This document discusses social media trends in the fast moving consumer goods (FMCG) industry. It provides key statistics on FMCG advertising spending and trends over time. It also lists the top 10 FMCG brands on social media and provides case studies on how brands like Coca-Cola, Pringles, and Cadbury use social media for campaigns and engaging consumers. The future of social media in FMCG is predicted to be more PR oriented, add value to consumers, increase fan engagement across social networks, and see more brand and consumer cross-integration.

1. FMCG Social Media and Fast Moving Consumer Goods (FMCG) a social media case study…

2. Social Media Key Aspects Major Players Prospective Future Social Media Significance SOCIAL MEDIA A CASE STUDY ON FMCG WAT Consult Insights Top 10 on Social Media Brand Case Studies

3. Social Media Significance Current Social Media FMCG Trends Total contribution of FMCG sector to advertising 2001-2004 has decline in advertising Max contribution 39.6% in 2001

4. Awareness of Social Media in Entertainment FMCG Advertising Overall Decrease in Ads for food and beverages Personal Care product on the rise

5. Indian Brands on Social Media

6. Top 10 on Social Media Pringles Cadbury Milka Ben & Jerry Dr. Pepper Kit Kat Nestle Sprite Nescafe Axe

7. Case Studies

8. 1. Coca Cola: Most active brand on social media Facebook: Over 7,200,000 fans Twitter: Over 50,000 followers

9. New campaign creates curiosity among fans

10. Integrating Photos and Video content on fan page

11. 2. International Supermarkets on Social Media Folkekokkene has its own social network Folkekokkene asks fans to post a new recipe on its wall

12. 3. Pringles is the largest FMGC brand on Facebook: 3,860,744 fans ‘Create your Dream Party’ campaign highly engaging

13. 4. Cadbury Chocolate Cadbury used social media to launch its new chocolate Used a two fold promotional campaign

14. KEY STRATEGIES: India Kingfisher is the brand with largest number of tweets

15. SOME PHENOMENAL CAMPAIGNS Mars Virtual JukeBox Coca Cola Happiness Factory UGC: The Hatke Video

16. WAT Consult Insights Ensure Brand has official Social Media Presence. Use of marketing activities to impact how consumers feel about brand In Social Media it is about the consumer and not the brand Use of marketing activities to relate with consumers Build direct connections with consumers

17. The Road that lies Ahead PR Oriented Value Addition Growth of fan avidity Cross Integration Personal Social Networks

18. Thank You! Contact Us: Rajiv Dingra Website : www.watconsult.com Mobile : +91 9820761167 |Office : +9122 65166429 Mail : rajiv@watconsult.com