A Case Study on how one can use widgets & Applications in Social Media to integrate the brand thought and deliver value to the consumer

1. Using Widgets to Build Brands
A Windchimes Case Study

2. The Brief
Our client, Maybelline had a unique brief for us…

3. The Brief
Create a widget that connects with the product
proposition of ‘instant glow’

4. The Challenge
How do we bring the physical qualities of a
cosmetic product into the virtual world?

5. The Challenge
How do we make a widget bring to mind the idea of
‘instant glow’ and at the same time deliver value?

6. The Challenge
Given the existing negative perceptions related to
‘fairness’… how do we make an application that
communicates the idea of brightness without
hurting sentiments?

7. The Solution
The Maybelline Glow
Visit http://whitestayuvzone.com/index.aspx

8. The Solution
People love uploading their pics on various social
media platforms, but very often the images are dark

9. The Solution
Maybelline Glow allows users to upload their
pictures and instantly brighten them

10. The Widget
Seamless integration into the site

11. Syncing it with look and feel of Maybelline
Keeping it neat and simple in line with brand philosophy

12. Giving value to users
Users can upload their images, brighten it, save it and download it for
future use

13. Interweaving of brand
Subtly weaving in the brand with the widget

14. Building relationships
Ensuring user fills in details before saving picture or downloading
application to enable gathering of key data for future connect

15. Strengthening bond with the users
Giving users an option to download the widget onto their desktops to
ensure higher recall for the brand

16. Thanks
www.windchimes.co.in