User generated content from fans can boost sports marketing strategies by increasing fan involvement and exposure for teams. Successful UGC pages engage and encourage fans to generate content, connect with each other, and feel like part of the team. Notable teams that have embraced UGC see benefits like increased ticket and merchandise sales, brand growth, and greater fan dedication.

1. User Generated Content
Turning Every Fan into a
Super Fan!

2. Advertising – TV, Radio, Mail, Print, Billboards
Promotion – Special Events, Contests, Discounts,
Community/ Youth Outreach
Sales and Merchandising – Team Gear and
Products, Clothing, Sports Equipment
Online Marketing – Websites, Banner Ads, Per
Click
User Generated Content – Blogs, Fan Sites, Chat
Forums, Word of Mouth
Integrating UGC into Existing Sports
Marketing Strategies
58% of businesses plan to increase their social media marketing to boost their online
presence this year.

3. Incorporating Multiple Strategies for
Greater Impact

4. UGC
User Generated Content
Expanding Your Reach
Fan Blogs
Team
Fan Site
Individual
Player
Webpages

5. Multi-Platform Capability
Keep experience consistent across platforms
Individuals can transition from computer, tablet or
smart phone throughout the day with minimal
experience difference.

6. Make an Easy Connection

7. What Makes a Successful UGC Page?
Never under estimate the power of a devoted sports fan!

8. Connect
Engage
Encourage
Individuals are more likely to return to webpages in which
they have posted content.
Make Your Fans Part of the Team

9. Notable Teams that have embraced
UGC and Fan Participation
Campaign resulting in $17,000 in revenue increases.
24hr pre-sale resulted in $74,000 in ticket sales.
Fan contest generated 4 million Facebook impressions.
500 combined Facebook and Twitter followers.

10. NJ Devils’ “Mission Control” makes
loyal fans part of the team

11. University of Oregon “Quack Cave” is
Social Media Hub

12. Keep content fresh and consistent
Actively respond to fans
Make links easily accessible
Give back to the fans/Call to action
Contests
Giveaways
Highlighted fan of the week
40% of users do not return to a site when their first visit is a negative
experience.
Avoiding Potential Pitfalls

13. Staying Connected in a Smart World
* Updates on the go.
* Current Stats and Scores.
* Broadcast Updates.
* Fantasy Teams.
* Blog Postings.

14. Keep Them Coming Back

15. UGC
Additional Team
Exposure
Fan
Involvement/Dedication
Increased
Ticket/Merchandise
Sales
Brand
Growth/Promotion/
Increased
Attendance
AD DOLLARS!
Resulting Effects of UGC

16. UGC Support
Good for the team.
Good for the fans.
Good for the bottom-line.
Ensuring that no money is left on the table.
UGC Bottom-line