Drizzlin is a brand communications firm that focuses on bring warmth back to brands. We call it 'Humanizing Brands' and we focus on how digital mediums are a catalyst in making it happen. This deck documents our journey till now.

1. We believe all social platforms only make sense when they make sense to
your business. We often find reason through public sentiment online and
constantly ask ourselves how effective engagement could mean better
business for you. We are the initiator's of change. We change the way your
customers connect with the brand to help you increase your brand loyalty.
WEHUMANISEBRANDS

2. Credentials

3. Launched
operations
in 2008
Initiated the
social media
listening
practice at
ICICI Bank in
2008
Conducted
online brand
perception
audit for KFC
India in 2009
Created
Microsoft’s X
Box
Facebook
community
that won the
BBC
campaign
India award
for best
loyalty
campaign in
2010
Worked with
Lenovo
Worldwide in
20 countries
and over
eight
languages in
2010
Created
online brand
presence
and initiated
social
engagement
for SBI Cards
and Kingston
Technology in
2011
Created
online brand
campaigns
for Wrangler
Denim’s
engagement
with the
biking
fraternity in
2011
Created the
first
employee
contributor
community at
HP – ITO India
in 2012
Created
more than
150 mentions
for Hudson
Canola Oil by
reaching out
to online
influencers in
2013
Launched
Femina
Believe and
helped them
connect with
audiences in
2014
Launched
TrulyMadly.c
om with the
very well
received
Breaking
Stereotypes
Campaign in
2014
Created Shiv
Nadar
School’s
social media
presence
and helped
them engage
with parents
in 2014
Created and
conducted
the End
Violence -
Phase II
campaign for
UNICEF in
2014
Enhanced
Tetra Pak's
social media
presence
and created
brand
advocates
for them in
2015
Created
Online brand
presence
and contests
for InFocus
and Coolpad
in 2015
Consulting
for a JK
Paper in
India in 2015
Creating
content and
social media
managemen
t for Near.in
in 2015
Setup and
managed
Tetra Pak's
Online
Reputation
Management
Practice in
2016
Took over JK
Paper’s social
media
presence
and helped
them engage
with
consumers
and specific
audience
segments in
2016
Kicked off a
digital talent
practice,
now also
helping
companies
build their
own digital
teams. Clients
in e-
commerce,
start ups and
established
businesses
new to
digital. 2016
2008 2009 2010 2011 2012 2013 2014 2015 2016
Our Journey
Setup and
managed
Bajaj Allianz's
Online
Reputation
Management
Practice in
2011

4. What We Offer

5. Case Studies
Discussing a few chosen cases over the years.

6. UNICEF 1st
of 6.
- Phase II of the EndViolence against the children.
- Reached 2.5Mn people using the phrase #ItStartsWithMe and leveraging celebrities.
- Created “A-Z of Abuse” series and even trended on Twitter on Girl Child Day.
- Fans (Facebook) and Followers (Twitter) increased by 25000 and 200.

7. Truly Madly 2nd
of 6.
- Launched Truly Madly, India’s first matchmaking website and app.
- 20x increase in registrations from April to May 2014 & 17X increase in website sessions.
- 21X increase in number of users on the website.
- Widespread coverage across online and print media.
- Featured as one of the best social media campaigns for 2014 by Lighthouse Insights.

8. JK Paper 3rd
of 6.
- Our task was to identify an online narrative of the brand and to create a stronger
consumer focus in a classical B-to-B business.
- Environment as a broad topic of discussion came to become one of the central themes.
- We took over their online presence and grew their online audiences manifolds.
- Trended on Twitter India many a times.
- Sponsored the St. Stephens, Delhi debate to include usage of paper to be a topic.

9. Shiv Nadar School 4th
of 6.
- Making the inside world of SNS accessible to a wide online audience.
- Refurbishing their website, blog and prospectus.
- Managing their social media presence.
- Creating content by establishing communication channels within the school.
- Grew fans on Facebook manifolds organically. Set up their blog and indulged in
longer format content engagement. The page had an exceptional rate of 14 percent.

10. Bajaj Allianz 5th
of 6.
- Handled and neutralised more than 5500 complaints since 2012.
- Initial response turn around time was brought down from 5 to 2 hours within 6 months.
- 18% increase in positive sentiment across all platforms within 6 months.
- Connecting with the customer at a human level by:
- Constantly interacting with them till the issue is resolved.
- Expressing empathy that allows them to see the brand as being genuinely concerned about
them.
- Proposing an action based in response to complaint/query to reassure the customer.

11. Tetra Pak 6th
of 6.- Challenges were to connect with the end consumer and engage and bring value to
their existing customers such as Coca Cola, Amul, Pepsi, etc.
- Campaigns such as “Protects What's Good” engaged consumers emotionally and
reinforced that Tetra Pak stands for quality and 'protecting the good’.
- ORM for their customer brands. Notifying and suggesting them right course of action at
the time of crisis. Joint-campaigns with their clients and spreading their message.
- Tetra Pak India being a B2B brand was able to generate more
than 2400 consumer entries through its social media channels
in just 7 days.
-Facebook
- 3, 50,000 people reached through this campaign
- 154 user generated entries/stories over a week
- A whopping total engagement during the campaign of more than
44,000 was
witnessed
-Twitter
- The campaign got 6, 87,334 impressions
- #ProtectsWhatsGood trended on Twitter for 6+ Hours (In India)
- Total number of tweets generated using the hashtag: 2,400+
- Added 200+ new followers
Some third party brands even leveraged the #tag to get visibility.

12. 1.
Online Reputation Management and Social
Media Based Research & Analytics
What Can We Do
Content Creation & Management
Hiring for Digital Media
Campaign Planning & Execution
Online Media Buying
2.
3.
4.
5.

13.
Our experience spreads across industry sectors, countries and languages.
We have worked with over 35 clients in Financial Services, Consumer Electronics, Retail and FMCG.

14. www.drizzlin.com
hello@drizzlin.com
Speak To Us