The Nuclear Friends Foundation is a non-profit organization established to promote the benefits of nuclear energy through facts and figures. It aims to clear negativity around nuclear power by answering queries and busting myths through an interactive website and social media campaigns. National campaigns on their website and social platforms like Facebook, Twitter, and YouTube have helped increase awareness of nuclear energy as a sustainable and eco-friendly source of power, reaching over 400,000 people monthly. The foundation seeks to be recognized as an online resource providing facts about the advances and potential of nuclear technology.

1. Nuclear Friends Foundation
Paving The Road To A Sustainable Future
1

2. has always been
viewed negatively almost since the time
it was invented.
2

3. Nuclear is often referred to as an
unstable source of energy - destructive
in nature, suited only to WMDs.
3

4. The
Truth could not be more
different.
4

5. Nuclear is THE answer
to the emerging energy crisis - a
sustainable energy solution for the future.
5

6. Our challenge was to separate the
facts from all the noise about
Nuclear Energy
6

7. And help people realize the true potential of
Nuclear

8. But first…
Who are we?

9. Nuclear Friends Foundation
is a non-profit organization
established with an objective to
propagate the benefits of Nuclear
Energy.

10. We aim to clear out the
negativity surrounding
Nuclear Power –
purely with facts and figures.

11. Nuclear Friends Foundation
offers an open platform to everyone who
believes in the power of this modern form
of energy.

12. How did we approach the
people?

13. We focused on answering every query about
this eco-friendly mode of power generation,
busting every myth that shrouds this costeffective source of energy.

14. And used Social Media as a bridge between
What you know and What you need to know about
Nuclear Energy

15. Exploring platforms like Facebook,
Twitter, YouTube,
LinkedIn, Google+ to reach out to the expanding target
audience on digital space.

16. How was it done

18. An interactive website was
created to channel correct
information about Nuclear
Energy. It also proves to be
a key resource for any
information related to
Nuclear Power.

19. Innovation
Interaction
3I
approach
Information
The 3I approach was
improvised to maintain a
healthy interactive
website that serves all
the information needs of
a knowledge-savvy
audience.

20. Innovation Quotient
To stand out and explore modern digital platforms with the sole motive to
promote the thought of a sustainable future.

21. Interactive Quotient
Interactive quotient:
• Ask an Expert
• Video Section
• Blogs
Ask an
Expert
Discussion
Forum
Videos
Polls
Blogs
• Polls
Contests

22. Informative Quotient
Articles
Myth Buster
News
Expert Say
Eminent Say
People Say

23. Moving on to…

24. National Level Campaigns
have been incorporated and acted on. We have
received great response from the people with
maximum entries.

25. Nuclear Energy: Clean &
Green Energy Blogging
Contest
We invited bloggers from all
around the nation to talk about
Nuclear Power on our website.

26. We promoted it on various platforms via different means. Banner
Ads and Emailers were also used to support the campaign along
with Social Media Promotion.

27. Emailers Sent
566000
Facebook Fans
Added
1939
Total
Impressions
1162689
Total Reach
8391132
Twitter
Followers Added
156
Total Website
Visits
41482
PR Article
Submissions
6
Total Entries
144

28. Paint The Environment
Green Contest
We celebrated Children's Day
by organizing a painting
contest for children on our
website.

29. And promoted it extensively on all Social
Media Platforms
along with Digital Banner Ads etc..

30. Emailers Sent
300000
Facebook Fans
Added
2247
Total
Impressions
789828
Total Reach
652113
Twitter
Followers Added
118
Total Website
Visits
439177
PR Article
Submissions
3
Total Entries
122

31. Leading to…

32. And counting…

33. Next Stop>>

35. We targeted the largest Social
Networking Platform to
reach out to our audience with a
cool approach for a not so cool
topic.

36. We incorporated an approach towards the content that makes it more
social savvy and informative in nature.

37. Apprehensions vs. Facts

38. Safety First – Environment Foremost

39. Say Yes To Nuclear

40. Contests that helped engage as well as spread information about
this Energy of the Future - executed on a regular basis.

41. Go Nuclear Contest
Total Follower Increase: 197
Total Entries: 37
Total Likes: 127
Total Share: 52
Reach: 65329
The contest spread word about the various
advantages of Nuclear Energy through user
comments leading to crowd sourced research.

43. Top Fan Contest
Total Follower Increase: 1,091
Total Likes: 2238
Total Comments : 101
Total Share: 471
Reach: 116779
We gratified people with maximum
impressions on the platform for a span of 1
month leading to increased reach and
interaction.

46. Leading to…

47. Likes
10637
Comments
714
Fans Added
11057
Total Reach
1831393
Shares
2199
PTAT Ratio
26.89%
Total Posts
463
Total Impressions
3111798

48. Next Stop>>

50. We targeted the brains of Social
Media to reach out to the
updated youth on the micro
blogging site and left an impact.

51. We incorporated an approach towards the content that makes is more
Twitter Friendly and Informative in nature with defined #tags.

53. And conducted #tag based contests that trended over the nation
expanding the reach of the cause we support.

54. NFF Quiz Contest
HashTag: #PowerOFKnowledge
#NFFQuiz
Total Follower Increase: 116
Interactions: 732
Achievements: Apart from the follower
increase the #PowerOfKnowledge
Trended in India for over 16 hours.
(17th August, 2013)

55. Friends With Nuclear
HashTag: #TheFutureNeeds
#FriendsWithNuclear
Total Follower Increase:34
Interactions: 449
Achievements: Apart from the follower
increase the #TheFutureNeedsand
#FriendsWithNuclear Trended in India
for over 13 hours.
(12thSeptember, 2013).

56. NFF Slogan Contest
HashTag: #MySlogan
#ShoutOutNuclear
Total Follower Increase: 86
Interactions: 665
Achievements: Apart from the follower
increase the #MySlogan
#ShoutOutNuclear we Trended in India
for over 48 hours. (18th November,
2013).

57. Leading to…
Followers
768
Interactions
10,067
Profiles Reached
3103

58. Next Stop>>

60. Few things deliver ideas like
Audio Visuals. This channel
aims to explain the various
benefits and overall positive
aspects of Nuclear Energy.

61. Total Videos: 32
Total Subscribers : 61
Total Views: 32300
Videos educating people about
Nuclear Energy were made in English
as well as Hindi. These uploads helped
educate a mass audience with use of
TrueView Ads to widen reach.

64. We also did E-Mailer Campaigns reaching out to approximately 3,00,000
people per month redirecting to the Website and Contest Pages

65. And used our Mascots
– Budhiya and Nucleo across platforms to promote
the central theme of NFF.

66. We also did Google
Search Ads to attract people interested in the subject
redirecting them to the website.

67. So what did we
achieve?

68. Our vision of reaching out to people
of all ages and eliminating their
apprehensions based purely on
facts, stats and analytics about Nuclear
Power grows closer to realization by
the day.

69. Over 4,00,000 people are reached on
a monthly basis due to the combined
digital effort.

70. Facilitating the youth of the
country with a vast and free database
on the latest advances in Nuclear
Technology, which is accessible on all
digital platforms.

71. To be recognized as an online portal which separates facts from the noise
you hear about Nuclear Energy in the country today.

72. We realized the true power of Digital Medium to reach out to the target
audience and its attribute of being innovative and informative at the
same time.

73. SOME MILESTONES COVERED – SOME STONES UNTURNED.
A Nuclear Future Awaits

74. THANK YOU
Campaign Credits: WAT Consult
74