Wakesites Contests Slingshot Sports
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The document proposes a social media campaign on Facebook and MySpace to engage wakeboard enthusiasts in designing graphics for new Slingshot Sports wakeboards. Over 8 weeks, enthusiasts would first design board graphics for 3 weeks, then vote on the designs for the last 5 weeks. The top designs would be produced as limited edition boards. Wakesites and ProductPulse would manage the campaign across their networks of over 350,000 wakeboard fans to promote brand engagement and drive sales for Slingshot Sports.
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Social media marketing investments are increasing day by day but many of the marketers do not know how to evaluate their performance. I just gathered a few good articles with good examples. I hope you like it.
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Building Social Media Best Practices Across Multiple Brands
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