked (20)

Hubspot celerity webinar_final

Lander Tuesday Tutorial: " How to Create High-Converting Landing Pages"

How Industries Push Mobile Engagement & Next-Level Opportunities

Digital identity and amplification for faculty

Use Data to Deliver Better Results and Drive Revenue in B2B Publishing

SearchLove London | David Mihm, 'Bulletproofing Your Local Search Presence in...

Delivering more effective marketing through the right technology

The 5 Things I Wish I Knew Before Buying Marketing Automation

The Marketing Technology Myth - Connecting Systems and Experiences

Webinar: How to Have Success With a Remote Workforce

SearchLove London | Annie Cushing, 'Are Your Google Analytic's Reports Pretty...

Building a Marketing Tech Stack to Accelerate Engagement

3 Places to Connect with Consumers on Mobile

Rethinking Website Design: Creating a Peak-Performing Website with Less Risk ...

Hacking Marketing Q&A Session

SearchLove London | Molly Flatt, 'Putting The X into Content Marketing'

8 Easy Steps to Writing Killer Landing Page Copy

11 Crazy Marketing Statistics

2016 Stackies Awards: 41 Marketing Technology Stacks

What is INBOUND?

Similar to Email, Push, and Marketing Best Practices

Fran camp facebook beyond the hype final draftInbound Lead Solutions

Social Media Best Practices and Trends for Building Event Buzz

Erica Campbell Byrum

Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012. An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans. Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities. In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.

Nonprofit Marketing on a Shoestring Budget - May 2020

Sharon Mostyn

An Intro To Social Media

2Communicate

Smarty Social Media: New Rules of Social Media Marketing

Jami Beaton Eidsvold

eMarketing For Small Business Owners - SCORE Bergen Workshop

Becky Livingston

Growing Leads and Sales with Social Media: The Digital Funnel Strategy

Mike Gingerich

Social Media for Hotels and Hospitality

ChatterBlast Media

Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.

SCSAE Marketing Plan 101

Dana Morgan

110405 Linkedin Face Marketing Presentation

Face Marketing Ltd

Using search engine optimisation & social media to increase your google ranki...Business Social Media

Solo pr presentation finalGeben Communication

Digital Marketing Nanoedegree - Building a Marketing Strategy

Imad Mawlawi

How to Attract your Ideal Audience, Create Great Engagement & Turn Supporters...

Ariana Salvo

Facebook for Business

Get up to Speed

Facebook Tips Women Ties

American Sweepstakes/DDC Marketing Group

Solo pr presentation finalArik Hanson

Client Presentation

Gabrielle Casole

Thumbs Up for Facebook Marketing

Deluxe Corporation

These days, engagement on Facebook is an essential marketing tool. It helps grow businesses – fast! In fact, 80% of social network users prefer to connect to businesses through Facebook. In this presentation we’ll share examples of successful Facebook marketing, as well as: - How to create the right content for your business - Facebook best practices - Paid Facebook marketing (DIY v. DIFM) To learn more about social media and Facebook marketing, please visit https://ww.deluxe.com/small-business/social-media/marketing

7 Social Media Strategies for Small Businesses and Start Ups

Eric Ainsworth

Similar to Email, Push, and Marketing Best Practices (20)

Fran camp facebook beyond the hype final draft

Social Media Best Practices and Trends for Building Event Buzz

Nonprofit Marketing on a Shoestring Budget - May 2020

An Intro To Social Media

Smarty Social Media: New Rules of Social Media Marketing

eMarketing For Small Business Owners - SCORE Bergen Workshop

Growing Leads and Sales with Social Media: The Digital Funnel Strategy

Social Media for Hotels and Hospitality

SCSAE Marketing Plan 101

110405 Linkedin Face Marketing Presentation

Using search engine optimisation & social media to increase your google ranki...

Solo pr presentation final

Digital Marketing Nanoedegree - Building a Marketing Strategy

How to Attract your Ideal Audience, Create Great Engagement & Turn Supporters...

Facebook for Business

Facebook Tips Women Ties

Solo pr presentation final

Client Presentation

Thumbs Up for Facebook Marketing

7 Social Media Strategies for Small Businesses and Start Ups

More from Nxtbook Media

Responding To Responsive Design

Nxtbook Media

More and more publishers are now saying that mobile is accounting for close to half of their digital traffic and that upward trajectory is only expected to continue. But the desktop environment is still a priority, which makes a responsive design strategy a crucial component of digital content distribution. And those considerations matter just as much for a digital edition. At a time when publishers are looking for better engagement and utility out of their digital editions, there are solutions being developed that bridge the gap between a flipbook and the costly, dual-production track of independently-designed products.

Today's Digital Edition Options

Nxtbook Media

Content Marketing Distribution Channels

Nxtbook Media

Who Do You Think You Are?

Nxtbook Media

Defining Social Media Success

Nxtbook Media

Emerging Ad Platforms in Digital PublishingNxtbook Media

Responsive Design with Nxtbook Ubiquity

Nxtbook Media

Why You Need a Brand Audit

Nxtbook Media

Big book of ideas for social media and publishersNxtbook Media

Ubiquity and Responsive Design ExplainedNxtbook Media

Native or HTML5Nxtbook Media

Ubiquity: Go with the ReflowNxtbook Media

How to Hook (and Keep!) Digital Readers

Nxtbook Media

More from Nxtbook Media (13)

Responding To Responsive Design

Today's Digital Edition Options

Content Marketing Distribution Channels

Who Do You Think You Are?

Defining Social Media Success

Emerging Ad Platforms in Digital Publishing

Responsive Design with Nxtbook Ubiquity

Why You Need a Brand Audit

Big book of ideas for social media and publishers

Ubiquity and Responsive Design Explained

Native or HTML5

Ubiquity: Go with the Reflow

How to Hook (and Keep!) Digital Readers

Recently uploaded

The Future of Platform Engineering

Jemma Hussein Allen

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf

FIDO Alliance

When stars align: studies in data quality, knowledge graphs, and machine lear...

Elena Simperl

Key Trends Shaping the Future of Infrastructure.pdf

Cheryl Hung

Leading Change strategies and insights for effective change management pdf 1.pdf

OnBoard

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

FIDO Alliance

Accelerate your Kubernetes clusters with Varnish Caching

Thijs Feryn

Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...

Thierry Lestable

Securing your Kubernetes cluster_ a step-by-step guide to success !

KatiaHIMEUR1

Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster. However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks. In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.

Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...

Ramesh Iyer

In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.

Essentials of Automations: Optimizing FME Workflows with Parameters

Safe Software

Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place. Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects. Here’s what you’ll gain: - Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows. - Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy. - Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency. - Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity. We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic. Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.

AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...

Product School

Bits & Pixels using AI for Good.........

Alison B. Lowndes

Monitoring Java Application Security with JDK Tools and JFR Events

Ana-Maria Mihalceanu

Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality

Inflectra

In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring. Learn about: • The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks. • Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective. • Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification. • Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process. Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.

UiPath Test Automation using UiPath Test Suite series, part 4

DianaGray10

Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap. The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies. Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques What will you get from this session? 1. Insights into SAP testing best practices 2. Heatmap utilization for testing 3. Optimization of testing processes 4. Demo Topics covered: Execution from the test manager Orchestrator execution result Defect reporting SAP heatmap example with demo Speaker: Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...

Product School

The Art of the Pitch: WordPress Relationships and Sales

Laura Byrne

Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes? All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.

Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024

Tobias Schneck

As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other? Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

FIDO Alliance

Recently uploaded (20)

The Future of Platform Engineering

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf

When stars align: studies in data quality, knowledge graphs, and machine lear...

Key Trends Shaping the Future of Infrastructure.pdf

Leading Change strategies and insights for effective change management pdf 1.pdf

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

Accelerate your Kubernetes clusters with Varnish Caching

Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...

Securing your Kubernetes cluster_ a step-by-step guide to success !

Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...

Essentials of Automations: Optimizing FME Workflows with Parameters

AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...

Bits & Pixels using AI for Good.........

Monitoring Java Application Security with JDK Tools and JFR Events

Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality

UiPath Test Automation using UiPath Test Suite series, part 4

From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...

The Art of the Pitch: WordPress Relationships and Sales

Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

Email, Push, and Marketing Best Practices

1. "Email, Push and Marketing Best Practices for Digital Content Businesses" – Need to drive more engagement? Reach more readers? Generate outbound campaign ideas? We present insight into publishing, corporate and branded client campaigns, to help inspire, review and challenge your approach.

2. • Their website and Facebook page both promote their iOS app, back issues, subscription offers, etc.

5. Promoting digital edition via the website, Facebook and subscription offers

7. Subscription Offers

8. Social Media • Promote Specific Features • Poll Audience on App • Post Launch Video

9. Social Media – What Outlet is Driving Traffic • • • • • Facebook – 73% Twitter – 12% LinkedIn – 12 % Pinterest – 2% Tumblr - <1%

10. Social Media Audience Development Magazine: Try a direct-topurchase Twitter promotion. Bonnier, says Winn, uses almost every holiday to promote. One Twitter example he shared with the audience was from Parenting magazine: “Happy Earth Day! Go green and get @Parenting paperfree on your iPad. A year subscription is only $9.99!”

11. Develop the Message • Create landing page • Create video promotion / tutorial • Identify top reasons for using the app

12.

13. Email – Increasing Open Rates Timing • Standard • Importance of A/B Reminder Blast • Content • Timing Subject Lines – Keep it short, specific • Check out the new Retail Merchandiser • February Digital Edition • Retail Merchandiser - Ninja Turtles Special

14. Social Media

15.

16.

17.

18. Events • Publish event guides, maps, etc in the app. • Obtain a short URL and QR code. Promote that in posters, booths, brochures and other print materials related to the event. • Use contests, and prizes to promote downloads.

19. Using Tracking Stats to Find Readers • Look at referring data – where are readers coming from? Blogs, social media, email? • Blogs – cross promote, banner ads • Associations – cross promote, special offers, banner ads

Email, Push, and Marketing Best Practices

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Viewers also liked

Viewers also liked (20)

Similar to Email, Push, and Marketing Best Practices

Similar to Email, Push, and Marketing Best Practices (20)

More from Nxtbook Media

More from Nxtbook Media (13)

Recently uploaded

Recently uploaded (20)

Email, Push, and Marketing Best Practices