The Lotus Herbals Facebook page conducted a contest from June 5-13, 2013 called "Timeless Memories" that asked users about the brand story. Users who answered could receive a 50% discount coupon for a minimum Rs. 800 purchase from the Lotus Herbals website of their long-lasting makeup range. The page had tabs for the contest app and declaring winners, and saw over 15,000 new fans during the week-long promotion.

1. Lotus Herbals

2. The Contest
• We conducted Timeless Memories contest on Lotus Herbals
Facebook page from June 5th to June 13th, 2013.
• The contest was based on the Brand Story of Lotus
Herbals, which had been shared on the Milestones of the
Facebook page. Once the user submitted her answer, there
was a coupon code at the end of the contest app, through
which she could claim 50% discount on the Long-lasting
make up range, for a minimum purchase of INR 800, from
the Lotus Herbals website.
• There were dedicated tabs on the page, one for hosting the
contest app and other for declaring winners.

3. • Quick Stats:
• Before Contest: 84,713
• After Contest: 100068
• Increase in Number of Fans in a week: 15,355

4. Pre-buzz

5. Promotion of the contest