VRV specializes in managing social media presence and digital promotion through platforms like Facebook, Twitter, and LinkedIn, focusing on engagement, content development, and targeted advertising campaigns. They utilize tools like VRV Connect for email marketing and create microsites for specific campaigns to enhance customer engagement and increase mailing databases. Their strategies include tailored content, active community management, and consistent monitoring to optimize brand exposure and lead generation.

3. VRV does following for Social Media presence management and
Digital Promotion :
 Facebook Presence Management
 Twitter Account Management
 LinkedIn Account Management
 SEM and Paid promotion through FB, LinkedIn & Google Ads
 EDMs / Bulk eMail Campaigns – using VRV Connect
 Website / Microsites / Landing pages
 Blog integration, Management and Promotion
 Content Development & Promotion – in Social Media (FB / Twitter & Blogs) &
promotion through EDMs & Feeds
 Creatives Development for Ads and
 Campaign Strategy Development and Execution on Multiple Platforms

5.  Build a significant number of “relevant” Fan base to make Facebook promotional
efforts worthwhile.
 Motivate fans to register to increase contactable mailing database
 Engage Fans to comment, Share, Like thus reach a larger audience of their
friends
 Promote key Events, Webinars, Conferences etc.
 Share News, knowledge & updates about Product / Services
 Increase brand exposure / visibility
 Manage brand Perception

6.  Ad campaigns designed for a period with objective of growing fan base to a specific number
 Practices followed for planning, designing, execution & monitoring Ad during a campaign –
◦ Identification & testing of landing pages / Designing of Apps to promote offers if any
◦ Clear Target audience defined to ensure maximum exposure and focused coverage
◦ Quality content for Ad copies, relevant images and targeting to direct relevant audience to
client‟s Facebook page & convert into fans.
◦ Precise targeting to maintain a steady fan growth
◦ Daily monitoring - Ad and budget revisions to sustain growth during the campaign
Before Campaign After Campaign

7. Month long Facebook Ad Campaign to increase the Fan Base of a Book selling Portal
Campaign Impressions Clicks CPC Spent$
Page
Likes
VRV_Sprint8_Friendship_AdCopy2_TestAd1 710056 2020 0.05 97.66 2453
VRV_Sprint8_Friendship_TestAd2 727982 2199 0.04 96.66 2417
VRV_Sprint8_Friendship_AdCopy2_TestAd2 873281 2066 0.05 96.69 2334
VRV_Sprint8_Friendship_AdCopy3_ControlAd 1071352 1963 0.05 96.72 2107
VRV_Sprint8_Friendship_AdCopy2_ControlAd 796597 2007 0.05 96.46 2091
VRV_Sprint8_Friendship_ControlAd 627030 1348 0.05 63.74 1417
VRV_Sprint8_SponsoredLike 642457 1258 0.07 84.55 1249
VRV_Sprin8_Friendship_TestAd1 564311 1185 0.05 55.75 1206
VRV_Sprint8_Friendship_TestAd3 534488 1139 0.05 55.13 1164
Total 6547554 15185 0.05 743.36 16438
Case Study - A Month long Facebook Ad Campaign to increase the Fan Base for an Expensive and specific
“Broadcast Journalism” course , targetted at few cities

8.  A objective was to increase mailing Database, by getting FB Fans to register
 Special Landing Page was designed to showcase benefits of Registration .
 Linked Offer for Registration promoted aggressively on Facebook and Twitter.
 This also results in generating some Enquiries / Leads from Facebook & Twitter

10.  Images sent by fans are posted on Facebook sharing their experience.
 Daily Quiz to engage fans in constructive interaction.
 Posts to share latest News & offers.
 Fans participate actively in daily quiz & share images with their friends.
 Popularity of the Quiz grows by word of mouth, and most posts get more than 90+ comments and shares.

14. VRV Bookshop @VRVBookshop
#Diwali #Offer 5% additional discount on ALL ORDERS. Use
promocode "DIWALI12" while order. Valid till 18 Nov
12.@Shymaaradwan @indukmurthy

16.  Feedback of Twitter Fans shared on Facebook which encouraged them to join the Facebook Page.
 All offers , news & updates done simultaneously on Twitter, Facebook. & Site / Landing page where
available
 Sharing experience with members of same (e)community helps build a stronger bond amongst
fans.

17. EDM / Direct mailing remains one of the most effective ways to drive customer
engagement, and generate Leads. An effective Mailing solution forms the
backbone of most successful Digital promotion strategies, as all other mediums
are used to build a contact database, and the mailing solution focuses on using
it subsequently for direct connect with the people who regisetered.
 VRV has a robust Mailing solution – VRVConnect for sending EDMs / eMails
 Can send upto 10 million EDMs / Mails for a client in a month
 The solution works independently as well as can be integrated with other Applications
(eg. CRM)
 VRV offers mailing solution as well as turnkey / outsourced mailing services, where VRV
team does the EDM campaigns including creatives (Database however remains
Customer‟s)

18. Social media and EDM promotion is most effective when a visitor is
landed on a page / site with specific information about product /
service being being promoted.
Generic / Corporate sites have a lower percentage of people registering
when compared to Microsites / Landing pages
 VRV builds microsites / Landing Pages around the Campaign / Product being
promoted, Events, Launches etc.
 Microsites are used mainly to facilitate Registrations.
 VRV also builds Microsite generation Engines – to enable a Microsite / Landing page
being launched in under a day.

21.  Started using Twitter in mid 2012, to build a relevant community of Layers, Law
professionals and Students
 VRV focussed on getting followers worked out a strategy for building sending tweets on
ongoing events and accomplishments.
 Followers were built by searching thousands of profiles and following relevant profiles. A
certain percentage of these followed us back.
 About 50 Tweets sent every day, with mentions.
 Tweets of different types are sent every hour from 8 am to 11pm, on all days including
weekends and holidays.
 This helped increase the followers to over 2200
 Tweets created with different objectives -
 Tweets of New Launches with links to Landing pages
 Tweets about Offers, Discounts, Schemes etc.
 Tweets about Events, Webinars, Conferences
 Tweets on Current News in Indian Legal eco-system -
 Tweets with Quotes/sayings on topics like -
justice, equality, liberty, court, empowerment, Geneder bias etc ( VRV does Content
research too for these)
 Tweets about Law Exams or Job Openings coming up (To add value)
 Tweets asking for for opinions/ polls on current topics
 Surveys and Feedback

22.  Feedback shared about Books and
Authors, in reply to our tweets
 Many Followers mention reading
these books in college, and they
share how it helped them.
 Students give suggestions on
topics they need more books on.
 Queries about availability of
certain Titles and where to buy
them.
Interaction / Engagement
 Almost instant reply sent to
queries/feedback/suggestion.
 We created Lists, to group
followers in relevant categories :
e.g Lawyers in India, Law
Students, Judiciary, Law
Professionals etc.
 We „mention‟ all of them in our
tweets relevant to these areas

23. LinkedIn is used mainly to
 Focus more on B-2-B
 To build a community of
influencers / Prospects for a
company‟s products /
services
 To connect with their
customers
 To inform a target audience
about product launch /
conferences / Events
 To get recommendations
from customers
 To generate “Leads” for a
company‟s products
 VRV – undertakes complete
“Presence Management” of a
company‟s account, including
– Adding Connections /
Asking for recommendations
/ Promoting events etc.

24.  Linkedin Groups may be used to increase “Engagement” in the community
built on the company‟s Linkedin page. Advantage of creating Linkedin
Groups include –
◦ Sub / Micro-segmenting the community around Specific services / Areas of
operation
◦ Awareness Building
◦ Position the company as a “Thought Leader” in their Industry
◦ Nurture Relationships, to enable some to convert into “Leads”
 VRV supports in –
◦ Being an “Active” Group Manager
◦ Inviting relevant profiles to be part of the group
◦ Promoting the Group on other Social channels (Facebook / Twitter)
◦ Actively promoting relevant “Posts” on other Social Channels
◦ Monitoring the Posts on the group, to ensure that the group continues to focus on
declared objectives
◦ Engage proactively with active Group members to ensure consistent “engagement”
on the group.
◦ Encourage Group members to share ideas and suggestions to keep group relevant

25. VRVirtual.com Pvt. Ltd.
K1/109, GF, Chittranjan Park,
New Delhi – 110019
Ph: 91-11-40614061
Email: info@vrvirtual.com